• Title/Summary/Keyword: Clothing and Textiles

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Consumer Segmentation by Lifestyle and Development of e-CRM Strategies (라이프스타일에 따른 고객세분화 및 e-CRM 전략제안)

  • Ko Eunju;Kwon Joon Hee;Yun Sun Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.6
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    • pp.847-858
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    • 2005
  • The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

Clothing Temperature Changes of Phase Change Material-Treated Warm-up in Cold and Warm Environments

  • Choi Kyeyoun;Chung Hyejin;Lee Boram;Chung Kyunghee;Cho Gilsoo;Park Mikyung;Kim Yonkyu;Watanuki Shigeki
    • Fibers and Polymers
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    • v.6 no.4
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    • pp.343-347
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    • 2005
  • The purpose of this study was to investigate the appropriate amounts of phase change materials to give objective and subjective wear sensations. Vapor-permeable water-repellent fabrics with (WR-PCM) and without (WR) octadecane containing microcapsules were obtained by wet-porous coating process. Then, calculating the area of the WR-PCM treated clothes, we estimated the total calories of the clothing by multiplying the heat of fusion and heat of crystallization of PCM to the calculated area. Wear tests were conducted in both warm environment $(30^{\circ}C,\;65\%\;RH)$ and cold environment $(5^{\circ}C,\;65\%\;RH)$ with sports warm up style experimental garments made with WR and WR-PCM fabrics. Rectal, skin, and clothing microclimate temperatures, saliva and subjective evaluation measurements were done during the wear test. There was no difference of rectal and mean skin temperatures between WR and WR-PCM, but the clothing microclimate temperature of WR-PCM under warm environment was slightly lower than that of WR. In cold environment, WR-PCM showed much higher temperature than in WR. Saliva change did not appear between clothes, but did between two environments. Although subjective sensation between WR and WR-PCM was not significantly different, WR-PCM was rated as cooler than WR in warm environment and as warmer than WR in cold environment. The results of this study indicated that octadecane containing microcapsules in water-repellent fabric provide cooling effect.

The Hospital-Clothes Consumption Experience of Consumers According to Gender and Age -A Suggestion for the Improvement of Patient Gowns and Medical Supplies- (성별과 연령층에 따른 병.의원의 의류 제품 소비 경험 -환자복 및 의료보조용품 개선 방안 도출을 위해-)

  • Chung, Ihn-Hee;Lee, Yun-Jung;Ryu, Hyo-Seon;Choi, Hei-Sun;Chung, Hae-Won;Hong, Kyung-Hi;Park, Myung-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.1
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    • pp.138-152
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    • 2010
  • This study investigates the actual hospital-clothes consumption experience of consumers according to gender and age. An all age survey was conducted among male and female ex-patients in Korea nationally. From data collected during April and May 2009, a total of 513 responses were analyzed using descriptive statistics, chi-square analysis, two-way ANOVA, and MANOVA using SPSS 10.1.4. The results are as follows. The hospitalization ratio was higher in the male group than in the female group and increased with age. Many hospitalizations were taken to the department of orthopedics, internal treatment, obstetrics and gynecology, and surgery. The satisfaction with patient gowns was low regarding size, fabric touch, color and pattern, Psychological comfort, and holistic satisfaction, Specifically, the stiffness of the fabric, cheerless colors, and the limited number of sizes were the main complaints; size dissatisfaction was expressed strongly by females. About 35% of respondents showed a positive attitude to wear premium patient gowns. Various medical supplies were used and different items were utilized according to gender and age of patients. Uncomfortableness of medical supplies were highly related to laundry and fabric touch.

A Study on the Illusory Correlation Effect of Clothing Style(I)

  • Lim, Sun-Hee;Kim, Jin-Goo
    • The International Journal of Costume Culture
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    • v.4 no.2
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    • pp.159-164
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    • 2001
  • Illusory Correlation Effect(ICE) is a cognitive error that arises from overestimating particular stimulus of an individual or a group. This may cause formation of stereotypes of the individual or the group and may also lead to generating various biased judgments. this study investigated the Illusory Correlation Effect of clothing style and considered the effect of Preview information. The results Provided evidence for the existence of an illusory correlation between a wearer and clothing style. Also, an illusory correlation was influenced information of stimuli attributes. This implies subjects perceived stimuli more distinctively when previous information was provided.

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Dimensions, Ease, Grading Rule, and Wear Sensation for Commercial D and C Levels of Personal Protective Clothing (D와 C등급 전신 보호복의 치수, 여유분, 그레이딩 편차 및 착의 평가)

  • Sunhee Park;Soyoung Park;Eunsun Kwon;Junmo Kang;Yejin Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.5
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    • pp.839-852
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    • 2023
  • This study examined personal protective clothing, specifically the D (M, L, XL) and C (L, XL, 2XL) levels with high sales rates. The goal was to collect essential data for developing Korean personal protective clothing. There were eight and twelve patterns for the D-level and C-level, respectively. While the pattern dimensions were similar, the chest and waist circumferences (relaxed) were larger in the C-level, and the waist (extended), hip, upper arm circumference, and total lengths were larger in the D-level. The D-level wear sensation worked well for average-sized Koreans in their twenties, but the C-level caused discomfort in multiple areas, such as the face, arms, armpits, hips, crotch, thighs, and knee during movement. Consequently, this region required pattern adjustments and resetting for improved comfort. The grading rules were 10 cm in the chest, waist, and hip circumference, regardless of the level, with slight differences in other parts depending on the levels. Thus, manufacturers should establish new grading rules to suit the Korean body shape.

Method of 3D Body Surface Segmentation and 2D Pattern Development Using Triangle Simplification and Triangle Patch Arrangement (Triangle Simplification에 의한 3D 인체형상분할과 삼각조합방법에 의한 2D 패턴구성)

  • Jeong, Yeon-Hee;Hong, Kyung-Hi;Kim, See-Jo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.9_10 s.146
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    • pp.1359-1368
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    • 2005
  • When we develop the tight-fit 2D pattern from the 3D scan data, segmentation of the 3D scan data into several parts is necessary to make a curved surface into a flat plane. In this study, Garland's method of triangle simplification was adopted to reduce the number of data point without distorting the original shape. The Runge-Kutta method was applied to make triangular patch from the 3D surface in a 2D plane. We also explored the detailed arrangement method of small 2D patches to make a tight-fit pattern for a male body. As results, minimum triangle numbers in the simplification process and efficient arrangement methods of many pieces were suggested for the optimal 2D pattern development. Among four arrangement methods, a block method is faster and easier when dealing with the triangle patches of male's upper body. Anchoring neighboring vertices of blocks to make 2D pattern was observed to be a reasonable arrangement method to get even distribution of stress in a 2D plane.

The Present Conditions of Clothes Management by Hospitals for Patient Use (병.의원의 환자용 의류제품 관리 현황)

  • Chung, Ihn-Hee;Chung, Hae-Won;Ryu, Hyo-Seon;Choi, Hei-Sun;Choi, Jeong-Wha;Jeong, Woon-Seon;Lee, Yun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.345-356
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    • 2010
  • This study investigates the present conditions of hospital clothes management. A survey was conducted with 72 respondents from 28 different hospitals in April and May 2009. Data were analyzed with descriptive statistics and correlations using PASW 17.0. The results were as follows: (1) Administrators, nurses, and outside specialists took part in the clothes management process. The administrators participated in the process of purchase determination. Nurses involved in the design, size selection, and outside specialists were responsible for routine management. (2) Most clothes were planned through the discussions between hospitals and manufacturers. Price was the most important element to determine the purchase of clothes. Size systems were various depending on the conditions of the hospital according to the number of beds. (3) Laundry duties were performed by the hospitals themselves or in specialized laundry plants. In addition, the hygienic condition of clothes management were satisfactory. (4) Patient gowns were evaluated positively, yet some complaints from patients were reported. (5) Various medical supplies were used and were uncomfortable related to textile and fitting problems. Future research themes are suggested based on these results.

The Form of Dress related to the Ideal Beauty of Body - from Ancient Egypt to the Romantic Period- (인체에 대한미의식에 따른 복식형태 -고대 이집트에서 낭만주의 시대까지-)

  • Ryu Ki-Joo;Kim Min-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.4 s.44
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    • pp.357-369
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    • 1992
  • The purpose of this study was to clarify the relationship between the Ideal Beauty of Body and the Form of Dress, and to analyze its historical perspectives. First of all, the concept of the Ideal Beauty of Body, the definition of Dress Form, and the method and system to clarify Dress Form were depicted. Based on this frame work, the Form of Dress related to the Ideal Beauty of Body was described historically. For this purpose, documentary research were conducted and representative photography and paintings were used. The analysis was limited to the female one-Piece dress from Ancient Egypt, Greece, Rome, Byzantine, Gothic, Renaissance, Baroque, Rococo, Naoclassicism, and to Romanticism. The results were as follows: 1. The Ideal Beauty of Body was found to be different throughout history and to be intimate- ly linked with fashionable dress. 2. The Form of Dress consisted of four basic components: The form of body itself, the form of clothing itself, the method of wearing, and the relationship between body and clothing. 3. The standards for classification of body form were body structure, body type, body proportion, posture, and movement. Clothing form was generally classified into flat type (unstructured type) and three dementional type (structured type); flat type was subclassified into draped type and tunic type. The method of wearing was classified into attached type, tying-up type, wrap·around type, pull-over type, open type and plastistic type. The relationship between body and clothing after wearing was generally classified into body priority type and clothing priority type. The clothing priority type was further divided into body exaggeration type and body concealment type; Body exaggeration type was further divided into upward type, downward type, forward type, backward type, right type and constriction type. 4. The pursuit of venus coelestis, metaphysical body part, ectomorphic body type, flat type clothing, body priority type; the pursuit of Venus Naturalis, physical body part, endomorphic body type, three dementional type clothing, clothing priority type proved to be closely related respectively by the historical study on the Ideal Beauty of Body and the Form of Dress.

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A Study of Folk Costume Culture (II) -Field Research Around the Mt. Kumo Area- (서민복식문화에 관한 연구(II) -경북 금오산 주변지역의 민속조사 결과를 중심으로-)

  • Hong, Na-Young;Lee, Eun-Joo;Lim, Jae-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.1
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    • pp.71-79
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    • 1995
  • Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 1 (199i) p. 71~79 The authors study on the traditional textile production and the formal dress through the field research concerning the folk attitude toward dress style around the Mt. Kumo area. In this area, people produced and wove hemp, cotton, and silk except ramie. Because of poor production of raw materials, they produced textiles only for self-sufficiency. Every household dealt with dyeing on a small scale. In the past, people dyed cloth natually using plants as material. Natural dyeing, however, gradually changed into chemical one since the Japanese rule. The formal dresses, which people wore on particular occasions such as the hundredth day after child's brith, the first birthday, and traditional holidays, were very meager due to poor living standards. People could not see the formal dresses with full decoration. Bride and bridegroom were the village.owned wedding dresses, and if they could not afford to, they simply put cloth on to remember the occasion. People around the Mt. Kumo area, however, provided fully-decorated shroud and ritual robes to the level of other better-off areas. It seemed to be the result of influence of deep-rooted Confucianism in Gyungbuk province. This Phenomenon could be found in the folk dress style in other regions as well as the Mt. Kumo area in Gyungbuk province.

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Design preference of male according to the Consciousness of Body Size. (남성의 신체 크기 인식에 따른 디자인 선호도)

  • Lee, Jeong-Yim;Cho, Jang-Hyun;Kim, Jong-Seo;Lee, Yun-Shim;No, Young-Mi
    • The Journal of Natural Sciences
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    • v.17 no.1
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    • pp.89-101
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    • 2006
  • The purpose of this study is to analyze the design preference according to the body consciousness for 20~26 years old male. The consciousness of body size and the satisfaction with body proportion were investigated. And the relationship between the body consciousness and the design preference was analyzed. Most subjects thought their body size was proper generally and their body proportion was proper or a little unsatisfied. The subjects preferred 'Round neckline', 'loose sleeve', and 'loose and long tops'. They didn't like the style that tops are under pants on the waist. They also preferred 'loose and long pants'. When the subjects chose clothing design, especially 'V-neckline tops' and 'short pants', they considered their height. They also considered their girth size and it meant they thought much of looseness. There was not any preference in clothing design according to the consciousness of height. The most significant relationships between the size consciousness and the preference in design was found in tops more than pants. The higher satisfaction with their body proportion was connected with the higher preference in some design. From all these result, it was found that the preference of clothing design could vary according to the consciousness of body size. The results from this study could give the important tips to improve the satisfaction with the clothing for each person.

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