• Industrial Engineering and Management Systems
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• v.12 no.2
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• pp.143-150
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• 2013

The number of airline passengers in China has rapidly increased, so understanding the relationship between brand equity of airlines in China and ticket purchase intention of Chinese passengers is important for airline business success in China. Using the structural equation modeling, this study explores the relationships among determinants of brand equity as well as the relationships between brand equity, transition cost, and purchase intention. The major findings are: brand equity of airlines directly influences purchase intention; transition cost directly influences brand equity; and transition cost indirectly influences purchase intention in China. In addition, the results show that marketing strategies using the airline brand can be more effective for certain customer groups, including high income customers, married customers, government servants, and businessmen.

• Korea Trade Review
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• v.44 no.1
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• pp.159-175
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• 2019

In China, the government has aggressively led the construction and expansion of airports across China. Upon this opportunity, "Korea-China" network is expected to expand. Therefore this study tried to deduce implications for Incheon International Airport by expansion of "Korea-China" traffic rights. As a result of analyzing the exchange values of traffic rights on the "Incheon~Beijing/Chengdu" routes, it was found that there is a concern that Chinese airlines could make inroads into Korean airline's market. In both routes, Korean airline's market share and passenger demand increased while the sales decreased after expanding traffic rights. On the other hand, Chinese airlines showed an increase in sales and a larger passenger growth than Korean airlines. Therefore it is necessary for the government to expand the traffic rights through detailed route value analysis.

• The Korean Journal of Air & Space Law and Policy
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• v.27 no.2
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• pp.193-209
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• 2012

China's airline industry is experiencing a booming development as one hand, on the other hand the incidents involving unruly behaviour on board aircraft also becomes a growing concern for the whole industry. The thesis examines the basic issues concerning the unruly behaviour, such as definition of unruly behaviour, the impact and root causes of unruly behaviour. Then it focuses on the China's legal sources governing the problem of unruly behaviour. Generally speaking, China's legislation with this respect is systematic and self-contained, except some minor shortcomings which need to be revised. Finally the thesis holds the view that the preventative measures jointly contributed by all the parties concerned are something more important than the legislation itself.

• The Korean Journal of Air & Space Law and Policy
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• v.26 no.1
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• pp.127-145
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• 2011

European Union unilaterally included the emissions from aviation activities into EU ETS on 19 November 2008 by amending Directive 2003/87/EC. According to the Directive all the emissions(mainly against the CO2) from aviation activities shall be subject to the regulation of EU ETS from 2012. For the period from 1 January 2012 to 31 December 2012, the total quantity of allowances to be allocated to aircraft operators shall be equivalent to 97% of the historical aviation emission s. From 1 January 2013, the allowances will be reduced to 95%. The allocation of allowances which may be applied by each operator with free of charge will be reduced from 85% to 82% from 1 January 2012 to 1 January 2013. Since the Directive will affect every country's airline industry more or less, the nations and international organizations respond variously. The controversial focus is that whether EU has the right to unilaterally include the emissions from international aviation activities into EU ETS. This article firstly analyzes the effect caused by EU ETS to China's airline industry, and then studies the legality of the action of EU subject to current positive international law, and finally draws the conclusion that EU enjoys no such right to unilaterally include the emissions from international aviation activities.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.111-123
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• 2014

The purpose of this research is to prepare basic data necessary to develop uniform design by examining the uniforms of Korean and Chinese airline crew. Advanced research, various literature materials related to uniform, as well as a survey on the images portrayed by the different uniforms of the airlines were used as research method, and this was used to investigate its functions and components. The survey was conducted in Incheon International Airport and Gwangju airport from September 1st to 30th of 2013, - targeting 350 people consisting of Koreans, Chinese, and other nationalities who have the experience of using Korean and Chinese aircraft. The research findings are summarized as follows. First, the images of the uniforms were classified into 5 elements: attractiveness, activity, noticeability, femininity, and traditionality. The analysis showed that Korean uniforms, except for Jin Air, received high marks overall, while the Chinese uniforms received lower marks compared to their Korean counterparts. Second, the results were analyzed based on the nationality of the respondents. In regards to Korean airline crews, attractiveness, activity, noticeability, femininity, and traditionality showed statistical significance with Korean respondents, while the significance was seen in attractiveness, activity, femininity, and traditionality for the Chinese respondents. Femininity was the only feature with any significance for the third nation respondents. On the other hand, with regard to Chinese airline crew's uniform, Korean respondents showed statistical significance in the following features: attractiveness and traditionality, while the Chinese and the third nation respondents did not show any statistical significance in any of the elements.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.22 no.1
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• pp.51-64
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• 2014

According to the prediction of Aviation Industry Corporation of China, in the next 20 years, China will have an increase of 4,583 civilian airliners, including 3,682 jumbo jets and 901 regional aircrafts. Chinese commercial aviation aircraft market will undoubtedly grow rapidly. until the year 2030, China's share of the global aircraft fleet will increase from 9% to 15%. In addition, the business jet market has a huge growing room in the global industry, the deliveries will reach 10,000 units in the next 10 years, and the Chinese market deliveries will reach 23,600 in the next 20 years. China's aviation market, is and will be enormous in the future. It is one of the main engines of economic growth in the field. China's civil aviation transportation is based on dazzling economic development. Air transport is the fastest growing power for the time being. China's aviation sector will have an average annual gross of about 10%, and more likely to continued growing and it is expected to be world's major aviation market around the world. As the result, since one of future the important industries will be emerged, Air policy enforcement and considering the reality of our future prospects for the airline industry presented.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.1
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• pp.7-13
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• 2020

A significant growth in local air traffic volume is leading to airway congestion and flight delays especially for Incheon-China and Incheon-Europe sectors. A key method to increase the airway capacity is to place a supplemental airway parallel to the existing one and in cooperation between the aviation authorities between China and Korea, a dual airway track was implemented on December 6, 2018. Here, we use airline A's flight data to analyze the congestion change effect of the new airway. Results show total delay time to Europe is reduced 51% (13.4 to 6.6 minutes) as the delay distribution for 16-30 minutes, 31 minutes and greater decreased from 23.2% to 8.2% and 8.7% to 1.0% respectively. The delay to China also decreased but the drop is not as significant as flights to Europe. This is caused by the difference in flight distance, traffic volume, and characteristics of flights landing and transiting China. Flights to Europe show a broad distribution in altitude allocation and reduction in aircraft separation demonstrating the effectiveness of a dual airway track.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.65-79
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• 2020

With the rapid development of China's economy, the aviation industry, as an important part of transportation services, has undoubtedly achieved rapid development. However, there is hardly any academic work that was based on the development of the top airlines in the Chinese airline industry. Hence, this study provides empirical research that takes into account the longitudinal development of the top 20 airlines in China from 2009 to 2018. The throughput volumes (cargo and passenger) of the airlines were analyzed by concentration indicators, namely the concentration ratio (CR), the Herfindahl- Hirschman index (HHI), the Gini coefficient, and the shift-share analysis (SSA). In this paper, the top 20 airlines have been analyzed in terms of the passenger and cargo throughput from 2009 to 2018. The calculation results of CR6, HHI and the Gini coefficient show that the airlines were extremely deconcentrated. In addition, by comparing the ABSGR of passenger and cargo throughput, it is shown that China's aviation industry is dominated by four airlines- Air China, China Eastern Airlines, China Southern Airlines and Hainan Airlines. In the future study, it is necessary to explore growth strategies to find niche markets for passenger and cargo transportation.

• Journal of Fashion Business
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• v.17 no.6
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• pp.111-124
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• 2013

The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi's color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country's uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines' flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.

• Journal of Navigation and Port Research
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• v.31 no.8
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• pp.733-739
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• 2007

Demand for Sea & Air intermodal transport has increased between north-China costal cities and Incheon since China's international airline network was not established completely. It will be big opportunity for Incheon to be logistics hub of Sea & Air intermodal transport in the north-east Asia, musing large sea-air cargoes to be transferred at the port of Incheon. Therefore, this study aims to propose competitive strategy on Sea & Air intermodal transport system of Incheon. In this analysis results, this paper shows that sea & air cargoes rather from china to U.S. than from China to Europe is very significant, considering geographically for Incheon and is also devote to not only providing high quality services but also activating RFS(Road Feeder Service) system, enlarging toward Shanghai, Weihai, and Yantai.