• 복식
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• 제12권
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• pp.55-67
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• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• 복식
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• 제60권5호
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• pp.88-105
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• 2010

The purpose of this study is to grasp the actual wearing conditions, inconvenience and problems with cycle wear. To attain this purpose, a questionnaire was completed by direct observation and by interviewing bicyclists. The questionnaire was given to 273 bicyclists. The questionnaire consisted of items that are related to concerns with dressing appropriately and enhancement of physical performance through dress. Following are the results of this study. According to the survey, many of them purchased imported cycle wear rather than national cycle wear, and the satisfaction according with purchase rate was low. Bicyclists were uneasy with finding right size cycle wear especially for women. It turned out that the area of the knee and elbow are mostly the areas that they get hurt while riding. Even though the knee and elbow are the mostly hurt area, bicyclists do not prefer to wear appropriate protector for the knee and elbow to excel in their performance in cycling. In material related questions, lower dissatisfaction was indicated for the lints caused by fraction. Average satisfaction was indicated for the distortion after washing, changes in color, touch of the fabric, matters with static and sweat. With regard to the areas where the bicyclists felt discomfort was highly indicated with lower-body clothing. Discomfort was highly indicated with crotch area when riding long period of time. Also when riding a cycle, discomfort was indicated with the leggings cuffs when it comes upward with riding motion. Most of the bicyclists felt the tight fitting leggings were embarrassing.

• 복식
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• 제59권4호
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• pp.143-154
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• 2009

The purpose of this research is to investigate elderly, middle-aged female consumers' design and material preferences for lounge wear and after understanding senescent women's propensity to purchase lounge wear. The subject of research were to those living in the Seoul and capital region and 612, which did not comprise missing values, were collected and used for data analyses. All the age groups including those in their 50s and 60s prefer jacket and pants styles the most and these styles are the most favored as lounge wear as well. Those in their 50s and 60s prefer a round neckline the most while those in their 70s favor a V neckline the most. Analyses of sleeve styles of senescent women show that all the age groups favor a straight set, or a sleeve design, the most. Although the aged people investigated in this research have relatively high purchasing power, it is found that they tend to buy low priced lounge wears. Reviewing all of the above-mentioned results, the prices of garments for senescent people will be set in consideration of their economic level, so that good quality commodities may be produced and sold at different prices.

• 한국의류산업학회지
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• 제10권2호
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• pp.254-259
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• 2008

Poly(ethylene-co-vinylacetate)(EVA) microspheres were prepared by a thermally induced phase separation. The microsphere formation occurred by the nucleation and growth mechanism in the metastable region. The diluents used were toluene. The microsphere formation and growth was followed by the cloud point of the optical microscope measurement. The microsphere size, which was obtained by SEM observation and particle size analyzer, became decreased when the titanium dioxide($TiO_2$) concentration was higher. The deodorizing function of the prepared fabrics was studied by the determination of the decomposing capability for $NH_3$. The deodorant activity of these deodorizing fabrics was measured by chromogenic gas detector tubes. The deodorant activity of $NH_3$ increased with increasing $TiO_2$ concentration of EVA microsphere.

• 복식문화연구
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• 제16권6호
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• pp.1156-1168
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• 2008

This study investigated the preceding studies and concept of Glam Rock style, modernistically reinterpreted its aesthetic function and symbolism and connected them to design. It analyzed according to the standards for classification the Glam Rock style appearing mainly in the collections from 2002 S/S to 2007 S/S and presented four pieces of design through the analysis. Its findings are synthesized as follows. First, unstructured design constitutes mule stressing gold cubic overall. It takes an unstable form by the placement of unshapely front ball of foot from transforming Chopin and a relatively poor heel. Second, over trimming constitutes separated pumps in the form of over trimming irregularly a piece of broken glass, metal and thumb tack. Third, Mix & Match combines Boot body of flexible knit material with an acrylic wedge sandal. Fourth, a platform sandal has the structure of color contrast between yellow and bronze in calf fur of tiger-skin pattern. I hope that this study will be developed by reflecting Glam Rock spirit and style as cultural phenomena through analyzing Glam Rock style and presenting design according to selected standards for classification, inferring plastic beauty of fashion shoes from them, investigating the change and feature of age-specific shoe design and making a new attempt possible.

• 한국생활과학회지
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• 제24권6호
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• pp.875-887
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• 2015

The analysis in this work is about costumes among the rhythmic gymnasts in competition, which is intended to develop designs about rhythmic gymnastics costume and provide the basic material from the results. In its research method and range, the general information on rhythmic gymnastics was reviewed in literature and the case analysis was followed about costumes of world high rankers in competition during 2012~2015 seasons. Research showed the following results. First, leotard took a shape of skirt-added one-piece type, where a combination with long tight sleeve, round neck line, and stand-up collar had a relatively higher percentage in design. With regard to a bottom line of skirt, an amorphous type was most common that highlights rhythmical beauty without any particular form. This design exposed shoulders and waists on both sides, expressing the feminine beauty. Second, in color used mainly, white appeared most frequently. In its combination, more than three were employed. Third, transparent mesh was applied as basic, where lace and chiffon were used. Abstract pattern took the highest portion in pattern. Particularly, crystal bead or gradation coloring was used to maximize the visually splendid image, giving an effect of optical illusion as if neckless clothing, choker, bracelet, or glove were worn. Fourth, it appeared that the costume for each event was changed in every season, when only music was substituted but the same earlier costume was put on for the different event.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.56-67
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• 2007

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

• 패션비즈니스
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• 제15권2호
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• pp.71-85
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• 2011

The study examines the current state of designer shoe brands, which are gaining a great deal of popularity in the footwear market, and offer bold designs that cannot be found in typical ready-made shoes. Women in their 20's and 30's who are sensitive to fashion are classified into sub-groups based on fashion leadership, and comparative analyses conducted among the sub-groups on selection criteria of designer shoe brands, intention of purchase and satisfaction according to fashion leadership. To this end, a questionnaire survey was conducted of women residing in Seoul and the Capital Area, and 371 questionnaires were used for final data analyses. As a result of the study, the following conclusions were reached. For satisfaction with the purchase of designer shoe brands according to fashion leadership among sub-groups, it was found that the satisfaction with the purchase of designer shoe brands is higher among fashion laggards than among fashion leaders, dual fashion leaders and fashion followers. Dual fashion leaders and fashion leaders showed the highest purchase satisfaction in terms of color, size, material and durability.

• 패션비즈니스
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• 제12권6호
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• pp.124-137
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• 2008

The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

• 한국의류산업학회지
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• 제14권1호
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• pp.1-12
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• 2012

This research was analyzed regarding comparing features of expressions between clothes in movie, , and cyber clothes that were made by Marvelous Designer2 which is a design CAD. This research was studied to experiment an expressing possibility of clothes simulation software which was developed currently. Therefore, we picked clothes that are good at movement and detail in the movie. The dress theory of the renaissance which is the period background of movie, was considered and studied as pattern, silhouette, material, color, detail and animation. The movie's dresses are made with 3D virtual and compared so 3D virtual clothes's benefits and weaknesses can be analyzed. As a result, we found that 3D virtual dress can show the real movie's feature accordingly with current developed IT standard. This will assist a development in fashion industry and become a new indicator for 3D movie clothing.