Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)

Korea Fashion and Costume Design Association (한국의상디자인학회)
권호 표지

The Effect of Shopping Satisfaction on China, Japan and US Tourists' Travel Satisfaction and Post-tour Behavior

중국, 일본, 미국 여행자의 쇼핑만족도가 여행만족도 및 여행후행동에 미치는 영향

  • Received : 2016.04.07
  • Accepted : 2016.06.16
  • Published : 2016.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

Keywords

References

  1. 김현숙, 최은정. (2009). 서울방문 외국인의 관광쇼핑시 패션상품 만족도와 점포경쟁력 지각이 관광만족도와 충성도에 미치는 영향 -일본, 중국, 미국관광객 비교-. 한국의류학회지, 33(9), 1441-1451. https://doi.org/10.5850/JKSCT.2009.33.9.1441
  2. 목리리. (2015). 방한 중국관광객의 라이프스타일에 따른 관광상품의 중요도외 만족도에 관한 연구. 경기대학교 대학원 석사학위논문.
  3. 문화체육관광부. (2014). 2013 외래관광객 실태조사.
  4. 문화체육관광부. (2015). 2014 외래관광객 실태조사.
  5. 문화체육관광부. (2016). 2015 외래관광객 실태조사.
  6. 박현섭. (2000). 관광쇼핑상품의 구매요인이 구매후 태도에 미치는 영향에 관한 연구-일본인 관광객 중심으로-. 동아대학교 대학원 석사학위논문.
  7. 서현철, 조지현. (2002). 방한 외래관광객의 의류상품 구매동기와 구매행동에 관한 연구. 한국생활과학회지, 11(4), 367-380.
  8. 스왜틀라나, 유혜경, 고선영. (2014). 몽골 방문 외국인 관광객의 캐시미어 제품 구매와 관련 변인. 한국의류학회, 38(4), 557-571. https://doi.org/10.5850/JKSCT.2014.38.4.557
  9. 이태희, 배은성. (2009). 관광쇼핑행동 영향요인에 관한 연구-신기성, 감각추구성향, 쾌락적 쇼핑성향을 중심으로. 관광학연구, 33(6), 15-35.
  10. 전양진. (2015). 해외여행 동기가 쇼핑행동에 미치는 영향 -상품과 매장특성을 중심으로. 한국의류학회지, 39(2), 294-306. https://doi.org/10.5850/JKSCT.2015.39.2.294
  11. 전양진. (2016). 한국인 해외여행자의 성별, 연령, 결혼상태에 따른 관광활동 비교연구. 동북아관광연구, 12(1), 47-67.
  12. 전주형, 전용진. (2014). 화장품 구매행동 연구-한국인과 방한 중국, 일본 관광자를 대상으로. 한국산학기술학회논문지, 15(12), 7459-7466. https://doi.org/10.5762/KAIS.2014.15.12.7459
  13. 최경은, 안희자. (2014). 최근 관광트렌드 분석 및 전망. 한국관광문화연구원.
  14. 한국관광공사. (2015). 2014 한국관광통계.
  15. 한국문화관광연구원 (2016). 2015년 12월 기준 관광 동향분석.
  16. 허범영, 정익준. (2012). 일본 및 중국인의 한국관광 동기와 관광이미지 인식차이 연구. 동북아관광연구, 8(2), 1-13.
  17. 2014 외래관광객 실태조사 원자료. 관광지식정보시스템. 자료검색일 2015. 10.10, 자료출처 http://www.tour.go.kr
  18. Baker, D., & Crompton, J. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804. https://doi.org/10.1016/S0160-7383(99)00108-5
  19. Carr, N. (2002). A comparative analysis of the behavior of domestic and international young tourists. Tourism Management, 23, 321-325. https://doi.org/10.1016/S0261-5177(01)00089-9
  20. Chen, X. (1997). Shopping experiences of tourists. Unpublished master's thesis, Utah University, Utah.
  21. Gordon, B. (1986). The souvenir: messenger of the extraordinary. Journal of Popular Culture, 20(3), 18-47.
  22. Hosany, S. & Prayag, G. (2013). Patterns of tourists' emotional responses, satisfaction, and intention to recommend. Journal of Business Research, 66(6), 730-737. https://doi.org/10.1016/j.jbusres.2011.09.011
  23. Jarvis, D., Stoeckl, N, & Liu, H. (2016). The impact of economic, social and environmental factors on trip satisfaction and the likelihood of visitors returning. Tourism Management, 52, 1-18. https://doi.org/10.1016/j.tourman.2015.06.003
  24. Jonsson, C., & Devonish, D. (2008). Does nationality, gender, and age affect travel motivation? A case of visitors to the Caribbean Island of Barbados. Journal of Travel & Tourism Marketing, 25(3-4), 398-408. https://doi.org/10.1080/10548400802508499
  25. Kau, A., & Lim, P. (2005). Clustering of Chinese tourists to Singapore: An analysis of their motivations, values, and satisfaction. International Journal of Tourism Research, 7, 231-248. https://doi.org/10.1002/jtr.537
  26. Keown, C. (1989). A model of tourists' propensity to buy: the case of Japanese visitors to Hawaii. Journal of Travel Research, 27(3), 31-34. https://doi.org/10.1177/004728758902700306
  27. Kim, K., & Jorgartnam, G. (2003). Activity preferences of Asian international and domestic American university students: An alternate base for segmentation. Journal of Vacation Marketing, 9(3), 260-270. https://doi.org/10.1177/135676670300900305
  28. Kim, S., Timothy, D., & Hwang, J. (2011). Understanding Japanese tourists' shopping preferences using the decision tree analysis method. Tourism Management, 32(3), 544-554. https://doi.org/10.1016/j.tourman.2010.04.008
  29. Lawson, R. (1991). Patterns of tourist expenditure and types of vacation across the family life cycle. In Pizam, A., & Mansfield, Y. (Ed.). Consumer Behavior in Travel and Tourism. (pp. 43-447). Routledge: New York.
  30. LeHew, M., & Wesley, S. (2007). Tourist shoppers' satisfaction with regional shopping mall experiences. International Journal of Culture, Tourism and Hospitality Research, 1(1), 82-96. https://doi.org/10.1108/17506180710729628
  31. Lehto, X., Chen, S., & Silkes, C. (2014). Tourist shopping style preferences. Journal of Vacation Marketing, 20(1), 3-15. https://doi.org/10.1177/1356766713484727
  32. Littrell, M., Balzerman, S., Kean, R., Gahring, S., Niemeyer, S., Reilly, R., & Stout, J. (1994). Souvenirs and tourism styles. Journal of Travel Research, 33(1), 3-11. https://doi.org/10.1177/004728759403300101
  33. Mumuni, A., & Mansour, M. (2014). Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia. Journal of Vacation Marketing, 20(3), 239-252. https://doi.org/10.1177/1356766714522258
  34. Nisco, A., Mainolfi, G., Marino, V., & Napolitano, M. (2015). Tourism satisfaction effect on general country image, destination image, and post-visit intentions. Journal of Vacation Marketing, 21(4). 305-317. https://doi.org/10.1177/1356766715577502
  35. Oh, J., Chen, C., Lehto, X., & O'Leary, J. (2004). Predictors of tourists' shopping behavior : examination of socio-demographic characteristics and trip typologies. Journal of Vacation Marketing, 10(4), 308-319. https://doi.org/10.1177/135676670401000403
  36. Park, Y. & Njite, D. (2010). Relationship between destination image and tourists' future behavior: observations from Jeju Island, Korea. Asia Pacific Journal of Tourism Research, 15(1), 1-20. https://doi.org/10.1080/10941660903510024
  37. Peter, S., & Anandkumar, V. (2014). Dubai shopping festival: tourists' nationality and travel motives. International Journal of Events and Festival Management, 5(2): 116-131. https://doi.org/10.1108/IJEFM-08-2013-0022
  38. Swanson, K. & Horridge, E. (2002). Tourists' souvenir purchase behavior and retailers' awareness of tourists' purchase behavior in the southwest. Clothing and Textile Research Journal, 20(2), 62-76. https://doi.org/10.1177/0887302X0202000202
  39. Timothy, D. (1999). Cross-border shopping: tourism in the Canada-United States borderlands. Visions in the Leisure and Business, 17(4), 4-18.
  40. Timothy, D. (2005). Shopping Tourism, Retailing, and Leisure. Clevedon, UK: Channel View Publications.
  41. Turner, L., & Reisinger, Y. (2001). Shopping satisfaction for domestic tourists. Journal of Retailing and Consumer Services, 8, 15-27. https://doi.org/10.1016/S0969-6989(00)00005-9
  42. Uysal, M., & Jurowski, C. (1994). Testing the push and pull factors. Annals of Tourism Research, 21(4), 844-846. https://doi.org/10.1016/0160-7383(94)90091-4