• The Journal of Economics, Marketing and Management
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• 제9권5호
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• pp.39-50
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• 2021

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

• Journal of the Korean Institute of Landscape Architecture
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• 제40권6호
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• pp.79-88
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• 2012

The purpose of this study were to classify the Y/N in participating the urban farming and to analyze the intention in farm village experience tourism, reason to participate and non-participation, the positive image and negative image between the urbanite group experience in urban farming and the other group that does not experience it. Questionnaire was implemented to the metropolitan urbanite who visited exemplary field farmhouse and urban recreation space to analyze the comparison of groups that experience or do not experience urban farming. The result of this research is as follows: first, experiencing urban farming are relatively less in willingness to participate in the farm village tourism experience than those who do not experience it. Second, the largest reason to participate in farm village tourism experience is found to be the natural environment of farm village tourism experience that is different from that of the city and the effect on children's education. Third, most answers on the reason for not participating in farm village tourism experience is because of the busy daily life. Fourth, urbanite have positive image in general about farm village tourism experience. Especially, when the comparison between the groups was made, it was showed that the difference in understanding the crops growing and the natural environment difference in the city. Fifth, about the negative image on the farm village tourism experience, it showed the difference in understanding the unfamiliar scenery, shortage of eye catching and fun, and the necessity and cost between the groups. Consequently, this study may be significant in the recognition of the farm village tourism experience on urbanite were checked, it was revealed that Y/N experience in the urban farming made negative influence to the willing.

• Asian Journal for Public Opinion Research
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• 제12권2호
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• pp.122-141
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• 2024

Drawing on mere exposure effect, we proposed that more exposure to a city, as measured by the number of channels of exposure, would increase familiarity, city image, and intention to visit that city. We conducted a survey of university students in seven Asian countries, asking them about a total of 14 cities, at least one from each of the surveyed countries. Exposure was found to be a significant antecedent and was most powerful when mediated by familiarity. Some types of exposure were stronger than others. Personal exposure, in the form of having visited a city or knowing someone who has, was the strongest type of exposure, with more than double the effect of media exposure. Social media, which is difficult to classify as either personal or media, was assessed separately and had a much smaller effect. The mere exposure effect exists whether the intention to visit a city is related to pleasure (tourism) or business.

• Journal of the Korea Society of Computer and Information
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• 제18권7호
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• pp.125-137
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• 2013

Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

• Journal of Digital Convergence
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• 제17권3호
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• pp.129-137
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• 2019

The purpose of this study is to investigate the effects of the actual self congruity and the ideal self congruity on positive attitudes toward city through fictitious city brand experiments. Additionally, the moderating role of city brand personality in relationship between brand-self congruity and positive attitudes are examined. This research conducted a survey after developing scenarios of two city brand personality. Frequency analysis to identify the characteristics of respondents, t-test to check the experimental manipulation, multiple regression analysis and chow test for hypothesis testing were performed through the SPSS Statistics 21 program. The self congruity of city brand had significant effects on attitudes toward city, but the moderating role of city brand personality was not significant. Theoretical and managerial implications of the findings were discussed and self congruity is an important variable in brand-consumer relationship in city brand. Finally, limitations of this study and future research directions were discussed.

• The Journal of the Korea Contents Association
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• 제21권7호
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• pp.328-339
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• 2021

In the age of global competition, city brand is a significant element for establishing a city's competitiveness. City branding is the process of building a storytelling about cities' content. Among the various contents that differentiate cities, this study seeks to discuss the role of an event and a city brand in the process of city branding based on the city marketing and event tourism literatures. This research uses grounded theory and a case study to examine Seoul exploring the changes in the Hi Seoul Festival and the Hi Seoul city brand over the last two decades. The qualitative research includes a secondary data analysis based on case studies from domestic and foreign regions and their festivals. The analytical results indicted three limitations: inconsistency, a lack of identity, and political leverage. Based on the limitations, this study discusses the importance of the connection between city identity and event content, suggesting implications for moving forward toward a stable Seoul city branding strategy for the Seoul Metropolitan Government.

• Journal of the Korean association of regional geographers
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• 제11권3호
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• pp.323-335
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• 2005

The aim of this study is m inquire the features of preservation and utilization of traditional buildings landscape through the effort of civics and public institution. Kawagoe is 30km from Tokyo and keeps the history and culture of Edo period. The tourism feature of the Ichibangai area which has the traditional warehouse(Kurazukuri) landscape is that the rate of old tourists from nearby regions is high and the one day trip is majority. The most tourists have visited many times, but they have spent small sum of money. The tourism activation of Ichibangai area is the result of the cooperation and effort of public institution, civic organization, and civics. The public institutions have the institutional support system has established which is including the designation of cultural assets, ordinance enactment, tax exemption, repairing charges support, public hearing, construction of tour network. The residents of the Ichibangai area have contributed to preserving the traditional landscape and activating tourism through their own organizations and meetings for a long time. And the roles of various committees which have leaded close cooperation relations between civics and public institution are activated.

• Journal of the Korean association of regional geographers
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• 제3권2호
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• pp.89-103
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• 1997

This Study is an analysis of the tourism geography for Past thirty years and an indicator for the future. I searched for the specificity by classifying of subjects, periods, and Researcher's achievements and tendencies. The Results are followings: (1) Sightseeing places are superior to visitors in research activities. Research activities are outstanding in developing sightseeing site and Its effect as well as geographical research about city and hot spring. The research activity to tourist was occupied a great number tourist behaviour to tourism place but the research was insufficied somewhat inhabitants in tourism place. (2) According to the period and results analysis. The period of domestic study is divided in to 3 steps. 1970s are said to be the pre-step for developing, 1980s are said to be growth step, but 1990s are considered as the age of maturity in the multiful research realm and broad theme. Finally, I think it is difficult to analyse total outcome to the tourism geography by limited data. This study will be evidencied on the objective standard by multiful data in nearly future because this indwelled in the subjectivity on the subject choice and process of the object classification.

• Journal of the Korean Society of Food Culture
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• 제33권3호
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• pp.217-228
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• 2018

This study aimed to develop unique, local "food tourism" products by finding specialized items that combine tourist attractions, such as folklore or hot springs. Traditional ingredients were analyzed with ancient texts for the methods of research. A brand image was made possible utilizing hot spring lore and other regional stories. The tofu products were produced using local specialty beans. Products, such as tofu residue cake and willow bean tea, were made with the tofu residue. After the products were completed, the sensory test began at the local tourist attraction. Asan City's food tourism product willow tofu was made with beans that were given as compensation for building the Onyang temporary palace according to the Annals of the Joseon Dynasty and the willow tree that appears in Sunshin Lee's anecdotes. After the preference test between normal tofu and willow-extract tofu was conducted to measure the product potential of willow tofu, among the sample extracts, 0.04% of the willow extract showed a significant preference. The hot spring tofu-residue cake was baked using tofu residue and vegetable olive oil to substitute for animal oil, such as butter, or margarine. After the sensory test targeting the adults was conducted, both products displayed significant product potential with average scores above 5.0. Willow tree bark, which has antioxidation and anti-inflammatory effects without a bitter taste or strong smell, was proven to bean appropriate ingredient for leached tea. The nutty flavor of leached tea was enhanced by roasted green kernel black beans and willow tree bark. The sensory test showed that the leached tea and tofu received a high preference rating on both color and flavor.

• Journal of the Korean association of regional geographers
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• 제12권3호
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• pp.408-420
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• 2006

The present study purposed to examine the possibility of developing historicity inherent in places into tourism resources from the view that the history and location of historical cities have the nature of cultural contents. Previous researches on tourism have been focused on tourist facilities, the development of tourist attractions, economic effects, cultural policies, etc. However, the present study makes a cultural approach to historical cities to explore the meaning of places formed through history and the historicity of places, assuming that the temporal and spatial characteristics of Hanseong-bu can be developed into tourism resources. Major places of Hanseong-bu are classified according to their functions and cultural meanings, and these factors are associated with the geographical structure of the area. By landform and cultural characteristics during the Chosun Dynasty, Hanseong-bu is divided into the central part, the boundary area, and the outskirts. In addition, different elements, which can be developed into tourism resources, are found according to the landscape of Hanseong-bu, the character as a dynastic city, the environs inside the wall, and differences among localities reflecting pre-modem lifestyle.