• 산경연구논집
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• 제10권4호
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• pp.57-66
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• 2019

Purpose - Present study aimed at investigating the factors that may affect consumers' decision confidence and decision comfort inducing choice commitment taken place at the stage of post-decision/pre-outcome. This study explored whether there are positive effects of dominance and instrumentality of chosen product on the decision confidence, and also identified whether there are positive effects of choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Research design, data, and methodology - Portable digital camera as experimental product was used. 260 data were collected from college students. Four were removed from the analyses because they did not complete the questionnaire. Eighteen were removed because they indicated not experiencing the camera in the past. 238 data were used at the analyses to verify hypotheses by structural equation model in AMOS 21.0. Results - First, both of the consumers' decision confidence and decision comfort positively affected choice commitment. Second, the dominance as well as the instrumentality had positive impact upon the decision confidence. Third, the choice easiness and goal achievement-related affect felt at the chosen product had positive impact on the decision comfort. In sum, present study identified the mediation roles of the decision confidence in the effects of both dominance and instrumentality of the chosen product on forming choice commitment, and also found the mediation roles of the decision comfort in the effects of choice easiness and goal achievement-related affect felt at the product on forming choice commitment. Conclusions - Focusing on the stage of post-decision/pre-outcome in decision making process, present study contributes to advancing the choice commitment theories by exploring the positive effects of both dominance and instrumentality of chosen product on the decision confidence, and by finding the positive effects of both choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Marketers should promote their products' dominance and instrumentality by showing the superior roles of their product attributes in achieving consumption goal, and should help consumers feel comfort by making choice process easier and giving information that could help feel the goal achievement-related affect at their product chosen.

• 산경연구논집
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• 제10권10호
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• pp.53-65
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• 2019

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

• 한국유통학회지:유통연구
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• 제4권2호
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• pp.75-91
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• 1999

This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

• 한국수학교육학회지시리즈E:수학교육논문집
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• 제22권4호
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• pp.489-503
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• 2008

대학수학에서 배우는 여러 가지 수학적 개념을 이해하는데 좋은 문제를 통해 도움을 주고 평가에서 공정성을 확보하기 위해 문제풀이에서 개념을 이용하는 능력과 개념에 대한 이해를 조사하는 문제의 예를 미분적분학 문제로 세 가지 유형을 다루었다. 잘못 만들어진 단답형문제와 선다형문제의 예를 제시하고 또 증명문제의 경우를 포함하여 선다형문제를 잘 만드는 방법에 대해 알아보고 최선의 문제가 되도록 노력을 하고 개념의 이해를 도와주며 최선의 문제가 될 수 있도록 더 많은 연구가 이루어지고 학생들에 대한 조사를 시도하여 그 결과를 분석하고 더 정선된 문제를 얻도록 노력을 한다.

• 한국가금학회지
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• 제22권1호
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• pp.15-31
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• 1995

This study was carried out to develop a computer software system for poultry breeding by using microcomputer(PC). Through this study, SPPB(Statistical Package for Poultry Breeding) was designed and developed, which can help poultry breeder collect and analyse the chick records. A main feature of the system was the application of user-oriented procedure, for example, choice of the flock file, selection of the family size and the desired traits. Creation of the data files and the breeding files. calculation of the elementary statistics, estimation of the heritability and the genetic and phenotypic correlation coefficients can be obtained by user's choice of the sire and dam family size. Also, it is possible to estimate the various selection indices through this system. Easiness of using this system and the flexibility of the file management could help increasing the efficiency of related practical poultry breeding jobs. Correctness and relationships between the unit programs in the system were proved through the run-test of the SPPB using sample data. Because it wasn't able to collect breeding records at the commercial breeding farm, effectiveness of the system was not proved totally. Also. it will be necessary to develop the integrated software system which make possible to computerize the general works at breeding farm and the genetic analyses of the records from chick breeders.

• 대한가정학회지
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• 제30권1호
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• pp.149-161
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• 1992

The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

• 인터넷정보학회논문지
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• 제14권6호
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• pp.25-32
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• 2013

국제적 경쟁이 치열해지고 급속한 기술발전이 진행되고 있는 기업환경에서 좋은 정보시스템 인력을 선발하고 평가할 수 있는 방법은 매우 중요한 이슈이다. 그럼에도 불구하고 정보시스템 인력이 보유해야 할 지식과 스킬에 대해서는 많은 연구가 진행되었지만 이들 인력을 선발하고 평가하는 방법에 대해서는 그렇지 못한 것이 사실이다. 인력 선발은 정성적인 측정치와 정략적인 측정치 모두를 포함하는 다기준 의사결정 문제인데 본 연구에서는 정보시스템 인력의 스킬, 능력, 지식에 기초하여 이들의 선발과 평가 과정에서 이들을 분류할 수 있는 모형을 제시하였다. 본 모형은 신경망 알고리즘 모형에서 도출한 것으로서 Jaccard 선택함수 기반의 퍼지 ART 알고리즘을 적용하였다. 실제 인사자료를 활용하여 제안된 모형의 사용 용이성과 효과성을 검정해 본 결과 본 접근방법이 필드에서 충분히 활용될 수 있는 것으로 판단되었다.

• 한국생활과학회지
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• 제9권2호
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• pp.223-230
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• 2000

The survey was conducted by using questionnaires in order to investigate the expectation of over middle aged people on dietary living during their elderly life. Many persons(41.9%) anticipate that some kind of change will happen in dietary living during their elderly life. They are willing to prepare their own meals by themselves (73.5% of male and 86.6% of female). It is expected that they prefer various kinds of foods, korean traditional foods, home-made foods, natural food to processed food, and nutritionally balanced foods. The balance of nutrition and easiness of digestion should be primarily considered as a base of food choice, and then taste or convenience. The result of this study indicates that korean traditional food culture can not be easily changed. If food industries had a plan to produce some items for future silver generation, they should make efforts to develop processed foods considered the nutrition and digestibility, natural foods packed conveniently for home-cooking, and food preparation equipment used easily by elderly people.

• 한국건설관리학회논문집
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• 제16권5호
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• pp.12-20
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• 2015

최근 건설프로젝트는 기존의 노동집약적 현장생산 방식이 아닌, 공장 생산 기반의 현장 조립 방식인 모듈러 건축물에 주목하고 있다. 모듈러 건축 공법은 기존 방식에 비해 공기 단축효과가 높고, 해체 및 재사용이 용이해 임시 주거시설을 중심으로 적용되고 있다. 그러나 모듈러 공법 실현을 위한 초기 투자비용에 대한 부담으로 인해 국내의 모듈러 건축시장은 아직 활성화되지 못하고 있다. 이에 본 연구에서는 모듈러 건축물이 가지고 있는 경제적 부담에 대한 대안으로서 시장의 수요에 따라 이동 가능한 모듈러 건축 방식에 대하여, 기존의 건축 방식과의 생애주기비용 비교를 통해 경제적 효과를 분석하고자 한다. 본 연구에서 분석의 대상으로 삼은 RC 공법과 모듈러 공법의 이동형 모델의 경제성 평가 결과, 단기적인 측면에서는 RC공법이 빠른 수익률을 달성하였지만 건물의 전 생애주기 측면에서는 이동 가능한 모듈러 건축 방식의 경제성이 보다 큰 것으로 나타났다.

• 건축역사연구
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• 제16권3호
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• pp.95-114
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• 2007

Since the 17th century, the society of Joseon dynasty belongs to a period of rapid transition in many fields. As the building is a result to be produced on the basis of a society and economy, the general transition in a society is to be reflected into a process of building construction. Especially, a study on the material supply system of economic base in a process of building construction is one of vely important factors in an understanding or estimate of a building. On the premise, this paper is to examine the supply system of iron materials and the tools in the construction of the government managed buildings in the late of Joseon dynasty on a viewpoint of productivity. Construction reports and other documents in those days are examined for the study. Following conclusions have been reached through the study. 1) The general supply method of iron materials for a large-scale government construction was based on 'byulgong', that is, a kind of tribute. 2) Various methods were selected in the supply method of iron materials for government use in the late of Joseon dynasty. The priority order of choice in its government policy was put on an easiness of amount security, on a minimum of expenditure, and on an efficiency of construction execution. 3) The manufacturing technique of weaponry was used in the production method of iron materials and the tools for government use. The cooperation of the official, the army, and the merchant had improved the manufacturing technique of building construction.