• The Journal of Industrial Distribution & Business
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• v.8 no.5
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• pp.95-109
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• 2017

Purpose - The purpose of this study is to classify the quality factors of coffee shop customers with the service quality based on the SERVQUAL, selection attributes, and service qualities used in previous studies. The path structure of coffee shops' quality factors → customer satisfaction → trust → behavioral intention was analyzed in order to confirm the system of coffee shops' quality factors. Research design, data, and methodology - The survey of was conducted with college students of Kangwon University. A total of 250 questionnaires were distributed, with 232 collected. Of them, Excluding 36 respondents' because of incomplete answers and missing values, 196 responses were used in the final analysis. Empirical analysis was made through factor analysis, correlation analysis, multiple regression analysis, simple regression analysis and mediating regression analysis by using Statistics Package SPSS 19.0. Results - The results are as follows: Firstly, coffee shops' quality factors were classified into seven categories like service encounter quality, product quality, cleanliness, overall interior, purchase quality, convenience, and aesthetics. Secondly, service encounter quality, product quality, purchase quality, and aesthetics had a positive effect on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, product quality, overall interior, purchase quality, and aesthetics had a positive effect on trust, respectively. Fourthly, customer satisfaction had a positive effect on behavioral intention. Lastly, after verifying the effect relations of trust between customer satisfaction about coffee shop and behavioral intention, customer satisfaction has a positive effect on trust and trust has a positive effect on behavioral intention. On the other hand, trust did not have a mediating effect between customer satisfaction and behavioral intention. But, cleanliness, convenience, and overall interior did not have a positive effect on customer satisfaction. Conclusions - Coffee shop consumers put importance on price, discount systems, taste, and freshness, but more on courteous and kind services of coffee shop staff or comfortable and calming atmosphere of inner space. Thereby, coffee shop marketers need to take factors like service encounter quality and aesthetics into more consideration. In addition, customer satisfaction has an effect on trust, while trust on behavioral intention, even though trust is not mediated between customer satisfaction and behavior intention.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.432-437
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• 2010

The purpose of this research is to find out how festival servicescape and human service impact the participant's emotional response and behavioral intention in terms of participants as consumers. The servicescape of festival indicated 4 common factors, named cleanliness, convenience, suitability and attravtiveness. As a result of analysis, it indicated that cleanliness and convenience from among the servicescape of festival variables are positively on positive emotion, negatively on negative emotion. And it was analyzed that all the variables of human service influence significantly on emotional response. Especially, it showed that expertise of human service variables influence on positive emotion the most, influence significantly on negative emotion. The result of relationship on behavioral intention indicated that the convenience factor of festival servicescape and expertise factor of human service influence significantly. Therefore, to operate successful festival, festival organizer should plan and manage the festival based on factors which comprises festival servicescape and human service.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.505-514
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• 2014

This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about food preference of an expressway resting place customer. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=7) : Cleanliness-selection Type], 2[(N=13) : Economy Type], 3[(N=9) : Selling-area Goodwill Type], 4[(N=10) : Self-satisfaction Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on food-preference of an expressway-resting-place-customer ; to offer a developmental suggestion about it.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.407-416
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• 2014

The purpose of this study is to identify the effect of physical environment on customer satisfaction and revisit intention. The questionnaire was distributed from October 1st to 31st, of the 250 distributed questionnaire 221 copies were used in the analysis to give a response rate of 88.4%. The results of the study were as followed; Firstly, it was found that perception of customers regarding physical environment of a buffet restaurant are cleanliness, entertainment, aesthetics, convenience and comfort. Secondly, it appeared that cleanliness of physical environment of buffet restaurant had the most influence on customer satisfaction. Thirdly, it also indicated that customer satisfaction had a influence on revisit intention. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.

• Journal of Families and Better Life
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• v.20 no.4
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• pp.179-188
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• 2002

This paper aims to provide the basic data for the educational direction of global etiquette through the analyses of 1,028 articles appearing in Chosun Daily Newspaper the results of this study are as follows: 1. The articles of global etiquette were classified into the life in public places, the traffic and the public behavior. 1) The contents of the life in public places dealt with restaurants(29.3％), the neighborhood(24.7％), theaters and stadiums(9.7％), hotels and sanitary facilities(8.8％), stores(7.7％), schools and offices(7.0％), airports and public offices(6.6％) and resorts(6.2％). 2) The contents of traffic dealt with the motorists(29.3％), buses(24.7％), taxis(12.3％), subways(10.3％), trains(8.2％), elevators and pedestrian crossing(6.2％), airplanes(4.6％) and parking(4.4％). 3) The contents of public behavior contained the kindness(45.6％), the use of cellular Phone(12.4％), the concession and queues(10.8％), the greeting(10.3％), the responsibility and obeying laws(7.9％), the cleanliness(7.7％), the commercial transaction(2.9％) and the table manner(2.4％). 2. Koreans were negatively evaluated on 1) the kindness at restaurants, the neighbor and strangers and the motorists, 2) there aren't enough greetings being practiced within the neighborhood and at restaurants, 3) The use of cellular phone at theaters and stadiums, schools and offices, buses and subways, 4) The table manner at restaurants, 5) The concession and queues at theaters and stadiums, resorts, the motorists and subways, 6) The responsibility and obeying laws of the motorists, 7) the commercial transaction at restaurants and stores, 8) The cleanliness at restaurants, resorts and hotels and public sanitary facilities. According to this finding, it is recommended that we develop the educational contents and programs of global etiquette which are focused on educating the public on the connection between the living area and how the public should adapt and behave

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.6
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• pp.100-109
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• 2015

The purpose of this study is to explore factors that influence the use of intercity-bus services by means of applying a structural equation model. The data were collected by a questionnaire survey based on personal interviews with intercity-bus users in Chungcheongnam-do province. Analysis results show that environmental attributes of the bus service are more important than operational attributes. In the case of men, the cleanliness of bus stops and the ease of transportation card recharging are likely to be the most crucial factors. However, women are likely to consider the cleanliness of the bus as the most important factor affecting their satisfaction about the intercity-bus service. Moreover, as people's satisfaction about the bus service increases, their willingness to recommend the use of intercity-bus to others will increase. Therefore, to improve the use of intercity-bus and to increase the satisfaction about the service, clean buses must be provided. These results could contribute to developing a policy to activate the use of intercity-bus.

• The Journal of the Korean dental association
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• v.56 no.2
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• pp.84-93
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• 2018

Purpose: This study evaluated the apical root canal system of maxillary second molars, in which conventional endodontic treatment had failed. Materials and Methods: One hundred eighteen extracted endodontically failed maxillary second molars were examined to investigate the root canal morphology using clinical photographs. High-resolution cross-sectional images at the 3mm level from the root apices were taken to evaluate the anatomic variations and canal cleanliness. The incidence of anatomic variations and canals containing debris were evaluated statistically. Results: One (0.85%) maxillary second molar had four separate roots, while 52 (44.07%) had three separate roots. The remaining 65 (55.08%) showed 6 different types of fusion in their roots. As the number of fused roots increased from none to three, the incidence of isthmuses in the cross-sectional images increased significantly from 43.40% to 76.92% in 2-root fusion and 88.46% in 3-root fusion. In addition, the occurrence of less-cleansed canals increased from 22.64% to 38.46% and 53.85%, respectively (p<0.05). Sixty four teeth (54.24%) had 3 canals while 38(32.2%) had additional canals; most of them were located in the MB roots (81.58%). Seventy six (64.41%) had isthmuses in the apical region and 58 out of 76 were located in MB roots. Condlusions: Logistic analysis indicated that the less division of roots was associated significantly with the occurrence of insufficient cleaning during endodontic treatment (OR=1.765, p<0.05), while the presence of an additional canal showed no association.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.203-208
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• 2019

Medical color graphic research will serve as the basis for globally expanding and disseminating the design quality of the company's products through the era of production of medical robots. This study was based on technologies and contents suitable for the era of medical robot bed expansion, universal medical color application, ergonomic color, etc. In addition, the medical bed robot's color research direction was presented from the perspective of universal design. Accordingly, a universal color design was proposed, taking the functions of a medical robot under development by a domestic company as an example. The characteristics of this robot bed can be divided into three types of functions: first, treatment characteristics for prevention of pressure ulcers with curative, second, automatic seat exchange with cleanliness for medical environment, and third, Convenient, which can implement patient transport. The main idea is to present a combination of functional colors appropriate for this. The resulting color analysis and universal color design techniques could be a useful methodology for illustrating the appearance and function of a modern medical robot bed.

• The Journal of Information Systems
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• v.25 no.3
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• pp.217-245
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• 2016

Purpose With the increasing number of foreign travelers visiting Korea, it is a heavy question to evaluate service quality of typical domestic hotel companies. Our research aims to evaluate service quality of domestic hotels in Korea from the perspective of foreign travelers in order to provide the quality improvements that call attention for the hotel management. Design/Methodology/Approach In this paper, topics of sentiment followed Lodging Quality Index(LQI) dimensions classifying lodging service quality appropriately. Also, we employed word2vec algorithm which calculates similarity and affinity among the vocabularies accurately. To calculate sentiment of each dimension, we adopted scores from SentiWordNet. Findings From the result, we found the number of foreign travelers particularly satisfied with cleanliness, politeness, and problem solving skills. In contrast, it has also been found out that both promptness of services and efficiency of communication do not fulfill the requirements of travelers.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.164-177
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• 2010

This study examines die causal relationships among motivation to eat out, servicescape, customer satisfaction and repurchase intention in Seoul metropolitan area by conducting a survey to herbal food restaurant customers from January 20, 2010 to February 26, 2010. A total of 600 copies were distributed, and 522 copies were collected. Among them, except for 29 copies which were inadequate for analysis, 493 copies were analyzed by a factor analysis and reliability analysis using SPSS 12.0, and die research hypotheses were verified with a canonical correlation analysis and regression analysis. The results are as follows. First, there are relatively high correlations between such motivation for herbal food as the prevention of diseases, eco-friendly food, recipes, food calories and servicescape of functionality, safety, cleanliness, and accessibility. Second, die result of the multiple regression analysis between servicescape of herbal food and customer satisfaction shows that safety, cleanliness, and accessibility have significant effects on customer satisfaction. Third, customer satisfaction with herbal food has a positive effect on repurchase intention. Accordingly, useful suggestions are provided on the basis of these results.