• 복식
• /
• 제55권3호
• /
• pp.81-93
• /
• 2005

The purpose of this study was to identify Chinese new generation women's clothing exploratory behavior according to their sensitivity pursuit propensity. The respondents were 500 Chinese new generation women residing in Soju City, China. Frequencies, percent, mean, one-way ANOVA, factor analysis, Chi-square test, and cluster analysis were done by use of SPSS PC+. The results were as follows; 1. The factors of sensitivity pursuit propensity were adventure & diversity, change, new atmosphere, and artistic sensitivity. And factors of clothing exploratory behavior were brand turnover, innovative clothing purchasing or wearing, clothing information collection through visiting store, and clothing information collection through contacting neighbors or advertisement. 2. The Chinese new generation women were classified into the creativity pursuit, the adventure & change pursuit, the multi-sensation pursuit, and the sensation retard according to their sensitivity pursuit propensity. 3. The creativity pursuit explored clothing for brand turnover and information through visiting store, communication, or advertisement, were found more among the unmarried late 20's with higher education and jobs. The adventure & change pursuit explored clothing information through visiting store, were found more among the unmarried university students in early 20's. The multi-sensation pursuit explored innovative clothing purchasing, were found more among the unmarried early 20's with jobs or students. The sensation retard explored clothing information through communication or advertisement, considered quality more, were found more among the married early 30's with lower education level and jobs.

• 한국의류산업학회지
• /
• 제8권1호
• /
• pp.71-79
• /
• 2006

The study of young people's attitudes towards appearance management has special significance for understanding young people's living, thought and attitudes. It was handed out 600 questionnaires in the three cities and look 573 questionnaires back, out of which 552 were used as the basic material for the analysis. These 522 questionnaires included 178 in Beijing, 200 in Shanghai, 175 in Dalian. 154 questions in four aspects were raised in the questionnaires. The purpose of this study were to identify the Chinese generation' lifestyle and fashion attitudes. Questionnaires developed by researcher were distributed and collected from 552 chinese new generation of the three cities(178 in Beijing, 200 in Shanghai, 175 in Dalian). 1) Life attitudes of new generation men and women in China were classified into five factors, which were extravagant pleasure-seeking, sports-oriented, marriage-oriented, appearance-oriented and study-oriented attitudes. 2) Fashion attitudes of new generation men and women in China were classified into eight factors, which were fashion attitude of being conscious of others, others-dependent fashion attitude, rational fashion attitude, brand-pursuing fashion attitude, active appearance management fashion attitude, unique fashion attitude, fashion attitude of being conscious of sex role and individuality-oriented fashion attitude.

• 한국콘텐츠학회논문지
• /
• 제14권5호
• /
• pp.63-73
• /
• 2014

본 연구에서는 한국과 중국의 가족 드라마에 나오는 여성상을 비교하고자 했다. 이를 위해 한국 드라마 <며느리 전성시대>와 중국 드라마 <며느리의 아름다운 시대>를 분석 대상으로 채택했다. 여성의 이미지는 가족 드라마에 나타나는 중요한 부분이며, 그 시대의 모습을 반영한다. 따라서 가족 드라마에 나오는 여성상을 연구하는 것은 사회 문화적 가치를 지니고 있다. 양국 드라마의 내용을 분석하여 성역할정형화모델과 여성상을 비교한 결과, 양국 간에 큰 차이가 존재하는 것으로 나타났다.

• 복식문화연구
• /
• 제31권4호
• /
• pp.558-571
• /
• 2023

In recent years, young Chinese consumers have become more favorably inclined toward products relating to traditional culture. Therefore, this study aimed to develop a textile design that incorporates traditional Chinese patterns and cultural symbolism that will appeal to consumers from the MZ generation (millennials and Generation Z). Through a literature search for traditional Chinese patterns and symbols regarded as auspicious, our design concept and motives were established. We selected peony, lotus, and frog motifs as representative of a "wealth and eternal prosperity" design theme. In textile design work 1, we used hand drawing and watercolor techniques, color transformation with Adobe Photoshop, and colorway and end-use 3D simulation with TexPro. The 3D simulation work suggests that this textile pattern is suitable for women's outerwear, mufflers, and tote bags. Textile design work 2 conveyed the 'wealth and eternal prosperity' design theme and had a graceful mood that embodied the nobility of the lotus flower whilst also encompassing the symbolism of money and status. The end design is a modern reinterpretation of traditional Chinese patterns and motifs. As such, it is hoped that it will satisfy the needs of young consumers for cultural values yet offer a unique new aesthetic distinct from existing textile designs. These qualities can be expected to enhance the competitive market value of textiles bearing this design.

• 영미문화
• /
• 제18권1호
• /
• pp.53-92
• /
• 2018

This essay aims to examine chick lit written within the Asian American context. For the most part, the chick lit genre has been typically regarded as a site to study contemporary white women's experiences and to debate the genres' credentials as feminist literature. Though some may disagree, there is general consensus that chick lit has fallen out of vogue after reaching its peak in the first decade of the new millenium.; nevertheless, it is being revisited by readers and critics alike as it has recently re-emerged as a location upon which to examine how race and gender inform notions of national belonging and female subject formation in the twenty-first century. To this end, this essay reads Kim Wong Keltner's The Dim Sum of All Things (2004). Keltner's protagonist Lindsey Owyang is yet another twentysomething "chick" looking for love, self, independence, and success in the huge megalopolis of San Francisco. What sets Lindsey apart from the chick prototype is that she is a third-generation ABC (American-born Chinese) and issues relevant to Asian America frequently make their way into Lindsey's narrative. Though it is generally considered as standing a "few notches above the standard chick-lit fare" (Stover n. pag), I would argue that meaningful reflections on many of the major pillars of Asian American literature, history, and cultural politics are glossed over in favor of cursory musings about the daily vicissitudes of Lindsey's life. This essay thus takes to task Ferriss's claim that a "serious" consideration of chick lit "brings into focus many of the issues facing contemporary women and contemporary culture - issues of identity, of race and class, of femininity and feminism, of consumerism and self-image" (2). I contend that a close examination of Keltner's The Dim Sum of All Things discloses that the chick lit format undermines a "serious consideration" of Asian American issues by presenting in particular a highly problematic representation of race and of Asian American femininity.