• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.11-24
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• 2010

There has recently been increasing male college students' interest in and expenditure on fashion apparel. Specifically, the younger generation has a tendency to take an interest in knitwear due to its potential benefits such as elasticity and flexibility. The purpose of this research is to identify male college student's knowledge and buying behavior of knitwear and to provide the related information to academicians and industrial personnel. The subjects of this research were male college students in their twenties who live in Seoul and Gyounggi areas. 450 questionnaires were randomly distributed to the 20s male students from April 20, to May 4, 2009, and 409 questionnaires were correctly received. The results are as follows: First, Male college students' interest in knitwear is not above the average. Second, they focus more on a practical value of knitwear than on an aesthetic value of knitwear. Third, when purchasing knitwear, male college students first consider design, followed by color, pattern and quality. Forth, male college students want to be shown as a neat image when they wear knitwear.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.9_10 s.157
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• pp.1366-1377
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• 2006

The purposes of this study was to find out 1) the difference in the importance degree of store attribute according to interaction between fashion product types and task situations, 2) the difference in the importance degree of store attribute according to the patronized store types on the basis of fashion product types. The subjects were female adults who lived in Seoul. The sampling method was quota sampling. The data was obtained from 391 questionnaires. The data were analyzed using frequency, one-way ANOVA, Duncan test, and two-way ANOVA by means of SPSS. The results were as follows; 1. According to fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 2. According to interaction between fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 3. There were significant differences in factors of product features, services, physical environments of the store, and location of store according to patronized store types, when a consumer purchased a suit, casual wear and inner wear.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.271-280
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• 1991

Emulsion graft copolymerization of MMA onto cotton fiber using Ce(IV) salt as an initiator was carried out. Graft yield and graft efficiency were observed according to the kinds and concentrations of emulsifier and polymerization conditions. The physical properties of MMA grafted cotton fabric were investigated. The results of this study were as follows: 1. The heighest graft yield of emulsion graft polymerization occurred at the concentration below cmc of emulsifier, which was different from emulsion polymerization. Nonionic sur- factant as an emulsifier was more effective than anionic one. 2. The highest graft yield was obtained at the initiator concentration $1{\times}10^{-2}mol/l$. The viscometric molecular weight of PMMA was in the order of 106. 3. As reaction time increased, the graft yield increased but the graft efficiency decreased. 4. Elevation of reaction temperature resulted in increase of graft yield. The apparent activation energy of MMA graft polymerization was 4.72 Kcal/mol. 5. Physical properties of MMA grafted cotton fabric varied with increase of grafting. Thickness and stiffness showed a noticeable increase, whereas tensile strength and elongation was slightly increased. Crease recovery increased as the graft yield increase up to $50\%$ and decreased thereafter.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.495-506
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• 2007

As imported fashion products are increasing in the marketplace, country of origin information becomes a powerful product cue that can be used to gain competitive advantages of fashion brands. This study assessed the impact of multiple country of o.igin information(origin of brand and origin of production) on attitude toward the brand and product evaluation. Especially, the influence product price level was also examined. Jean was used as product stimuli and students were respondents for the empirical study. Results of this study affirmed the importance of country of brand origin and price information in brand attitude formation and product evaluation. Country of brand origin information and interaction effects of brand origin-price were significant for brand attitude formation. Country of brand origin and price information had significant influence on evaluation of Jean products.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.412-426
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• 1989

This study investigated the relationship of consumer type to perferred and purchased Styles by clothing, life style, demographic, and information variables. Four consumer types were identified in study 1 (Kim, 1988). There were the casual, mannish, elegant, and feminine types. The present study used 20 line drawings representing the styles of summer '87 Data were obtained from questionnaires completed by 624 consumers $15\~69$ years of age living in Seoul, and analyzed by multiple discriminant analysis, and CROSSTABS. Descriptive profiles of the four categories were developed differently by clothing, life style and demographic characteristics. Casual and elegant types were preferred by middle-aged and married women, while mannish and feminine types were preferred by unmarried and younger women. The preferred design types of these groups were related more to preferences for clothing styles than purchased styles. All variables except occupation contributed to discriminate purchased styles.

• The International Journal of Costume Culture
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• v.13 no.2
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• pp.101-103
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• 2010

Liberalization may be described as the opening up of the economy to the outside world by relaxing government trade and economic policy restrictions to allow imports. In Kenya, this took place in the early 1990s and it had negative and positive effects on businesses manufacturing and retailing clothing and textiles. This case study narrates what has happened over the last 20 years to businesses in Nairobi, Kenya dealing in clothing and textiles. Some of the original businesses have closed down and been replaced by new ones. More small scale Kenyan businesses have been started dealing in clothing imports from the East and West selling both new and second hand clothes. There has been increased employment in the small scale clothing and textiles sector in garment making and retailing. All in all, liberalization has forced large and medium scale textile manufacture to change strategy so that they target selling to the export market more than to the local market.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.671-679
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• 2005

Chitosan is the affinitive finishing agent and gives susceptible effect in textile finishing. In order to examine the modification of polyester fabric treated with chitosan, we observed the characteristic of polyester fabric surface and measured its physical properties. For the purpose of confirming the adhesion of cationic material, we made a comparative study on anionic acid dye. The fabric was treated with crosslinking agent after chitosan finishing. Glutardialdehyde as crosslinking agent was used to improve the fixation rate of chitosan on the polyester fabric. And the US value was increased according to increasing of chitosan concentration. As the concentration of crosslinking agent was increased, whiteness index of the fabric chitosan treated was increased. Moisture regain of the fabric treated with $1\%$ chitosan was doubled and that treated with $2\%$ chitosan was tripled comparing with original fabric. Tensile strength of the chitosan treated fabric had been an increase of $10\%$ compared with alkali treated fabric and crease resistance decreased regardless of chitosan concentration.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1828-1838
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• 2009

This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.467-476
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• 2009

The purpose of this study is to investigate the effect of customer satisfaction and customer loyalty with relational benefits on the Internet shopping mall. For the study, utilizing the convenient sampling method, the sample of study was composed of female and male adults aged between 20 and 30 living in Seoul metropolitan area who had experienced purchase of fashion products on the web. Of 350 distributed, 311 useful questionnaires were returned. The survey research design was employed with structured questionnaire. For data analysis, descriptive statistics, factor analysis, reliability analysis, cluster analysis and multiple- regression analysis were used. The results of this study are as follows: Psychological benefits had higher influence than other relational benefits(social benefits, customization benefits, economic benefits) on the both customer satisfaction and customer loyalty positively. There was a high relationship between the customer satisfaction and the customer loyalty. The customer satisfaction had a positive influence on the customer loyalty. And social benefits had the least influence among the sub-factors of relational benefits on the customer satisfaction. Also, customization benefits had the least influence among the sub-factors of relational benefits on the customer loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.5
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• pp.872-882
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• 2017

There are no specific guidelines on how to control the heat input for the heat generating smart base layer. This study investigated the mode of actuating heat pad attached to the base layer by performing a human wear test in a cold environment. Subjects participating in the test wore T-shirts, jumper and pants on the base layer with heating pads. Skin temperature, total time of heating and the number of switching for the heating mode were observed as the subject controlled the heating mode voluntarily. The comfortable range of skin temperature on the abdomen was larger than on the lower back. The subject felt hot and turned off the switch when the mean skin temperature of the abdomen was $48.8^{\circ}C$ and the lower back was $40.1^{\circ}C$. The total heating time and the number of actuating switching were larger for women than men. The voluntary action of heating for men with high cold sensitivity was significantly different from men with low cold sensitivity. Therefore, it is necessary (depending on gender and cold sensitivity) to set the heating mode differently for the automatic heat control of a future smart base layer.