• 한국콘텐츠학회논문지
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• 제16권4호
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• pp.399-407
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• 2016

본 연구는 AHP를 활용한 문화관광개발 평가항목의 가중치 설정에 관한 연구로 안동시 3대문화권 문화 생태 관광기반 조성 사업을 사례로 분석하였다. 평가항목의 신뢰도를 조사한 결과 0.9로 분석되어 적합한 것으로 나타났다. 가중치의 분석에서 상위계층의 경우 계획의 타당성, 경제적 타당성, 정책적 타당성 순으로 도출되었다. 다음으로 계획의 타당성에 대한 세부지표는 콘텐츠의 차별성, 정책적 타당성에 대한 세부지표는 지역특성의 부합성, 경제적 타당성에 대한 세부지표는 지속가능성으로 가장 높은 가중치가 나타났다. 결론적으로 3대 문화권 문화 생태 관광기반 조성사업의 추진방향은 당초 계획보다 많은 시간이 지연됨에 따라 환경의 변화에 능동적으로 대처하기 위해 당초 계획을 중심으로 사업계획을 일부 변경하여 추진하는 것이 바람직하다는 결론을 도출 할 수 있었다.

• 한국지역사회생활과학회지
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• 제22권2호
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• pp.247-255
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• 2011

This study analyzed the demand for a community-based tourism site using a poisson model, a negative binominal model, a truncated poisson model and a truncated negative binominal model as count data models. For these reasons, questionnaire surveys were conducted into 5 community-based tourism sites in Chuncheon city with 406 tourists, and was analyzed using the STATA program. The fitness levels of four models were significant(p=0.0000) using a likelihood ratio test. The study results suggest that the demand of community-based tourism sites for visiting tourists was influenced by a pre-visiting experience, recognition of sustainable tourism, visitation of downtown, purchase of souvenir or farm produce, conversation with regional residents, regional harmony, preservation of natural resources and sex within the poisson and truncated poisson models. However, the variables of visitation of downtown, preservation of natural resources and sex were not significant within the negative binominal model and the visitation of downtown and preservation of natural resources were not significant within the truncated negative binominal model. The results of the visiting demand of community-based tourism sites can provide information for sustainable regional development strategies.

• 농촌계획
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• 제20권1호
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• pp.147-159
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• 2014

This study aims to draw up a basic plan to construct an agricultural theme park in a farming city as a way of establishing its regional identity represented by "Three Whites". Sangju, Kyongsangbuk-do which is the subject area of the study has been well-known for "Three Whites (rice, silkworm cocoon and dried persimmon)." The purpose of the study is to take a closer look at the folk life and culture of Sangju and develop tourism resources to promote regional development and competitiveness of the city. This study was conducted in several phases in consideration of the characteristics of plan and design, on the basis of the theoretical review of agricultural tourism. In the first phase, planning conditions were analyzed as per development objectives. In the second phase, strategies and concepts were established for the theme park, based on which development methods were decided by phase and facility. Then, a preliminary review was conducted on functions and facilities to introduce to the theme park. In the third phase, a comprehensive plan was drawn up, which includes basic plans for respective parts. In consideration of the characteristics of the study, construction was not looked at in detail. The total size of land subject to the study is approx. $97,960m^2$, which was divided into four separate zones--Sambaek Cultural Experience Zone, Natural Observation & Experience Zone, Agricultural Life Experience Zone and other facilities zone--in order to connect facilities, functions and experience with the physical characteristics of the city, and separate space planning was conducted for each zone. The outcome of the study carries significance as an example of alternative tourism which considers regional characteristics, develops local resources and makes use of obsolete rural facilities, in what is called the eco-friendly development where nature and eco-system, landscape and culture, and recreation and leisure come together as one.

• 한국전자통신학회논문지
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• 제15권4호
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• pp.739-746
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• 2020

2016년 세계 경제포럼에서 처음 소개된 4차 산업혁명은 빅데이터 분석, 사물인터넷, 인공 지능 등의 핵심 정보통신 기술의 변화뿐만 아니라 관광 업계에도 엄청난 파급 효과를 가져 오고 있다. 본 연구는 빅데이터 분석과 설문조사를 통하여 여수시의 관광활성화 방안을 제시한다. 소셜 메트릭스를 사용하여 여수 관광에 대하여 감성어와 긍부정 추이를 추출하고, 네이버 데이터랩을 사용하여 여수 관광에 관련된 키워드를 추출하여 R 언어로 시각화하였다. 그리고 여수지역을 방문하는 493명의 여행객의 설문조사를 바탕으로 SPSS를 사용하여 빈도, 요인, 차이, 상관관계 및 회귀분석을 수행하였다. 여수 여행과 해양 케이블카의 감성어 분석에서는 긍정이 부정보다 월등히 많았다. 설문조사 분석에서 여수지역이 여수 관광 만족도와 활성화에 유의미하고, 연령별로 선호하는 관광지와 검색 기기가 다르다는 것을 확인하였다. 빅데이터 분석과 설문조사에서 관광객들은 함께 즐기면서 힐링 할 수 있는 해양공원 같은 소프트 컨텐츠가 있는 관광지를 선호한다는 것을 보여주었다.

• 한국융합학회논문지
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• 제12권8호
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• pp.13-21
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• 2021

본 연구는 지리정보시스템과 빅데이터 분석 시스템을 활용하여 관광객 유입동향 및 소비패턴 분석에 목적을 둔 연구이다. 인천광역시 주요 관광지 중 송도센트럴파크와 차이나타운을 선정하여 2017년 6월 1개월 동안 유동인구 분석, 카드매출 분석을 진행하였다. 전국 광역시도로부터 송도센트럴파크에 방문한 관광객은 인천광역시, 경기도, 서울특별시 순으로 높게 나타났으며, 외국인 관광객 비중은 중국이 가장 높았다. 차이나타운 관광객의 카드 소비 이용건수는 남성이 여성보다 12.4% 높게 나타났고 카드소비 금액도 남성이 18% 높게 나타났다. 본 연구는 관광객들의 유입동향 및 소비패턴을 분석하여 관광정책 수립의 주요 쟁점들을 도출함으로써 관광정책의 전략적 방안을 제안하는데 시사점이 있다. 본 연구를 바탕으로 향후 관광 인프라 구축 개선에 도움이 될 수 있다고 기대된다.

• 건축사
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• 통권644호
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• pp.122-130
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• 2022

• 한국의상디자인학회지
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• 제17권4호
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• pp.145-160
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• 2015

The purpose of this study is to develop cultural tourism products of Jeju Free International City, utilizing the images of its blessed natural environment listed on the UNESCO World (Natural) Heritage Site. To do this, the concept of cultural tourism products is defined, and the current situation and features of Jeju cultural tourism products are closely researched and examined, and then through survey study, responded by Jeju residents and tourists, purchasing behaviors, consumer preferences of Jeju tourists, and improvement plans for tourism products are examined in detail. According to the survey, the important elements for cultural tourism products of Jeju are extracted and employed in the development of tourism T-shirts, and the developing process of souvenir shirt designs using the unique images of Jeju are presented. Five textile pattern designs, based on the nature images of Jeju 'gotjawal' forests, are created and employed in 5 souvenir shirt designs, and this led to the development of 10 styles of tourism souvenir shirts. With their trendy design embodying unique images of Jeju, practicality, and functionality, these shirts are not just for tourists visiting Jeju but also for everybody, any age, and anywhere. The suitability and validity of the designs as the cultural tourism products representing Jeju are evaluated by consumer preference survey. Through this study, the infinite possibility of developing cultural tourism products utilizing unique natural environments of Jeju are confirmed. Development of tourism souvenir shirts reflecting the current fashion trends and tourists' tastes can be led to the construction of positive images of Jeju, the success in attracting tourists, and, eventually, market extension for cultural tourism products.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.707-716
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• 2020

The study investigates the relationship between broad-scope management accounting information usage, market orientation, and the firm performance. This study employs a survey data of 149 top-level and mid-level managers working in Vietnamese tourism enterprises. To analyze research data, we employ SmartPLS 3 software. The analytical process include measurement model evaluation (evaluate the scale's validity and reliability) and structural model evaluation (test research hypotheses). The results reveal that broad-scope management accounting information usage has a positive direct effect on market orientation dimensions (include information generation, information dissemination, and responsiveness). Then, market orientation dimensions also have positive direct effects on the performance of Vietnamese tourism firms, excluding information dissemination. Moreover, this study also reveals that the market orientation dimensions mediate the relationship between broad-scope management accounting information usage and firm performance. The findings of this study suggest that tourism firms should pay more attention to the use of management accounting information in decision-making. With the increasingly fierce competition of the tourism firms today, capturing and meeting the needs of the market is a prerequisite to help firms enhance their competitiveness and improve their performance. To do that, Vietnamese tourism firms need to consider pursuing market orientation and enhancing broad-scope management accounting information usage.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.335-346
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• 2022

Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.

• 한국조경학회지
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• 제34권4호
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• pp.37-47
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• 2006

The city of Siheung in the Kyunggi-do Province has various natural resources such as the ocean, mountains, wide farmland, various types of wetlands, streams and rivers. In addition, the city has a big greenbelt, which consists of two-thirds of the area, where development has been regulated. Since the city has a relatively well-preserved natural environment, it offers a great potential for regional development. The purpose of this study is to create an eco-tourism resource plan for the Mulwang reservoir, which offers many opportunities for ecotourism in the city of Siheung. This study includes a literature review for planning elements and suggests a comprehensive plan that includes conservation, eco-restoration, route program and practice program for ecotourism in and around the site. The plan also includes eco-farming, a visitor center, an ecovillage, the chance to experience livestock farming, opportunities to learn about and experience the forest, tracking, eco-learning, an environmental interpretation facility, fishing and aquatic-oriented leisure activities. This study's process and results show possibilities that can be applied to other areas where eco-tourism using natural resources is used for regional development.