• 한국의상디자인학회지
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• 제14권1호
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• pp.43-59
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• 2012

The purpose of this study was to compare knitwear design preferences and purchase behaviors of university students by sex. The subjects were 493 university students in Daejeon and Gongju provinces. The research method was a survey and measurement instruments were 16 stimuli which were manipulated of knitwear shape and self-administrated questionnaire (knitwear design preference items, knitwear favorite image items, purchase behavior items and subject' demographic attributions). Data were analyzed by factor analysis, frequency analysis, t-test, Cronbach' ${\alpha}$ using SPSS program. The results of the study were as follows. First, as for pullover designs according to pullover shape factors, male preferred classic design with normal round neck, set-in sleeves and normal length, whereas female preferred various designs with normal round, normal V or deep V neck, set-in sleeves and normal or long length. Second, there was significant difference by sex in knitwear patterns and materials. Male preferred geometric patterns and 100% cotton, whereas female preferred natural patterns and blended cotton. Third, 4 factors were emerged on knitwear favorite images(casual image, modem classic image, active image and characteristic image). Especially, there was significant difference by sex in active image. Male preferred active image, whereas female did not. Fourth, as for knitwear purchases, male considered fitting as important purchase criteria, whereas female considered design or style. Male used department stores for purchasing, whereas female used Bosejeom for independent fashion. Male preferred high quality knitwear to female.

• 패션비즈니스
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• 제9권3호
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• pp.8-21
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• 2005

The purpose at this study was to analyze and to position the clothing images at women's formal wear brands carried by at least two department stores in Daejon, for providing data for a basic marketing strategy for fashion manufacturers and distributors. The results tram the study were as tallows; The brand that showed the highest classic image was 'BCBG'(83.6%), the brand that showed the highest feminine image was 'Obzee' (80.2%), the brand that showed the highest character image was 'Doho' (84.1%), and the brand that showed the highest mannish image was 'F.Station' (64.1%). On the brands image positioning map, brands, such as 'Deco', 'Mine', 'Time', and 'Anne Klein', lying on or near the point of intersection (where the vertical and horizontal axes meet) showed 4 types. They were 'smart & chic cluster', 'charming & luxury cluster', 'character elegance cluster', and 'sportive elegance cluster' that showed compound images. These clusters would be differentiated tram young casual lines by emphasizing the brands' shape and cut, higher quality fabrics and materials, and elegant and graceful colors. Analysis of target ages and tweed jacket prices for brands carried by at least two department stores showed that the target was between 23 and 50, and that the prices range from 198,000 won to 460,000 won.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2009년도 춘계학술대회 미래 IT융합기술 및 전략
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• pp.82-87
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• 2009

본 논문에서는 감성 기반으로 텍스타일을 자동으로 색인하고 검색 할 수 있는 시스템을 제안한다. 제안된 시스템은 영상 수집기, 감성 색인기, 검색기(Matcher), 질의 인터페이스로 구성되어 있다. 감성 색인기는 텍스타일 영상에 포함된 컬러와 패턴 정보를 기반으로 감성개념을 인식하고, 이를 이용하여 영상을 색인한다. 이때, 감성 어휘로 고바야시가 정의한 8개 (romantic, natural, casual, elegant, chic, classic, dandy, modern)를 사용한다. 질의 인터페이스에서 사용자는 두 가지 방식으로 질의를 선택할 수 있다. 첫 번째 방법은 감성 키워드를 사용하는 것이고, 두 번째는 사용자의 의도를 설명할 수 있는 영상을 이용하는 예제 기반 질의 방식이다. 질의가 주어지면, 검색기는 랭킹 알고리즘을 사용하여 검색 결과를 생성한다. 이 때, 유사도 비교방식은 선택된 질의방식에 따라 달라진다. 제안된 시스템의 성능을 검증하기 위해 웹 검색에 익숙한 50명(남자: 32명, 여자: 18명)을 대상으로 웹에서 수집한 3,416 장에 대해서 3가지 항목으로 사용자 평가를 하였다. 사용자 평가의 항목인 적합도(Relevance), 노력(Search Effort), 만족도(Satisfaction)의 결과로 사용자가 검색한 결과영상에서 적합도의 수치가 낮게 나왔지만, 만족도와 노력의 수치는 높게 평가되었다. 제안된 시스템에서 사용자는 자신이 선호하는 결과 영상을 상위 40개의 영상 내에서 얻을 수 있었다. 이는 제안된 시스템이 사용자들이 원하는 영상을 효율적으로 검색할 수 있다는 것을 증명했다.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2009년도 춘계학술대회 미래 IT융합기술 및 전략
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• pp.138-143
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• 2009

본 논문에서는 감성 공간에서 mean shift clustering과 user feedback을 이용하여 영상 검색 결과를 개선하기 위한 시스템을 제안한다. 제안된 시스템은 사용자 인터페이스, 감성 공간 변환, 검색결과 순위 재지정(re-ranking)으로 구성된다. 사용자 인터페이스는 텍스트 형태의 질의 입력과 감성 어휘 선택에 따른 user feedback에 의해 개선된 검색결과를 보인다. 사용된 감성 어휘는 고바야시가 정의한 romantic, natural, casual, elegant, chic, classic, dandy, modern 등의 8개 어휘를 사용한다. 감성 공간 변환 단계에서는 입력된 질의에 따라 웹 영상 검색 엔진(Yahoo)에 의해 검색된 결과 영상들에 대해 컬러와 패턴정보의 특징을 추출하고, 이를 입력으로 하는 8개의 각 감성별 분류기에 의해 각 영상은 8차원 감성 공간으로의 특징 벡터로 변환된다. 이때 감성 공간으로 변환된 특징 벡터들은 mean shift clustering을 통해 군집화 되고, 그 결과로써 대표 클러스터를 찾게 된다. 검색결과 순위 재지정 단계에서는 user feedback 유무에 따라 대표 클러스터의 평균 벡터와 user feedback에 의해 생성된 사용자 감성 벡터에 의해 검색 결과를 개선할 수 있다. 이때 각 기준에 따라 유사도가 결정되고 검색결과 순위가 재지정 된다 제안된 시스템의 성능을 검증하기 위해 7개의 질의의 각 400장, 총 2,800장에 대한 Yahoo 검색 결과와 제안된 시스템을 개선된 검색 결과를 비교하였다.

• 한국생활과학회지
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• 제19권6호
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• 한국의류산업학회지
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• 제17권1호
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• pp.22-32
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• 2015

The purpose of this study is to investigate the aesthetic characteristics of check fashion of the 20th century and to analyze the formativeness for them shown in recent collections. The results of this study are as follows; 1) Before the First World War, check patterns were used for S silhouette dresses and hobble dresses. During the two wars, they were used for garçonne style dresses and military suits. Check patterns were used for mini style in the 1960s, uni-sex style in the 1970s, and power suits in the 1980s. Especially after the 1980s, check patterns have followed the fashion trend of each season and appeared in retro styles. Consequently, the aesthetic characteristics of check dresses of the 20th century are traditionality, ornamentation and eclecticism. 2) Traditionality of check fashion shown in recent collections was implied in the classic styles like suits with its grey glen check, avant-garde styles like boxy coat with its dark blue tartan check, and so forth. Ornamentation was shown in the modern styles like jackets decorated with block check colored white and black, casual styles like bomber jackets with hound tooth check colored white and black, and so forth. Eclecticism was reflected in the romantic styles like one-piece dresses with hound tooth check colored white and light blue, elegant styles like low-cut dress with its dark blue window pane check, ethnic styles like long cape with gingham check colored white and black, and so forth.

• 패션비즈니스
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• 제6권2호
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• pp.137-150
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• 2002

The purpose of this study attempts to analyze the symbolism and fashion image of Barbie doll. It is scarcely a coincidence that the Barbie doll was developed in the united States in 1950s. She had been created in the 1950s as a cartoon character in a German newspaper, who named Bild Lilli. In 1959, toy company bought the rights and produced and almost identical doll in the United States. Therefore Barbie has symbolized the consumer culture of United States, ideal body image, and modern youth culture. It may be as a conclusion that Barbie's fashion can be divided into three period : 1. a period of classic fashion(1959-66), 2. a period of young casual fashion(1967-79), 3. a period of ethnic and career fashion. Just as Barbie's roles and clothes have changed with the spirit of the times, she is a valuable representation of female images and fashion over the last 40 years. Barbie's fashion image is divided into material girl image, dream girl image, and bad girl image.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.46-49
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• 2008

This study aims to suggest basic materials to develop an emotional font for future Hangeul font development plan by investigating emotional reaction displayed through the subjects and by quantifying its contribution of the stimulation elements causing such reaction. For this, a survey of 150 university students who are currently enrolled in the College of Design was conducted in order to analyze correlation between 30 emotional words extracted from the Hangeul font and the selected 36 sample fonts. The combined data was described with the two dimensional dispersion using the quantification theory type III. The analysis found out that the Hangeul font forms the x-axis showing "soft(dynamic).hard(static)" and the y-axis showing "modern(light).classic(heavy)”. Specifically, there exist emotional groups such as "archaic","masculine","feminine","negative", and "modern static"on each axis. In addition, to extract the casual relationship between the value of emotional reaction and its stimulation elements quantitatively, the author indicated the emotional words of each axis and the total value of equivalent five emotional word groups as the standard variance and the constituent of Hangeul font as the independent variable, and then the quantification theory type I was used to analyze the physical elements of the Hangeul font. As a result, "the centerline of gravity(base line)" and "thickness variance of a stroke" on the two axes, and "the centerline of gravity(base line)" and "decoration" among the five groups were identified as the most influential elements that affect the emotional reaction of the subjects.

• 복식
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• 제60권9호
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• pp.106-119
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• 2010

The purpose of this study is to examine American students' perceptions of contemporary fashion design that incorporates Korean traditional costume. The findings, which are based on a survey of American students' aesthetic response to the fashion designs, are as follows. First, the impressions of American students about the fashion designs were affected by two major factors, Tradition and Trend. The Tradition factor was related to the impressions traditional, formal, elegant, classic, romantic, gorgeous, and natural, but was correlated negatively to the impressions dynamic, modern, and casual. The Trend factor was related to the impressions chic, trendy, and clear but not dandy. Designs with elongated shape had a positive score for the Tradition factor and designs with curvy line had a positive score for the Trend factor. Second, American students gave visual priority to the aspects of shape such as garment type and silhouette when they evaluated the designs. Color was less important than the aspect of shape in their fashion image perception. Therefore, they categorized the designs by similarity of garment types, and then sub-categorized them by color. The meaning of Korean traditional motifs or details was not significant to American students. Third, American students showed the tendency that the more they evaluated the designs to be gorgeous or trendy, the more they liked the designs. Furthermore, they liked the designs which have a positive score for the Trend factor.

• 가족자원경영과 정책
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• 제16권1호
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• pp.85-101
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• 2012

This study aims to identify the propensity to consume and housing characteristics according to life cycle as the main independent variable. It also tries to understand the consumption power and housing style of each cycle and analyze whether there are differences between each life cycle, ultimately aiming to match the propensity to consume and housing style with each cycle. For empirical analysis, on and off-line surveys of 488 people were collected and analyzed by cross analysis, factor analysis and analysis of variance. The prime research findings are as follows: First of all, factor analysis on propensity to consume showed four main sub-factors as rational consumption, conspicuous consumption, trend consumption, and status consumption. Secondly, current and preferred housing styles ranked from modern, natural, casual, classic and romantic, which proved that people are currently housed in preferred housing styles. Thirdly, in case of housing-related characteristics of life cycles, the size of the house increased as the levels progressed, and then decreased at level 6 when the children grew into adulthood. The majority of the population was paying a monthly rent, a few were leasing, and a very few owned their housing. 58% were living in apartments, but in levels 1-2, more were living in row houses and high-rise residential buildings, while in level 6 it was detached houses. Fourthly, the propensity to consume according to life cycle tended to shift from conspicuous and trend-based consumption to rational consumption as the cycles progressed. Fifthly, the preferred housing styles were modern and natural styles, regardless of life cycle. These study results can be applied to product development and marketing activities based on their accurate analysis of customers' needs, which can thus bring further customer satisfaction.