• 산업경영시스템학회지
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• 제24권69호
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• pp.36-49
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• 2001

Group level discriminations are observed in employment relations and other transactions in the form of residential occupational and production segregation and differential treatments. Recent developments in the rational theories of discrimination both on the market level and the non-market level are reviewed in terms of their relative strengths, weaknesses and complementarities. Taste discrimination could remain much suppressed in the market but could effect much chain reaction through various ways of statistical discrimination, price discrimination, human capital investment and segregation. Taste discrimination could also take the more structured form of co-workers' requiring compensation for reduced productivity due to increasing interactions with members of different language and culture in a non-segregative system. If could also be viewed in the framework of brand learning models. Non-market models of discrimination are seen to be an essential part to explain extended modes of discrimination.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.131-137
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• 2022

The importance of corporate culture for its development has always been a classic research. Through excellent corporate culture, we can analyze the secrets of company success and provide important reference significance for other company brands. Since the outbreak of COVID-19, Traditional Chinese Medicine (TCM) has greatly increased its international recognition with its excellent efficacy, which has brought development opportunities to the TCM industry. The object of this research is the Beijing Tongrentang Group Co., Ltd. Tongrentang is a representative of Chinese time-honored brands in TCM industry. It has a development history of more than 350 years. It carries the traditional Chinese culture and Chinese medicine culture. The corporate culture of Tongrentang was thus extended and developed into 'Benevolence & love', 'Honesty & trustworthiness' and 'Quality first'. We can see that a good corporate culture is particularly important. This paper studies the unique Corporate culture of Tongrentang, and the reasons of company success. Hoping to help the company through this paper, so as to improve the company in the future. And put forward a certain practical significance and value.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2010년도 춘계학술대회 논문집
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• pp.47-47
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• 2010

Over the past 20 years, constant progress in noise and vibration (NVH) engineering has enabled to constantly advance quality and comfort of operation and use of really any products - from automobiles to aircraft, to all kinds of industrial vehicles and machines - to the extend that for many products, supreme NVH performance has becomes part of its brand image in the market. At the same time, the product innovation agenda in the automotive, aircraft and really many other industries, has been extended very much in recent years by meeting ever more strict environmental regulations. Like in the automotive industry, the drive towards meeting emission and CO2 targets leads to very much accelerated adoption of new powertrain concepts (downsizing of ICE, hybrid-electrical...), and to new vehicle architectures and the application of new materials to reduce weight, which bring new challenges for not only maintaining but further improving NVH performance. This drives for innovation in NVH engineering, so as to succeed in meeting a product brand performance for NVH, while as the same time satisfying eco-constraints. Product innovation has also become increasingly dependent on the adoption of electronics and software, which drives for new solutions for NVH engineering that can be applied for NVH performance optimization of mechatronic products. Finally, relentless pressure to shorten time to market while maintaining overall product quality and reliability, mandates that the practice and solutions for NVH engineering can be optimally applied in all phases of product development. The presentation will first review the afore trends for product and process innovation, and discuss the challenges they represent for NVH engineering. Next, the presentation discusses new solutions for NVH engineering of products, so as to meet target brand values, while at the same time meeting ever more strict eco constraints, and this within a context of increasing adoption of electronics and controls to drive product innovation. NVH being very much defined by system level performance, these solutions implement the approach of "Model Based System Engineering" to increase the impact of system level analysis for NVH in all phases of product development: - At the Concept Phase, to be able to do business case analysis of new product concepts; to arrive at an optimized and robust product architecture (e.g. to hybrid powertrain lay-out, to optimize fuel economy); to enable target cascading, to subsystem and component level. - In Development Phase, to increase realism and productivity of simulation, so as to frontload virtual validation of components and subsystems and to further reduce reliance on physical testing. - During the final System Testing Phase, to enable subsystem testing by a combination of physical testing and simulation: using simulation models to simulate the final integration context when testing a subsystem, enabling to frontload subsystem testing before final system integration is possible. - To interconnect Mechanical, Electronical and Controls engineering, in all phases of development, by supporting model driven controls engineering (MIL, SIL, HIL). Finally, the presentation reviews examples of how LMS is implementing such new applications for NVH engineering with lead customers in Europe, Asia and US, with demonstrated benefits both in terms of shortening development cycles, and/or enabling a simulation based approach to reduce reliance on physical testing.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.165-179
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• 2020

본 연구는 해외 국가브랜딩전략에 대한 새로운 이론적 동향을 비판적으로 고찰함으로써 한국의 다양한 콘텐츠를 소통하고 교류하는 국가브랜딩의 변화방향을 모색한다. 지난 20여 년간 해외에서는 국가브랜딩에 대한 학술적 논의가 시대흐름에 따라 다양한 분야에 걸쳐 논쟁을 거듭하며 축적되고 확장되어온데 반해, 국내에서는 개념적 논의의 확장은 정체된 채 국가홍보를 위한 도구적 차원에만 그 초점이 머물러있었다. 그러나 혼돈의 국제정세 속에서 지속적으로 제기되고 있는 한국의 국가브랜드 저평가 및 국가이미지 제고문제에 대한 발전적 논의를 이어가기 위해서는 미디어변화에 따른 국가브랜딩에 대한 근본적이고 체계적인 개념적 이해가 선행되어야 한다. 이에 따라 본 연구는 그 동안 국내 연구에서는 주목하지 않았던 국가브랜딩의 다양한 이론적 관점과 패러다임 전환에 관한 연구문헌들을 심층적이고 폭넓게 검토하여 국가브랜딩이 국가 정체성-국가브랜드-국가이미지 간의 상호순환관계라는 새로운 개념적 틀을 제시하였다. 특히 '관계형성 패러다임'이라는 최근의 국가브랜딩 트렌드를 구체적이고 다각적으로 논의함으로써 한국의 국가브랜딩이 일 방향적인 홍보중심 관점에서 벗어나 다양한 수용자들과 우호적 관계형성, 개선 및 유지를 위한 전략으로 구현되기 위해서는 어떠한 요소들을 핵심적으로 고려해야하는지 현 시대에 맞는 국가브랜딩 전략의 요지를 파악하여 재 개념화하고 향후 한국의 미래지향적인 국가브랜딩 방향에 대한 시사점을 제시한다.

• 한국식품과학회지
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• 제40권2호
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• pp.160-165
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• 2008

묘사분석 기법을 적용하여 시판소주 제품들의 관능적 특성을 정성적 및 정량적으로 평가하였으며, 서울에 거주하는 20대 남녀 224명을 대상으로 소비자 검사를 수행하여 브랜드 노출 효과가 주어졌을 때 소비자 기호도에 미치는 영향을 조사하였다. 소주의 묘사분석 결과, 향미 및 감각특성 13가지가 개발되었으며, 7가지 시판소주 제품 간의 모든 특성에서 유의적인 차이가 나타났다. 소비자 기호도 평가 결과, 브랜드 비노출 그룹의 경우 시료 간에 유의적 차이가 나타나지 않았으나, 브랜드 노출그룹의 경우에는 유의적 차이가 나타났고, 이들 중 서울지역에서 주로 판매되는 JIC와 DOC의 기호도가 높게 나타났다. 따라서 시판소주의 기호도를 결정하는 요인은 맛에 의한 영향보다 브랜드 효과 등 비관능적 요소의 영향이 큰 것으로 여겨진다.

• 치과방사선
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• 제29권1호
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• pp.299-308
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• 1999

Purpose: The purpose of this study was to compare the qualities of the four different processing chemicals (solutions). Materials and Methods: With EP 21 films(Ektaspeed plus film, Kodak Co., USA), nine unexposed and nine exposed films of a step wedge were processed utilizing automatic film processor(XR 24, Durr Co., Germany) for 5 days. During 5 days, the total number of processed films including out-patient' s intraoral films were about 400-500 for each brand. Base plus fog density, film density, contrast of processed films were measured with densitometer(model 07-443 digital densitometer, Victoreen Co., USA). These measurements were analyzed for comparison. Results: The results were as follows, 1. For the base plus fog density. there was significant difference among the four chemicals (p<0.05). The sequence of the base plus fog densities was in ascending order by Kodak, X-dol 90. Agfa and Konica. 2. For the film density. all chemicals showed useful range of photographic densities(0.25-2.5). The sequence of the film densities was in ascending order by Kodak, X-dol 90, Konica and Agfa. But there was no statistically significant difference of film density between X-dol and Kodak (p<0.05). 3. The sequence of the contrasts was in ascending order by Konica, X-dol 90, Kodak and Agfa. But there was no statistically significant difference of contrast between X-dol and Konica (p<0.05). Conclusion: These results indicated that the four processing chemicals had clinically useful film density and contrast. but only Kodak processing chemical had useful base plus fog density.

• 한국수산과학회지
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• 제44권6호
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• pp.635-643
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• 2011

Agar was prepared from Gelidium amansii collected from Jeju Island, South Korea. This agar preparation has high gel strength and low sulfate content compared with G. amansii agar from Morocco. Accordingly, agarose was made from the Jeju agar through the consecutive refining processes of dimethyl sulfoxide (DMSO) extraction and ethylene diamine tetra acetic acid (EDTA) washing. The physicochemical properties of the resulting agarose were compared with those from agarose prepared using only DMSO extraction. Consecutive DMSO extraction and EDTA washing more strongly affected the physicochemical properties of the agarose (purified agarose) compared with the use of DMSO extraction alone. These properties were similar to those of commercial agarose used for electrophoresis. In DNA electrophoresis, the separation and movement speed of the purified agarose were similar to those of the commercial agarose. In a $^{13}C$ NMR analysis, the purified agarose exhibited the same carbon peak as the commercial agarose. When observed under scanning electron microscopy, the agar had an even and smooth surface without irregularities or pores, and the purified agarose had a wide surface area with a large number of pores; the commercial agarose had an irregular surface that would allow the solvent to easily permeate. These results illustrate that the physicochemical properties of agarose prepared from DMSO extraction and EDTA washing were more effective than those observed after DMSO extraction alone; thus, these processes used in succession will be useful in agarose industries.

• 한국터널지하공간학회 논문집
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• 제19권6호
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• pp.985-997
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• 2017

해외에서는 이미 많은 국가에서 대부분의 터널공사가 쉴드TBM공법으로 발주되고 있으며, 국내 기업도 활발하게 참여하여 수행하고 있는 실정이다. 국내의 경우는 재활용 장비를 활용한 전력구, 가스관로, 상하수도 공사를 중심으로, 지하철 터널의 경우는 신규장비를 활용한 7 m 이상의 쉴드TBM공법이 주로 발주되고 있다. 쉴드TBM은 한번 제작되면 변경하기 쉽지 않으므로, 해당 공사의 다양한 특성을 만족하도록 제작조건에 대해 충분한 정보를 발주자가 제공할 필요가 있다. 본 연구는 먼저 최적의 쉴드TBM 제작을 위해 최근 홍콩과 영국에서 발주된 도심지 터널공사의 입찰안내서에서 제시한 제반 조건들을 검토하고, 국내의 입찰안내서와 비교분석하였다. 이러한 분석결과는 향후 국내에서 쉴드TBM을 이용하여 터널공사를 수행하고자 하는 경우, 입찰 및 제작에 대한 보다 발전된 가이드라인을 제공할 수 있을 것으로 기대된다.

• 한국유통학회지:유통연구
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• 제16권4호
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• pp.29-64
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• 2011

상품의 이용가능성은 소비자 욕구를 충족시킬 수 있는 중요한 점포 능력 중의 하나이다. 그러나 구매하고자 하는 상품이 없는 품절(stockouts)상황이 발생했을때 소비자는 구매의사 결정의 어려움에 직면하고 이러한 어려움은 소비자의 부정적인 반응, 예컨대 점포에 대한 불만족을 야기한다. 본 연구에서는 상품의 이용가능성 상설, 즉 품절상황에서의 소비자 대체선택행동을 이끌어 내는 결정요인들을 파악하여, 이러한 변수들이 품절에 대한 소비자반응과 행동에 어떠한 영향을 미치는가를 규명하고자 한다. 세부적으로 본 연구에서는 기존 연구들과 달리 구매환경의 상황적인 특성(예: 구매 긴급성, 당황정도), 점포 특성(예: 상품구색, 매장편의성), 소비자 특성(예: 브랜드애호도, 점포애호도) 등에 초점을 맞추어 이러한 요인들이 품절시 소비자반응(상품대체, 구매연기, 점포전환 등의 대체선택행동)에 미치는 영향을 실증적으로 밝히는 것을 목적으로 하였다. 특히 본 연구에서는 선행연구에 비해 상품구색, 전반적인 점포 가격 이미지 등의 점포특성 변수들을 추가적으로 고려하여 분석하였다. 이러한 연구목적을 달성하기 위하여 대형할인마트, 슈퍼마켓 등의 다양한 소매업태에서 품절상황을 경험하고 나오는 353명의 소비자들로부터 자료를 수집하여 다항로짓분석(multinomial logit analysis)을 이용하여 연구모형과 연구가설을 검증하였다. 소비자 선택행동에 대한 MNL 모델 추정결과 품절상황에서 상품대체, 구매연기, 점포전환 행동에 대해 구매의 긴급성, 당황 정도, 구매량, 사전 계획구매, 상품구색, 전반적 점포가격 이미지, 브랜드애호도, 점포애호도 요인들이 소비자 선택행동에 유의한 영향을 미치는 것으로 나타났다. 구체적으로 살펴보면, 품절상황시 소비자의 점포 내 상품대체행동을 이끄는 결정요인으로 구매의 긴급성, 당황정도, 구매량, 사전 계획구매, 상품구색의 다양성, 저렴한 점포가격이미지, 브랜드애호도, 점포애호도 등이 유의하였으며, 구매연기를 유도하는 결정요인으로 구매의 긴급성, 구매량, 브랜드애호도 등으로 판명되었다. 품절시 소비자가 다른 점포로 전환하게 하는 요인은 구매의 긴급성, 구매량, 사전 계획구매, 상품구색의 다양성, 저렴한 점포가격이미지, 브랜드애호도, 점포애호도 등으로 파악되었다. 마지막으로 품절시 점포 편의성과 판매원 서비스 요인들은 소비자 대체 행동에 유의한 영향을 주지 못하였다.

• 한국산업보건학회지
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• 제4권2호
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• pp.180-188
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• 1994

This study was designed to investigate qualitatively whether respirators now being used in workplaces tit workers iflfaces well or not. Leak sites were determined after exposing the subjects to fluorescent aerosol and were analyzed by gender, brand and manufacturing nation. The results were as follows ; 1. Among those leak sites which were classified into four areas(nose, cheek, lip and chin), test aerosol was mostly deposited on the nose and the cheek areas. 2. The mean number of leak sites observed from the female subjects were 2.3 while the number were 2.2 from the male subjects. The most frequently observed leak site was nose and followed by chin, lip and cheek in descending order of frequency. 3. Among different brands of respirators, different leak sites were observed. Test subjects wearing the Sand N brands were more heavily exposed than those of wearing the D and M brands. 4. No significant difference of the number of leak sites were found between Korean-made and American-made masks. However, the most frequent leak site observed for the Korean-made ones was the nose area while it was the chin area for the American-made ones. 5. Analyses of 97 leak sites by shape showed that 27(27.8%) were point types, 54(55.7%) diffuse types and 16(16.5%) streamline types. 6. Test subjects indicated that the facepieces of Korean-made respirators were harder and smaller in size than those of American-made one. The most comfortable respirator selected was the respirator by the N Co. and the most uncomfortable one was the respirator by the D Co. This study suggests that many half-mask respirators now being used in the workplaces may not fit to workers well. Therefore, when selecting respirators, employers are advised to test respirators if they fit to workers well. And manufacturers are recommended to produce effective and comfortable respirators tested qualitatively and quantitatively not only in the laboratory but also in the field.