• Journal of Fashion Business
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• v.10 no.3
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• pp.1-22
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• 2006

This study aims at strengthening the national competitiveness of Korea's clothing industry as it provides substantial information on type characteristics and body types for Chinese women and improves the fitness of clothing, considering human proportion in the production of clothing products for export to China. This study measured for 1,381 women between 19 and 50 aged residing in Beijing and Shanghai, China from June 23 to August 7, 2004 by the simple random sampling. Data was analyzed by used SPSS/WIN 10.0 Program. As for the of method of this study, the technical statistical analysis, F-test, and Duncan-test were made. The results of this study are as follows. As age increases, the shoulders seem higher with less curvature on waist, while the front has turned into the straight silhouette with the side turned into the flat silhouette without curvature, and waist and belly turn into the body type of short and thick.

• Journal of Fashion Business
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• v.10 no.6
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• pp.91-109
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• 2006

This study aims at strengthening the national competitiveness of Korea's clothing industry as it provides substantial information on the human body proportion and proportional dimension standards for Chinese women and improves the fitness of clothing, considering human proportion in the production of clothing products for export to China. This study selected by simple random sampling Chinese women in Beijing and Shanghai, China, whose age is between 19-50 from June 23 to August 7, 2004. The stature of the average Chinese woman belonging to the High Frequency group is 7.09 times as long as the length of the head. We developed the body proportional dimension standards with the same proportion with High-Frequence group. The basic size of proportional dimension standards for Chinese women has the stature of 159cm, (chest circumference)/2 of 42.8cm.

• Fashion & Textile Research Journal
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• v.22 no.4
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• pp.446-455
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• 2020

In order to develop high value fashion culture products capable of reaching the global market, this study developed the original traditional clothing design of Northeast Asian countries according to a global perspective. This study applied the structural formality of traditional clothing to fashion cultural products. This study developed designs using Deel of Mongolia, Makap of China Korean Dang-ui / Dan-ryung, and Haori of Japan. The research methods are theoretically examined using literature on traditional clothing in Northeast Asia. First, it designed a shirt design using Adobe Illustrator CS6 and created a pattern with the Yuka program as well as applied CLO 5.0 (a 3D virtual dressing system from CLO Virtual Fashion Co.). A survey was also conducted on individual interest for the developed fashion cultural products. The design method obtained various design effects by applying the method of adding point detail parts of the clothes to the shirt that represented each country among their traditional clothes. This research can be used as basic data for the global fashion cultural products market that can contribute to maintaining the originality of each country in the global era, expanding tourism income to succeed and develop culture and tradition.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.125-143
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• 2013

This study aims to clarify the identity of contemporary Chinese fashion design by examining how the characteristics of Chinese tradition are accepted and presented in fashion under the influences of western cultures. This study performed a literature survey on related works. Also this study performed demonstrative analysis of Chinese daily newspapers (People's Daily and Xinmin Evening News, 2007-2010) and fashion collections by Chinese and Chinese descent designers(2007-2011). The results are as follows: First, China is trying to express Chinese traditional ideas and factors in the design areas, and also trying to achieve an universal generalization. Second, the Chinese designers emphasized traditional ideas and culture in their designs. The Chinese descent designers were affected more by western culture. The common aesthetic consciousness were the beauties of sophisticated and splendorous decoration, vastness and elegance. Also the compromised images, neutral images and antique images were common in both groups. Third, the Chinese designers presented fashion designs on formalized and imitation stage. Also they tried to make a metaphorical stage. The Chinese descent designers showed designs on a metaphorical stage. In conclusion, the contemporary Chinese fashion design should find the way to globalize and identity of the traditional culture code simultaneously.

• Journal of Internet of Things and Convergence
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• v.10 no.1
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• pp.59-68
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• 2024

China's huge population and industrial diversification have driven increased demand for IoT, and in a social environment where IoT technology is changing all aspects of personal and family life, including smart shopping, this study was conducted in Changchun, China. The study aimed to find ways to meet the Fashion needs of female college students living in the country and promote the development of the fashion product industry by improving the service quality of Chinese fashion product live commerce. The analysis results are as follows. First, the service quality characteristics of Chinese fashion product live commerce had a positive effect on customer satisfaction. Second, the service quality characteristics of Chinese fashion product live commerce had a positive effect on reuse intention. Third, customer satisfaction had a positive effect on reuse intention. Based on these results, it can be concluded that improving the service quality of live commerce can directly promote product sales and create direct economic benefits. In addition, based on the results of the study, which show that the service quality of fashion product live commerce affects customer satisfaction and reuse intention, it is judged that it will provide useful information in establishing marketing strategies for live commerce platforms by region and target.

• Journal of Fashion Business
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• v.7 no.6
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• pp.32-49
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• 2003

The purpose of this study is to examine the characteristics and differences of Chinese adult women's torsos by sampling Chinese college women and measuring their torsos and thereupon, develop a torso prototype fitting their torso characteristics and thereby, improve the fitness of the clothing products exported to China. For this purpose, body sizes were comparatively measured between Chinese and Korean college women to determine the differences of body shapes between the two groups, and thereupon, a torso prototype was produced. Then, the prototype was checked with senses, and was modified and complemented three times. In the final torso prototype, waist front and back length was reduced in consideration of Chinese women's body shapes, and neck side - nipple length was extended because Chinese women's chests are pushed out, and additionally, front shoulder dart volume was readjusted. In addition, the fitness of the prototype was tested by setting the S and L size intervals as well as the basic size (M). It is hoped that the results of this study would be useful to the Korean clothing companies exporting their products to China.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.32-47
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• 2017

As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers' attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers' exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers' perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers' perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products-results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.61-70
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• 2004

The purposes of this study are to understand shapes, characteristics and source on the costume of musicians in Baekche gilt-bronze incense burner. Baekche accepted to incense burner as one of developed culture through exchange with China. Baekche gilt-bronze incense burner includes mixed Thought of Confucian, Buddhism and Taoism from China. The five musicians showed in Baekche gilt-bronze incense burner are symbols that include Confucian Ohang-thought and peaceful reign based on musical combination and arrangement. So, musicians in Baekche gilt-bronze incense burner to pray to God for Happiness showed as a kind of Genii. As a results of analyzing costume of musicians in Baekche gilt-bronze incense burner are as follows; Upper garments which open in the center front have wide sleeves and tie up in high waist position. Under garments are long and wide skirts. Those costume styles of musicians were to follow spreaded costumes in the Continent at that time. In conclusion, costume of musicians in Baekche gilt-bronze incense burner was showed to receive influence of costume style in China Whijinambukjo period.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.723-735
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• 2010

The purpose of this study is to analyze the types of Jumoni (pouches), which takes the most quantity of traditional women's handicrafts in China, and examine figurative characteristics of them through demonstrative study focusing on collections of literature and museums. Traditional Jumoni of China included Dae, Nang, Hapo, Tu, Hap, and Chimeui. Its types included a pleated type, a covered type with a lid, an opened type without a lid, and a type that was stitched up after putting objects in it. The Jumoni had various shapes such as a polygon, a circle, and shapes imitating objects. It was used to store cosmetic utensils, sewing supplies, everyday household utensils, valuables, medicinal ingredients, flavoring materials, and so on. It had various figurative characteristics which were different from those of women's handicrafts in Korea. Based on the findings, it aims to provide basic information for developing Korean traditional accessories that make the best of Korean traditional beauty as well as add modern esthetics have both Korean traditional beauty and modern esthetics.

• Fashion & Textile Research Journal
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• v.25 no.5
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.