• Journal of Intelligence and Information Systems
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• v.18 no.1
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• pp.23-38
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• 2012

There is a large difference between purchasing patterns in an online shopping mall and in an offline market. This difference may be caused mainly by the difference in accessibility of online and offline markets. It means that an interval between the initial purchasing decision and its realization appears to be relatively short in an online shopping mall, because a customer can make an order immediately. Because of the short interval between a purchasing decision and its realization, an online shopping mall transaction usually contains fewer items than that of an offline market. In an offline market, customers usually keep some items in mind and buy them all at once a few days after deciding to buy them, instead of buying each item individually and immediately. On the contrary, more than 70% of online shopping mall transactions contain only one item. This statistic implies that traditional data mining techniques cannot be directly applied to online market analysis, because hardly any association rules can survive with an acceptable level of Support because of too many Null Transactions. Most market basket analyses on online shopping mall transactions, therefore, have been performed by expanding the co-occurrence criteria of traditional association rule mining. While the traditional co-occurrence criteria defines items purchased in one transaction as concurrently purchased items, the expanded co-occurrence criteria regards items purchased by a customer during some predefined period (e.g., a day) as concurrently purchased items. In studies using expanded co-occurrence criteria, however, the criteria has been defined arbitrarily by researchers without any theoretical grounds or agreement. The lack of clear grounds of adopting a certain co-occurrence criteria degrades the reliability of the analytical results. Moreover, it is hard to derive new meaningful findings by combining the outcomes of previous individual studies. In this paper, we attempt to compare expanded co-occurrence criteria and propose a guideline for selecting an appropriate one. First of all, we compare the accuracy of association rules discovered according to various co-occurrence criteria. By doing this experiment we expect that we can provide a guideline for selecting appropriate co-occurrence criteria that corresponds to the purpose of the analysis. Additionally, we will perform similar experiments with several groups of customers that are segmented by each customer's average duration between orders. By this experiment, we attempt to discover the relationship between the optimal co-occurrence criteria and the customer's average duration between orders. Finally, by a series of experiments, we expect that we can provide basic guidelines for developing customized recommendation systems. Our experiments use a real dataset acquired from one of the largest internet shopping malls in Korea. We use 66,278 transactions of 3,847 customers conducted during the last two years. Overall results show that the accuracy of association rules of frequent shoppers (whose average duration between orders is relatively short) is higher than that of causal shoppers. In addition we discover that with frequent shoppers, the accuracy of association rules appears very high when the co-occurrence criteria of the training set corresponds to the validation set (i.e., target set). It implies that the co-occurrence criteria of frequent shoppers should be set according to the application purpose period. For example, an analyzer should use a day as a co-occurrence criterion if he/she wants to offer a coupon valid only for a day to potential customers who will use the coupon. On the contrary, an analyzer should use a month as a co-occurrence criterion if he/she wants to publish a coupon book that can be used for a month. In the case of causal shoppers, the accuracy of association rules appears to not be affected by the period of the application purposes. The accuracy of the causal shoppers' association rules becomes higher when the longer co-occurrence criterion has been adopted. It implies that an analyzer has to set the co-occurrence criterion for as long as possible, regardless of the application purpose period.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.969-976
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• 2020

The role of customers has changed from that of passive users to value co-creators. Therefore, it is important to understand how customer learning takes place and how it affects customer experiences with services and products. However, while past studies insist on the importance of the issues in designing customer experiences, they do not empirically address these issues. This study investigates the support processes for customer learning, and their impact on customer learning, which in turn influences customer experience. To test the hypotheses, we employed the survey method. Target informants were the actual users of Apple iPods. A total of 200 survey questionnaires were distributed and 146 were collected. Among these, seven erroneous responses were excluded, leaving 139 usable ones. The proposed model was empirically analyzed using the Covariance-based SEM (Structural Equation Modelling) technique. The findings of this study suggest that, among the three support processes in customer learning, learning-by-doing support and learning-by-investment support positively affect customer learning, which influences customer experience. This study contributes to the literature by identifying different types of support for different kinds of customer learning processes and by empirically testing the impact of the support for the process on customer learning, and in turn, its impact on customer experience.

• Korean Journal of Child Studies
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• v.36 no.3
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• pp.195-213
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• 2015

This study aims to uncover what kinds of difficulties preschool teachers are now confronted with when they begin to implement project based learning with young children, in order to develop contents for teacher education programs. From July 2012 to February, 2013, 9 teachers participated in implementing projects in preschool classrooms. For data generation and interpretation, observations of class projects, tape-recordings of teacher conferences, and interviews with the teachers were made. The findings were as follows: teachers' uncertainty regarding project itself, teachers themselves, child competence, and its sustainableness were the most critical obstacle to hinder the teachers in implementing self directed projects with young children. The results imply that the teachers' belief in child competence in doing projects is of great significance; their view that it is very difficult for them to do projects without viewing young children a co-constructor of knowledge. Therefore, the key element in developing contents for teacher education programs should include a richer understanding of young children' competence.

• Journal of the Korean Society of Industry Convergence
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• v.9 no.4
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• pp.323-330
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• 2006

As the interest in environmental pollution resulting from recent industrial development is converging, wastewater treatment problem of dying processing is one of important pending issue. Usually, flow mediation earth and settling pond etc. of processing plant to handle water or wastewater. Mediation is the wastewater that flowed past settling pond than material of heavy particles, water weight colloid particles that big solids are removed but are suspensibility material settlement exclusion impossible. So, we need flocculation and coagulation action to remove materials from this colloid state. For flocculation and coagulation action chemical agents to add back, addition of chemical agents forms floc of could settle size. That is, shorten the sedimentation time and quality of processing water because promoting sedimentation doing to do fines or suspended solids and colloid can materials large size and also, flocculation to annex efficiency of filtration augment. Therefore, I executed this research to prove that improving organic matter and chromaticity of treated water of processing epochally using organic coagulant informed positive ion co-polymerization superior in color wastewater through this research.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.93-105
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• 2013

In recent years, over 100 trails were created in Korea, and Jeju Olle and Jiri Mt. Doolle trail are the most familiar and successful trails in Korea. The research aimed to find relationship between fair tourism and long distance trails. In the first step, we investigated the concept of fair tourism, and deducted 8 key-words; 1)local participation 2)resource sharing 3)provision of unique social, cultural resources 4)sovereignty of local culture 5)small_scale, low impact, eco-friendly 6)sustainable infrastructure 7)revitalize local community 8)comprehensive accommodation of a diverse tourists. Through the analysis of 3 representative sites of long distance trails, we tried to find out the distinct characteristics of fair tourism of the selected sites with evaluating criteria that was provided by UNEP and related organizations. The finding of the study could contribute to defining concept of fair tourism, and by doing so, attribute in setting up a framework of designing and planning of long distance trail under the concept of fair tourism that diverse parties could co-benefit, including local community, local government and tourists.

• Journal of the Korean Society for Nondestructive Testing
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• v.33 no.5
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• pp.459-464
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• 2013

Structures can be evaluated their health status by allowable loading criteria. These criteria can be determined by the maximum strain. Therefore, in order to detect this maximum strain of structures, fiber optic Bragg grating(FBG) sensor probes are newly designed and fabricated to perform the memorizing detection even if the sensor system is on-and-off. The probe is constructed with an FBG optical fiber embedded in silver epoxy. When the load is applied and removed on the structure, the residual strain remains in the silver epoxy to memorize the maximum strain effect. In this study, a commercial Al-foil bonded FBG sensor probe was tested to investigate the detection feasibility at first. FBG sensor probes with silver epoxy were fabricated as three different sizes. The detection feasibility of maximum strain was studied by doing the tensile tests of CFRP specimens bonded with these FBG sensor probes. It was investigated the sensitivity coefficient defined as the maximum strain divided by the residual strain. The highest sensitivity was 0.078 of the thin probe having the thickness of 2 mm.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.197-206
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• 1996

We can see the relationship between Fashion creation and Art through the characteristic of clothings at Fashion Collections such as the round, abstractive motive, optical effect, symetric line, etc. This relationship between Fashion creation and Art brings the affective image and the aesthetic shock to open the door to imagination. Art-related people such as artist, fashion designer share the creativeness, new vision and artistic fever. We can see the link and co- work between art and fashion creation all over the 20th centary. Specially it reached its peak in 1960s when Paco Rabanne, Andra Curreges, Pierre Cardin and Yves Saint-Laurent introduced their works. This study includes not only the influence of the art but also the relationship between the art and fashion creation to analyze the way and the reason of the influence of the art in terms of the form, technique, material and process. Doing this, 1 try to ask and answer the question "through what form and at what situation fashion creation can be considered as an art." The study reaches the conclusion that fashion designer is the creator, technician and transferer if the the art.e the art.

• Journal of Korean Society on Water Environment
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• v.22 no.5
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• pp.807-814
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• 2006

Sapkyo Lake Watershed occupies about 19.3% of total area of Chungnam Province, and it is necessary to make a plan of counter-measure for the maintenance of public waterbody sound as well as to ensure water resources due to urbanization and industrialization in this area so densely populated and excessively developed. Conventionally water quality management has been enforced by concentration-based system which is not considered the carrying capacity of receptors, hence there are no proper measures for the prevention of an excessive pollutant load over a waterbody. So even though emission sources abide by the conventional permission regulation, then the quantity of wastewater is increased continuously and encountered water shortage to use finally. Therefore this research focused on the review of introduction of total water quality management system in Sapkyo Lake watershed to maintain public waterbody sound and to ensure water resources. By doing this research in introduction of the system in advance, it can contribute to establish the methodology on systematic water quality management. Also the application of this system in Sapkyo Lake watershed can promote the sustainable development of the area by harmonizing the environment and regional economy ultimately.

• Proceedings of the Korean Geotechical Society Conference
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• 2009.03a
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• pp.30-37
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• 2009

In doing the foundation work in the downtown, the popular complaints by means of Noise and vibration have been became heavy burden. Therefore, the noise & vibration-free screw PHC pile method will contribute to the foundation work by removal of the popular complaints and improvement of the constructability. In this paper, the load bearing capacity and displacement characteristics of the noise & vibration-free screw PHC pile were analyzed. The noise & vibration-free screw PHC pile's behavior was better well than the existing PHC pile's one.

• Journal of Digital Convergence
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• v.7 no.1
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• pp.19-29
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• 2009

This article is concerned to investigate the changing nature of the role of the state in relation to industrial policy to foster the IT industry in the Republic of Korea. In doing this, it has started with economic globalization introduced to the Korean political economy since the late 1980s. It has identified in what ways the state responded to the change, and to what extent the role of the state has fundamentally been changed in the context of policy mechanism in the process towards facilitating the IT industry in Korea. In addition, it presented how the state played a role in skill formation in relation to the industrial policy. In consequence, the role of the Korean state in fostering the IT industry has fundamentally changed from that as the developmental state in the industrialization process. In the process, that the strategic co-ordination role of the state and relations between the state and private capitals and societies are very significant to achieve the economic goal is presented as results, as well as some future tensions that would encounter in the way of charting the current policies.