• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.11
• /
• pp.1786-1797
• /
• 2010

This study investigates the historical formation and characteristics of modern Korean consumption culture by reviewing previous literature about consumption spaces and conspicuous consumption in modern Korea. This study examined the historical formation and characteristics of three different periods of time: from 1876 to 1919, from 1920 to 1936, and from 1937 to 1945. In addition, the current study reviews previous literature related to advertising, poems, novels, historical events, and Orientalism. Based on this, the historical characteristics were also analyzed. The overall results were as follows: The first period from 1876 to 1919 was the beginning of modern Korean consumption culture, in which exotic goods such as foreign fabrics were preferred and consumed. In addition, clothing was simplified and westernized through modern reform. The second period of time, 1920 to 1936, was the development stage of modern Korean consumption culture that formed the foundation of modern consuming spaces where the recognition of the human form became more modern, and 'modern girls' styles appeared. The final period, 1937 to 1945, was the regression stage of Korean modern consumption culture, in which consumption decreased during the Sino-Japanese War and World War II. The results of this study' conclude that the leading-consumer items hold symbolic value as well as became signifiers within modern consumption spaces such as modern Korean department stores and that women were recognized as modern leading-consumers as shown by the dramatic increase in the number of products that targeted women.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.9_10
• /
• pp.1442-1452
• /
• 2007

During 40 years, clothing industry which took a charge of a pivotal role to lead Korea's economy development falls in a harsh state to maintain an international competitiveness by means of low wage-based-export and tech-deficit-past competitive advantage. From January first 2005 when the World Trade Organization started that developed countries abolished import quota on textile and apparel products. Therefore, the purpose of this study is to analyze Korea's apparel international market share, grasp Korea's apparel international competitiveness position, and examine the export features to enhance international competitiveness. We targeted members of Korea Apparel Industry Association among the 500's exporters of textile and clothing items in 'The Import and Export Textile Product 2003' Total 70 sheets were used of final data analyzing. Also, the statistical data of WTO wereselected for inquiry about the position of international competitiveness of clothing products made in Korea. First, the comparative analysis of the amount of export and international market share of each country's clothing products to capture the position of Korea's international competitiveness of clothing industry under the statistical data of WTO showed that Korea's international market share has been decreasing since 1989, and ranked in the 19th showing 1.31% in 2004. Second, as concerned with Korea's clothing export features, the experience of clothing companies in Korea was uniformly distributed like less than 10 to 30 and more than 30 years and knitted and woven male and female wears which cost mid price were exported to U.S.A. and Europe and Japan. Export items wereusually manufactured by Original Equipment Manufacturing way and directly exported through an exclusive responsible part for export.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.4
• /
• pp.598-617
• /
• 2013

This study analyzes the body sizes of young boys in order to categorize a sizing system for middle and high school uniforms. The study was based on the $6^{th}$ National Anthropometric Survey (Size Korea 2010) data. The sample size consisted of 2,317 boys between the ages of 13 and 18 years. Most measurement items increased significantly relative to age and there was rapid growth between the ages of 13 and 14 years. The growth for the chest and hip was more than the waist. The drop value 1 (difference between chest circumference and waist circumference) and the drop value 2 (difference between hip circumference and waist circumference) increased remarkably from the age of 13 to the age of 15. Therefore, the waist size decreased and chest and hip became wider relative to the age increase. Middle school students had a smaller chest and hip circumference than high school students in the comparative body measurement results for middle school students (13-15 years) and high school students (16-18 years) of the same height group. The somatotype of high school students showed a long trunk length, broad chest and shoulder.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.5
• /
• pp.915-929
• /
• 1996

The purpose of this study is to investigate the visual illusions and image of the combinated collars and sleeves which are combinated by the computer simulation. The detail object of this study as follows; 1) to know the visual illusions of the clothing as the collar and sleeves are combinated 2) to constract the clothing image using sementic differential scales 3) to know the differet image of the clothing as the collars and sleeves are combinted 4) to know the interaction effect of the collars and sleeves of the clothing The detail method of this study is as follows; In the first experiment, there are two groups; the first 8 groups are the combination of the same collar and the different sleeves. The second 8 groups are the combination of the same sleeve and the different collars. The second experiment has done for the 32 clothings which are the combination of the 8 collars and 4 sleeves. For the 14 clothing the image has tested by 13 semantic differential bi- polar scale. The subjects were 50 female students majoring in clothing and textile. The data analyzed by Kendall cofficient of concodance, Factor analysis, Anova and scheffe's test. Briefly the image of the clothing is much influenced by the varing of the collar than that of the sleeve. Thus, we also can conclude that the recognition of the clothing are much more dependent on the collar than sleeve.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.1
• /
• pp.55-66
• /
• 2000

The purpose of this study was to investigate relationship between Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, among high school students, and the difference of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage. Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows: 1. With the analyses of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, we divided the polarized Sex Role Identity into four factors : androgynous, masculine, feminine and undifferentited type. Four factors are considered to decide Clothing Involvement: fashion, interesting pleasure, symbolism, and utility perceived risk. 2. There are significant differences in Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. 3. The analysis of correlations among Sex Role Identity, Clothing Involvement and Clothing Satisfaction showed that there are significant among them.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.3_4 s.141
• /
• pp.470-477
• /
• 2005

This study was carried out to evaluate the biodegradability of viscose rayon and lyocell fibers, employing soil burial test, activated sludge test and enzymatic hydrolysis. Using X-ray analysis, crystallinity and morphology change was investigated. External changes after degradation were also observed by SEM and digital photographs. Vscose rayon fibers exhibited higher biodegadation than lyocell fibers, indicating that lower crystallinity favored the biodegradation. Among the biodegradability of lyocell fibers there was a tendency that fibers with lower crystallinity and higher moisture regain had higher values. When external changes after degradation being observed, it was shown that there were microorganisms growing on the surfaces of samples accompanying lading and weakening. From these results it was concluded that biodegradability of the specimens was most closely correlated to the moisture regain and crystallinity of fibers which reflects hydrophilicity and internal structure.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.2
• /
• pp.212-225
• /
• 2010

This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.4
• /
• pp.583-599
• /
• 2022

This study aims to clarify the implications of rapidly growing live commerce in China by examining the multifaceted aspects of social presence, in particular to help small commerce operators and platform companies. It examines the effect of cognitive and affective social presence on consumer engagement by evaluating consumption values and trust in streamers. In this survey study, the responses of 221 individuals residing in large cities of China were analyzed using structural equation modeling. The results showed that cognitive social presence had a positive effect on consumer engagement by mediating the utilitarian value and trust in streamers. Furthermore, affective social presence had a positive effect on consumer engagement through the hedonic value and trust in streamers. Thus, our research provides a new perspective to approaching a multidimensional social presence and understanding consumer behavior in live commerce. Moreover, it contributes to the application and expansion of social presence theory in this field.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.17 no.2
• /
• pp.177-196
• /
• 1993

By cluster sampling measurements, passing months of pregnancy according to changes of pregnant women body forms. On the basis of the above mentioned data, sizes of pregnant women clothes were decided. The results are as follows. 1. By cluster sampling measurements, sixty-nine items of apparel were obtained during the three different periods of pregnancy. They included the mean and standard deviation of body form measurement and the minimum and maximum values (Chart 3-4). The results of these surveys made it possible to notice the changes of pregnant womens' physical characteristics, i. e., the increased physical proportions: frontal waist area, umbilicus width, abdominal girth, crotch length, the length of the nipple, and body weight and the decreased proportions: omphalos height, perineum dimension. There was little change in the rear parts of the body. 2. The analized results of principle factors for body form measurements by cluster measurements produced seven major factors for which the proper values were over 1.0. They were: form factor, pregnancy factor, posture factor, breast formation factor, rear body formation factor, and nipple to nipple breadth. 3. In deciding garment sizes of pregnant women, four different sizes were established; small, medium, large, and extra-large according to the third, fifth, eighth, and tenth month of pregnancy. The measurement value of each item was produced by estimate.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.4
• /
• pp.626-638
• /
• 2020

In this study, protective masks were designed in varying internal volume and analyzed in regards to wearing effect. Masks were measured by surface temperature and subjective wear evaluation. Four experimental masks were created with an increasing distance between the mask center line and nose in increments. The distances were set at 0.0 cm (M0), 2.0 cm (M2), 4.0 cm (M4), and 6.0 cm (M6). The area and volume of each experimental mask was measured and both measurements had a positive correlation with the set distances. Among the experimental masks, M2 was the most breathable. The heat between the face and the mask created by exhalation was able to escape from the mask and provided the highest comfort sensation when worn. Conversely, an internal volume that is too large would decrease its comfort because repetitive breathing deforms the appearance of the mask and adversely affects its fit. Therefore, creating and maintaining the optimal internal volume of the M2 mask is important to achieve maximum thermal sensation and ease of wear.