A Study on the Symbolism and Fashion Image of Barbie Doll

바비 인형(人形)의 상징성(象徵性) 및 패션 이미지에 관(關)한 연구(硏究)

  • Yum, Hae-Jung (Dept. of Clothing & Textiles, Chonbuk National University) ;
  • Lee, Mi-Suk (Dept. of Clothing & Textiles, Chonbuk National University)
  • 염혜정 (전북대학교 생활과학대학 의류학) ;
  • 이미숙 (전남대학교 생활과학대학 의류학과)
  • Published : 2002.06.30

Abstract

The purpose of this study attempts to analyze the symbolism and fashion image of Barbie doll. It is scarcely a coincidence that the Barbie doll was developed in the united States in 1950s. She had been created in the 1950s as a cartoon character in a German newspaper, who named Bild Lilli. In 1959, toy company bought the rights and produced and almost identical doll in the United States. Therefore Barbie has symbolized the consumer culture of United States, ideal body image, and modern youth culture. It may be as a conclusion that Barbie's fashion can be divided into three period : 1. a period of classic fashion(1959-66), 2. a period of young casual fashion(1967-79), 3. a period of ethnic and career fashion. Just as Barbie's roles and clothes have changed with the spirit of the times, she is a valuable representation of female images and fashion over the last 40 years. Barbie's fashion image is divided into material girl image, dream girl image, and bad girl image.

Keywords

References

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