• Title/Summary/Keyword: Character Identification

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Roles of Character Identification and Positive Emotion Response on Intent to Purchase Character-Attached Product (캐릭터가 부착된 제품의 구매의도에 대한 캐릭터 동일시와 긍정감정반응의 역할)

  • Choi, Nak-Hwan;Wang, Chao-Xu;Lim, Ah-Young
    • The Journal of Industrial Distribution & Business
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    • v.8 no.7
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    • pp.51-61
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    • 2017
  • Purpose - Present study investigates character identification and emotional response to character that may affect consumers' intention to purchase the character-attached products. And this study explores whether symbolic relevance and object relevance affect the character identification, and whether character attractiveness and character salience affect the emotional response to characters. Research design, data, and methodology - SNS characters, animated characters, game characters, and traditional characters were used as experimental characters. And stationery as experimental product was used. 250 college students participated in the empirical study, and structural equation model was used to verify hypotheses. Results - First, the character identification and emotional response to characters affected the intention to purchase the products positively, and the emotional response to characters also positively affected character identification; second, symbolic relevance had no positive impact upon character identification, while object relevance had positive influence on character identification; and third, character attractiveness and salience had a positive effect on the emotional response. Conclusions - Present study contributes to the progress of character theories. Marketers should find ways to increase consumers' object relevance to characters and the level of characters' attractiveness and salience in order to promote the intent to purchase the products.

A Study on the Effect of Game Character Identification on Item Purchase and Game Play Intention (게임 속 캐릭터에 대한 동일시가 아이템 구매 및 게임 이용의도에 미치는 영향)

  • Lee, Won-jun
    • Journal of Korea Game Society
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    • v.21 no.6
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    • pp.41-50
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    • 2021
  • Character identification is illustrated in terms of game players' altered self-perception during gameplay. Research has shown that players' identification with game characters resulted in game players aligning their attitude with game character. This study investigates the relationships among control, ownership, character customization, identification, flow with game charater, and the impact on game players' behavior toward item purchase and play intention. Empirical results showed that character ownership and character customization significantly predicted use-character identification, but the impact of character control was not supported. In addition, the positive relationships between identification and flow was supported.

A Character Identification Method using Postpositions for Animate Nouns in Korean Novels (한국어 소설에서 유정명사용 조사 기반의 인물 추출 기법)

  • Park, Taekeun;Kim, Seung-Hoon
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.115-125
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    • 2016
  • Novels includes various character names, depending on the genre and the spatio-temporal background of the novels and the nationality of characters. Besides, characters and their names in a novel are created by the author's pen and imagination. As a result, any proper noun dictionary cannot include all kind of character names which have been created or will be created by authors. In addition, since Korean does not have capitalization feature, character names in Korean are harder to detect than those in English. Fortunately, however, Korean has postpositions, such as "-ege" and "hante", used by a sentient being or an animate object (noun). We call such postpositions as animate postpositions in this paper. In a previous study, the authors manually selected character names by referencing both Wikipedia and well-known people dictionaries after utilizing Korean morpheme analyzer, a proper noun dictionary, postpositions (e.g., "-ga", "-eun", "-neun", "-eui", and "-ege"), and titles (e.g., "buin"), in order to extract social networks from three novels translated into or written in Korean. But, the precision, recall, and F-measure rates of character identification are not presented in the study. In this paper, we evaluate the quantitative contribution of animate postpositions to character identification from novels, in terms of precision, recall, and F-measure. The results show that utilizing animate postpositions is a valuable and powerful tool in character identification without a proper noun dictionary from novels translated into or written in Korean.

A Study on the Marketing Performance of Self-character Identification and Relation Internalization in MMOPRPGs (MMORPG의 자아-캐릭터 동일시와 관계 내재화가 마케팅 성과에 미치는 영향)

  • Lee, Yongkuk;Hong, Seongtae;Lee, Won-jun
    • Journal of Korea Game Society
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    • v.21 no.2
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    • pp.111-122
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    • 2021
  • MMORPG game is an industry that is growing fast through COVID-19. This study confirmed the factors that influence the self-character identification and social relation internalization of MMORPG games and identified the factors that affect the intention to purchase items and the intention to continue play. According to the PLS analysis, the influence of the character characteristics and social characteristics of MMORPG on self-character identification and game commitment was significantly confirmed. In addition, the relationships between these mediating variables and user behavior were tested. The results of this study suggested the importance of researching MMORPGs' game characters and could be used to improve the competitiveness of MMORPG game companies.

The comparative questionnaire study of the spirit of Sasang Constitution with the MBTI classification of character (사상체질의학의 심성과 MBTI 성격유형의 설문 비교 연구)

  • Sung, Jin-Hyuk
    • Journal of Sasang Constitutional Medicine
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    • v.13 no.2
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    • pp.156-164
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    • 2001
  • This study started from the curiasty that Sasang Constitution spirit of Lee ]e-ma has something to do with MBTI based on classification of character of C.G. Jung. This reports made from the information of 368 people who got the Sasang Constitution therapy and showed the good result in health in my hospital and they take part in self-report from of MBTI which are made as statistics and research in relationship between Sasang Constitution spitrit of Lee ]e-ma and classification of character of C.G. Jung This is the statistical result of the research. There is not exactly statistical result which support Sasang Constitution spirit of Lee Je-ma relate to the classification of character of C.G. Jung. The identification of statement of Sasang Constitution spirit with partispart is average 41 which is low while the identification of classification of character with partispart is average 76 which is high. In this reseult, It is hard to get general agreement that the statement of Sasang Constitution of spirit relate to the classification of character because of the difference of identification. so more studies are needed in this part.

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A Method for Clustering Noun Phrases into Coreferents for the Same Person in Novels Translated into Korean (한국어 번역 소설에서 인물명 명사구의 동일인물 공통참조 클러스터링 방법)

  • Park, Taekeun;Kim, Seung-Hoon
    • Journal of Korea Multimedia Society
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    • v.20 no.3
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    • pp.533-542
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    • 2017
  • Novels include various character names, depending on the genre and the spatio-temporal background of the novels and the nationality of characters. Besides, characters and their names in a novel are created by the author's pen and imagination. As a result, any proper noun dictionary cannot include all kinds of character names. In addition, the novels translated into Korean have character names consisting of two or more nouns (such as "Harry Potter"). In this paper, we propose a method to extract noun phrases for character names and to cluster the noun phrases into coreferents for the same character name. In the extraction of noun phrases, we utilize KKMA morpheme analyzer and CPFoAN character identification tool. In clustering the noun phrases into coreferents, we construct a directed graph with the character names extracted by CPFoAN and the extracted noun phrases, and then we create name sets for characters by traversing connected subgraphs in the directed graph. With four novels translated into Korean, we conduct a survey to evaluate the proposed method. The results show that the proposed method will be useful for speaker identification as well as for constructing the social network of characters.

A Study on Developing the Identification Code System for Korean Sci-Tech Journals for KSCI (KSCI 구축을 위한 국내 학술지 식별체계 연구)

  • 김선호;김태중
    • Journal of the Korean Society for Library and Information Science
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    • v.37 no.3
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    • pp.57-77
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    • 2003
  • The objective of the study is to develop the identification code of the Korean sci-tech journals for KSCI. To achieve the purpose, the study has researched and analyzed a variety of the major international and national serials or information objects identification code systems. And then, KOJIC(KOrean Journal Identification Code) has been developed. KOJIC is unique, unambiguous identifiers for titles of Korean journals in all subject areas. The concepts of KOJIC are simplicity, mnemonics, internationalization, and extensibility of its use. KOJIC is a six-character and alphanumeric code and has one check character.

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Effects of Character Identification on User Experience and Perceived Risk in Smoking Simulation Game (흡연 시뮬레이션 게임에서 사용자와 동일한 캐릭터의 사용이 실재감, 몰입, 위험인식에 미치는 효과)

  • Kim, Si-Sung;Lee, Jong-Wouk;Noh, Ghee-Young
    • Journal of Korea Game Society
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    • v.15 no.3
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    • pp.41-50
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    • 2015
  • This study attempted to identify differences in user experience such as spatial presence, social presence, flow, empathy, anxiety, and perceived risk between simulating characters of animation and of actual userimage. The playtesting method was conducted on 60 male smokers using 'Smoking Sims', a simulation game produced by The Center for Health Communication Studies. The results found that the simulation of actual image character is higher in the level of perceived risks for smoking, spatial presence, social presence, flow, and empathy than the simulation of animation character. The study shows that identification with a game character affects user experience and enhances the effectiveness of perceived risks as well. It emphasizes the importance of game design to implement identification in serious game like a smoking cessation simulation.

A Case Study on the Bibliotherapy Class -Focusing on Lee Chung-jun's novel Snowy Road -

  • Hae Rang Park
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.30-35
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    • 2023
  • This study is an example of a class of bibliotherapy through Lee Chung-joon's novel Snowy Road. Bibliotherapy proceeds through the process of identification, catharsis, output, insight, and application through reading. Through research, students objectively examine the situation of the character in the novel and compare it with their own situation. Students evaluate the situation of the character in the novel, experience the various life positions of the character in the novel by answering "What would you do if I were a character in the novel," and express their willingness to live differently from their lives. At the same time, I look into my relationship with my parents and seriously think about whether there is a problem and how to solve it if there is one. Through this process, students specifically suggest ways to think about and solve their emotions and problems. In the end, students' hurt feelings can be partially or sufficiently healed through reading. Through this study, it is expected that the method of bibliotherapy will be more concrete and develop in a positive direction.

Development of VIN Character Recognition System for Motor (자동차 VIN 문자 인식 시스템 개발)

  • 이용중;이화춘;류재엽
    • Proceedings of the Korean Society of Machine Tool Engineers Conference
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    • 2000.10a
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    • pp.68-73
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    • 2000
  • This study to embody automatic recognition of VIN(Vehicle Identification Number)character by computer vision system. Automatic recognition characters methods consist of the thining processing and the recognition of each character. VIN character and background classified using counting method of the size of connected pixels. Thining processing applied to segmentation of connected fundamental phonemes by Hilditch's algorithm. Each VIN character contours tracing algorithm used the Freeman's direction tracing algorithm.

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