• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.565-576
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• 2013

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1103-1115
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• 2006

In this study, clothing consumption behaviors of Russian and Korean female college students were compared. Data were collected by conducting surveys in Russia and Korea. In results, Russian female college students spent considerably more money on clothing than did Korean students, compared to the income level. Korean consumers bought clothing mostly in the department stores, whereas Russian consumers preferred large shopping centers, discount stores and traditional markets to shop clothing. As important factors affecting clothing purchase decision, Russian consumers considered country of origin while Korean consumers considered style. Korean consumers were satisfied more on domestic brands than did Russian consumers while Russians were more satisfied with foreign brands than did Koreans. Russian consumers considered diverse factors in forming attitude and buying intention toward domestic and foreign brands. In contrast, Korean consumers' attitude and purchase intention were influenced much by style. Based on study results, marketing implications were provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.517-528
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• 2015

This study investigates actual wearing conditions and satisfaction based on qualitative research for rifle shooting clothing. The survey was conducted in two ways: in-depth interviews of 4 rifle shooting experts and subjective questionnaires for 18 active rifle shooters. They agreed on the importance of rifle shooting wear to minimize body sway and contribute to a balanced body posture. Most rifle shooters purchase made-to-measure rifle shooting clothing at a domestic store, but the clothing often needs extra adjustments due to an uncomfortable fit. Current fabric for rifle shooting clothing consists of a cotton canvas with a polyester mix; however, rifle shooters are unsatisfied with its stiffness in hot and wet conditions. Due to the specific fabric features, rifle shooting clothing should not be washed despite year-round use that represents another point of dissatisfaction. Rifle shooters always wear specially designed underclothes to improve shooting skills and comfort sensation. In conclusion, it is necessary to develop well fitted and comfort rifle shooting clothing that could improve shooters skills based upon this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.589-599
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• 1997

The purpose of this study was to investigate compostion factor and special qualities of design about Korean clothing image. The 72 samples were obtained from domestic fashion magazines. The questionnaire, which was composed 23 semantic diffrential bi-polar scales, was distributed to 50 female students majoring in Clothing and Textiles. The data were analyzed through factor analysis, anova, scheffe's test, clust analysis. The results were as follows; 1) Through factor analysis about Korean clothing image, 5 factors were identified; elegance, simplicity, femininity, tradition, looseness. 2) By cluster analysis, 3 clusters were determined according to Korean clothing image. Special qualities of design about Korean clothing image showed that there were lots of H silhouette in clothing form, related harmony in color harmony, somewhat rough and crude in texture and simple design in decoration. Top was more or less fit and bottom was found somewhat exaggerated tendency in fitness. 3) As a result of the visual evaluation about Korean clothing image, there were significant differences in all factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.3 s.25
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• pp.15-24
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• 1987

The purpose of this study was to investigate the relationships among fasion leadership, Social character, clothing conformity and fashion information source. For this purpose, a causal model was to be constructed and empirically tested. Fashion leadership is divided into fashion opinion leadership and fashion innovativeness and is appropriated to the model. The following conclusions were derived from the data analysis. 1. Social character has direct effects on clothing conformity, but indirect effects on fashion information source. 2. Significant interaction between clothing conformity and fashion information source was found. 3. In a fashion opinion leadership model, social character, clothing conformity, and fashion information source have significant direct effects on fashion opinion leadership 4. In a fashion innovativeness model, social character and fashion information source have significant direct effects on fashion innovativeness, and clothing conformity indirect effects through the fashion information source. 5. The explanatory power ($R^2$) was higher for the fashion opinion leadership model than for the fashion innovativeness model.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.55-64
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• 2008

This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.71-82
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• 2006

The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2$ test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group ($47\%$) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.239-250
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• 1991

The purpose of this study was primarily aimed at the revealing changes in the aspects of women's clothing derivationed with the women's self-consciousness, liberation movement, women's suffrage and social participation from the mid-l9th century to the mid-20th century. According to the study, the main change of western women's costumes were eradication of corset, emergence of troussers and tailored suit, and transformation of sportwear. So that, women's liberation movement has an deep effect on leading up to a change tendency the functionalization and masculinization of women's costume.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.428-435
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• 1993

The purpose of this study was to investigate the difference of the visual evaluation about clothing texture, the state of wearing and the method of presentation. The data from observation were analyzed by factor analysis, t-test, ANOVA, Scheffe test and MCA. The results of this study were as follows ; 1. 17 pairs of discriptors used for the visual evaluation of clothing stimuli were found to include four factor dimensions(total variance 65.6%) ; Attention, Appearance, Texture, Maturity. 2. For the image of clothing texture, there were significant differences in the attention and texture. 3. For the image of the state of wearing, there were significant differences in the attention and appearance. 4. For the image of the method of presentation, there were significant differences in the clothing texture and the state of wearing. 5. According to clothing texture, the state of wearing and the method of presentation, the interaction effect was significant in the attention and appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.5 no.2
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• pp.13-19
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• 1981

The purpose of this study was to investigate the relationships among the variables of attitudes toward school uniform, three aspects of clothing behavior, self-concept, and selected behaviors. Instruments used to test the hypotheses were 12 items selected from the Behavior Test by Laubach, The Perceptual Orientation Scale by Choi, 14 items to assess the attitudes toward school uniform, and 21 modified items to evaluate conformity, fashion, and modesty in clothing. The questionnaires were completed by 484 2nd grade junior and senior high school girls in Seoul. Statistical analysis was performed using the correlation coefficient, $x^2$-tests, and t-tests. The findings could be summarized as follows: 1) Perceptual Orientation and Behavioral Orientation were not significantly related to attitudes toward school uniform. 2) Perceptual Orientation and Behavioral Orientation were negatively related to clothing conformity, 3) Attitudes toward school uniform and clothing behavior were partially different by the grade level and the type of school. 4) Fashion was positively related to conformity, but negatively related to modesty in clothing.