• 한국의류학회지
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• 제29권1호
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• pp.103-113
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• 2005

This study was intended to examine factor structure of value and clothing behavior and the effects of value on clothing behavior, to investigate clothing behavior and clothing purchasing behavior of the groups segmented by the value factors and the difference of those between male group and female group and to provide useful information for establishment of marketing strategies. The subjects were 575 university students. A total of 575 questionnaires was analyzed with factor analysis, cluster analysis, ANOVA, Duncan's multiple range test, ${\chi}^2-test$, regression analysis, and correlation analysis. The results were as follows: 1. Value was composed of 2 factors: personal orientation value and social orientation value. Clothing behavior were composed of 9 factors: interest, fashion, statue symbol, individuality, psychological dependence, comfort, aesthetic sense, economical efficiency, and social approval. 2. Clothing behavior and clothing purchasing behavior were significantly different among 3 groups segmented by 2 value factors. 3. The effects of value on clothing behavior was significantly different. 4. The effects of value on clothing behavior, clothing behavior and clothing purchasing behavior between male group and female group were different.

• 한국의류학회지
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• 제17권2호
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• pp.315-327
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• 1993

The purpose of this study was to clarify the model of fashion change related to the cyclical variations suggested by Kroeber and Young and the selected social changes factors since Kapokyungchang(1894) in Korea. The sample was drawn from illustrations and photos in newspapers and magazines such as Chosunilbo, Dongailbo, and Yeowon. Documentary research and a content analysis have been done. The results were as follows : 1. Cyclical variations in dress were apparent for skirt length and silhouette. However, Kroeber's model and Young's model that regulary recurring cycles exist did not fit the data for 1970 to 1990 in Korea. For skirt length, the cycles appeared to be approximately five to six years for 1970 to 1990. 2. Social and institutional factors tended to account for more the variance in dress dimensions than political factors.

• 한국가정과교육학회지
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• 제15권1호
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• pp.57-68
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• 2003

The purpose of this study was to research high school students’ practical awareness about the contents(classify them into four units. choice and dressing of clothes. textile and management of clothes. design and sewing of clothes. knitting and embroidery) clothing and textiles education in their real life. This is the investigation of which 576 high school students located in Choongchungnam$.$bukdo. Junrabukdo, Daeseon. In this statistical analysis. SPSS 10.0 for Windows Program was utilized to calculate percentage. mean and standard deviation. Also. these materials were verified by t-test. One-way Anova . Pearson’s correlation coefficient. The main results of obtained this study are as follows High school students’ practical awareness about the contents of clothing and textiles education in their real life appears to be low(only 9 items were over median point of 3.0). There was a significant difference in Practical awareness of contents of clothing and textiles education according to demographic variables. and correlation of variables differed significantly. These results should be provide fundamental information for improving students’ practical practice in their real life Since this study has touched only limited research on the topic of clothing and textiles education. it is essential that further research covering a wider array of themes be done in the future.

• 한국의류학회지
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• 제43권5호
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• pp.605-619
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• 2019

This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

• 패션정보와 기술
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• 제1권
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• pp.28-37
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• 2004

• 한국생활과학회지
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• 제9권1호
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• pp.97-106
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• 2000

We investigated clothing consumers' perception of benefits and risks on internet shopping and tried to identify the perceptual differences according to presence of real experiences of internet shopping, intention to buy clothings using the internet, clothing items, and demographic variables. A total of 441 people aged of twenties and thirties were surveyed for analysis. The mean values, standard deviation, Student's t-test, paired t-test, ANOVA and multiple range test were used for statistical analysis. The results of this study included: 1. Clothing consumers perceived the internet shopping as a convenient, time-saving method, and an easy way to compare clothing items, but not a cheap tool. The most highly perceived risk was inability to identify the size of clothing item, followed by shortage of stock, delivery problem, color, textiles, after-service, and exposure of personal informations in a decreasing order. 2. Those who had real experiences of internet shopping or who had intention to use it tended to perceive more benefits and less risks on the internet shopping. 3. Perception of risks and benefits differed according to the clothing items and demographic variables.

• 한국의류학회지
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• 제7권2호
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• pp.27-35
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• 1983

The main purposes of the study were to explore the relationships among the feelings of clothing deprivation, dressing for self, dressing for others, and self-acceptance, and to deter-mine the differences. of the variables by age and socioeconomic status. The results were as follows: 1. There were significant relationships between feelings of clothing deprivation and dressing for self. Positive significant relationships were found between feelings of clothing deprivation and dressing for others, and between dressing for self and dressing for others. 2. There was a negative significant relationship between self-acceptance and feelings of clothing deprivation, while a positive significant relationship was found between self-acceptance and dressing for self.

• 한국의상디자인학회지
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• 제12권4호
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• pp.159-171
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• 2010

The purposes of this study is to find middle school student's application of Clothing & Textiles Section in Technology-Home Economics. The samples are 298 middles school students in Kangneung. For the statistics analysis of this study, frequency, mean, Cronbach's ${\alpha}$ coefficient, one way ANOVA, t-test were calculated. The results of this study are summarized follows; 1) Middle school student's application of Clothing & Textiles Section is relatively low. Middle school student's need of Clothing & Textiles Section and recognition of Technology-Home Economic are relatively high. But Middle school student's preference of Technology-Home Economic is relatively low. 2) Variables that affect middle school student's recognition of Technology-Home Economic are number of sibling and sibling ranking. 3) Variables that affect middle school student's need of Clothing & Textiles Section are recognition and preference of Technology-Home Economic. 4) Variables that affect middle school student's application of Clothing & Textiles Section are recognition and preference of Technology-Home Economic and need of Clothing & Textiles Section.

• 한국의류학회지
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• 제13권3호
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• International Journal of Costume and Fashion
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• 제11권1호
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• pp.35-52
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• 2011

The purpose of this study is to identify the effects of college students' relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey, 113 questionnaires were used for the data analysis excluding incomplete ones. Factor analysis, paired t-test, Pearson's correlation, one-way ANOVA, MANOVA and Chi-square test were conducted. The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.