• 가정과삶의질연구
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• 제28권4호
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• pp.77-87
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• 2010

The purpose of this research was to explore Korean-Chinese women's experiences of family separation. A qualitative approach was used to analyze the in-depth interviews with 14 Korean-Chinese women who lived away from their families in China. Korean-Chinese women showed the child-centered family values. The main reason of family separation was to provide children of better educational opportunities. Korean-Chinese women, their husbands, and their extended family members worked as a team to support children. Their cohesive family relationships reflected the unique sociocultural context of Korean-Chinese society. Family separation seems to be normalized for the purpose of child education. The research would contribute to understand how family values affect family life style.

• Asia Pacific Journal of Business Review
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• 제4권1호
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• pp.45-60
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• 2019

Proposing that the main barriers to mini-packaging success in China, in contrast to India and the Philippines, is Chinese consumers' sociocultural values and attitudes toward products in mini packages, this study investigates the factors that potentially make the China market relatively not conducive to buying products in mini packages via a survey of 468 Chinese adults in Shanghai (first-tier city) and Zhuhai (second-tier city). Results show that respondents agree that products in mini packages are difficult to store once opened, are more expensive than are larger-sized products, do not provide good value for money, entail frequent shopping, are harmful to the environment, are not advertised, and are mainly for trying new products and for traveling. They disagree with many possible reasons for the unpopularity of products in mini packages. This study's contributions are (1) providing in-depth quantitative analysis of the possible reasons mini-packaging is not popular in China, (2) offering managerial advice for using mini-packaging to increase brand competitiveness, (3) developing a scale to measure attitudes toward products in mini packages; and (4) being empirical as opposed to merely anecdotal/speculative like some studies in this area.