• 한국의류학회지
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• 제12권3호
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• pp.351-361
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• 1988

The purpose of this study was to investigate the relationships between fashion style adoption and consumers' demographic characteristics, selection criteria and use of fashion information sources respectively and find out how their concerned variables influenced high fashion style adoption. For this study, the questionnaire was administered to a sample of 554 female adults in Kwangju. frequency distribution, Mean, Pearson's Correlation, Analysis of variance and Path Analysis were used fer the statistical analysis. The results obtained were as followers. 1) Level of fashion style adoption showed a normal distribution like a wave. 2) Consumer's demographic characteristics variables, such as age, educational level and income significantly associated with fashion style adoption. Younger consumers adopted tile high fashion style 41)an more aged consumers. while consumers in higher educational and income level adopted high fashion style than consumers in lower. 3) Among individuality, conformity, practicality and economy in selection criterias, only individually and practicality associated with fastion style adoption in clothing purchase. In the case of the high fashion style adoption, purchasing with individuality was increased, while purchasing with practicality was decreased. 4) The use of marketer dominated sources in fashion information sources significantlyassociated with fashion style adoption. In the case of high fashion style adoption, the use of marketer dominated and neutral information sources was higher. 5) The use of marketer dominated information sources had a main effect on high fashion style adoption in clothing purchase. Especially in the group composed of college students and occupational women, individuality and praticality as selection criterias came to be important effects. While in the group composed of housewives and non-occupational single women, age, educational level and income came to be important effects.

• 한국지역사회생활과학회지
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• 제22권4호
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• pp.655-668
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• 2011

Although consumer ethical behavior related with illegal copies of digital software has been considered to be an important issue, not many studies have attempted to examine the issue. Firstly, this study attemped to explain the moral judgment and intention to make illegal copies of smart phone applications for college students. Secondly, psychological factors such as moral intensity and perceived risk related to making illegal copies were tested to be significantly different in individual characteristics such as experience of ethical education and past experience of making illegal copies of software, sex, age and household income. Thirdly, the effect of related factors such as psychological factors and individual characteristics was estimated to significantly influence moral judgment and intention to make illegal copies. Two step method(using LIMDEP program) was applied to estimate the model as a structural equation model. According to the results of this study, magnitude of consequences, financial risk and performance risk were found to be significantly different in income groups(less than middle class vs more than middle class). Prosecution risk was found to be significantly different in gender groups(female vs male). In addition, social consensus, financial risk, performance risk and prosecution risk were found to be significantly different in ethical education groups(experience vs no experience). Furthermore, moral judgment for making illegal copies of smart phone applications was found to be significantly influenced by income, ethical education, magnitude of consequences, temporal immediacy and social consensus. And intention to make illegal copies of smart phone applications was found to be significantly influenced by moral judgment, age, financial risk, performance risk and prosecution risk.

• 패션비즈니스
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• 제24권4호
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• pp.130-143
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• 2020

The development of three-dimensional (3D) printing technology is bringing new innovations to various fields such as health care, architecture, and fashion. 3D printing can be manufactured to suit the size of the consumer's body, modify the design to meet their tastes, and produce small quantities of various products. Therefore, 3D printing in the field of fashion has great potential. The purpose of this study was to investigate various application models of 3D printing for fashion design and analyze their characteristics after developing the fashion garment samples. First, the background of 3D printing was reviewed then, fashion designed by a 3D printing application was analyzed. As a result, four types of 3D printing applications were developed: object-attached, linkage, kinematics, and assembly. The object-attached type was the method of printing 3D material as an object in the intended shape and form and was attached to the garment by sewing. The linkage type referred to printing 3D material in small pieces of certain shapes that could be linked. The kinematics type was structures with hinges that could flex to fit the human body. The assembly type referred to developing 3D materials in female and male pieces such as nuts and bolts. By providing the advantages, disadvantages, trial-and-errors, and challenges of the 3D printing fashion design process, this study contributes to the effective applications and possibilities of future design.

• 한국의류산업학회지
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• 제25권2호
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• pp.165-174
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• 2023

This study analyzed the purchase status of athleisure wear and consumers' dissatisfaction with online shopping post-COVID-19. The target population comprised female consumers in their 20s to 50s who are interested in exercise and fashion. The study investigated differences according to age. It was found that athleisure wear was purchased once every two to three months and used as sportswear and/or daily wear. Purchase information was obtained via the Internet, and purchases were made online. Design, price, wear sensation, and textiles were the most important selection criteria, and T-shirts and leggings were the most frequently purchased garments. Additionally, textile characteristics such as moisture-absorbing and quick-drying as well as elasticity were evaluated as important. Online shopping of athleisure wear has increased since COVID-19 due to the time savings, low price, opportunity to compare several products, and delivery convenience. However, consumers were dissatisfied due to the differences between the screen image and the actual product, the inconvenience of returns, exchanges, and refunds, the lack of product information, product quality, and delivery. Furthermore, it was found that pursuing value of athleisure wear differed according to age. Consumers in their 20s and 30s required athleisure wear with the characteristics of sportswear and daily or urban wear and those in their 40s and 50s required garments with good performance as sportswear. Based on consumer feedback, it is necessary for manufacturers to provide product information that can improve product reliability.

• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.567-576
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• 2012

본 연구는 패션주얼리의 디자인, 색상, 재료에 대하여 소비가치에 따른 선호도 분석을 목적으로 하며, 이를 위해 여성소비자 156명을 대상으로 하였으며, 소비가치 조사도구는 VALS (Values and Life Style) 기법에 의하여 원리원칙 지향적 가치, 지위 지향적 가치, 행동 지향적 가치 등 세 가지의 유형으로 구분하여 실증분석을 실시하였다. 그 결과를 살펴보면 먼저 소비가치에 따라 패션주얼리 디자인 특성에 따른 선호도에 차이가 있는 것으로 나타났다. 소비가치에 따라 패션주얼리 보석 세팅 개수에 따라서는 선호도에 차이가 있는 것으로 나타났으나, 보석재료에 따라서는 선호도에 차이가 없는 것으로 나타났다. 또한 패션주얼리 색상특성에 있어서는 소비가치에 따라 선호도에 차이가 있는 것으로 나타났다. 소비가치에 따른 패션주얼리 선호도에 차이가 전개되고 있는데, 이러한 원인은 사용가치 보다는 소비자의 소비가치에 의해 제품의 선호도가 변화하는 것을 알 수 있다. 따라서 소비가치에 따른 타겟화 과정을 통해 보다 효율적인 전략 도출이 필요하다.

• 마케팅과학연구
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• 제9권
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• pp.101-128
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• 2002

인터넷 쇼핑과 관련된 기존의 연구들이 주로 인지적, 기술적 요인들에 초점을 두었다면 본 연구에서는 이러한 인지적 요인외에 인터넷 쇼핑에서 경험하는 감정적 요인에 초점을 두고 있다. 특히 여성의 인터넷 쇼핑몰 이용이 증가하고 있는 시점에서 여성 소비자들을 유인할 수 있는 인터넷 쇼핑몰 특징과 그리고 감성마케팅은 오늘날 상당히 중요한 것으로 보인다. 따라서 본 연구에서는 인터넷 소비자를 남녀로 구분하고 이들의 쇼핑방식과 경험하는 감정유형, 그리고 감정적 반응에 영향을 미치는 쇼핑몰 특징에 있어서의 차이점을 살펴보고자 한다. 이를 통해 인터넷 쇼핑몰 관리에 있어 남녀별 상이한 마케팅 전략의 필요성을 제시하고자 한다. 따라서 본 연구는 다음과 같은 연구 목적을 갖는다. 첫째, 성별에 따라 인터넷 쇼핑몰에서 경험하는 감정적 반응에 차이가 있는지를 실증적으로 검증해보고자 한다. 둘째, 성별에 따른 인터넷 쇼핑몰 특징과 감정적 반응과의 관계에 대해 검증해 보고자 한다. 셋째, 인터넷 쇼핑몰에서 경험하는 감정들이 쇼핑행동관련 변인(만족, 재방문의도, 쇼핑시간, 쇼핑금액)에 어떠한 영향을 미치는지를 성별로 구분 하여 검증하고자 한다. 본 연구결과 남녀간 경험하는 감정과 이러한 감정을 유발시키는 인터넷 쇼핑몰 특징에 있어서 차이를 보임을 밝혀낼 수 있었고, 또한 만족, 재방문의도, 쇼핑시간, 쇼핑금액에 미치는 감정적 반응 차원이 상이함을 밝혀낼 수 있었다. 따라서 이를 통해 표적고객이 주로 남성인지 여성인지에 따라 어떠한 쇼핑몰 특징에 주안점을 두어야 하며, 또한 어떠한 감정적 반응을 어떻게 관리해야 하는지에 대한 전략적 시사점을 얻을 수 있으리라 여겨 진다.

• 한국식생활문화학회지
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• 제15권5호
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• pp.398-412
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• 2000

The purposes of this study are : (a) to investigate the attitude to various coffee and tea of women, (b) to analyze the characteristics of each classified group according to eating frequency, and (c) to abstract the factors which can influence the consumption of coffee and tea. Questionnaires were hand delivered to 1,200 women residing in Seoul. A total of 1012 was usable: resulting in 84% response rate. Statistical data analysis was completed using SAS Package program for the one way-analysis of variance(ANOVA), Duncan's multiple comparison test, factor analysis and analysis of covariance (ANOCOVA). (a) Instant coffee was most consumed(22.1 times a month), green tea in tea bag(8.7), Donggulre tea(8.3), Coffee (72) in order of frequency. Among Korean traditional tea Donggulre tea(8.3) and Yuja tea (2.0) were most prefered but still a minute quantity of Korean traditional tea was enjoyed. (b) Coffee and Black tea was regarded unhealthful but habitual, delicious and familiar beverage. Green tea was regarded good for health but not so habitual, practical and familiar. The consumer awareness can be grouped into 3 clases : Healthy factor, Habitual Practical factor, Familiar factor. (c) The sociodemographic characteristics of women influenced the beverage consumption. Women in their 30s and 40s consumed much of instant coffee and coffee. 10s and 20s consumed much of canned coffee. Working women drank much of instant coffee and green tea in tea bag. Women in highest income group$({\geq}\;4,000,000\;won/month)$ consumed much of coffee. (d) The factors which influenced the eating frquency of those beverages were various. The eating frequency of instant coffee was influenced by the age, familiar factor and habitual practical factor. And coffee were influenced by income level, habitual practical factor. The frequency of green tea in tea bag was influenced by habitual practical factor and familiar factor, green tea was influenced by healthy factor and habitual practical factor, Donggulre tea was influenced by habitual practical factor.

• 한국식품영양과학회지
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• 제39권5호
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• pp.709-718
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• 2010

본 조사 연구는 경남, 부산지역 및 대구, 경북지역의 한우 소비자 400명을 대상으로 설문조사를 통하여, 한우의 구매 특성과 소비자 만족도를 조사였다. 불충실하게 응답한 37부를 제외하고 총 363부를 선정하여 통계 분석한 결과는 다음과 같다. 설문조사에 대한 응답자들의 성별은 남성 107명(29.5%), 여성 256명(70.5%)이었으며, 연령은 20대 70명(19.3%), 30대 97명(26.7%), 40대 131명(36.1%), 50대 이상 65명(17.9%)이었다. 한우 구매횟수는 연령이 많을수록 구매횟수가 더 많은 것으로 나타났으며(p<0.05), 한우 구입처는 농축협 한우전문점(54.5%)이 가장 많았다(p<0.05). 한우의 구매 부위는 등심(43.5%), 갈비(22.9%), 안심(10.5%), 양지(9.9%), 우둔 사태(4.7%), 부산물, 기타(3.3%), 목심(2.8%), 채끝 설도(2.5%) 순으로 나타났다. 수입쇠고기의 구매경험에서는 '가끔 있다'와 '있다'가 각각 24.55%와 22.3%를 나타내었으며, 그 이유로 '가격이 싸서'(73.3%)가 대부분이었다. 수입쇠고기의 둔갑판매에 대하여서는 '가끔 그렇다(69.1%)'로 응답하였으며, 이에 대한 예방책으로 쇠고기생산이력추적시스템(61.7%), 쇠고기원산지표시제(17.1%) 순으로 나타났다. 전반적으로 쇠고기생산이력추적시스템과 원산지표시제 도입에 따른 소비자 신뢰도가 70% 이상이라고 볼 때, 이에 응답율은 각각 61.1%와 75.5%로 나타났다(p<0.05). 한우 브랜드 육으로서 성장하기 위한 선행요인은 한우고기의 맛(3.90점), 고객만족도(3.20점), 안전성(3.20점), 고객신뢰도(3.20점)순위로 나타났다. 한우에 대한 전반적인 소비자의 안전성은 학력(p<0.05)과 직업(p<0.01)에 따라 크게 달랐으며, 고객만족도는 연령과 학력, 직업에 큰 영향을 받는 것으로 나타났고(p<0.05), 고객신뢰도는 학력과 수입, 직업에 크게 영향을 받는 것으로 나타나 통계적인 차이를 나타내었다(p<0.05). 이상의 결과를 종합해볼 때, 한우소비자들은 수입쇠고기의 둔갑판매에 대한 우려가 높은 편이지만 쇠고기생산이력추적시스템 제도와 쇠고기원산지표시제가 올바르게 정착될 수 있도록 정부차원의 지속적인 교육과 관리감독이 이루어진다면, 소비자들의 고객만족과 신뢰도는 높아질 것으로 판단되며, 한우 브랜드 육으로 성장하기 위해서는 맛과 안전성이 가장 중요한 것으로 판단된다.

• 한국병원경영학회지
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• 제6권3호
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• pp.5-24
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• 2001

The purpose of this study was to serve as a basis for providing quality medical service and mapping out consumer-centered marketing strategies to successfully cope with the rapidly changing medical environment and meet consumer needs, by examining what affected the satisfaction and revisit of health Promotion center Client. The subjects in this study were 186 of visitor to health Promotion center in a university hospital in the city of Busan. A survey was conducted with structured questionnaire from March 2 to 30, 2001. The collected data were analyzed with SPSS for Windows (ver10.0). For more statistical analysis, frequency analysis, component analysis, t-test, ANOVA and correlation analysis procedures were utilized. Results of the study can be summarized as follows: 1. Regarding demographic characteristics, 51.6% of the Client investigated were male, and 48.4% were female. The greatest number of them were in their 40s(38.9%). 86.5% were married, and 34.2% were self-employed. 44% were a high-school graduate, and the monthly mean income of 59.4% was one to three million Won. And, the residential area of 46.8%, the largest percentage, was a half-an-hour distance from health Promotion center. 2. The most common motivation of their selection of the health Promotion center was a recommendation by Staff and neighborhood(59.7%), followed by excellent facilities and services(17.2%), the tradition and reputation of the hospital(7.5%), and its publicity pamphlets(7.5%). 3. 45.9%, the largest percentage, acquired health-related information from their friends or acquaintances. 43.8%, the greatest percentage, visited there because they felt there's something wrong with their body. 53.4% worried about the possibility of being attacked by cancer, and 57.5% wanted to take a precise cancer examination. For health maintenance, 50.1% got regular exercise. Regular exercise was considered most crucial for health maintenance or promotion. 4. The largest reason they used that examination center again was the kindness of employees(52.7%), followed by the tradition and reputation of the hospital(21%) and excellent examination setting and equipment(10.8%). 5. By demographic factor, there was no significant difference between the man and women in satisfaction level with examination and expenses. The women expressed more satisfaction at facilities, and the high-school graduate group were more contented with expenses. 6. As a result of investigating their satisfaction level according to the motivation of selecting that examination center, the group that chose the center due to excellent facilities and services were more satisfied with examination and expenses. 7. As for the relationship of total examination satisfaction to revisit. intention, there was a higher correlational relationship between total health examination satisfaction and expense satisfaction. Especially, the more they were satisfied with examination, the more they were willing to revisit there for another examination.

• Preventive Nutrition and Food Science
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• 제13권1호
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• pp.23-27
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• 2008

The Korean native black pig (KNP) have several desirable meat qualities, which are highly demanded by Koreans in spite of its slow growth rate, low feed efficiency, and small litter size. The aim of this study was to evaluate meat quality and fatty acid composition of KNP at different slaughter weight in order to provide information to industry. Ninety female KNP of the same age (220 days) were divided into three groups by live body weights (30 pigs per each group); live weight of 50$\sim$59 kg (T1), 60$\sim$69 kg (T2) and 70$\sim$80 kg (T3), respectively. After slaughtering the longissimus dorsi muscle (LD) and backfat from each group were obtained after 24 hr chilling. Crude protein content and shear force of LD from T3 was higher than that from T1 and pH of LD was significantly lower in that from T1 than from T2 and T3. Color measurement indicated that LD of T2 group had a higher $L^*$-value and lower $a^*$-value than those of T1 and T3. Slaughter weight of KNP generally did not affect the fatty acid composition of LD and backfat but the content of oleic acid (C18:1) of T2 in LD was significantly higher than those of T1 and T3. The results may provide basic information to industry to promote the production and processing of KNP, and assist in meeting the Korean consumer's demand.