• 한국조경학회지
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• 제26권3호
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• pp.52-65
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• 1998

It has been recognized that the cityscate identity is a very important factor in a modern city. It is necessary to have a variable view to urban comunities for understanding the cityscape identity. We have investigated the contents of archaic texts such as the geography for tracing a cityscape identity to its origin in a city. Because it has been written about politics, economics and culture of a specific area in the geography based on deep interest to the city, we can look into the early image of the cityscape closely after searching of archaic texts. It is also significant to stdy with archaic texts of geography since these studies have a correlatio to the understand of an area and the keeping of historical conscious which are fundamental of cityscape identity. We have studieds on the area of Cheongju from the middle of Chosun dynasty to the end of this kingdom, since that many geographies were described those days. It was selected "Go-Reo-Sa" and "Se-Jong-Sil-Lok" Geography, "Sin-Jeung-Dong-Guk-Y대-Ji-Seung-Lam" "Dae-Dong-Ji-Ji" "Dong-Guk- Yeo-Ji-Ji", "Jeug-Bo-Mun-Heon-Bi-Go Yeo-Ji-Go", and "Taek-Li-Ji", as archaic texts of geography because these texts described in detail about city and gave a clue to speculate an image of city. The major results are as follows; 1) It was described about the cityscape in those archaic texts are metaphysical image, existing and usable elements of cityscape, lost resources of cityscape. 2) The metaphysical images are neither objective nor consistent in the each archaic texts. But the metaphysical image of old city suggests good insight for the application to the modern city image. 3) It is necessary to the careful onsideration about the existing elements. 4) There are variable programs about the lost resources of the cityscape, in accordance with the possibility of the restoraton. 5) The physical and visible factors and non-physical and invisible factors are equally important elements of the cityscape identity. Our research suggests that it is necessary to understand in detail how those factors of cityscape identity have changed with the changes of the times, and how those factors affect the modern cityscape identity.

• 한국콘텐츠학회논문지
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• 제10권11호
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• pp.92-101
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• 2010

세계의 많은 도시들은 국제 행사의 개최를 통해 각 도시의 인지도와 이미지를 제고하려는 노력을 기울이고 있다. 본 연구에서는 대형 스포츠 이벤트인 2008 베이징 올림픽이 베이징 이미지에 미치는 영향에 대해 부산시민 197명에 대한 설문조사를 실시하여 살펴보았다. 수집된 자료의 분석 결과, 주말의 베이징올림픽 시청시간은 베이징에 대한 친밀감, 베이징에 대한 태도와 정적인 상관관계를 갖는 것으로 나타났다. 베이징에 대한 친밀감과 베이징 올림픽 게임 운영에 대한 평가는 베이징에 대한 이미지, 베이징에 대한 태도, 베이징에 대한 방문의도에 유의미한 영향을 미치고, 그 중에서 베이징에 대한 친밀감이 더욱 큰 영향을 미치는 것으로 나타났다.

• 유통과학연구
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• 제19권2호
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• 서비스연구
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• 제7권3호
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• pp.1-19
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• 2017

본 연구는 축제의 이미지, 도시브랜드자산, 지역 애호도 간의 영향관계를 규명하기 위하여 진행되었다. 연구를 위하여 2015년 안동 국제탈춤 페스티벌 참석자들을 대상으로 설문을 실시하였으며, 수거한 총 289부의 설문 조사 결과를 바탕으로 빈도분석, 요인분석, 다중회귀분석, 기술통계분석, 상관관계분석, 구조방정식모형분석을 실시하였다. 연구 결과, 축제 이미지는 도시브랜드자산에 유의한 영향을 미쳤으며, 도시브랜드자산은 지역 애호도에 유의한 영향을 미쳤다. 그러나 축제 이미지가 지역 애호도에 직접적인 영향을 미치지는 않는 것으로 나타났다. 본 연구는 향후 축제 이미지와 도시브랜드 관련 연구 확장에 기여할 것으로 기대되며, 지역축제를 진행하는데 있어 실무적 시사점을 제공할 수 있을 것으로 기대된다.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.215-223
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• 2019

The study aims to investigate the recommendation and revisit intentions of foreign tourists in Ho Chi Minh city, Vietnam through their satisfaction with local foods. The study proposed the group of five attributes for food image: taste, health concern, price, serving style, vendor/ restaurant staffs. The relationship between these attributes of food image and food satisfaction, as well as the one between food satisfaction and behavioral intentions were investigated. To ensure a high ratio of answers, a face-to-face survey was conducted in famous places at Ho Chi Minh city. Data with 210 foreign tourists. The study uses the methods of descriptive statistics, EFA, Cronbach Alpha and regression. The results showed that Five attributes of food image were chosen for the research, being taste, health concern, price, serving style and vendors/ restaurant staffs. All of these attributes showed a positive relationship with satisfaction. Among five factors, taste had the most impact on food satisfaction. Through the analysis of several attributes of food images, this study provides managerial implications for tourism marketers in researching the positive influence of food image on tourists' satisfaction which leads to their positive word-of-mouth and return to the tourism place.

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.78-87
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• 2014

The purpose of this paper is to analyze the relationship between panoramic perception and space organization for restoration of urban environment and architecture. Panorama is a collective visual catalogue composed by series of perspective images. It is a product from continuous movements of viewer by defamilarizing real image and structuring order between city and building. Through understanding the panoramic image, the viewer is able to achieve the total image of the city. For example, achieving visual perception of the city by employing the panoramic view from different historical backgrounds and cultures, Berlin developed its urban characteristic by rebuilding panoramic view as an aesthetic device. First, this paper mention theory of panorama as an aesthetic device for shaping the city from the building. Second, this paper analyze the relationships between characteristics of panorama and historical contexts for why those panoramic views are valuable by mentioning the Altes Museum, the Berlin National Gallery, Museum of Modern Literature, and Folkwang Museum of panoramic view. In conclusion, this paper argues that visual perception such as panoramic view is the valuable device for organizing the image of the city's own identity. Constructing vision of each city influences not only shaping the city but also mapping the mental views of the building. Also, historical conditions and open spaces are one of the inherent elements combined with panoramic view for establishing urban identity. In search for good place making, it is important to understand the role of the historical context and fabric plan in shaping how a resident sees - literally, sees- their city with buildings. Berlin serve as excellent counter example in how the valuable place making panoramic mental views of urbanities take shape.

• 한국산업융합학회 논문집
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• 제13권4호
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• pp.227-233
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• 2010

This study analyzes the images of city residents on the landscape elements of the rural theme villages. The results of analysis bring the following conclusions. 1) Important factor of rural landscape with worth preserving is natural landscape such as dense forests, trees and creek. 2) Natural landscape such as forests and trees is evaluated high in image-assessment as well. However, it is evaluated low in the image of "Diversity", therefore, various species of trees need to be preserved. 3) In the future, people who spent their life only in the city would be the main stream of Green-tourism, and their structure of image-assessment needs to be reorganized.

• 한국인터넷방송통신학회논문지
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• 제8권1호
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• pp.47-52
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• 2008

3차원 도시환경의 디지털기반의 가시화는 도시계획 및 통신계획, 건설, 건축, 입체적인 도시공간정보시스템 구현, 안전 및 방재 등에서 많은 필요와 그 중요성이 크게 부각되고 있다. 현재 2차원적인 지도정보와 등고선을 이용한 DEM 방식은 3차원 공간을 표현하기에는 많은 한계를 가지고 있다. 최근 레이저와 GPS 측량기술을 이용한 높은 정확도와 보정이 용이한 LiDAR Data로 표고값을 측정하는 연구가 선진국에서 시도되고 있다. 본 연구에서는 해외 선진기술을 도입하여 우리 실정에 적합한 유비쿼터스 입체 도시 건설을 위해 3차원 공간영상 도시모델 생성 기법 및 알고리즘을 개발하여 u-City의 최적 관리를 위한 방안을 제시하고자 한다. 이를 위하여 원격탐사 영상 Data를 중심으로 하는 정사보정하고 이에 매칭할 수 있는 벡터와의 실시간 통합 및 전환으로 U-city에서의 3차원 영상 도시 모델의 생성과 다양한 활용을 제시하였다.

• 한국산업융합학회 논문집
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• 제12권1호
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• pp.51-59
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• 2009

The goal of this study is to deduce the image of city people on rural district, and to clarify the city people's demands on rural tour and their consciousness on green tourism. This study also aims to propose the effective ways of improving the environment of rural district to revitalize green tourism and to promote the exchange between urban and rural districts. The study results indicate that most city people have a warm-hearted lyric image on rural district. In addition, it is indicated that the city people like the rural district with beautiful scenery, which is easy to contact with nature. On the other hand, as the goal of green tourism, in addition to the contact with nature, the exchange between urban and rural districts and the understanding on the rural life through personal experience are also considered very important. Finally, the city people are classified into four types, and it is necessary to develop the green tour program with emphasis on the city people of overall-type.

• 한국IT서비스학회지
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• 제18권1호
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• pp.153-171
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• 2019

Competition among cities has become fierce with decentralization and globalization, and each city tries to establish a brand image of the city to build its competitiveness and implement its policies based on it. At this time, surveys, expert interviews, etc. are commonly used to establish city brands. These methods are difficult to establish as sampling methods an empirical component, the biggest component of a city brand. In this paper, therefore, based on the precedent research's urban brand measurement and components, the words representing each city image property were extracted and relocated to five indicators to form the evaluation index. The constructed indicators have been validated through the review of three experts. Through the index, we analyzed the brands of four cities, Ulsan, Incheon, Yeosu, and Gyeongju, and identified the factors by using Topic Modeling and Word Cloud. This methodology is expected to reduce costs and monitor timely in identifying and analyzing urban brand images in the future.