• Journal of Korea Entertainment Industry Association
• /
• v.14 no.7
• /
• pp.95-106
• /
• 2020

The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

• Journal of the Korea Convergence Society
• /
• v.9 no.2
• /
• pp.295-302
• /
• 2018

The purpose of this study was to empirically examine how the perception of CSR of domestic professional baseball clubs was related to the reputation of clubs, identification of clubs, and parent company image. For the research, a survey was conducted by 277 fans of LG Twins, Doosan Bears, SK Wyverns, and KT Wiz in the metropolitan area. First, the reputation of the club had a positive impact on club reputation. Second, CSR of professional baseball clubs had a positive impact on club identification. Third, the reputation of the club had a positive impact on the image of the professional baseball team. Fourth, the identification of clubs had a positive effect on the image of the professional baseball team's mother-company.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.261-272
• /
• 2019

The purpose of this study is to examine the moderating effect of emotional bond in the effect of the congruence of self-image and the team's loyalty to professional baseball spectators, to enhance the effectiveness of emotional bond between the club and the spectator, and to suggest implications for establishing the club's brand marketing strategy. For this purpose, a survey was conducted on 500 professional baseball spectators, and the results of correlation analysis, stepwise regression analysis and hierarchical regression analysis using SPSS 21.0 based on 450 collected data are as follows. First, among the professional baseball spectators and the team's self-image, the realistic self-image factor had a significant effect on the club's loyalty. Second, it was confirmed that the congruence of realistic self-image moderated the effect of congruence of realistic self-image on club loyalty. This result shows that the formation of emotional bond has no influence on the congruence of ideal self-image and is related to the realistic self-image that the club is showing at present. Therefore, it is necessary to establish a marketing strategy that can highlight this effect by considering these points.

• Journal of Sport and Applied Science
• /
• v.6 no.2
• /
• pp.9-18
• /
• 2022

Purpose: This research aims to analyze the relationship marketing between football club organizations, players, and the fans club community. Research design, data, and methodology: An ethnographic approach was used to observe for eight months in the community, interviews, and documents analysis in Bonek Mania community fans club and Persebaya, a football club management in Surabaya, Indonesia. Results: The results show that the management of the football club has maintained the football high-end brand image in the national league. Stakeholders have endeavored to build the values and shared meaning with the public and cohesively with Bonek Mania. The struggles and achievements are intended to maintain the local collective memory of Surabaya's patriotism as the "city of heroes." Sustainable relationships were built by professional football club managers, players, and the fans club to foster the spirit, economic resources, and sustainable development. Conclusions: This research implies that it can provide direction for the management of football clubs by paying attention to relationship marketing, developing unique local values to build the customers' loyalty. Further implications were discussed.

• The Research Journal of the Costume Culture
• /
• v.16 no.1
• /
• pp.70-87
• /
• 2008

The purpose of this study is to examine how the entertainment culture has influenced the fashion of the college students since the year 2000, and to analyze the fashion trends of those who enjoy their entertainment culture. The entertainment culture is, therefore, perceived in the most sensitive way by the college students, who belong to the latter period of their adolescence, while influencing them. Especially recently, the entertainment culture of the college students has emerged as a new symbol of the overall fashion. And its effect on the fashion has become conspicuous. The 21st entertainment culture is comprised of "club culture", which is an off-line fad, and "on-line game culture". The result of this study is as follows: Firstly, the formative way that the so-called "club culture" influenced the fashion of the college students shows that their overall fashion trends are characterized by a 'caports image' and a 'childlike-amusing image'. Secondly, the formative fashion style, influenced by the so-called "on-line game culture", presents a 'post- structural image' by using heterogeneous material in order to introduce a new point of view, and by transforming the creation style and design. And it also presents a 'homosexual image' by crossing the attractiveness of both genders. This study is baseds on the documents study.

• Journal of the Korean Society of Costume
• /
• v.58 no.4
• /
• pp.155-170
• /
• 2008

Club culture is the global trend for youth in 21st century. Club is the space that is created with close relationship among music, dance and fashion. It is also experimental cultural art space with endlessly transforming style. Furthermore it is a space for independent minor culture which represents speciality than generality of cultural appetite and style of club. Cultural communities formed around club and their parties have placed as a strong subculture trend based on youth age group. What they are creating as a subculture could be our tomorrow's main trend and clubbers also could be our major power sources for future. Therefore it is necessary to pay attention to club culture. The purposes of this research are to identify the concept of clubber, to analyzes their basic club culture characteristics and elements, and to find out unique fashion styles of Korean clubber in comparison with the origin. To study club fashion style's origin and background, this study searched a theoretical flow from 1930's to 1990's. Then, Korean clubber's style is derived by comparing background and origin of Korean club culture with those of abroad. To analyze in various point of view, theoretical backgrounds about social, cultural, dresses, and design were considered. Since research target is a visual image, street fashion is analyzed on through, music channels and magazines from 1930's to present as well as designer's art photographies. Internet sites', cub culture association's and sound association's photos were also extracted. as a visual evidences to offer actual evidences. Geological targets are selected among Korean club culture's origin such as Hong-Ik University area, Shin-chon, Chungdam-dong and Apgujung-dong areas. The results of this study are as follows. Firstly, clubber's fashion style influenced magnificently on major fashion design instead of being just youngster's resistance toward control group and it is contributing to our fashion culture to enrich it. Secondly, fashion styles of korean clubbers are based on those of western sub-culture, but with a unique localized history.

• Journal of the Korea Convergence Society
• /
• v.9 no.8
• /
• pp.235-246
• /
• 2018

The purpose of this study was to verify the structural relationship between the participation behavior, excercise behavior, sport Image and exercise Continuation of the badminton club members, The results were as follows: First, the variables that affected the sport image for the item were fun among sub-factors of participation behavior, self-esteem and stress relief among sub-factors of exercise behaviors. Second, the sport image was affecting the exercise continuation. Finally, participation and Exercise behaviors indirectly affected the exercise continuation that through sport image. The results of this study proved that sport image plays an important role as a mediator in the relationship between participation behavior, exercise behavior, and exercise continuation, and it is meaningful to provide basic data on the role of the sport image.

• Journal of East-West Nursing Research
• /
• v.25 no.2
• /
• pp.174-182
• /
• 2019

Purpose: The purposes of this study were to develop a drum club activities program for soldiers and to explore the effects of the program on the mental health of soldiers. Methods: This study used one group pretest-posttest design. A drum club activities program for soldiers was offered for 12 weeks with each session of 2 hours. A total of 33 participants were recruited but eighteen participants who did not participate in sessions of the program more than 3 times were dropped out of the study. Finally, data from 15 participants were analyzed using the SPSS 22.0 program. Mental health status (stress, anxiety and aggression) was measured by Vibraimage technology. Vibraimage technology is a useful and objective method to identify the human psychophysiological state by analyzing the movement of various frequencies and amplitudes of head motion and face image using camera. Results: There is statistically significant difference in anxiety (Z=-3.12, p<.001) after implementation of the program. However, there was no statistically significant difference in stress and aggression. Conclusion: The results indicate that the drum club activities program was effective in decreasing anxiety in soldiers. The drum club activities program can be considered as a possible nursing intervention strategy to reduce anxiety for soldiers.

• Journal of Distribution Science
• /
• v.12 no.9
• /
• pp.39-45
• /
• 2014

Purpose - This study aims to explore whether investing in cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discount stores. Research design, data, and methodology - To accomplish the objective, a survey was conducted on the users of the cultural center of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used as valid data responses, which were analyzed through a descriptive statistical analysis, correlation analysis, and a path analysis with structural equation modeling. Results -Cultural centers are lifelong educational institutions revolving around females, and corporations can improve their image and performance through cultural centers in pursuit of profits. Moreover, the reliability and responsiveness of cultural centers positively influenced their relationship quality and that of discount stores. Conclusion - Customer service should be provided promptly and sincerely to achieve maximum customer satisfaction. This will boost the relationship quality of cultural centers, and positive customer evaluation will lead to better relationship quality of the discount stores.

• The Journal of the Korea Contents Association
• /
• v.14 no.11
• /
• pp.798-809
• /
• 2014

The purpose of this study is to examine the relationships between image of nurses and nursing professional values in nursing students. Data were collected through self reported structured questionnaire using convenient sampling methods survey from 147 students enrolled in the nursing department from March 11 to March 22, 2013. There was a significant difference in the image of nurses on the club activities, satisfaction with major, satisfaction with college life. There was a significant difference in the nursing professional values according to the satisfaction with major. Image of nurses has positively correlation with nursing professional values. 'Social participation' domain of image of nurses has a strong positive correlation with nursing professional values. 'Self concept of profession' domain of nursing professional values has a strong positive correlation with image of nurses. Therefore, it is thought that developing various teaching strategies, promoting club activities, paying attention to the student, and guiding them for raising degree of satisfaction with major and college life would be helpful to improve nurse' image and nursing professional values of nursing students.