• Title/Summary/Keyword: Clothing companies

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A Comparative Study on the Apparel Sizing System and Size-Specifications of Jeans - Focusing on Online Shopping Malls for Plus Size Women - (플러스 사이즈 여성을 위한 온라인쇼핑몰의 의류치수 사용실태 및 청바지 사이즈스펙에 대한 비교 연구)

  • Hwayeon Jeong;Kyoungok Ryu
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.3
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    • pp.17-29
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    • 2023
  • This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

A Comparative Study on the Clothing Wearing Conditions and Fit for Middle-aged women in their 40s and 50s (40대와 50대 중년 여성의 의복 착용 실태 및 맞음새 비교 연구)

  • Nam, Young-Ran;Choi, Hei-Sun;Kim, Eun-Kyong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.3
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    • pp.137-156
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    • 2013
  • The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40's to 50's, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40's and 50's to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference. The results of this study are as follows: the women in the 40's included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50's indicated a higher frequency of clothing purchase of middle-aged women's apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40's and 50's showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40's preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50's indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.

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A Survey on Uniforms and Development of Design (1) (유니폼 실태조사와 디자인 개선을 위한 연구(1))

  • Nam, Yun-Ja;Kim, Gyeong-In;Lee, Yun-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.455-470
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    • 1997
  • The importance of uniform is getting increased in the present society because it is one of symbols which represent a company and give customers the image of it. Uniform shows the kind of companies, one's position, and sometimes the actual job which one does. And workers who put on the same kind of uniform feel companionship among them, the security of their position and responsibility for their job, all of which elevate the efficiency of their job and the company. To enhance the functions of uniforms such as representativeness, esthetics, convenience and economization, the followings were studied. 1) Through survey on the present condition of seven different types of company uniforms, we analyzed preference of workers, staffs and consumers and did the factor analysis of uniform constitution. 2) It presented the relative importance among the uniform constitution. 3) The reflective condition of the uniform constitution was estimated. 4) It investigated the working condition and working movement.

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A Study on the Adoption of QR Systems in Korean Clothing and Textiles Industry (국내 섬유.의류산업의 신속대응(QR)시스템 도입에 영향을 미치는 요인에 대한 연구)

  • 정철용;신상무;김이정
    • The Journal of Society for e-Business Studies
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    • v.4 no.2
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    • pp.209-220
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    • 1999
  • Quick response in the textiles and clothing industry is widely recognized at a strategic concept implemented by information technology to transfer changes in customer needs to the final product as soon as possible. This paper addresses which factors should affect the adoption of quick response systems in Korea. We surveyed 108 companies in the textile and clothing industry by using a questionnaire. We asked whether they adopted QR or not, and measured the usage level of QR-related ITs and the level of both internal and external factors in Likert's scale. We conducted multiple linear regression to analyze the data collected by using SAS. The findings are as follows: The adoption of QR, measured by the usage level of QR-related ITs, is positively affected by internal factors such as the recognition of QR concept and the capability for IT applications and by external factors such as the overall informating level of the industry, the needs for cooperation between organizations, and the leadership as an industry coordinator.

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The Market Segmentation according to Lifestyle Types of Chinese Consumers: - Focused on Shanghai Residents - (중국소비자의 라이프스타일 유형에 따른 시장세분화 - 상해를 중심으로 -)

  • Lee, Ji-Hyun
    • Journal of Fashion Business
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    • v.14 no.5
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    • pp.176-194
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    • 2010
  • According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.

A Study on the Working Clothes in the Changwon National Industrial Complex -Considering Clothing Performance and Motion Factors in Work Places- (창원국가산업공단 근로자들 작업복 착용실태에 관한 연구 -작업분야별 작업복 기능성 및 동작요인 중심으로-)

  • Park, Gin-Ah;Bae, Hyun-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1571-1583
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    • 2008
  • The study aimed to investigate the actual condition of working clothes in the Changwon National Industrial Complex and to analyze the industrial workers' satisfaction with and preference to the working clothes in terms of the clothing performance and work motion factors. 1 major companies in machinery, automotive, industrial engineering, shipbuilding and rolling stock industries located in the industrial complex were selected as the subject firms. Approximately 900 workers responded to the questionnaire designed for the research and the results derived from the research were as follows. (1) The subject employees were divided into 4 work groups, i.e. the $1^{st}$ work group: managerial, general affairs, sales, production planning; the $2^{nd}$ group: quality assurance, material planning and distribution, product inspection; the $3^{rd}$ group: electric, facilities, machinery, vehicles; and the $4^{th}$ group: cutting, pressing, rolling, welding and coating. (2) The significant work environmental factors considered by all work groups were air ventilation, noise and dust factors and in particular, the most dissatisfied factors evaluated by manufacture workers were insulation, noise, dust and vibration. (3) According to the employees' work motion evaluation, the work motion diversity and frequency increased in proportion to the degree of work intensity. Besides, manufacture workers more frequently wore the working clothes even during the off-duty hours comparing to the evaluation of the other work groups. (4) The most important clothing performance factors considered by manufacture work groups were perspiration absorption, stretch, air permeability, tactile sense softness, soil proof in order.

Acceptance of the Smart Clothing According to Trend and Information Innovation (유행혁신성과 정보혁신성에 따른 스마트의류 수용)

  • Noh, Mi-Jin;Park, Hyun-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.350-363
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    • 2011
  • This study is to examine the effect of the purchase intention toward smart clothing on the perceived usefulness, perceived ease of use, perceived enjoyment, trust, and social influence, and the moderating effect of the customers' characteristics like the trend and information innovation. After pictures about the smart clothing for biometric measurement were provided, 256 questionnaires targeted at 20s were gathered. The results of this study are as follows. First, perceived usefulness, perceived ease of use, and perceived enjoyment had an positive effect on the purchase intention of smart clothing. Second, interactions between perceived enjoyment, trust, and social influence and trend innovation had an effect on the purchase intention of smart clothing. Finally, interactions between perceived ease of use, perceived enjoyment, and social influence and information innovation had an influence on the purchase intention of smart clothing. This study can provide various guidelines for researches and companies relative to smart clothing.

A Case Study of QR Decision Support System and Postponement Production in the Korean Apparel Company (국내 의류업체의 QR의사결정지원시스템 및 지연생산 사례 연구)

  • Hur, Jhee-Hye;Song, In-Chun;Lee, Hyung-Jin;Chun, Jong-Suk
    • The Research Journal of the Costume Culture
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    • v.17 no.4
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    • pp.723-732
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    • 2009
  • The quick response(QR) system is very popular in Korean apparel companies. However, the usage of QR system was not known well. The purpose of this study is to identify the usage of the quick response decision support system(QR DSS) and postponement manufacturing in the Korean apparel company. The researched company was the only one which used the QR DSS. The researchers carried out the depth interview with the QR decision makers of the company. This company had 14 brands, and had used the QR DSS since January, 2008. The results are as follows: The QR DSS was supportive computer software program, and it helped the staffs to make agile decision about QR repeat production of clothing. The QR DSS automatically calculated the related data, and suggested the expected sales volume and the proper supply amounts of the styles. There were four functions in QR DSS : 'QR Alert', 'Proper Supply Amount Simulation', 'Sensible QR', and 'Supply/Sales Simulation by Item'. The men's clothing brands effectively used 'Supply/Sales Simulation by Item' function. And the women's clothing brands effectively used 'QR Alert' function. This company also used the postponement production system for QR repeat production. The postponement production was conducted with four methods : the yarn stocking, the grey fabric stocking, the dyed fabric stocking, and the fabric sourcing. The men's clothing brands usually used of the yarn stocking methods and the dyed fabric stocking methods. The women's clothing brands usually used the grey fabric stocking methods. By using QR DSS and postponement production system the company was able to shorten the lead time for QR decision making.

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A Study on the Characteristics of Strategies and Fashion Styles in Fast Fashion (패스트 패션(Fast Fashion)의 전략적 특성과 패션 경향 연구)

  • Han, Tae-Im;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.14 no.5
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    • pp.21-34
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    • 2010
  • The purpose of this study is to examine the main characteristics of strategies and fashion styles in fast fashion. Ultimately, this study is aimed to give useful information to develop fast fashion companies in Korean apparel industry. There are several strategies commonly applied in most fast fashion companies. First, they produce a wide range of numerous items. Second, the price is very reasonable. The primary objective of fast fashion is to quickly produce products in a cost efficient manner. Third, fast fashion companies take charge in the whole process from designing and manufacturing to distribution and sales. Forth, while almost all apparel companies invest a large amount in advertisement to promote sales, most fast fashion companies invest in VMD instead. Also, the fashion style of fast fashion were examined. First, casual style dominated a big part in composition of the entire style. Second, they use various kinds of different fabrics. For example, natural fabrics including organic and recycled fabrics, denims, newly invented high-tech fabrics, and decorative fabrics are widely used. Third, fast fashion brands produce fashion product based on the most recent fashion trends. Forth, they pursue high quality design. Retailers' understanding of the target market's wants realizes the consumer to thrive on constant change and the frequent availability of new products. Accordingly, fast fashion is presently taking an important role in fashion although it has a short history compared to the general apparel industry.