• Title/Summary/Keyword: Chinese people

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The Effect of Shopping Satisfaction on China, Japan and US Tourists' Travel Satisfaction and Post-tour Behavior (중국, 일본, 미국 여행자의 쇼핑만족도가 여행만족도 및 여행후행동에 미치는 영향)

  • Jeon, Yangjin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.2
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    • pp.207-219
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    • 2016
  • This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

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The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students (스포츠웨어 브랜드 원산지 이미지가 중국 대학생들의 브랜드 개성 지각과 구매의도에 미치는 영향)

  • Zhang, Fang-Fang;Kim, Yong-Sook
    • The Research Journal of the Costume Culture
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    • v.20 no.2
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    • pp.208-221
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    • 2012
  • The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

A Study on Jang il of China and Koguryo (중국과 고구려의 장일)

  • 김진구
    • The Research Journal of the Costume Culture
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    • v.8 no.3
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    • pp.486-492
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    • 2000
  • This study is concerned with the jang il ( 日). The purpose of this study was to trace the origin of jang il and to identify forms and the meaning of it. Significant findings and results of this research can be summerized as follows : It was found that jang il was a kind of brimmed hat with a round crown. People of Han Dynasty period wore jang il. It was favored by the people of Wei Chin (魏晉) Dynasty period of China and was a very popular hat in these periods. It was used by farmers and merchants. It was found that jang il was worn by a tribe of Kang(羌) in prehistorical period. It is considered that jang il of the Chinese, was derived from the people of Kang(羌). In the Tang and Five Dynasty periods women also wore jang il. Women from the upper class appeared used jang il. It appeared that Koguryoreans also used jang il : it was a kind of black wide brimmed hat with a round crown. which can be found in the tomb paintings of Yong Kang(龍崗). A horse rider wears jang il.

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Animal Symbolism of the Trademarks and Trade Characters - Cultural influences of the animal symbols

  • Kim Hyun-Jee
    • Archives of design research
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    • v.19 no.3 s.65
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    • pp.71-92
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    • 2006
  • People have their own cultural backgrounds and experiences in terms of visual perceptional thinking so that they could misunderstand the cultural symbols, trademarks, Brand Identities, and trade characters, especially, animal trademarks. Sometimes Easterners and Westerners seem to not comprehend the different meanings of the cultural symbols. The signs of twelve Chinese zodiac animals are the typical symbol of the Asian mythology. What I wanted to focus on emphasizing the different views and perspective of an animal trademark is according to the Chinese Zodiac between Eastern and Western cultures. Generally, multiple symbolisms are difficult to comprehend, because they are created by individual ideas and incorporate several mythologies and histories. How do Westerners interpret the implied meaning of Eastern animals in general? How are they going to understand the Eastern animal logos or marks accurately? How can we solve the problem to make people understand their different meanings? There were some confusing pictorial images in the area of the design field when a designer creates an animal mark for globalization and localization. Creating of hybrid symbol is the best way to break the communication barriers with people all around the world.

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근대중국의 사회진화론과 양계초

  • Lee, Yeon-Do
    • 중국학논총
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    • no.65
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    • pp.287-302
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    • 2020
  • Social Evolution was the most influential idea in modern China. Chinese intellectuals, who had made the survival of their country and people a top priority in the face of threats from Western powers, accepted the theory of social evolution as an idea calling for national unity. For Liang Qi chao, the theory of social evolution was a reason to raise the modern nation-state and the new people, along with the need for reform. This article examines that philosophical content and meaning modern Chinese social evolution has around his concept of "nation". His ideas, which are regarded as the origin of Asian nationalism, reflect his belief in and will toward a nation-state, and occupy a unique position in the political history of modern China.

Phase II Study on Breast Conservative Surgery Plus Chemo- and Radiotherapy in Treating Chinese Patients with Early Staged Breast Cancer

  • Liu, Yang-Chen;Zhou, Shao-Bing;Gao, Fei;Yin, Xiao-Xiang;Zhao, Ying;Huang, Xin-En
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.6
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    • pp.3747-3750
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    • 2013
  • Purpose: To evaluate the efficacy of conservative surgery plus chemo-, radio-therapy in treating patients with early stage breast cancer. Patients and Methods: Eligible patients were treated by postoperative chemotherapy as well as whole-breast irradiation with tumor bed boost. Postoperative radiotherapy consisted of 6 MV whole breast linear accelerator irradiation with two tangential half fields to a total dose of 45~50 Gy, followed by $10{\sim}15MeV{\beta}$ boost irradiation to tumor bed for 10~20Gy, total dose 56~66Gy. Results: Fifty-two patients were enrolled. Overall 1-, 2- and 3 year survival rates were 98.1%, 92.3%, and 90.4%, respectively, with a local recurrence rate of 5.77%. Cosmetic results were evaluated as good by doctors in 90.4% of patients. Conclusions: Breast conservative surgery combined with chemo- radio-therapy could be a treatment option for Chinese patients with early stage breast cancer.

The miR-146a rs2910164 G > C Polymorphism and Susceptibility to Digestive Cancer in Chinese

  • Wu, Dong;Wang, Fan;Dai, Wei-Qi;He, Lei;Lu, Jie;Xu, Ling;Guo, Chuan-Yong
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.1
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    • pp.399-403
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    • 2013
  • Background: Several studies have reported the role of the miR-146a rs2910164 G > C polymorphism as a susceptibility factor for several digestive cancers. However, the results have been controversial. Therefore, we conducted the present meta-analysis to obtain the most reliable estimate of the association. Methods: PubMed, Embase and Web of Science databases were searched. Crude odds ratios (ORs) with 95% confidence intervals (CIs) were extracted and pooled to assess the strength of the association between miR-146a rs2910164 G > C polymorphism and digestive cancer risk. A total of four eligible studies including 3,447 cases and 5,041 controls based on the search criteria were included. Results: We observed that miR-146a rs2910164 G > C polymorphism was not significantly correlated with digestive cancer risks when all studies were pooled into the meta-analysis. While we found that miR-146a rs2910164 polymorphism was not associated with gastric cancer, it was significantly linked with hepatocellular cancer risk (the homozygote codominant model: OR = 1.40, 95% CI = 1.04-1.87). In the stratified analysis by ethnicity, significant associations were observed in Chinese population for the allele contrast model (OR = 1.25; 95% CI = 1.12-1.38), for the homozygote codominant model (OR = 1.62; 95% CI = 1.28-2.04), and for the recessive model (OR = 1.38; 95% CI = 1.16-1.64). However, studies with Asian groups presented no significant association for all genetic models. Conclusions: This meta-analysis suggests that the miR-146a rs2910164 G > C polymorphism is a low-penetrant risk factor for digestive cancers in Chinese.

Chinese Input System using Hangeul Pronunciation (한글 발음을 이용한 중국어 입력 시스템)

  • Lee, JungHwa;Yun, HongWon
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.3
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    • pp.99-110
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    • 2020
  • The Chinese Pinyin system using Roman characters is used to input Chinese into a computer or a smartphone. However, because the Chinese Pinyin system can not express Chinese pronunciation accurately as it is, it is very difficult for Korean people to input Chinese using this system In this paper, we designed a Chinese input system using Hangeul which can best represent pronunciations among the world's characters. In the system proposed in this study, Chinese input is possible even when Chinese pronunciation is similarly expressed, which increases the probability of successful input and also verified it through performance evaluation.

Study of Chinese Propaganda Paintings from 1949 to 1966: Focusing on Oil Paintings and Posters (1949년~1966년 시기 중국 선전화 연구 - 유화와 포스터를 중심으로)

  • Jeon, Heui-Weon
    • The Journal of Art Theory & Practice
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    • no.4
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    • pp.77-104
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    • 2006
  • The propaganda paintings in oil colors or in forms of posters made from 1949 to 1966 have gone through some changes experiencing the influence of the Soviet Union Art and discussion of nationalization, while putting political messages of the time in the picture planes. The propaganda paintings which have been through this process became an effective means of encouraging the illiterate people in political ideologies, production, and learning. Alike other propaganda paintings in different mediums, the ones which were painted in oil colors and in the form of posters have been produced fundamentally based on Mao Zedong's intensification of the literary art on the talks on literature at Yenan. Yet, the oil paintings and posters were greatly influenced by the socialist realism and propaganda paintings of the Soviet Union, compared to other propaganda paintings in different mediums. Accordingly, they were preponderantly dealt in the discussions of nationalization of the late '50s. To devide in periods, the establishment of People's Republic of China in 1949 as a diverging point, the propaganda paintings made before and after 1949 have differences in subject matters and styles. In the former period, propaganda paintings focused on the political lines of the Communists and enlightenment of the people, but in the latter period, the period of Cultural Revolution, the most important theme was worshiping Mao Zedong. This was caused by reflection of the social atmosphere, and it is shown that the propaganda painters had reacted sensitively to the alteration of politics and the society. On the side of formalities, the oil paintings and posters made before the Cultural Revolution were under a state of unfolding several discussions including nationalization while accepting the Soviet Union styles and contents, and the paintings made afterwards show more of unique characteristics of China. In 1956, the discussion about nationalization which had effected the whole world of art, had strongly influenced the propaganda paintings in oil colors more than anything. There were two major changes in the process of making propaganda paintings in oil colors. One was to portray lives of the Chinese people truthfully, and the other was to absorb the Chinese traditional styles of expression. After this period, the oil painters usually kept these rules in creating their works, and as a result, the subject matters, characters, and backgrounds have been greatly Sinicized. For techniques came the flat colored surface of the new year prints and the traditional Chinese technique of outlining were used for expressing human figures. While the propaganda paintings in oil colors achieved high quality and depth, the posters had a very direct representation of subject matters and the techniques were unskilled compared to the oil paintings. However, after the establishment of People's Republic of China, the posters were used more than any other mediums for propagation of national policy and participation of the political movements, because it was highly effective in delivering the policies and political lines clearly to the Chinese people who were mostly illiterate. The poster painters borrowed techniques and styles from the Soviet Union through books and exhibitions on Soviet Union posters, and this relation of influences constantly appears in the posters made at the time. In this way, like the oil paintings, the posters which have been made with a direct influence of the Soviet Union had developed a new, sinicised process during the course of nationalization. The propaganda paintings in oil colors or in forms of posters, which had undergone the discussion of nationalization, had put roots deep down in the lives of the Chinese people, and this had become another foundation for the amplification of influences of political propaganda paintings in the following period of Cultural Revolution.

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A Study on the Qualitative Growth of Foreigners Visiting the Chinese Market: Focusing on Psychological Satisfaction (외국인 방한시장 확대에 따른 질적 성장 연구 - 방한 중국인 경호대상자의 심리적 만족감 중심으로 -)

  • Park, Jeong-Hun
    • Korean Security Journal
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    • no.58
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    • pp.155-176
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    • 2019
  • The purpose of this study is to evaluate and analyze domestic private security activities through experiences of Chinese people who have been thought to be very necessary for the development of domestic private security and to suggest measures for the customization of foreigners and Chinese people for Korean private security companies. The purpose of this study was to analyze the psychological satisfaction of Korean civilian security activities through the experiences of Chinese Koreans who are using Korean civilian security services and to discuss ways to improve domestic civil security activities not only for Chinese Koreans but also for Koreans visiting Korea. And conducted in-depth interviews with limited data and insufficient prior research. First, we should not judge the scale of Chinese visit today as a separate industry that is not related to our private security. Second, it should be carried out confidently with a prepared marketing attitude that makes the choice of the security guard excellent. Third, a company management is necessary. Fourth, communication should be done. Fifth, it should become a loyal 'butle'.