• Title/Summary/Keyword: Characteristics Perception

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The factors influencing consumers' perceived complexity of online apparel mass customization service usage

  • Moon, Heekang;Lee, Hyun-Hwa;Chang, Eunyoung
    • The Research Journal of the Costume Culture
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    • v.21 no.2
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    • pp.272-286
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    • 2013
  • Mass customization is a marketing strategy to meet consumer needs for variation and uniqueness of products. Although there are quite a few studies quantitatively investigated the options provided by mass customization process, scholarly work related to mass customization has provided mixed results on consumer perception of complexity and their responses. The purpose of the study is to derive the factors that influence consumer complexity perception in online apparel mass customization process and consumers' needs to enhance mass customization services. Data were collected by conducting focus group interviews of which 29 participations in 4 groups. The results of the study suggested that consumers perceived complexity through mass customization process due to too many choice options. However, the effect of number of options on respondents' complexity perception was different depending on consumer characteristics such as consumer expertise and fashion involvement, and the characteristics of consumer preference development. Shopping context such as shopping purpose is another moderating factor. This study also suggests that a variety of marketing strategies which can enhance mass customization services affect the relationship between the number of options and consumers' complexity perception. The findings of the study provide academic and managerial implications.

A Study on Expression Characteristics of Light in Interior Space based on Perception and Cognition (지각과 인지를 바탕으로 한 실내공간의 빛 표현특성에 관한 연구)

  • Oh, Seung-Nam;Kim, Jong-Jin
    • Korean Institute of Interior Design Journal
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    • v.15 no.6 s.59
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    • pp.247-254
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    • 2006
  • Apparently light does exist even if it does not have certain form that an object might have. The history of architecture can be told as the history of light. As various master architects as well as scholars mentioned, light has been recognized as one of the most important aspects in perceiving space. Although there are complex multi dimensions in body sense and perception, experiencing space through light is preliminary formed by the outline to the degree of brightness. Light gives space specific and unique character by limiting or enlarging the space by wrapping an object or by reflection of material surfaces or by the intensity of light itself. It is fundamentally important to recognize the essential relationship between light and perception of space through various medias such as material, form, movement and so on. Three types of space perception and cognition by light that have been categorized after studying the most significant writings on light become the core method to further analyze the selected case projects. In this research, we will study how interior space is expressed through different light conditions with above mentioned characteristics and how such expressions can be applicable to the design of interior space.

A Study of the Consumers and Providers' Perception on the Factor of Nursing Service Quality and the Hospital Revisiting Intent (소비자와 제공자가 지각하는 간호 서비스 질의 요인과 병원 재이용 의도에 관한 연구)

  • Lee, Mi-Aie
    • Journal of Korean Academy of Nursing Administration
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    • v.10 no.4
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    • pp.473-484
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    • 2004
  • Purpose: This study was performed to investigate the perception gap about the factor of nursing service quality and the hospital revisiting intend between consumers and providers. Method: The questionnaire was developed and distributed to 300 patients and 210 nurses at the three general hospitals in three provincial city, Korea. For data analysis, SPSS/PC program was used. Result: the 20 attributes of nursing service are perceived as satisfaction factors by consumers and the 14 attributes are by providers. No attributes is perceived as hygiene factor by consumers and providers. The gender of consumers' demographic characteristics has a significant difference and don't have affection for hospital revisiting intent, and the position and education level of providers' demographic characteristics have a significant difference and explain 4.5% of hospital revisiting intent. The 12 attributes of nursing service by consumers and 3 attributes by providers correlate to hospital revisiting intent, and the only 'nurse's sincerely attitude' attribute in consumers and the only 'credible nursing service' attribute in providers explain of hospital revisiting intent. Conclusion: there are definitely perception gap between consumers and providers. So nursing organization have to recognize and try to overcome these perception gaps.

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Analysis of the Effect of Individual and Accident Cause Characteristics on Disaster Safety Perception (개인 및 사고원인 특성이 재난안전인식에 미치는 영향분석)

  • Oh, Hoo;Yim, Dong-Kyun
    • Journal of the Korean Society of Safety
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    • v.36 no.2
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    • pp.80-86
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    • 2021
  • The purpose of this study is to diagnose the level of disaster safety perception (disaster safety importance, accident possibility, personal safety, and regional safety) of local residents, and to analyze the impact of individual and accident cause characteristics. The analysis method used multiple regression analysis, and the main analysis results are as follows. First, disaster safety importance and accident possibility were higher as residents who had experience in safety education and were willing to visit the safety experience center in the province. Second, disaster safety importance was higher as the cause of the accident was the lack of response 119 and police. And accident possibility was higher as the cause of the accident was the lack of prior treatment by the state and local governments. Third, personal safety and regional safety were higher for men, and especially personal safety was lower as residents with children. The results of this study can be used as basic data for establishing regional customized disaster safety policies based on the perception of local residents, who are policy consumers.

Paramedic Student Perception and Attitude on Child Abuse

  • Jung, Ji-Yeon;Sin, Sang-Yeol;Lee, Jae-Min
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.219-226
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    • 2020
  • This study conducted an online survey of university students based in Jeolla-do province from September 1 to 10, 2020 using Naver survey form to find out the perception and attitude of paramedic students about child abuse. A total of 293 students were studied, and the collected data was analyzed using SPSS WIN 20.0. The analysis of general characteristics, recognition of child abuse reporting obligations and activation plans, and awareness of child abuse education were calculated with frequency and percentage, and the degree of child abuse awareness was calculated by the average and standard deviation. Differences in perception of child abuse behavior based on the general characteristics of respondents were used T-test and ANOVA.

A Study on the Emotional Cognitive Characteristics of Formative Elements - Focusing on Color and Form - (조형요소의 감성적 인지특성에 관한 연구 - 색상과 형태를 중심으로 -)

  • Hwang, Mi Kyung;Kwon, Mahn Woo;Kim, Chee Yong
    • Journal of Korea Multimedia Society
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    • v.24 no.3
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    • pp.460-467
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    • 2021
  • Among the formative elements, color and form are the most critical elements that can capture a person's perspective. Companies are concentrating on developing visual perception-oriented products by accommodating the diverse needs of consumers, where the emotional factor plays as an important design consideration. Accordingly, the visual perception reaction of consumers was analyzed through a questionnaire focusing on color and form. The result finds that, when Ernst Gombrich (1909-2001) perceives objects in questionnaires related to personal preferences for color and form, humans do not rely solely on the eyes, but describes with the knowledge diagram through that knowledge. In doing so, the knowledge that we already know plays a part to describe the object. In addition, colors and forms are recognized by combining the social and cultural information experiences of the perceiver with the learned knowledge. In the future studies that define the interrelationships of the formative elements should be continued through the analysis of more complex and clear visual perception characteristics of the formative elements.

A Study on Family Perception, Gender-Role Values, Elderly Parent Support Values of Vietnamese Women (베트남 여성의 가족 인식, 성역할가치관, 노부모 부양가치관에 대한 탐색적 연구)

  • Lee, Eunjoo;Jun, Mikyung
    • Journal of Families and Better Life
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    • v.34 no.3
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    • pp.129-145
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    • 2016
  • This study focuses on the differences in family values, which is a cause of family dissolution and conflicts of marriage immigrant women. This study was conducted on 441 women in Vietnam. It was done to explore their family values. Specifically, the following were examined: the overall family values and martial status of Vietnamese women; differences in their family values by region (northern, central, southern). The survey questionnaire consists of the following content: 'family perception'; 'gender-role values'; 'elderly parent support value'. The characteristics of family values of Vietnamese women are as follows. First, the scope of family perceived by them was relatively narrow. In particular, most of them didn't perceive the parents of a spouse as a familymember. Second, in terms of gender-roles, they perceived men and women as equal and didn't have strong perception of traditional gender roles. Third, they felt strongly about supporting elderly parents. The perception of supporting elderly parents is based on equal gender roles, instead of the paternalistic approach. They preferred financial support to living with parents. There were also differences in family values by region. Also, their values seemed to be the opposite of the ones well-known by region. In addition, their values were changing amid economic growth and modernization. Residents in Can Tho in the south - known to have open-minded Southeast Asian values - had the most patrilineal, traditional values with strong perception towards supporting elderly parents. Residents in Hanoi in the north - known to have heavy influence of Confucian culture - had non-traditional values with positive attitude towards liberal sex culture, divorce, and remarriage. Residents in Da Nang, a central region, had a mixture of northern and southern characteristics in terms of family values.

A Study on perceptive characteristics of space type through comparative evaluation on the image rotation of Interior Space (실내공간의 이미지 전회비교 평가를 통한 공간유형별 지각특성에 관한 연구)

  • Choi, Gae-Young;Kim, Jong-Ha;Lee, Sang-Keun
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.179-187
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    • 2010
  • For the user-centered interior space design, a designer needs to carefully focus on the details from which the user must keenly observe or concentrate on the space and how to deliberately check the image of the space. Following this view, for the user-centered interior space design this study analyzes the way which the space is represented from the perspective of the image assessment. The results obtained from this study are summarized as follows: First, this study analyzed the characteristic of space image change in the form of cross-comparison between one space and a rotated space. With analyzing of an eye fixation by showing the space, the space images of "concentration-dispersion" and "strengthening-weaken "have an important role in the analysis of the perception of space. it confirmed that the method of space perception was changed by rotated the space. Second, With changing quantities of image and extraction of deviation from adjective in survey, it quantitatively graps that respondents of feel in space perception by changing the space and "concentration" and 'dispersion" for process of space choice. The results of the research can provide important basis to judge the changing of space perception by visual perception. Third, through the analysis of image change rate and deviation rate, the characteristics of image change with space change can be analyzed. The results derived from the study provide the evidence to support the image change by space rotating.

Study on the Characteristics of the Residents' Sense of Neighborhood in the Surrounding Area after the Housing Complex Development - Focused on the Cases in Gwang-Ju - (공동주거단지 개발에 따른 주변지역 거주자의 근린의식 특성에 관한 연구 - 광주광역시 사례를 중심으로 -)

  • Lee, Su-Yong;Oh, Se-Gyu;Moon, Chul-Seong
    • Journal of the Korean housing association
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    • v.22 no.2
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    • pp.53-61
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    • 2011
  • This study aims to examine the characteristics of the changes in residents' perception of neighborhood and sense of neighborhood according to the residential structural changes caused by city renewal projects such as old urban large redevelopment. Research findings benefits of the residential environment changes after the development are environment improvement, convenient traffic, leisure activity increase, and green area increase, whereas their drawbacks are encroachment of sunshine and view, However, with the regard to the relationship with neighbors, paired-sample t-test results showed there were no statistically significant differences between before and after the development. It appeared to be that the community residential complex development did not influence the relationship with neighbors. ANOVA was used to examine the differences in the neighborhood perception among age categories. The results showed that there were no differences between age groups but when there were changes in their life cycle, residents showed differences in their neighborhood perception among age groups. The neighborhood perception was measured on 5-point Likert Scale in four factors of intimacy, participation, reliability, and group identity. The perception decreased somewhat after the development and the group identity, especially, showed a significant difference (p<.001). This was considered to be caused by a sense of incongruity due to the influx of different social-economic groups.

A Study of Practical Instructors' Recognition on the Field Practice Program in Library and Information Science (문헌정보학 전공 현장실습에 대한 실습지도자의 인식 연구)

  • Cha, Sung-Jong
    • Journal of the Korean Society for Library and Information Science
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    • v.51 no.2
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    • pp.133-156
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    • 2017
  • This study was performed to find out how to improve the usefulness and effectiveness of the field practice program in Library and Information Science by diagnosing the practical instructor's perception of the overall field practice in the Library and Information Science. To achieve this goal, we conducted a research on the current situation and a measurement in perception of the field practice program through a survey of practical instructors at practical training institutions. We, then, analyzed the factors affecting the perception and examined the relationship between the effects. As a result of investigating the factors affecting the perception of field practice, 'operational accountability for the field practice program' was found to be a significant factor among other factors such as the general characteristics of the practical instructors, the characteristics of library related work and the field practice status of the practical training institutions. And factors of 'practice environment' and 'practice instruction method' have been identified to have a significant impact as a result of analyzing how the six factors constituting the perception of field practice effect on the overall perception of field practice of the practical instructors.