• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.449-457
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• 2020

This study's purpose was to empirically research the effect of brand image and brand love on brand commitment, and positive word of mouth. We analyzed research data from 267 customers at electronics stores in Ho Chi Minh City, Vietnam. The convenient sampling method was used to collect the research sample. The measurement applied a 5-point Likert scale classifying from 1= completely disagree and 5=completely agree. Based on previous studies, the research model was recommended. The Partial Least Squares method was done to examine the measurement model and the structural model. We had estimated the reliability of the scales through Cronbach's alpha and composite reliability. Besides, we had assessed discriminant validity through the Fornell-Larcker standard. The outcome of the study illustrated that brand image had a significantly positive influence on brand love. Besides, the results of the research declared that brand image was positively related to brand commitment. The results also revealed that brand image was positively linked to positive word of mouth. Likewise, the findings of the study disclosed that brand love had a positive impact on brand commitment and positive word of mouth. Additionally, the results of the research confirmed that brand commitment was positively linked to word of mouth.

• Journal of the Korean Professional Engineers Association
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• v.42 no.6
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• pp.31-35
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• 2009

This paper aims to draw out the practical lessons for City Brand as aspect of urban spatial by urban regeneration project in Korea. Image of the City and City Brand is the most important element for the competitiveness of modern cities. This paper discusses the guide line or strategy of City Brand, its current status in Korea. It also examines the present Urban Regeneration in Korea, identifies the problems encountered in implementation, and suggests the solutions for strengthening urban competitiveness such as a City Brand. Also it emphasized that well planned invisible and physical environments, including story and land-mark facilities, are also crucial in making City Brand more attractive and competitive.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.3
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• pp.11-20
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• 2011

The present age demands a change in attitude based on a differentiated life value from city. It will provide to a fundamental solution for the gap of living level in the farming and fishing communities and recreate distinguishing comfortable communities. The purpose of this study was to deduct the formation characteristics of the townscape of Korean slow city according to analyze resources and structure of landscape. Planning of slow city's townscape is a process of imagification of filtrate unique meaning. The glob share synchronic unique values by slow city's network. Therefore instead of putting emphasis on promoting tourist business for short-term revenue, it will be under control to raise the standard of living and to be not forfeited and diluted the rights for sustainable slow city's status. Participation of resident needs in this process. Accordingly it need a strategy of landscape formation design and a interdepartmental practice system for a continuous slow city's image by renewal of disharmonious townscape in the built-up area.

• Journal of the Korean Geographical Society
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• v.40 no.5 s.110
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• pp.491-513
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• 2005

The Republic of Korea is planning to build the now Multi-functional Administrative city (NMAC). The purpose of this paper is to suggest the conceptual framework for this new city that relies on the Korean geomancy, oriental viewpoint on man and nature relationship, particularly in Korea. According to the Geomancy which could conceptualize the human-environment relationship in the site, the overall landscape image of the city could be symbolized by two flying crane with three Taegueks. In transforming the overall landscape image to urban form, two diamonds which means eternity and strength arises from the western spatial viewpoint, as means to protect and harmonize the human, land and mountain relationship in this site and the symbolic meaning of this site as generative and sacred place in Korean people's mind. On the one hand, through juxtaposing of the two diamonds a geometric structure shows up, on the other hand the main axis of the city could be established from two crane and three Taegueks. On the North-South axis from the core of the symbolic green axis, symbolic things will be located, and the administrative offices will be Placed on the East-West axis. Peripherals of the central axis also play a role in developing overall land use from image. The buildings and residents could be arranged and located according to undulations and this is based on the oriental theory of geomancy. We can build cultural amenities on the head part of the crane and on the core area.

• Journal of the Korean association of regional geographers
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• v.19 no.4
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• pp.697-711
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• 2013

Hwaseong serial murders are not now having any significant concern either with Hwaseong City or Dongtan New Town, a region in Hwaseong City, both spatial and temporal manners. However, despite that, people have come to see Hwaseong City with negative ideas as the mass media drove the people to do so. In this study, how films and newspaper articles have created those negative images of Hwaseong City was investigated and afterwards, residents and students living in Dongtan New Town had interviews on what they think about the negative regional images. The study, then, worked on a mental map and others based on what it learned from the interviews. Regional identity confusion is now being discovered out of the people's resistance against the negative images of the city and through such research process described before, the study discussed this regional identity confusion caused by living as residents in Hwaseong and living as residents in Dongtan New Town. In addition, the study revealed sense of place of Dongtan New Town and aspects of the regional identity confusion with this Dongtan New Town growing both with symbolic meanings as a place of murders, an awful crime, and spatial meanings as another place of dynamic developments and improvements.

• Journal of Industrial Convergence
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• v.4 no.1
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• pp.109-132
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• 2006

The purpose of this paper is to examine the relationships among service quality, corporate image, and customer satisfaction of a financial institution in J city of Gyeongnam. The results show as follows. First, service quality affects positively corporate image. Second, service quality affects positively customer satisfaction. Third, corporate image affects positively customer satisfaction. Specifically, among the dimensions of service quality, the most significant predictor of corporate image is responsiveness, while the most significant predictor of customer satisfaction is tangibles. Further discussion and managerial implications can be drawn from these findings.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2007.04a
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• pp.107-110
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• 2007

There it has been progressed study about the city of land use and change detection in different period. The aim of the study is to find the differences in spatial change for subway construction lines using Landsat TM and SPOT image. The result of study to use judge the data in subway role about the city growth. In the recently, it will be expected to use important basis data in development of the city.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.303-314
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• 2001

The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.41-50
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• 2021

All cities have constructed city branding strategically to intensify their competitiveness in global arena. Seoul Metropolitan has launched city brand in policy-level since 2003 and they have struggled to utilize city branding until now. This study explores the changes in Seoul's city brand in order to suggest a future direction for such efforts. The research is grounded in various domestic and foreign theories and case studies are considered from previous studies related to the place marketing, city marketing, and city branding. Relevant data were collected and analyzed, indicating that an unsure city brand requires strategic governance among stakeholders and civic consensus.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.4
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• pp.39-53
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• 1993

The purpose of this study is to interpret the townscape of Kyungju based on the urban images captured by citizens. 58 verval interviews and 50 sketch maps were collected and analized comparing with York which was a similar old city in England. In the verbal questions, elements like tombs, historic remains, families and historic values were frequently mentioned mainly because of their social and historic meaning. But in the sketch maps, physical elements like railroad station, city hall, roundabouts and streets were more frequently appeared probably because of their visibility. As a whole, many tombs which were built long ago in and around the city were commonly mentioned in verbal questions, sketch maps and even in nicknames. As the most dominant factors, it can be compared with York Minster in York. But whereas the shopping streets in York were very attractive to the people, many streets in Kyungju were regarded as dirty and inharmonious elements in townscape. In conclusion, we can call Kyungju 'the city of tombs', but to evoke the sense of place in the city the streets should be improved and activated as the center of city life.