• KDI Journal of Economic Policy
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• 제39권3호
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• pp.19-41
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• 2017

This paper examines the aspects of changes in China's consumer market since the mid-1980s. By comparing urban and rural residents' expenditures, I find that the rural consumer market has exhibited extraordinary growth. Over the past decade, the consumption growth rate and average propensity to consume by rural residents have surpassed those of their urban counterparts, with the former's consumption patterns becoming increasingly similar to the latter's. Such a phenomenon prevails in rural areas which neighbor second-and third-tier cities where urbanization is progressing rapidly. These findings imply that Korean companies need to diversify their export goods in line with China's expanding rural markets while further differentiating their product composition to satisfy the heterogeneous demands in urban areas. With regard to the government, efforts must be made to strengthen the export cooperative system so that it targets not only urban but also rural markets in China.

• 통상정보연구
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• 제10권1호
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• pp.33-49
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• 2008

Many foreign enterprises have begun to pay attention to China market recently, and enter this big market successively. Thus, it is very essential and valuable to understand China internet market well, especially the internet shopping mall market, and to find out the best strategy to build the internet shopping mall in China. The purpose of this comparative study is; (a) to compare with college students consumer's attitude and intention to use internet shopping, (b) to understand the use status of China internet shopping and the purchase situation of Chinese consumer, (c) basing on existing research, to master consumers' consideration items while making the purchase decision, and also master the advantages and disadvantages of internet shopping which consumers realized.

• Journal of Information Technology Applications and Management
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• 제31권4호
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• pp.63-74
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• 2024

This study analyzes Korean and Chinese consumer perceptions of Hanbang (traditional Korean herbal) cosmetics, specifically focusing on Sulwhasoo's Jaum two-piece set. Using topic modeling, 7,000 consumer reviews from Naver (Korea) and Baidu (China) were examined to uncover the key themes that influence consumer satisfaction and dissatisfaction. The results reveal significant similarities and differences between the two markets. In both countries, the product is frequently purchased as a gift, and price sensitivity is a major concern. However, Korean consumers prioritize delivery experiences and product functionality, while Chinese consumers focus more on product quality and effectiveness. These findings highlight the need for targeted strategies in each market. For success in Korea, competitive pricing and improved logistics are crucial, whereas in China, maintaining high product quality and capitalizing on the gifting culture are essential. Additionally, global expansion requires educating consumers on the benefits of Hanbang cosmetics, ensuring product consistency, and adapting to regional preferences. This research provides valuable insights for cosmetic companies aiming to enhance their market presence both locally and internationally.

• 통상정보연구
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• 제11권2호
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• pp.83-110
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• 2009

China's logistics industry is an growing one at a very higher rate, owing to the rapid expansion of the country's industrial base and the rise of domestic consumer markets. Essential to the development of china's economy, policy makers have paid constant attention to the logistics sector which is attracting growing volumes of both foreign and domestic investment. The inefficiencies are exacerbated by a number of factors such as transportation bottlenecks, regulatory constraints and local barriers to entry. Foreign and foreign-invested logistics companies have typically cornered the express delivery (for example DHL, FedEX), sea freight forwarding and specialized logistics services (for example Hanjin Shipping). The purpose of this paper is to contribute to the activation of Korean companies' entry into China's logistics market by studying the strategies and types for Korean companies enter into China's logistics Market.

• Asia Marketing Journal
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• 제14권1호
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• pp.159-174
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• 2012

This study investigate the role of consumer's perception of quality in new technology adoption process in China which is given little attention in the field of Information System and Communication Technology. Here, we developed a simple model in the level of consumer perception by exploring the antecedent of perceived quality. Three factors are introduced as determinants of perceived quality: perceived usefulness, perceived risk and trialability. An empirical study is conducted with analysis of the adoption mechanism of a new innovative product. Data analysis results support some of our proposed hypotheses. It indicates that perceived quality is positively related to the adoption intention and fully mediates the relationship between triablility and purchase intention. And we conclude that a product's perceived quality plays an important role in adoption intention. And what makes Chinese customers perceive product's quality good is a trialability of a product. This suggests that when market managers plan to launch products in China, they need to craft an effective strategy based on the market system of the consumer especially understanding the consumers' critical factor for adopting a new product. Chinese are more interested to purchase a product with free trial and free experiential period, therefore, suggesting an advertisement highlighting the trialability of a product is possible in China.

• Journal of Korea Trade
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• 제23권2호
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• pp.1-13
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• 2019

Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

• 수산경영론집
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• 제45권3호
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• pp.85-98
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• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• 통상정보연구
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• 제16권5호
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• pp.117-149
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• 2014

본 연구는 국가이미지의 개념과 영향에 관한 선행연구의 논의를 우리나라 시장에 적용하고, 실무적으로는 우리나라에 진출하는 중국기업에게 한국시장의 특성에 관한 기초적인 정보를 제공함과 더불어, 우리나라 기업이 해외시장에 진출할 경우 국가이미지 관련 고려해야 할 시사점을 제공하고자 하는 목적으로 수행되었다. 이를 위해 서울시내 소재 직장인과 대학생 265명의 설문조사 결과를 SPSS 20.0과 AMOS 21을 사용하여 분석하였는데, 그 결과는 다음과 같다. 첫째, 중국의 국가이미지의 차원은 기초이미지, 사회경제이미지, 명성이미지, 관계이미지, 감정이미지의 5가지 요인으로 구성되어 있는 것으로 나타났다. 둘째, 중국의 국가이미지 구성요인 가운데 기초이미지, 사회경제이미지, 감정이미지는 제품이미지에 정(+)의 영향을 미쳤으며, 명성이미지는 부(-)의 영향을 미치고 있는 것으로 나타났다. 셋째, 중국의 국가이미지 가운데 감정이미지는 제품에 대한 태도에 영향을 미치는 것으로 나타났다. 넷째, 중국의 전반적인 제품이미지는 소비자 태도에 영향을 미치는 것으로 나타났다. 다섯째, 중국산 제품에 대한 소비자 태도는 구매의도에 영향을 미치는 것으로 나타났다. 여섯째, 소비자 자국민중심주의가 낮은 집단이 높은 집단에 비해 중국산 제품의 이미지가 소비자 태도에 좀 더 긍정적인 영향을 미치는 것으로 나타났다. 결론에서는 실증분석 결과를 통해 도출된 시사점에 관해 논의하고, 미래연구에 대한 제언을 하였다.

• 한국유통학회지:유통연구
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• 제6권1호
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• pp.37-56
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• 2001

급변하는 중국의 가전제품 유통시장의 현황을 사례와 함께 정리하였다. 그 결과, 중국 시장의 체계적인 관리를 위한 통합 마케팅의 실시, 선택과 집중 전략의 강화, 유통에 적합한 이원화된 유통관리 등이 필요하며 이를 위한 전사적인 역량과 노력이 집중이 요구된다.

• 유통과학연구
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• 제21권12호
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• pp.103-111
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• 2023

Purpose: This study explores the impact of live commerce on consumer purchase intention in the Chinese market. Live commerce, a novel marketing strategy that fuses e-commerce with live streaming, has gained significant popularity in China. The study aims to pinpoint main ways that live commerce increases customers' propensity to make purchases. Research design, data, and methodology: The PRISMA technique was adhered to in the systematic cycle of finding, screening, and selecting publications. Predefined keywords like "live commerce," "live-stream shopping," "consumer purchase intention," and "China" produced a large number of possibly pertinent research in the first search. Results: This study has delved into the profound effects of live commerce on consumer purchase intention, with a specific focus on the dynamic Chinese market. This study has identified four primary outcomes that support the revolutionary potential of live commerce: increased product engagement, significant social influences, dynamic pricing tactics, and the establishment of trust and credibility. Conclusions: Finally, the study provides live commerce practitioners with valuable insights, advising them on maximizing these impacts to increase consumer buy intention. In summary, this study offers helpful information to companies and marketers who want to take advantage of live commerce as a powerful tool for connecting with Chinese customers and increasing sales.