A Study on the Visual Evaluation according to Clothing Stimuli and the Method of Presentation

의복자재물(衣服刺載物)과 제시방법(提示方法)에 따른 시각적(視覺的) 평가(評價)

  • Kim, Hee Jung (Dept. of Clothing and Textiles, College of Home Economics, Pusan National University) ;
  • Lee, Kyoung Hee (Dept. of Clothing and Textiles, College of Home Economics, Pusan National University)
  • 김희정 (부산대학교 가정대학 의류학과) ;
  • 이경희 (부산대학교 가정대학 의류학과)
  • Received : 1993.03.08
  • Published : 1993.07.01

Abstract

The purpose of this study was to investigate the difference of the visual evaluation about clothing texture, the state of wearing and the method of presentation. The data from observation were analyzed by factor analysis, t-test, ANOVA, Scheffe test and MCA. The results of this study were as follows ; 1. 17 pairs of discriptors used for the visual evaluation of clothing stimuli were found to include four factor dimensions(total variance 65.6%) ; Attention, Appearance, Texture, Maturity. 2. For the image of clothing texture, there were significant differences in the attention and texture. 3. For the image of the state of wearing, there were significant differences in the attention and appearance. 4. For the image of the method of presentation, there were significant differences in the clothing texture and the state of wearing. 5. According to clothing texture, the state of wearing and the method of presentation, the interaction effect was significant in the attention and appearance.

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