• Title/Summary/Keyword: Cognitive perception

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Developing Internet Shopping Mall Strategy through CSF Analysis Based on Cognitive gap between Customers and Managers (CSF 분석을 통한 인터넷쇼핑몰 전략 -고객과 기업의 인식차이를 중심으로-)

  • 서영호;채영일;이현수
    • Journal of Korean Society for Quality Management
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    • v.29 no.1
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    • pp.160-172
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    • 2001
  • The purpose of this study is to develop a successful strategy that can satisfy customer needs effectively based on the recognition of cognitive gaps toward the Internet shopping mall between managers and customers. Internet shopping mall becomes a main cyber space for future shopping, Despite some pessimistic view on the future of cyber shopping, the amount of purchase in Internet shopping has increased continuously and dramatically. In order to compare and analyze the cognitive difference between managers and customers, this study investigates the view of managers as Internet shopping mall operators as well as that of customers. Questionnaires and brief interviews were carried out to collect empirical data. Empirical results find the significant cognitive gap in the perception of importance of factors affecting shopping malls between managers and customers. After analysing the empirical data with statistical methods, this study finds that six of nine factors show significantly different views in perception of Internet shopping mall between managers and customers. The findings of this study can be employed to implement an Internet shopping mall strategy to better serve customer needs and requirements to gain competitive advantage in this emerging market with growing competition.

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Relations of Cognitive Function and Visuospatial Function in Patient with Stroke (뇌졸중 환자의 인지 기능과 시공간 지각의 관계)

  • Roh, Hyo-Lyun;Na, Nun-Byeol;Kim, Jung-Yoon;Kim, Eun-Jin;Jo, Won-Jae;Kang, Shin-Wook
    • Journal of Korean Clinical Health Science
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    • v.1 no.1
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    • pp.75-82
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    • 2013
  • Purpose : The aim of this study was to identify the relation of cognition and visuospatial perception in stoke patients. Methods : A total of 16 stroke patients recruited from two hospital located in Donghae, Kang-won participated in this study(Right hemiplegia : twelve, Left hemiplegia : four). All participants scored higher than 20 point on the MMSE-K. To assess the cognitive function, we performed the Korean version of Mini Mental State Examination(MMSE-K), spatial perception domain of Lowenstein Occupational Therapy Cognition Assessment(LOTCA), Figure Color Copy(FCC), Linebisection Test(LBT) and Albert's test in stoke patients. Results: The Korean version of Mini Mental State Examination and spatial perception domain of Lowenstein Occupational Therapy Cognition Assessment were the highest points in sixty ages, Figure Color Copy is difference between Right hemiplegia and Left hemiplegia. Linebisection Test(LBT) and Albert's test had much relation, visuospatial perception had not relationship. Conclusion: Aging was cognition function and visuospatial perception had an interrelationship. visuospatial perception according to affected side in brain had an interrelationship but cognition function and visuospatial perception had not any interrelationship.

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Concept Analysis of Health Insensitivity using Hybrid Model (Hybrid model을 이용한 건강불감증의 개념분석)

  • 이동숙;이은옥
    • Korean Journal of Health Education and Promotion
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    • v.20 no.3
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    • pp.145-170
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    • 2003
  • The purpose of this study was to clarity the concept of health insensitivity using Hybrid model, which consists of three phases: theoretical, empirical, and analytic. In the theoretical phase, the definitions of health insensitivity were searched in korean dictionary and examples used in the websites because the concept of health insensitivity has never been studied before. Two dimensions of health insensitivity emerged out from this investigation were cognitive and behavioral. And then a working definition of health insensitivity was established. The sub-concepts and related factors of health insensitivity were identified through the extensive reviews of the literature focusing on two dimensions of cognitive and behavioral. In the empirical phase, in order to obtain description of health insensitivity, face-to-face in-depth interviews were conducted with nine persons who are not related to professional health care. Grounded theory approach was applied to analyze these qualitative data. In the final analytic phase, theoretical results and empirical results were analyzed in the integrated way and a theoretical framework of health insensitivity was established. A refined definition of health insensitivity was that decreased health risk perception in cognitive dimension and conduction of the unhealthy behaviors in behavioral dimension. Sub-concepts of decreased health risk perception were optimistic bias and decreased general fear. Sub-concepts of unhealthy behavior were doing health threatening behavior and not doing desirable health behavior. The contact of health information was a causal condition of health insensitivity. Optimistic disposition, health locus of control, and avoidance coping style were intervening conditions of health insensitivity. Three types of health insensitivity were identified: unconcern or ignorance type, optimistic bias type, and cognitive dissonance type. Finally, The implications of these findings for further research and nursing practice are discussed.

The Effects of the Psychological Learning Environment by Science Teachers on Students' Science Achievement (과학교사에 의해 조성되는 심리적 학습환경이 학생들의 과학 성취도에 미치는 효과)

  • Lee, Jae-Chon;Kim, Beom-Ki
    • Journal of The Korean Association For Science Education
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    • v.19 no.2
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    • pp.315-328
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    • 1999
  • The purpose of this study was to investigate the effects of psychological learning environment generated by science teachers upon students' affective perceptions and cognitive learning. The subjects of the study were consist of 2.693 students from secondary school. The students' perception were examined by the tools of PLEIS(Psychological Learning Environment Instrument by Science teacher). SAMS(Science Anxiety Measurement Scale). HARS(High schools' s Attitude Related Science). and ALWSS(Attitude toward Laboratory Work Scale in Secondary school). and cognitive learning outcomes assessed to TIPS II (Test of Integrated Process Skills II ) and science test score. The results of this study suggest that positive psychological learning environment by science teacher should be offered to students for the improvement of science achievement. and learning environment will be used as an instrument of self assessment for improving science teaching strategy. Understanding of relationship among psychological learning environment, affective perception and cognitive learning will be helpful to the design of science teaching and learning process.

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Development of Virtual Reality-based Visual Perception and Cognitive Rehabilitation Service

  • Song, YoHan;Kim, JinCheol;Lee, JeongA;Han, Shin;Lim, YoonGyung;Lee, HyunMin
    • The Journal of Korean Physical Therapy
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    • v.31 no.2
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    • pp.67-75
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    • 2019
  • Purpose: Patients with brain damage suffer from limitations in performing the activities of daily living (ADL) because of their motor function and visual perception impairment. The aim of this study was to help improve the motor function and visual perception ability of patients with brain damage by providing them with virtual reality-based contents. The usability results of the patients and specialists group were also evaluated. Methods: The ADL contents consisted of living room, kitchen, veranda, and convenience store, similar to a real home environment, and these were organized by a rehabilitation specialist (e.g., neurologist, physiotherapist, and occupational therapist). The contents consisted of tasks, such as turning on the living room lights, organizing the drawers, organizing the kitchen, watering the plants on the veranda, and buying products at convenience stores. To evaluate the usability of the virtual reality-based visual cognitive rehabilitation service, general elderly subjects (n=11), stroke patients (n=7), stroke patients with visual impairment (n=4), and rehabilitation specialists (n=11) were selected. The questionnaires were distributed to the subjects who were using the service, and the subjective satisfaction of individual users was obtained as data. The data were analyzed using SPSS 21.0 software. The general characteristics of the users and the evaluation scores of the experts were analyzed using descriptive statistics. Results: The usability test result of this study showed that the mean value of the questionnaire related to content understanding and difficulty was high, between 4-5 points. Conclusion: The virtual reality rehabilitation service of this study is an efficient service that can improve the function, interest, and motivation of stroke patients.

User Perception of Ai Self-Organizing Natural Image Generation Analyzed by Cognitive Paradigm

  • Soo-Jin Lee
    • International Journal of Advanced Culture Technology
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    • v.12 no.3
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    • pp.67-72
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    • 2024
  • The algorithm is applied on the premise that the image generated by AI can be recognized and used smoothly by the user. Other assets are not exposed to the user or discarded because they are unnecessary or unfamiliar. This study aims to expand the scope of the utility of the image generated by AI, which is used as a high-level tool in the design field. To this end, we first examined human information processing and reflection in AI by the cognitive paradigm by examining previous studies and cases, and discussed the value of expansion by focusing on creativity and bottom-up processing of AI's self-organization. Considering the human recogmition process that instinctively grasps an object, the following AI usability was proposed. It is to utilize AI as a high-level tool applied appropriately to human perception, or to utilize the derivative itself by bottom-up self-organization. In addition, it is to set the algorithm to the minimum intervention so that basic elements such as shape, color, size, texture, and movement are composed of figure-ground according to the human perception process that instinctively grasps an object, and to utilize the results. Limiting the use of AI to a tool suitable for human perception and information processing or production by designers or general users is to operate only a part of the convenience and usability of AI. The image creation through AI's self-organization, as seen from the cognitive paradigm, is a step toward opening a new era of design where technical aesthetics meets devices, just as design has been constantly developing in pursuit of novelty and differentiation due to its nature.

COMPUTATIONAL MODELING OF KANSEI PROCESSES FOR HUMAN-CENTERED INFORMATION SYSTEMS

  • Kato, Toshikazu
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.3-8
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    • 2002
  • This paper introduces the basic concept of computational modeling of perception processes for multimedia data. Such processes are modeled as hierarchical inter- and intra- relationships amongst information in physical, physiological, psychological and cognitive layers in perception. Based on our framework, this paper gives the algorithms for content-based retrieval for multimedia database systems.

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On the Effect of Extended Human Group Scale in Perception of Group Ratio and Size at Majority-biased Social Learning (인구 집단의 스케일의 확장이 집단 비율 및 집단 크기 지각에 미치는 영향: 다수편향적 사회적 정보 활용을 중심으로)

  • Jaekyung Jang;Dayk Jang
    • Korean Journal of Cognitive Science
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    • v.34 no.1
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    • pp.39-66
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    • 2023
  • New media moved the place of social exchange to the Internet, allowing large groups to communicate in one place beyond the limits of time and space. Recent studies have also reported cases in which human social abilities do not keep up with the expansion of group scale through social media. In this context, current study investigated how human perception of social information is affected by the expansion of the group scale in the context of majority bias. Using Internet-based task, the psychological processes that group ratio and group size are perceived and affect majority-biased social information use were investigated, and whether group scale moderates those processes was examined. The group ratio has a positive effect on the majority bias, and the relationship was partially mediated by ratio perception. Group scale did not moderate the relationship between group ratio and ratio perception. On the other hand, the correlation between group size and majority-biased social information use was not significant. Group scale moderates group size perception. The group size and size perception showed positive correlation under the smaller group scale condition. However under the extended group scale condition, the perceived group size became significantly lower and lost its correlation with group size. These results provide evidence that the psychological mechanism related to group size perception was not properly responding to the expansion of the group scale. Furthermore, the possibility of a specific psychological mechanism for processing group size information and the form of information input specifically accepted by majority bias were discussed from perspective of evolutionary psychology.

Computer-Aided Cognitive Rehabilitation of Stroke Patients in Cognitive Function and Research on the Ability to Their Daily Living

  • Park, Seung-Kyu;Yang, Dae-Jung;Kang, Jeong-Il;Kim, Je-Ho;Jeong, Dong-jin
    • The Journal of Korean Physical Therapy
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    • v.27 no.5
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    • pp.375-380
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    • 2015
  • Purpose: The purpose of this study was to evaluate the impact of differences in computer-aided cognitive rehabilitation aimed at stroke patients on cognitive function and daily life. Methods: The study subjects were Gwangju, Jeonnam including the attention group (group I), memory group (group II), and visual perception group (group III), who were randomly placed in each of a 10 by one problem solving group (group IV). The PSSCogRehab was applied to all subjects who underwent eight weeks once a week after 20 minutes in each group by strengthening mediation 10 minutes 30 minutes total, with a five minute break in the middle. Results: Cognitive function and activities of daily living is security and inter-group differences before intervention, and post-test results in the memory training group II, the intervention group I, III, IV and more on cognitive function and activities of daily living compared to it was effective. Conclusion: The results of computer-aided cognitive rehabilitation measuring cognitive function and ADL in patients with stroke in accordance with the group I, III, and IV group cognitive function and activities of daily living compared to IV showed that it was more effective.

A Study on the Formation of the Orientation and the Event Through the phenomenological cognitive system (현상학적 지각체계에 의한 정위와 사건의 형성에 관한 연구)

  • Byun, Dae-Joong
    • Korean Institute of Interior Design Journal
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    • v.21 no.1
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    • pp.68-77
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    • 2012
  • Appreciating the aspect of modem architecture requires not only the comprehension of the nature of design and architects' ways of thinking and expression but also observers' views on buildings and their perceptive/cognitive stages. This calls for an in-depth study on the "system of phenomenological perceptions" that works as a new architectural experience system. The system of phenomenological perceptions makes it possible to specify the individual process of understanding architecture, that is, hands-on experiences, participations, feelings, perceptions, and cognition. The value of user experience and cognition has been emphasized by philosophical and aesthetical concepts as well. Therefore, in order to better appreciate the modern architecture, this study suggests theoretical consideration to "orientation and event" that are crucial elements in understanding a phenomenological view and materializing actual space formation. This offers the cognitive system with which we analyze modem architecture and comprehensive expressional methods. In other words, this study contemplates the system of phenomenological perceptions from an existential spatial perspective by structurizing the system of the orientation and the event in order to segmentalize users' current locations, potential directions, the relations with spaces, continual vie'wpoints as well as buildings' functions and interior and exterior division. The system of phenomenological perceptions helps understand and systemize modern architecture through a system based on relations between sensation, perception, cognition, sensitivity, and rationality. This creates a new cognitive system employing the concept of the orientation and the event, which is different from a normal cognitive system basing on the sense of vision. When observers appreciate space, they tend to relate the space to a certain event and to remember their experiences in it. During the process, they draw borders of the space in which the event takes place and give shape to their experiences including actions, movements, cognition and sensation. The process leads to the formation of "placeness," and here, the concept of the orientation comes in as the location and the center of the placeness. This study proves that a determined orientation coupled with individual experience and events settles the place ness; detailed elements in the cognitive system have close relations with one another; the orientation, actions, events, and places are the factors that materialize observers' architectural experience.

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