• 제목/요약/키워드: Cognition.Perception

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건축디자인에서의 다감각적 감성의 적용에 관한 기초연구 (A study on the Application of Multisensory emotional tendency in Architectural design)

  • 반상철;진보라
    • 한국산학기술학회논문지
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    • 제16권8호
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    • pp.5683-5694
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    • 2015
  • 건축을 비롯한 디자인 분야에서 인간중심의 디자인이라는 패러다임의 전환에 부응하는 경향이 조성되고 있으며, 건축분야에서 인간의 감각과 감성에 대한 고려가 필요함을 인식하게 되었다. 그러나 그동안의 건축디자인에서는 이러한 점을 고려한 연구와 디자인 성과의 대부분이 시각 중심으로 편중되어 왔다고 볼 수 있다. 이에 따라 본 연구에서는 디자인 측면에서 인간이 대상을 인지하는 데는 여러 가지의 감각을 동원하게 되고 이의 통합결과로 인지하게 된다는 것을 이해하였고, 특히 문화적 배경과 인간중심의 경향을 보이는 다감각을 고려하고 적용한 미래지향적인 감성디자인 연구가 미흡한 실정에 있다는 점을 주목하였다. 공감을 불러 일으키는 디자인이 감성디자인이며 이의 인식과 적용이 디자이너에게 중요한 과제로 부각되고 있는 만큼, 건축 디자인에서도 인간 중심적인 경험과 감각, 감성의 감흥을 바탕으로 계획되어야 할 것이다. 다감각적 면에서 인간중심의 감성디자인이란 시각에 편중되지 않고 촉각, 청각을 비롯한 여러 감성요소들이 통합된 관점에서 공감적 대상으로서 건축 디자인에 적용되어야 할 것이다.

디지털 미디어를 적용한 감성 공간 표현 특성에 관한 연구 - 인지 과정의 체험 중심으로 - (A Study on the Emotional Space Expression Characteristics applying Digital Media - Centered on the Experience of a Cognitive Process -)

  • 정은하;김개천
    • 한국실내디자인학회논문집
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    • 제18권6호
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    • pp.115-123
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    • 2009
  • The change of digital technology caused not only the whole human life but also the change of a thinking form and an expression method of human beings. Also, the interactive communication structure became to form in space structure, and space users also get changed to an active system. The interaction between a human being and space, which uses digital media as a medium, makes a human being experience sensitivity through a cognitive process of a human being. The present research aimed to find out characteristics and expression of emotional space applied with digital technology based on the relationship between media space and cognitive functioning and to realize new emotional space. The research method was to define on digital media and experience by cognition of a human being through a literature research and a precedent research and to consider on approach to emotional space through experience of a cognition process like this. Based on the theory like this, the present research progressed by focusing on dramatized characteristics of experience in the digital media space and emotional space expression by induced characteristics. Through the analysis like this, the space applied with digital media could appear as a field of communication that can experience by forming mutual relation through perception of a human being. Additionally, the space induces active participation of a human being through various productions of media and responds to movement, and thus, this suggested infinite possibility as emotional space that can try new experience by stimulating a sense as effect of a cognitive process of a human being.

Mask Cognition Types of Korean in the COVID19 Era using the Q Methodology

  • Cha, Su-Joung
    • 한국컴퓨터정보학회논문지
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    • 제27권9호
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    • pp.157-167
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    • 2022
  • 본 연구는 마스크 착용이 필수가 된 시대를 살고 있는 20대를 대상으로 하여 마스크에 대해서 어떤 인식을 가지고 있는지를 조사하고 그 인식을 유형화하여 유형별 특성을 알아보고자 하였다. 연구에는 Q방법론을 활용하였다. 마스크에 대한 인식유형은 3개로 유형화되었다. 유형 1은 마스크를 늘 착용하며 마스크가 비언어적 커뮤니케이션과 착용자의 이미지에 영향을 미친다고 생각하는 '상시 착용 영향 중시형'이었다. 유형 2는 마스크를 세균을 막기 위해 착용하며 마스크가 부정적 영향이 크다고 생각하는 '기능 중시 부정 인식형'이었다. 유형 3은 얼굴을 가리기 위해 마스크를 착용하고 마스크 착용 시 사람이 젊어 보인다고 생각하는 '은폐 착용 긍정 이미지형'이었다. 소비자의 니즈를 반영한 다양한 디자인과 기능의 마스크 개발이 이루어져야 할 것으로 생각된다. 디자인, 맞음새, 기능 등 소비자가 중요하게 고려하는 사항에 따라 선택할 수 있도록 여러 가지 제품이 개발·판매되어야 할 것으로 생각된다.

The Role of Processing Fluency in Product Innovativeness Judgment

  • Cho, Hyejeung
    • Asia Marketing Journal
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    • 제15권3호
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    • pp.31-52
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    • 2013
  • The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

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The Effect of Driving Simulator Program on Elderly Drivers

  • Kim, Deokju
    • International Journal of Advanced Culture Technology
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    • 제9권2호
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    • pp.18-31
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    • 2021
  • The purpose of the present study was to present evidence for driving interventions for the elderly by conducting programs that can improve visual perception and cognitive function in a driving simulator for elderly drivers and analyse their effects. Three elderly subjects who were 65 years or older, did not have physical and cognitive impairments, and were able to drive themselves participated in the present study. A total of 12 intervention sessions, of which subjects participated in 10 sessions of nine different visual perception and cognitive function programs available in a driving simulator, were conducted and pre- and post-program assessments were conducted (two assessments in total). The assessments included the evaluation of visual perception, frontal lobe function, concentration, safe driving behaviour, and self-efficacy. The results showed positive effects of the driving simulator program on the visual perception, frontal lobe function, concentration, safe driving behaviour, and self-efficacy of all subjects. Changes in the simulator results showed remarkable improvement in the response evaluation, judgment evaluation, and predictive power evaluation, but showed difficulties in interference tasks and depth perception in common. The results showed positive effects of driving simulator training on the driving ability of the elderly, and consistent provision of such training is expected to improve the quality of life of the elderly by securing the safety of driving and actively supporting social participation.

응급구조(학)과 학생의 여성119구급대원에 대한 인식 유형 연구 : Q방법론적 접근 (A Study on Perception types of Emergency Medical Technology major Student's concerning the Female 119 Paramedics: Focusing on a Q-Methodology Approach)

  • Lee, Jaemin;Han, Seungtae;An, Juyeong
    • 한국재난정보학회 논문집
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    • 제12권4호
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    • pp.389-402
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    • 2016
  • 본 연구는 응급구조(학)과 학생이 인식하는 여성119구급대원에 대한 인식유형 연구이다. 본 연구의 목적은 응급구조(학)과 학생의 여성119구급대원에 대한 인식을 파악하고 유형별 특성을 확인하기 위해 시행되었다. 이를 위해, 본 연구에서는 Q 방법을 적용하여, 구급차동승 현장실습 교과목을 이수한 응급구조(학)과 학생 72명을 대상으로 여성119구급대원에 대한 주관적인 반응을 객관적으로 분석하였다. 연구결과, 응급구조(학)과 학생들의 여성119구급대원에 대한 인식유형은 네 가지로 유형화될 수 있었다. 제 I 유형은 '체력한계형', 제 II 유형은 '전문가형', 제 III 유형은 '수호천사형', 제 IV 유형은 '여성적 경험형'으로 인식되었다. 각각의 설명력은 제 I 유형 28.3%, 제II유형 12.7%, 제 III 유형 6%, 제IV유형은 3.8%로 전체변량의 51%를 설명하는 것으로 나타났다. 전체적으로 응급구조(학)과 학생의 여성119구급대원에 대한 인식은 응급처치에 대한 전문가이지만 체력적 한계, 위험성 노출과 출산 및 육아에 대하여 인식이 긍정적이지 못한 것으로 조사되어 해결방안이 마련되어야 할 것이다.

예비 초등 교사의 좋은 수학 수업에 대한 인식 (Prospective Elementary School Teachers' Conception on Good Mathematics Instruction)

  • 방정숙
    • 한국수학교육학회지시리즈A:수학교육
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    • 제51권2호
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    • pp.145-160
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    • 2012
  • Prospective teachers need to have an opportunity to critically examine their initial perception with regard to effective mathematics instruction during the teacher education period. This study analyzed the perception in relation to good mathematics instruction by a total of 265 prospective teachers from four institutes for elementary teacher education using a survey. The results of this study showed that the pre-service teachers regarded learner, teaching and learning method, selection of content, and construction of curriculum as important for high-quality mathematics instruction. However, they revealed relatively low levels of agreement against the importance of instructional materials, classroom environment and atmosphere, and assessment. On the basis of teachers' perception on each element of effective mathematics instruction, this paper raises issues for discussion and includes some implications for teacher education.

인천국제공항의 화물운송서비스 이용자의 지각된 서비스품질에 관한 연구 (A Study on the Perceived Service Quality of Airport users of Incheon International Airport)

  • 최병권
    • 무역상무연구
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    • 제33권
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    • pp.167-190
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    • 2007
  • The aim of the study is to investigate the factors which decide an airport service quality and the differentiation of perception on the airport service quality between airport users and airport authority. For the purpose of this study, the determinants of airport service quality were factors analyzed on the basis of service marketing concept. In order to identify an airport service quality dimension, the writer conducted mail survey and individual interview from the Korean freight forwarders, the 3PL entities, integrators and the airport operation authority. The result of this study is summarized as follows. 1. The dimen measurement was confirmed as a superior method to dimension of service competitiveness.sions of airport service quality consist of five factors; tangibles, reliability, responsiveness, assurance, empathy. 2. There are notable differences in cognition of airport service quality between airport authority's perception and airport customer, and between airport customer's perception and expectation.

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자연과 인간인식'모델을 중심으로 본 현대건축의 표현에 관한 연구 (A Study on the Expression of Contemporary Architecture Based on the Model of 'Nature and Human Perception')

  • 이근택
    • 한국주거학회논문집
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    • 제10권4호
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    • pp.161-174
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    • 1999
  • This study tried to search for solutions of present problems in architecture through interdisciplinary study which includes biology, literature, aesthetics, and psychology, and set up two models composed of the nature and the human perception which contemporary architecture has problems on. By nature-oriented approach through biology and romanticist literature, the five types of organic principles which could be obtained from structure and order in natural system and by human perception-oriented approach through aesthetic theory of Harold Osborne and perceptual and cognitive psychology the structure and order of perceptual arousal, perceptual balance, and perceptual order in human cognition based on perceptual appropriateness could be found. The unified and organic framework of architectural composition must be considered through a deductive and inductive study as this study was approached. The results of the present study can be applied to construct human-oriented design principles and factors in architectural space and form, and better environmental quality.

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Gap: A Study on the Influence of New Measurement Method on Consumers' Decision Making

  • Yang, Hoe-Chang;Cho, Hee-Young;Kim, Young-Ei
    • 유통과학연구
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    • 제15권1호
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    • pp.51-56
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    • 2017
  • Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.