• International Journal of Costume and Fashion
• /
• 제12권2호
• /
• pp.41-52
• /
• 2012

The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market. Till 2002, China has already been the world's largest supplier of textile & clothing. Nowadays, "Made in China" is going to be "Created in China", lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese women's clothing, men's clothing, casual clothing, sports clothing and designer's brand are developing, popular brands are also promoted through convenient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing internal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.

• 한국의류학회지
• /
• 제30권9_10호
• /
• pp.1354-1365
• /
• 2006

China has a big potential as an apparel market due to its rapid economic growth. In the fashion industry, great attention has been paid to China. However, analysis of competitiveness has received relatively little attention from fashion scholarship. This study attempts to apply the double diamond model to analyze the international competitiveness of the apparel industry of China as well as of Korea. The purpose of this study is 1) to establish diamond model components in the fashion industry for Korea and China respectively, and 2) to compare the established diamond models(i.e., double diamond model, multinational diamond model) between Korea and China. Finally we suggested a marketing strategy based on the results of the double diamond model application. To build a diamond model for each country intensive literature review were conducted and additionally quantitative data were collected from 31 merchandisers and managers. We found that the domestic diamond of China was larger than Korea's, but firm strategy, structure and rivalry condition of Korea were more competitive than China's. Secondly, regarding the international diamond, China was more competitive, and especially had more the larger factor condition than Korea confirming that Korea was less competitive than China. This article provides a theoretical background and empirical findings for the competitiveness model of the fashion industry.

• 한국의류산업학회지
• /
• 제18권2호
• /
• pp.139-148
• /
• 2016

There is an expanding global network of free trade agreements (FTA). High-quality, comprehensive free trade agreements play an important role to support global trade liberalization and are explicitly allowed under the World Trade Organization (WTO) rules. An FTA is an international treaty that removes barriers to trade and facilitates stronger trade and commercial ties that contribute to increased economic integration between participating countries. Korea benefits from the global FTA trend; however it has started and developed FTA negotiations later than other countries. Current FTA agreements exist with Chile, Singapore, EFTA, ASIAN, India, EU, Peru, USA, Turkey, Australia, and Canada; in addition, there are ongoing negotiations with China, Colombia, New Zealand, and Vietnam. FTA open up opportunities for the textile/clothing industry to expand businesses into key overseas markets. FTA improve market access across all areas of trade to help maintain and stimulate the competitiveness of textile/clothing firms. This study examines the expansion of free trade agreements in light of changes in the international trade environment and the status of the Korean textile/clothing industry. Korea's textile/clothing export/import products and concession of tariff, country of origin covered under Korea-US/China FTA are investigated to identify problems. This study provides practical and policy implications for the textile/clothing industry in regards to the Korea-US/China FTA.

• 한국의류학회지
• /
• 제36권8호
• /
• pp.885-899
• /
• 2012

This study investigates the competitiveness of the clothing and textile industry in North Korea, compare to those of China, Hong Kong, India, Indonesia, Japan, South Korea, Thailand, and Vietnam from 1993 to 2010; in addition, it explores the potential cooperation between South Korea and North Korea. First, a revealed comparative advantage (RCA) was used to investigate the competitive performance of clothing and textile industry in North Korea. The results reveal that North Korea and Viet Nam had superior comparative advantages from 1993 to 2010. Second, in order to investigate the factors that affect the competitive performance, depth interviews based on Porter's Diamond of Competitive Advantage were designed and completed by government officers and practitioners working in the clothing and textile industry field. The results show that cheap labor, the stable demand of South Korea and China for basic products, lack of supporting and related industries, and organizational power highly influence the competitive performance of clothing and textile in North Korea. This result provides insight into the potential and limitations of the clothing and textile business. In addition, this study provides a better understanding of the effects of inter-Korean economic cooperation in socialist states.

• 한국의상디자인학회지
• /
• 제8권1호
• /
• pp.37-48
• /
• 2006

The purpose of this study was to identify Intra-industry phenomena of Clothing Trade in Korea. For this purpose, changes of Korean clothing trade were analyzed in connection with the theory of intra-industry trade during the 1990's. Formerly, changes of Korean clothing trade were analyzed by the trade orientation index and that of the trade with each Korean clothing trade partner particularly. secondly, tendency and major determinants of two-way trade or intra-industry trade of Korean clothing trade were analyzed. The results of the study were as follows : First, the trade pattern of clothing in Korea was strong export orientation. Since the mid 1990's, however, this tendency has been weakened. Second, tendency of one-way trade is strong generally. but since the mid 1990's, tendency of intra-industry(two-way) trade increased. The intra-industry(two-way) trade tendency with Hong Kong and China is especially strong. Third, from the viewpoint of determinants of intra-industry trade in clothing industry, the determinant is distance between countries in 1994. Also the determinant is trade tendency of the country in 1999.

• 복식
• /
• 제64권6호
• /
• pp.16-32
• /
• 2014

This study aims to compare the current conditions of fashion education organizations in Korea and China. The results are as follows: 1. As for the departments related to fashion in Korea, the department of clothing was most frequently found in the fields of everyday science and natural science and design was most frequent in art related fields. 2. As for the departments related to fashion in China, the department of design was usually found in the fields of spinning and weaving, art, fashion, and others, and a college was dedicated to is having departments related to the fashion industry, much larger in scale compare to Korea. 3. Subject analysis found that both Korea and China put the most weight on the subject of design than any other fields. 4. Subject analysis of the fashion related departments in Korea found that all three department groups put considerable weight on clothing design and clothing composition subjects with other subjects having greater parts in the curriculum. 5. As for the departments related to fashion in China, design-related subjects were most frequently found, irrespective of the title of the fashion department, and the subjects concerning fashion marketing were widely distributed. 6. It seems that the curriculum for fashion colleges in China have been affected by the characteristics of the university before absorptive integration and setting based on the local characteristics rather than by the characteristics of the college. 7. For the curriculum of Korea, it is necessary to divide theoretical and practical ones and to develop practical subjects in association with experts in actual fields. China needs to take into account the local characteristics due to its global curriculum and large area.

• 대한가정학회지
• /
• 제32권5호
• /
• pp.217-227
• /
• 1994

The Korean clothing industry according to historical documents has a long and deep history. We can deduce the fact that cloth in material was self reliant during the pre-historic period. Although we can not find evidence of clothing material trade from the Three Kingdom era we find active trade with Kang, Jin of China and Japan followed by the spread of Korean clothing material manufacturing skills to Japan. Meanwhile the actual progress of the clothing industry came with the manufacture of cotton stuff in the Koryo era and the official and unofficial trade which brought import and export activity to Korea. Also the manufacture of clothing material by women labor although backward as it may be can be seen as stroug evidence that women labor continuously kept up the development of Korean industry. After the Koryo dynasty trade in clothing material and other clothing items contined with other nations. In conclusion we must not think that the Korean clothing industry started active development from the Chosun dynasty. It is important that we realize this fact and looking at the continuous progress of the Korean clothing industry through historical documents from early history to the Chosun era we rightly evaluate history and be proud of this legacy and also reevaluate the wrong views held before.

• 한국의류산업학회지
• /
• 제16권4호
• /
• pp.614-624
• /
• 2014

This study is intended to offer basic data for developing outdoor clothing exported to China by identifying how Chinese consumers use outdoor clothing. To accomplish the objective, a survey was conducted on 300 male and female Chinese tourists in their 10s to 40s who have purchased outdoor clothing before. As more than twice as many respondents said they wear sweatsuit or everyday clothes for mountain-climbing instead of outdoor clothing, the necessity of outdoor clothing is obviously perceived at a low level. Among them, 57.4% wear outdoor clothing as townwear in everyday lives, and other respondents are dissatisfied with the design. Thus, it is necessary to develop townwear-style design. When buying outdoor clothing, wearability was the biggest consideration. Also, the first criteria for evaluating outdoor clothing was practicality for mountain-climbing activities. The functionality of outdoor clothing they needed the most was air permeability. As for outdoor clothing top, the main inconvenience was tightness around the neck. As for bottoms, it was tightness of pants when bending knees. In terms of areas to be improved, the No. 1 was unformed design. Thus, it is imperative to develop design of diverse styles. As the Chinese outdoor clothing market has grown significantly in recent years, the following should be executed by domestic companies before advancing to the market. First, they should form Korean brand image and boost the brand awareness with various activities, amid Korean Wave. Second, they should develop preferred designs among Chinese consumers and strengthen functionality of products, based on consumer survey.

• 한국의상디자인학회지
• /
• 제21권1호
• /
• pp.59-72
• /
• 2019

The purpose of this study is to analyze the present condition of the Korean footwear industry, and its competitiveness through related precedent research. Research was done by analyzing data from the Korean Statistical Information Service, the Korea International Trade Association and advanced research about the footwear industry. Footwear markets all over the world are growing continuously. The main consumers are China, America and India. World footwear trade is showing a growth trend on the basis of cost and amount. The main exporting countries are China, Vietnam and Italy, while main importing countries are America, Germany and France. The domestic market and the export market of footwear in Korea are decreasing. The scale of exporting footwear is gradually decreasing, however the scale of importing footwear is increasing. Korea exports footwear to China, Vietnam and Japan and imports them from China, Vietnam and Indonesia. Studies concening the footwear industry implied that the competitiveness of Korea has been weakened both in the domestic and the export markets. To enhance the competitiveness of Korean footwear corporations, long-term support at the national level is needed. Especially, cultivating competitive experts is crucial to improve the competitiveness of designs and the quality of products. Furthermore, branding strategies using the Korean wave, Korean culture and the national image of Korea, as well as platform strategies to communicate with consumers globally and selling high-quality products are significant.

• 패션비즈니스
• /
• 제12권5호
• /
• pp.24-38
• /
• 2008

As an attempt to improve the seaming of clothes exported to China, this study is intended to strengthen the clothing industry in Korea by providing data on the body figures of Chinese women. Direct measurement was conducted on 193 women aged 19-24 residing in Shanghai, China. Then we classified and identified the body types and characteristics of Chinese women based on the drop values suggested by the National Standard of the People's Republic of China(GB/T 1335.2-1997). The following is a summary and conclusion of this study. 1. The following results were obtained by measuring the body sizes of women aged 19-24 living in Shanghai, China. 2. After having conducted a factor analysis on 111 body measurement items, 15 index items, and 11 calculation items, we were able to deduce a total of 6 factors. 3. We categorized the body types of 19-24 year-old women living in Shanghai, China according to the drop values suggested by GB/T 1335.2-1997 where D-type was added to Y, A, B, and C-types for a total of 5 categories. The characteristics of each body type following the body type structure factor are Y-type for slender type, A-type for standard type, B-type for slightly large type, and C-type for obese type.