• Journal of the Korean Society of Costume
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• v.63 no.8
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• pp.76-89
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• 2013

This study is about 'asymmetry triangle-Mu' Jeoksam and Hansam in the early days of Joseon Dynasty. A study was done regarding the records of Jeoksam and Hansam in literature, the present state of the excavated 'asymmetry triangle-Mu' clothing Jeoksam and Hansam, and finally a deduction of the reason for the appearance of the 'asymmetry triangle-Mu' clothing Jeoksam and Hansam. The width of front length of 'asymmetry triangle-Mu' clothing in the early days of Joseon Dynasty is 29.5~35 cm and the width of one breath of the sleeve is 29.5~35 cm. The width of 'asymmetry triangle-Mu' is 9.5~16 cm and it is relatively big. Comparing to the width of one breath of the sleeve, it is almost 1:2.2~3.6 ratio. Therefore, when the sleeve was cut, the Mu was linked in order to save fabric the gusset of sleeve had to be folded and turned, and finally it became asymmetric. As a result of the above consideration, since the width of upper garments of $16{\sim}17^{th}$ century was big, the wearing of short tops of Jeoksam or Hansam without side vent as a small 'triangle-Mu' was uncomfortable. Because of this reason, the size had no option but to become bigger. So, during the $16^{th}$ and $17^{th}$ century, a period where mass production of fabric was difficult, the 'asymmetry triangle-Mu' type was considered to be a reasonable cutting method. After the middle of $17^{th}$ century, it can be estimated that 'asymmetry triangle-Mu' clothing disappeared according to the narrow aspect of clothing type.

• Korean Journal of Human Ecology
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• v.12 no.4
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• pp.519-528
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• 2003

The purpose of this study was to make a comparative factor analysis of relations between college girls' make-up and clothing behaviors. The results of the study were as follows : 1. Make-up behavior showed the significant differences in accordance with whether doing make-up or not, motives of initiating make-up, sources of make-up information and references and expenses for cosmetics purchase. 2. There were negative correlations between all sub-factors of make-up behavior and the sense of comfort. In clothing behavior, a positive correlation existed between aesthetic sense and fashionableness. In make-up behavior, however, those college students who were more aware of others and considered make-up more important as a means of skin care and self-change regarded aesthetic sense, one of the sub-factors of clothing behavior, as most important.

• Journal of the Korea Institute of Military Science and Technology
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• v.15 no.2
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• pp.193-200
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• 2012

The selection factors of the protective clothing against the NBC agents are the protection(chemical, biological, TIMs), duration, weight/comfort, dexterity/mobility, size, visibility, cleaning and unit cost, etc. To develop the NBC protective clothing, we should need to review about the design concepts of the protective materials(shell and liner fabric) and form. This paper identify an important factors for the protective materials and form, and presents design strategies for important factors based on the evaluation results of the materials and the form.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.201-211
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• 2000

The purpose of this study is to pinpoint currently arising issues concerning cyber fashion mall by analysing present status and contents of its web design, management and planning within the limits o business to customer (B2C) commerce, and to suggest a direction for building an ideal fashion mall on the internet. As for the study method, conceptual definitions were given based on previous studies. And a positive study was implemented, in which the cases of 23 chosen cyber fashion malls among 60 or so domestic and foreign malls selling fashion products were found by internet search engines and analysed. Results of the case analysis of cyber fashion malls are as follows : 1) cybermall must provide customers with an integrated service as well as e-commerce. 2) various products assortment and price differentiation must be developed, 3) the techniques of graphics, coloring and texturing, and layout design must be adopted to process and express product information, 4) the legislative system is needed to deal with the security, and 5) design and management of customer oriented interface are needed to process and express product information matter of electronic payment and customer protection. Considering the issues in internet fashion cybermalls, are suggested the important factors that are necessary or web design, planning and management to build an ideal cyber fashion mall. These results will contribute to the development of fashion e-commerce.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.11-20
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• 2010

According to diversity of life style, introduction of well-being trend and increase of demand based on the IT-convergence, Recently "smart clothing" study has been diversified on user applications such as entertainment, healthcare, business and sports. And the smart clothing's market has been progressed in diverse aspects. But, study of smart clothing based on consumer aspect and market diversification is insufficient. The purpose of this study is to identify consumer's needs on smart clothing and to suggest directions for development of smart clothing based on their lifestyle that focused on digital and fashion lifestyle that be closely connected with smart clothing product development. This study is focused on the ages of 20-30 who are considered to be high demand consumers on the smart clothing market. As a result of study, life style based on clothing and digital is categorized 3 types as trend-pursuit style, sensual information-pursuit style and practical function-pursuit style. we suggested direction for development of smart clothing based on consumer's needs of the smart clothing according to the customer's lifestyle types.

• Fashion & Textile Research Journal
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• v.1 no.1
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• pp.12-17
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• 1999

The actual clothing conditions were surveyed to diagnose clothing condition of collegians in the view point of adaptation to the thermal environment in fall. Then, clothing climate, physiological responses, and subjective sensation were investigated through wearing trials on human subjects in climatic chamber based on the results from the survey. Factors to evaluate validity of clothing condition were clothing weight, clothing climate, physiological responses of human body, and subjective sensation. Adaptability of this research to thermal environment was compared to the results of Toda's and Duno's of Japan, Chung's results of Korea rural area, and Winslow's clo value. The standard values for wearing trials were values at comfortable zone, such as $32{\pm}1^{\circ}C$ of temperature and $50{\pm}10%$ of humidity inside clothing, $36.5{\sim}37.3^{\circ}C$ of ear temperature and $32.2{\sim}34.3^{\circ}C$ of mean skin temperature. Clothing weight per body surface area was 680.9 $g/m^2$ in male and 526.7 $g/m^2$ in women. Cold resistance ability of collegians was superior to Japanese and American, and similar to rural male in Korea. According to the examination of clothing adaptability with clothing weight from the investigation on physiological responses and the actual clothing conditions survey, following were found. Temperature inside clothing ($29.8{\sim}32.3^{\circ}C$) was normal, and humidity inside clothing (32.2~54.8%) was at comfortable zone. Mean skin temperature was at its comfortable zone. Therefore, 615 $g/m^2$ in male and 525 $g/m^2$ in female were a desirable wearing condition.

• Journal of Fashion Business
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• v.6 no.2
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• pp.77-92
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• 2002

This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantial verification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. For the substantial, verification following questions were developed. 1) Consumers' interests in purchasing environmentally Benefical clothing. 2) The consumer behavior on the environmental factors of the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. 3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing. 4) The reasons of unfavorable behavior of environmentally unconscious consumers on environmentally Benefical clothing. Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male and female students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzed with Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed. Those results and issues, developed in the analysis of consumer behavior on the environmentally Benefical clothing, could be utilized in the environmental management and the marketing activity for the clothing companies.

• The Research Journal of the Costume Culture
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• v.22 no.6
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• pp.899-910
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• 2014

The purpose of this study was to analyze high school students' school uniform wearing attitude by group according to clothing attitude targeting Gyeongnam area. This study aims to provide preliminary data in the field of school uniform and marketing that clothing propensity by groups is considered. This study conducted a survey targeting 762 high school students in Gyeongnam. For statistical analysis, SPSS for Window 14.0 was used for frequency analysis, factor analysis, reliability analysis, multiple sponse analysis, cluster analysis, ANOVA analysis and Duncan's ex-post analysis method. As a result of cluster analysis on the clothing attitude, students were divided into 4 segmentation of fashion seeking group, fashion indifference group, conformity group and modesty group. As a result of verification on the difference in perception toward wearing school uniform by groups which were classified according to the propensity of clothing attitude, activity, stability, and practicality were all varied according to the propensity of clothing attitude. 4 groups were significant differences in the degree of consent to wearing school uniform, price of school uniforms, tendency to prefer famous brand when purchasing school uniform, experience of transforming school uniform, opinion about school uniform modification and reason for school uniform modification. While low graders were many in 'modesty group', upper graders were many in 'fashion seeking group', which means that more segmentalized satisfaction of clothing by group may be raised if such a fact is considered when planning clothing for high school students segmentalized by age.

• Journal of Fashion Business
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• v.17 no.1
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• pp.42-63
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• 2013

The attitude of Eco-friendly clothing is based on environmental awareness and Low-carbon green growth awareness. It can be developed through our education. I studied and analyzed the survey which targeted on highschool students whether the recognition of low-carbon green growth can be effected to the eco-friendly clothing attitude or not, and school education effect. The research shows the green growth recognition affects significantly to the eco-friendly clothing attitude. Also the study proves the education of green growth awareness and the eco-friendly clothing attitude informs the realizations of environmental and green growth concepts. The education of clothing habits affects our eco-friendly clothing attitude. Therefore this education is necessary for school curriculum and it must be expanded in any areas both in 'environment and green growth' course and 'home economics' courses in secondary education. The education of Eco-friendly clothing habit should be keep researched specifically and develop further and further.

• Journal of National Security and Military Science
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• s.1
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• pp.231-247
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• 2003

To get the basic data for making comfortable military uniforms and to examine the distribution of clothing microclimate, seasonal fluctuations of skin temperature, subjective sensation, and clothing microclimate were measured from 10 males. The subject were questioned on thermal comfort in experiment. Clothing microclimate temperature at breast, skin temperature at four sites (breast, upper arm, thigh, leg), deep body temperature at eardrum( tympanic temperature), and subjective sensation were measured for an hour in the controlled climatic chamber. The subjects felt comfortable when skin temperature were recorded $34.43^{\circ}C$ at breast, $33.53^{\circ}C$ at upper arm, $32.9^{\circ}C$ at thigh, and 32.50 at leg. Then mean skin temperature was $33.55\pm$$0.63^{\circ}C$. Clothing microclimate temperature ranged from 31.2 to $33.8^{\circ}C$, and clothing microclimate humidity ranged from 49.80～52.41%. In the comparison of these results with the microclimate of military uniforms, it needs more insulation in clothing for military uniforms. It also says that military uniforms should be made of the textiles which can control humidity.