• 복식
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• 제51권2호
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• pp.121-133
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• 2001

The study is designed to classify consumer groups based on their clothing shopping orientation and to examine the relationship among clothing shopping orientation, satisfaction to the shop-master, and factors of the shop-master's nature to understand clothing shopping orientation of women from 18 to 35. The final analysis was performed with 447 (consumers) ailed 336 (shop-masters) pieces of questionnaire. The data was analysed with SAS statistics package. The results of this study are as follows : 1. Clothing shopping orientation were composed of four dimensions : recreational shopping orientation, convenience/economic shopping orientation, store/brand loyalty shopping orientation, and shopping confidence. 2. In the satisfaction to the shop-master, the consumer was not satisfied by the appearance, product-presentation, and consumer-management of the shop-master but kindness, trust, and product-explanation by the shop-master. The shop-master guessed that consumers were completely satisfied. 3. The consumer had an influence on product-understanding, response, and consumer-understanding of the shop-master, and the shop-master guessed that consumers had an influence on every thing of shop-master. 4. The more consumers were store/brand loyal, the more they were satisfied with tole shop-master, and had an influence on the factors of the shop-master's nature. But consumers were confident on the shopping, were not shown to be significantly different in the satisfaction of the shop-master and the factors of the shop-master's nature.

• 한국생활과학회지
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• 제18권1호
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• pp.247-257
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• 2009

The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.

• 자연과학논문집
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• 제9권1호
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• pp.145-152
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• 1997

백화점에서 의복을 판매하고 있는 샵마스터와 판매원들의 인구통계적 특성과 역할의 차이, 직업만족도, 교육의 필요성에 대해 연구하였다. 샵마스터가 판매원보다 연령, 판매경력, 그리고 월수입에서 높은 것으로 나타났으며, 직무상의 차이점에서는 전문적인 역할 분담은 없고, 샵마스터가 매장 디스플레이, 의류교체 제안 및 의류주문, 전반적인 매장관리의 역할을 더 많이 수행하는 것으로 나타났다. 직업에 대한 보람과 긍지 면에서는 샵마스터가 판매원보다 높았으며, 교육에 대한 필요성은 모두 높은 수치를 나타냈다.

• 한국지역사회생활과학회지
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• 제16권4호
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• pp.59-69
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• 2005

This study examined the shop selection standards and preferred shops depending on the clothing attitudes identified by the psychological characteristics of consumers. To this end, this study selected the Korean Chinese college women in Yanbian. The study was conducted against 300 college students from May to June, 2002. Questionnaire was used for studying the subject of the thesis. Each question was rate4 in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed using the SAS PC program. The t-test and $X^{2}$ were conducted to identify the evaluation criteria for clothing store and the preferred shops depending on clothing attitude groups and the factor analysis was carried out to analyze the clothing behavior factors. The results of study are summarized as described below. The clothing attitude of college women was classified into four factors: fashionable, brand-oriented, aesthetic and modest. The subjects were divided into two groups with higher average score and that with lower average score by factor, respectively. As a result of study on the evaluation standards of shop selection and preferred shops depending on the clothing attitude, for the evaluation standards of shop selection, three factors, fashionable, brand-oriented and modest factors, showed the significant difference between two groups. There was a significant difference between two groups in fashionable and brand-oriented factor and the preferred shops.

• 복식
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• 제48권
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• pp.183-196
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• 1999

The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.

• 한국의류산업학회지
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• 제11권5호
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• pp.732-740
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• 2009

The purpose of this study was to classify consumers by orientation of clothing shopping and to analyze the type of preference store and recognized environmental elements of clothing shop. This survey was carried out through questionnaires of 312 females(Busan region) in their twenties and the data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and ${\chi}^2$-test. The results of this research can be summarizedas follows: First, orientations of clothing shopping consisted of pleasure shopping orientation, planned shopping orientation, brand shopping orientation, and information of store orientation. The respondents were classified into four groups by these characteristics: high interested shopping group, brand-oriented shopping group, low interested shopping group, and unplanned shopping group. These groups had different type of preference store and there were significantly different preferences among department store, brand agency and regular discount store. The recognized environmental elements of clothing shop were service policy, store atmosphere, store layout, trend of products, product variety, freedom of shopping, and reception service. The groups by characteristics of clothing shopping had different attitude regarding those factors. Especially, they are susceptible to store atmosphere, trend of products and reception service. There was the correlation between type of preference store and environmental elements of store and mainly recognized environmental elements of clothing shop had differences according to type of store.

• 한국의류학회지
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• 제29권3_4호
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• pp.478-490
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• 2005

The purpose of this study identifies effect of apparel merchandise characteristics on experienced emotion for apparel shopping and effect of consumer's emotion on attitude toward the internet shop. The data were collected from a sample of 271 internet shopper of university students(male: 82, femaie: 189). They visited the on-line shop for apparel shopping and after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The covariance structural model and research hypothesis analyzed by using AMOS 4.0 program. The results are as follows: First, the structural model is accepted($X^2$=128.30/d.f.=119/p=0.26, GFI=0.95 ; AGFI=0.93; RMR:0.05: NFI=0.94; PNFI=0.73). Second, apparel merchandise characteristics(price, information, assortment) of the internet shop lead a consumer's positive emotions for apparel shopping. Limited assortment variety of product induce negative emotions. Third, positive and negative emotions that consumer experienced for apparel shopping influence attitude toward the internet shop.

• 대한가정학회지
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• 제40권2호
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• pp.87-100
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• 2002

The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, $\chi^2$-_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of fashion information sources, significant differences were found according to shopping orientation subdivision in mass media information, information by consumer, information by marketer. 3. The stores selection criteria were significantly different depending on shopping orientation subdivision in goods and atmosphere of shop, promotion, convenience of shop's location. 4. The clothing purchasing frequency of a year were significantly different depending on shopping orientation subdivision. 5. The significant differences were found according to shopping orientation subdivision in purchasing expenditure of clothing. 7. In the demographic characteristics, significant differences were found according to shopping orientation subdivision in age, marriage, the length of one's work, income.

• 한국의류학회지
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• 제33권1호
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• pp.104-114
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• 2009

The purposes of this study were to examine: 1) supporting activities of fashion brands for store-level visual merchandising(VM); 2) shop masters' attitude to VM supporting activities; 3) the differences in the perceived importance of VM, attitude to VM supporting activities, and shop masters' VM management by shop master characteristics; and 4) the influencing factors on shop masters' VM management. A total of 203 questionnaires collected from shop masters working for women's wear fashion brands were analyzed. Results revealed that VM manual was used most often as a VM supporting activity, and casual brands offered VM training and professional VM help more often than designer brands did. Shop masters' attitude toward necessity, participation and usefulness to VM supporting activities were related to each other as well as to the perceived importance of VM. There were differences in the perceived importance of VM and attitude to VM supporting activities by age and sales career and in the VM management by income. Brand knowledge, the perceived importance of VM, and participation to VM supporting activities affected VM management of shop masters.

• 복식문화연구
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• 제8권4호
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• pp.602-610
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• 2000

The purposes of this study was to examine the college students'value and the status of their clothing purchasing behavior, and to compare the correlation between both of them. The questions were centered on 511 students who are attending the universities in Seoul. The results of this study were as follows. First, most students have higher value on politics, economy, and theory in the order listed. Male-students were interested in theory, while female-students were more interested in politics. Second, when they purchase their clothes, the factor of decision was based on design and their observation was another important factor. As for selecting shops, they considered the product as the most important factor and then the service & transportation. Third, I inspected the correlation between their value & the status of their clothing purchasing behavior. The students with lower theoretical value considered the quality as a purchasing factor, and the service as a purchasing factor, common shop as a purchasing shop, adn the convenient transportation system as a factor of selecting a shop.