• 한국의류학회지
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• 제22권8호
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• pp.1032-1042
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• 1998

The purpose of this study is to measure, compare, and investigate the physical properties of rayon/cotton blend fabrics treated with cellulase and cellulase & specific degeneration silicon and to present basic data which is in development a value-added fabric. The results are as follows. The condition for the treatment of cellulase was at 55$^{\circ}C$, pH 4 and the weight loss increased as the concentration of cellulase and the treated time increased. On treatment with cellulase, the crossectional view & longitudinal view of fiber noticed remarkable crack as weight loss increased and tensile strength and elongation decreased, and pilling was enhanced remarkably. KOSHI was increased, NUMERI and FUKURAMI were decreased as weight loss increased. In the basic characteristic value of clothing wearning, shape stability and drapability were decreased, but air content was improved. On treatment with cellulase & silicon, the degree of damage in the crossectional view & longitudinal view of the fiber reduced. Tensile strength, elongation, moisture regain improved. KOSHI and FUKURAMI were reduced, NUMERI was improved rather than when it was treated with cellulase. Therefore handle was improved. In the basic characteristic value of the clothing wearing, shape stability, air content, drapability were improved.

• 한국의류학회지
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• 제34권5호
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• pp.866-872
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• 2010

This study investigates the methods of the natural dyeing of silk fabrics with Machilus thunbergii cortex extract. After the dyeing of silk with a Machilus thunbergii cortex extract, the dyeability of the Machilus thunbergii cortex extract was evaluated with the dyeing time, concentration, temperature, the numbers of repeated dyeing, the pH of the dyebath, the changes of the K/S value, and surface colors by the methods of mordanting and color fastness. The effective dyeing conditions with silk fabrics were at a concentration of 120g/L, the dyeing temperature at $80^{\circ}C$, and the dyeing time for one hour ten minutes. The effective number of repeated dyeing was three times. The dyeing operation was carried out in a neutral dyebath of pH 7. The K/S value was higher in most of the pre-mordants (except the Sn mordant) and a high K/S value was shown in the copper pre-mordant. The colors of the silk fabrics with Machilus thunbergii cortex were of various brown shades. The color difference was distinct when using the Fe-mordant and the colorfastness of all the dyed samples was low; however, the dry cleaning fastness was excellent at the 4-5 grade.

• 한국의류학회지
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• 제8권1호
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• pp.1-11
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• 1984

An attempt was made to determine individual thermal resistances of 2-lining fabrics ad 4-outer fabrics for Korean-styled clothes, and 4-lining fabrics ad 5-outer fabrics for Western-styled clothes at $19^{\circ}C$ and $24^{\circ}C$. The thermal insulation effects for different lining fabrics in Korean and Western-styled clothes were deduced in determining heart rate, rectal temperature, mean skin temperature and microclimates of subjects. The subjects were dressed experimental clothing which were made of lining and outer fabrics in question, and seated in an environmental chamber during the experiment. 1. Thermal resistances of lining fabrics : For Korean-styled clothes. nylon sheer is larger than unzosa. For Western-styled clothes, rayon, acetate, nylon(taffeta) and kalkali in that order. 2. Thermal resistances of lining fabrics combined : with outer fabrics: For Korean-styled clothes. the measured value is larger than the one of simple aggregate value. But in the case of Western-styled clothes, the measured value is smaller than simple aggregate value. 3. The effects of lining on the thermal insulation of the whole clothing: In case when subjects wore unlimited number of underwear, no matter what lining fabrics were used in Korean and Western-styled clothes less thermal insulation effects were indicated. For the case, however, if subjects wore only limited underwear, there are significant differences of thermal insulation between experimental clothings.

• 한국의류학회지
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• 제48권3호
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• pp.433-450
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• 2024

Through the recent pandemic, this study examined the theory of awe, which explains that external crises affect people's value systems and consequential behaviors. During the pandemic, some consumers expressed a growing interest in equity, while others pursued the consumption of materialistic items, such as luxurious fashion goods. According to the theory of awe, both of these phenomena could be coping responses to the crisis. Based on this, we attempted to understand the psychological processes behind the pandemic's effect on these two different consumers value systems thereby influencing sustainable consumption intentions: one through the new ecological paradigm (NEP) that emphasizes consumers' increased consciousness, and the other through materialism that emphasizes consumers' self-centered side. The results obtained from a survey of 382 U.S. consumers revealed that the degree of pandemic experience increased consumers' NEP and materialism, which also increased their economic and ethical CSR expectations. These CSR expectations then enhanced consumers' sustainable consumption intentions. As sustainable consumption and CSR are important agendas for the fashion industry, this study will provide useful insights for researchers and practitioners in the fashion field.

• 한국생활과학회지
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• 제19권3호
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• pp.565-575
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• 2010

This study examined the relationships between clothing values, wearing behaviors and the attitudes toward underwear for female students. A survey of female middle and high school students was conducted. 584 questionnaires, collected from April to May, 2009, were analyzed using descriptive statistics, cross tabulation analysis, t-test, factor analysis, and Pearson's correlation coefficient. Economic and aesthetic value were found to be significantly higher than other clothing values amongst older students while students in coeducational schools regarded aesthetic properties of clothing as being more important (p<.05). Girl students' most pursued attitudes toward underwear was modesty. According to age of students and the type of school they attended there were significant differences in students' underwear wearing behaviors. A high level of correlation between clothing values and attitudes toward underwear was found. Aesthetic value out of the clothing values showed a high correlation with esthetics/sexual attractiveness out of the attitudes toward underwear. Aesthetics/sexual attractiveness out of the attitudes toward underwear was shown to be most influential on underwear wearing behaviors. There would be a necessity for emphasizing the wearing of girdle and slip.

• 한국의류산업학회지
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• 제22권5호
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• 한국의류학회지
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• 제34권7호
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• pp.1149-1161
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• 2010

This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

• 한국의류학회지
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• 제10권3호
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• pp.37-48
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• 1986

The purpose of this study was to analyze 'the natural groupings' of subjects in order to classify highly similar somatotype for clothing construction. The sample for the study was drawn randomly out of senior high school boys in Seoul urban area. The sample size was 425 boys between age 16 and 18. Cluster analysis was more concerned with finding the hierarchical structure of subjects by three dimensional distance of stature. bust girth and sleeve length. The groups forming a partition can be subdivided into 5 and 6 sets by the hierarchical tree of the given subjects. Ward's Minimum Variance Method was applied after extraction of distance matrix by the Standardized Euclidean Distance. All of the above data was analyzed by the computer installed at Korea Advanced Institute of Science and Technology. The major findings, take for instance, of 16 age group can be summarized as follows. The results of cluster analysis of this study: 1. Cluster 1 (32 persons means $18.29\%$ of the total) is characterized with smaller bust girth than that of cluster 5, but stature and sleeve length of the cluster 1 are the largest group. 2. Cluster 2 (18 Persons means $10.29\%$ of the total) is characterized with the group of the smallest stature and sleeve length, but bust girth larger than that of cluster 3. 3. Cluster 3(35persons means $20\%$ of the total) is classified with the smallest group of all the stature, bust girth and sleeve length. 4. Cluster 4(60 persons means $34.29\%$ of the total) is grouped with the same value of sleeve length with the mean value of 16 age group, but the stature and bust girth is smaller than the mean value of this age group. 5. Cluster 5(30 persons means $17.14\%$ of the total) is characterized with smaller stature than that of cluster 1, and with larger bust girth than that of cluster 1, but with the same value of the sleeve length with the mean value of the 16 age group.

• 한국의류학회지
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• 제36권6호
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• pp.641-652
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• 2012

This study took the conceptual framework of acculturation styles into the empirical investigation of international students in Korea. This research identifies the differences in acculturation styles, the characteristics of each segment, the effect of acculturation styles on clothing involvement (clothing involvement and risk probability), and the effect of cultural orientation values (individualism and collectivism) as covariates. The participants were international students attending a university located in Seoul. Data from 153 international students were used for statistical analysis. Respondents were grouped into four acculturation styles (integration, assimilation, separation, and marginalization). The assimilation group had the highest mean score of clothing interest. Cultural orientation values showed a significant covariate effect. With individualism as covariates, the main effect of acculturation styles on clothing interest was significant. In clothing product evaluation criteria, the integration group regarded design, fit and trend as most important. The marginalization group showed a mean score that was significantly lower in brand preference and satisfaction; however, the assimilation group had a mean score that was significantly higher.

• 대한가정학회지
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• 제49권7호
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• pp.111-122
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• 2011

This qualitative case study examined what type of clothing image middle aged housewives strive for, and how to classify the preferred clothing style. Secondly, we examined how their clothing image corresponded to age and observed the meaning of such changes over time. The participants of this study were eight middle aged housewives. This study was conducted through in-depth interviews that were based on an unstructured questionnaire, and the data were collected from January to October 2010. The results were as follows: First, result related to preferred clothing image implicated fashion, esthetic sense, and clothing concerns. Preferred clothing image fell into 'intelligent-colorful' and 'urban-neat' categories. The preferred clothing style types of the participants were labeled as 'trendy', 'classic', 'conservative', and 'unique'. Second, the clothing image that participants thought to be of greater value in middle age included 'graceful' and 'elegant' allowing for the expression of age-appropriate style, high quality, and mind of plenty.