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중국 스마트폰 서비스의 지속적 사용의도에 관한 실증연구 (An Empirical Study on Consumer's Continuous Usage Intention of Smartphone Services in China)

  • 천옌;문태수
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권1호
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    • pp.95-117
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    • 2015
  • 중국은 2014년 말 스마트폰 사용자들이 5억 명을 넘어서면서 전 세계적으로 가장 큰 스마트폰 시장이 되었다. 스마트폰 제조기업은 인터넷 통신과 엔터테인먼트, 게임과 같은 응용프로그램을 통해 다양한 정보서비스를 제공하고 있다. 최근 모바일 서비스의 사용자 수용의도와 지속적인 사용의도에 관한 연구들이 많이 진행되었으나, 중국인들의 스마트폰 사용에 대해서는 명확히 규명된 것이 별로 없다. 본 연구는 중국 스마트폰 소비자들의 지속적인 사용의도에 영향을 미치는 요인을 도출하고, 그 영향관계를 규명하고자 한다. 이를 위해 스마트폰의 쾌락적 서비스와 확장된 TAM모형, 그리고 인지된 즐거움을 연구변수로 구성하여 연구모형을 제안한다. 본 연구는 개인적 특성을 고려한 혁신성, 사회적 영향, 서비스 품질을 반영한 연구모형을 구성하고 실증적 연구를 통해 주요 변수들간의 구조적 관계를 분석하였다. 중국의 스마트폰 서비스 사용자를 대상으로 설문조사를 수행한 결과, 인지된 유용성과 인지된 즐거움은 스마트폰 서비스의 지속적인 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 스마트폰 서비스의 재사용과 소비자를 유지하고 획득하기 위한 방법을 제안하고 실용적 유용성과 쾌락적 즐거움을 고려한 서비스 제공의 중요성을 제안하고 있다.

중국의 사회 연결망 서비스 이용에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Influencing the Use of Social Networking Services in China)

  • 방화룡;권순동
    • Journal of Information Technology Applications and Management
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    • 제16권2호
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    • pp.45-63
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    • 2009
  • China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

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중국 전자상거래 제도구축에 관한 연구 (The e-Commerce Regulation and System Structure in China)

  • 이병렬;김종칠
    • 통상정보연구
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    • 제7권3호
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    • pp.231-246
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    • 2005
  • Concerning the regulation of Internet service and the control of electronic commerce in China, It has not specific regulation and various rules or measures to enforce it yet. The common regulatory measures are that online business in some special areas must acquire a license or approval from relative agencies in advance. But whether licensing is an effect regulatory measure still takes time to verify. Accordingly these measures must be unified or coordinated to be enforced effectively. In order to encourage the development of E-Commerce, China will need to focus on developing rules that take advantage of the internet to encourage the economy, and establishing new legal rules or amending the traditional law to create a safe and secure legal environment for online transactions.

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An Exploratory Study on the Status of Chinese Food and Beverage Franchises and Entry Strategies

  • Kyung Jae, Yoon
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.261-267
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    • 2022
  • Thanks to China's economic development, the food service industry and franchise industry have combined to serve a huge market, and alterations continue to take place, such as the changing tastes of Chinese people and the changing food culture. Global franchise companies centered in the US are rapidly making inroads into the market, and Chinese local companies are also making efforts to expand their influence. In particular, in this situation where trends are gradually changing due to the COVID-19 pandemic, we look at the trends of franchise headquarters, franchisees, employment, and operating profits for the past 10 years using information published by the National Statistical Office of China. As we examine the information, possibilities push through. In addition, we will look at the cases of domestic companies that have entered China, the conditions and plans for their activities there, and what companies planning to enter China in the future need to prepare for.

A GIS Based Decision Support System for Prospects Screening and Evaluation

  • Yanqing, Yu;Xincai, Wu;Ge, Zhang;Xiaoming, Luo;Feng, Li
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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    • pp.310-312
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    • 2003
  • This paper discusses a GIS based decision support system that provides functions of prospect screening and evaluation in both technical aspects (Volume, structure, trap, reservoir and charge, etc.) and economic aspects (Net present value, Profit / investment Ratio, etc.). The decision support system has been tested in a virtual offshore exploration prospect to facilitate and improve the decision making process. The study represents a test bed for decision makers at all levels to establish prospect screening and evaluation guidelines that may be applicable to other related prospect investment issues.

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Analysis of Flooding DoS Attacks Utilizing DNS Name Error Queries

  • Wang, Zheng
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제6권10호
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    • pp.2750-2763
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    • 2012
  • The Domain Name System (DNS) is a critical Internet infrastructure that provides name to address mapping services. In the past decade, Denial-of-Service (DoS) attacks have targeted the DNS infrastructure and threaten to disrupt this critical service. While the flooding DoS attacks may be alleviated by the DNS caching mechanism, we show in this paper that flooding DoS attacks utilizing name error queries is capable of bypassing the cache of resolvers and thereby impose overwhelming flooding attacks on the name servers. We analyze the impacts of such DoS attacks on both name servers and resolvers, which are further illustrated by May 19 China's DNS Collapse. We also propose the detection and defense approaches for protecting DNS servers from such DoS attacks. In the proposal, the victim zones and attacking clients are detected through monitoring the number of corresponding responses maintained in the negative cache. And the attacking queries can be mitigated by the resolvers with a sample proportion adaptive to the percent of queries for the existent domain names. We assess risks of the DoS attacks by experimental results. Measurements on the request rate of DNS name server show that this kind of attacks poses a substantial threat to the current DNS service.

주요 혈청형 구제역바이러스의 발생분포와 분자역학적 분석 (Geographical distribution and molecular epidemiology of the foot-and-mouth disease viruses of major groups)

  • 박종현;이광녕;김수미;고영준;이향심;조인수
    • 한국동물위생학회지
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    • 제32권4호
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    • pp.315-323
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    • 2009
  • Foot-and-mouth disease (FMD) virus exists in seven serotypes and is known to be a highly contagious disease that is hard to eradicate from the world. The O, A, Asia1 and SAT2 serotypes commonly infected cattle, sheep and goats during 2007~2009 throughout the world. In particular, the outbreak of the Asia1 serotype in China appeared in all areas from 2005 and is still present. Surprisingly, in 2009, Taiwan reported the first outbreak of the type O serotype since 2001. Then type A appeared in China for the first time since the early 1960s. The virus shows a close relationship to the viruses from Southeast Asia suggesting one or more recent introductions into China in the OIE reports. Recently the subtype of A/Iran05 spread to nearby countries exhibiting genomic evolution. The use of molecular epidemiology is an important tool in understanding and consequently controlling the FMD virus. The phylogenetic analysis with VP1 gene was especially useful for molecular epidemiological studies and showed the same pattern which matches with serotype classification. This paper describes basic information about the disease, and the serotype-specific characteristics and evolution to perform molecular epidemiological analysis. Furthermore, we show the importance of the genetic evolution on the FMD serotypes in global surveillance and molecular epidemiology of FMD for outbreak investigation.

QoE-aware Energy Efficiency Maximization Based Joint User Access Selection and Power Allocation for Heterogeneous Network

  • Ji, Shiyu;Tang, Liangrui;Xu, Chen;Du, Shimo;Zhu, Jiajia;Hu, Hailin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제11권10호
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    • pp.4680-4697
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    • 2017
  • In future, since the user experience plays a more and more important role in the development of today's communication systems, quality of experience (QoE) becomes a widely used metric, which reflects the subjective experience of end users for wireless service. In addition, the energy efficiency is an increasingly important problem with the explosive growth in the amount of wireless terminals and nodes. Hence, a QoE-aware energy efficiency maximization based joint user access selection and power allocation approach is proposed to solve the problem. We transform the joint allocation process to an optimization of energy efficiency by establishing an energy efficiency model, and then the optimization problem is solved by chaotic clone immune algorithm (CCIA). Numerical simulation results indicate that the proposed algorithm can efficiently and reliably improve the QoE and ensure high energy efficiency of networks.

E-Business Platform for SMEs in GMS Countries

  • Yi, Hong;Zhou, Yue;Wang, Yuan-liang;Liu, Qian-Hua
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2007년도 춘계학술대회
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    • pp.213-223
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    • 2007
  • E-Business Platform for SMEs in GMS Countries(GMSEB) is a E-business service portal which based on Yunnan, face to ASEAN, connect with China's mainland. lt is established by Kunming Dongxun Sic&Tech Co.,Ltd and E-Business Centre of Yunnan University of Financial & Economics, who get supports from UNESCAP, Science and Technology Department of Yunnan Provincial and Yunnan SMEs Bureau. The portal will bulid a B2B & B2C E-business and. ASP portal to provide service of e-business and enterprise management informatization according with the different languages and situation to China and GMS countries. The paper starts with analysis of the policy in China of promoting GMS cooperation and exchanges, importance of Yunnan and cultural universality in GMS countries. It expounds the necessity of establishing such a regional e-commerce platform. The project explores how to develop the model of e-business and enterprise management informationization for SMEs under the condition of weak economic strength and scarcity of Information Technology talents. To promote the SMEs in GMS countries participate in the integration with the global economy through the international SMEs'E-business Platform, make a fairly rapid progress by full play to its advantages.

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위치기반 앱 서비스를 통한 인지된 가치와 평판 형성을 위한 소비자 지식 구조 (The Customer Knowledge Structure for Building Perceived Value and Reputation of Location-based App Service)

  • 손봉진;최재원
    • 지식경영연구
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    • 제18권1호
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    • pp.159-176
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    • 2017
  • Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.