• 대한가정학회지
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• 제47권3호
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• pp.35-44
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• 2009

The purpose of this study is to analyze the relationships between clothing image and clothing shopping orientation of middle aged women. For this purpose, the subjects of 300 adult women from in their 40’s to 50’s, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of clothing image: classy, bold, plain, feminine, casual, and peculiar. 2)five different types of clothing shopping orientation were identified: conspicuous, conformable, hedonic, uniqueness conscious, and quality conscious. 3)the results of multiple regression analysis found that clothing images affected clothing shopping orientation of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between clothing image and clothing shopping orientation.

• 한국의류학회지
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• 제20권6호
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• pp.1084-1095
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• 1996

The purpose of this study was to compare the effect of clothing materials and the opening of the garment on the microclimate of the skin simulating system during the coupled heat and moisture transfer. To determine the effect of size and location of openness of the garment, openness was simulated by removing parts of the spacer ring of the modelling system. To evaluate the changes of humidity and temperature of air layer in the system, buffering indice, Kd and Pr, and efficiency of openness were determined. When the openness was imparted to the system, the transport rate of heat and moisture increased abruptly; at the total openness of 26.4%, which simulated the openness of neck, armhole and waist, Kd increased at least more than three times of the closed system. As the openness increased, the effect of clothing materials decreased gradually to lose its effect at the 60% openness and approached the value of nude. Temperature regulating index showed, however, higher value than nude which was apparently due to the still air layer.

• 복식
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• 제24권
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• pp.205-216
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• 1995

In this study, an experiment was made using the function of comfuter simulation as to whether the phenomenon of color optical il-lusion takes place also in clothing on the humanbody, three-dimensional space, through the case study of the color illusing of Goethe Value. One fat woman was slected as the exper-imental subject. She was made to wear the ex-perimental clothing, and then frontal picture was projected of in the experimental clothing, which was sacanned into the computer. For the sake of color illusion effect, construct 5 clothing design line and Yellow(9), Black(0), Red(6), Green(6). The basic design and the experimental de-sign were made one pair, and the pictures totalled 20 pictures. The extimating panel con-sist of 25 panellers and extimate factors of 9-point Scale. All the date from the experiment were analyzed by ANOVA and DUNCAN'S MUL-TIPLE RANGE. As a result, the experimental design all showed a significant optical illusion without C group in comparision with the basic design.

• 한국의류학회지
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• 제24권6호
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• pp.873-883
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• 2000

The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.

• 한국의류학회지
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• 제23권6호
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• pp.853-863
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• 1999

the change of physical properties (thickness, weight, air permeability) and mechanical properties(abrasion resistance breaking load and displacement) of samples were determined after heat exposure by a RPP tester. The effect of exposure time and heat flux intensity on the changes and the relationship between physical properties and mechanical properties were investigated. FR treated cotton Kevlar/PBI and Nomex with different structureal characteristics were chosen for specimens. The changes of physical properties and mechanical properties were calculated based on their initial values before heat exposure. The longer exposure time and the high heat flux intensity the more changes of those properties. Heat flux intensity was more effective on the changes, The showed to be affected by an interplay of shrinkage and pyrolysis products loss. The changes of thickness and abrasion resistance showed to be higher for plain weave fabric and those of air permeabiliyt and breaking load and displacement for twill weave fabric. While FR treated cotton which have high RPP value experienced serious and detrimental changes after heat exposure Kevlar/PBI which has low RPP value showed no high changes. In conclusion it could be confirmed that when total performance of a protective clothing is estimated retention capability of physical and mechanical properties after heat exposure as well as RPP value must be considered.

• 패션비즈니스
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• 제10권1호
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• pp.31-40
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• 2006

We studied relation between the clothing pressure applied by types of brassiere, postures, feeling of tightness. The main results were summerized as follows; 1. The research subjects of this study were 9 who rate of body fat was borderline and degree of fatness was normal. As a result of clothing pressure, the most prefered value was $36.86g/cm^2$ on sensor 2 in standing position and the next was $34.76g/cm^2$ on sitting position. Furthermore, The maximum value of sensor 2 was $59.08g/cm^2$ (in standing), $57.93g/cm^2$ (in sitting). On the other hand, The average clothing pressure of bra C type was $23.67g/cm^2$ 2. The study of feeling of tightness applied by bra type was high in order of C

• 한국의류학회지
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• 제46권4호
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• pp.583-599
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• 2022

This study aims to clarify the implications of rapidly growing live commerce in China by examining the multifaceted aspects of social presence, in particular to help small commerce operators and platform companies. It examines the effect of cognitive and affective social presence on consumer engagement by evaluating consumption values and trust in streamers. In this survey study, the responses of 221 individuals residing in large cities of China were analyzed using structural equation modeling. The results showed that cognitive social presence had a positive effect on consumer engagement by mediating the utilitarian value and trust in streamers. Furthermore, affective social presence had a positive effect on consumer engagement through the hedonic value and trust in streamers. Thus, our research provides a new perspective to approaching a multidimensional social presence and understanding consumer behavior in live commerce. Moreover, it contributes to the application and expansion of social presence theory in this field.

• 감성과학
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• 제12권2호
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• pp.181-192
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• 2009

본 연구에서는 TAM을 적용하여 혁신적인 의류 제품인 스마트 의류에 대한 소비자의 태도와 수용의도를 설명하고자 하였다. 이를 위해 상용화된 스마트 의류 제품을 대상으로 소비자들의 수용도에 대한 연구모형을 수립하였고, 선행연구들을 근거로 각 구성 요인 간의 관계에 대해 연구가설을 설정하였으며, 그 경로가설을 검증하였다. 이를 위해 확인적 요인분석, 상관관계분석과 스마트 의류 수용과정의 경로를 검증하기 위한 공분산 구조모형을 구성하였고, AMOS 5.0 package를 사용하여, 온라인 설문을 통해 얻은 557부의 유효 표본을 분석하였다. Davis(1989)가 제안한 TAM에, 스마트 의류 제품들의 판매 가격을 고려한 지각된 가치 변수를 적용하여 스마트 의류의 수용과정을 설명한 결과 모형의 적합성을 입증하였으며, 8개의 경로가설 중 6개의 경로가 통계적으로 유의함이 밝혀져 채택되었다. 그 결과는 다음과 같다. 첫째, 지각된 사용용이성은 유용성을 거쳐 태도에 간접적으로 영향을 주었고, 태도는 다시 수용의도에 영향을 주는 것으로 나타났다. 둘째, 지각된 유용성은 지각된 가치에 대한 태도에 영향을 주는 것으로 나타났으나, 스마트 의류의 수용의도에는 영향을 미치지 않는 것으로 분석되었다. 셋째, 지각된 가치가 스마트 의류에 대한 태도와 수용의도에 둘 다 영향을 미치는 것으로 나타났다. 넷째, 스마트 의류에 대한 태도는 구매의도에 영향을 미치는 것으로 나타났다.

• 한국의류학회지
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• 제29권1호
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• pp.136-148
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• 2005

The purpose of this study identifies how attributes of the website influences on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables(interactivity, search and visual information of website), mediated variables(utilitarian shopping value and hedonic shopping value) and dependent variables(attitude toward website). The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The covariance structural model and research hypothesis analyzed by using AMOS 4.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity of the website has a positive impact on perceived utilitarian and hedonic shopping values of the website and visual information of the website also influence hedonic shopping value of the website positively. Third, utilitarian and hedonic shopping values have a positive influence on attitude toward the website for apparel shopping.

• 한국의류학회지
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• 제22권8호
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• pp.1032-1042
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• 1998

The purpose of this study is to measure, compare, and investigate the physical properties of rayon/cotton blend fabrics treated with cellulase and cellulase & specific degeneration silicon and to present basic data which is in development a value-added fabric. The results are as follows. The condition for the treatment of cellulase was at 55$^{\circ}C$, pH 4 and the weight loss increased as the concentration of cellulase and the treated time increased. On treatment with cellulase, the crossectional view & longitudinal view of fiber noticed remarkable crack as weight loss increased and tensile strength and elongation decreased, and pilling was enhanced remarkably. KOSHI was increased, NUMERI and FUKURAMI were decreased as weight loss increased. In the basic characteristic value of clothing wearning, shape stability and drapability were decreased, but air content was improved. On treatment with cellulase & silicon, the degree of damage in the crossectional view & longitudinal view of the fiber reduced. Tensile strength, elongation, moisture regain improved. KOSHI and FUKURAMI were reduced, NUMERI was improved rather than when it was treated with cellulase. Therefore handle was improved. In the basic characteristic value of the clothing wearing, shape stability, air content, drapability were improved.