• Journal of Distribution Science
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• 제22권12호
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• pp.71-83
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• 2024

Purpose: Purpose: This study examines the optimization of healthcare service distribution through digital channel adoption by integrating anticipatory governance perspectives with distribution channel frameworks, emphasizing the role of digital service delivery networks. Research design, data and methodology: The research employs a mixed-methods approach incorporating qualitative expert interviews and quantitative survey data from 295 users across diverse distribution regions of Vietnam. The conceptual framework analyzes the relationships between distribution service quality, security protocols, perceived distribution benefits, and future perception through Partial Least Squares Structural Equation Modeling, focusing on channel efficiency and service accessibility. Results: The findings reveal that service quality and security measures in digital channels significantly influence attitudes toward distribution systems, while traditional usability factors show minimal impact. The study introduces future perception as a novel construct in distribution science, demonstrating its significant effect on adoption intentions. Multi-group analysis reveals notable variations in distribution effectiveness across geographical regions and demographic segments, with distinct patterns between urban and rural areas. Conclusions: The research advances distribution theory by demonstrating how anticipatory elements and demographic variations influence digital service delivery optimization. These insights provide strategic implications for developing efficient, segment-specific digital distribution networks in healthcare service delivery.

• Journal of Distribution Science
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• 제9권2호
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• pp.31-36
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• 2011

I conducted empirical analyses of what happens when an offline channel expands to an online channel and whether the pre-existing offline channel's competitive assets (e.g. brand reputation and level of service satisfaction) can be linked to online channel preference. I found that an offline channel's brand reputation and level of service satisfaction can have a direct influence on offline channel preference and a second-hand influence on online channel preference. Thus, if the competitiveness of the online channel is strong enough and its customers have a higher preference for the offline channel, they will be committed and loyal to the company. The resultant enhanced competitiveness of the offline channel will present opportunities for both present and future success. The main results are the following. First, the management of the distribution channel service quality is more important than that of the brand reputation. Customers' experiences of service and subjective evaluations are not important only as the leading factors in the long-term brand reputation management but also as influential factors in channel preference. SoThus, given that the service quality of the pre-existing channel is not the customers' main concern, a strategy of improving the level of service satisfaction aimed at present customers is more valuable than a wide brand positioning strategy aimed at general and new customers. Second, when an offline channel company establishes an internet shopping mall on an online channel, it is highly likely that the preference and subjective evaluation of the present customers will influence the online channel. This applies not only to the special case of an expansion from an offline intermediary channel to an online one, but also to an online channel acting as an expansion of the business model of a conventional manufacturing or service company: both cases are vertical integrations of marketing channels in an expansion of the distribution channel. My theory applies to a wide range of contexts. Third and finally, any business strategy can grasp the meaning of 'channel expansion. Fundamentally, it is an expansion of the sales activity channel and marketing activity. However, it is also a way of enhancing marketing and sales competitiveness through an expansion to an online or offline channel. The expansion of an offline company to an online channel could be seen not as improvement but as an innovation of the business process by which two goals are achieved with one technique. The former is expected to increase the sales of the offline company, and the latter is also expected to increase sales while also contributing to cost reduction.

• Journal of Broadcast Engineering
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• 제12권3호
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• pp.222-229
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• 2007

According to the advancement of multimedia compression technologies, high quality multi-media services are easily found in common life. Along with this situation, 5.1-channel audio service also has expanded the application area to home theater system and car theater system and consumer can easily take a chance to experience the feeling of 5.1-channel audio. On the other hand, terrestrial DMB service has been launched in Korea from Dec. 2005 as a handhold multi-media broadcasting service. However, multi-channel audio was not considered due to the insufficiency of bandwidth and the handhold usage. Lately, MPEG is standardizing high efficiency multi-channel audio compression technology for handheld broadcasting service, and several trial for application is introduced in Europe. In this paper, we would like to explain multi-channel audio compression technology, describe the implementation of the verification system for the multi-channel audio service over T-DMB and investigate the possibility of further realization of the service.

• Journal of the Korean Operations Research and Management Science Society
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• 제28권3호
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• pp.169-184
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• 2003

In the IS-95 packet service system, the radio channels are generally classified into the dedicated and the common traffic channels. In this paper, a common traffic channel access method is proposed for the COMA packet service system to enhance the radio resource utilization while guaranteeing QoS to the users. The proposed method is based on the permission probability for the common traffic channel user. To derive permission probability, optimization models are developed for two different QoS constraints. Approximation methods are also developed.

• The Transactions of the Korean Institute of Electrical Engineers P
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• 제64권4호
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• pp.321-326
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• 2015

Smart metering is one of the most implementable internet-of-thing service. In order to implement the smart metering, a wireless communication network should be newly designed and evaluated so as to satisfy quality-of-service of smart metering. In this paper, we consider a wireless network for the smart metering implemented with multi-purpose wireless chips and channel coding-functioned micro controllers. Especially, channel coding is newly adopted to improve successful frame transmission probability. Based on the successful frame transmission probability, average transmission delay and delay violation probability are analyzed. Using the analytical results, service coverage expansion is evaluated. Through the delay analysis, service feasibility can be verified. According to our results, channel coding needs not to be utilized to improve the delay performance if the smart metering service coverage is several tens of meters. However, if more coverage is required, chanel coding adoption definitely reduces the delay time and improve the service feasibility.

• 한국정보통신설비학회:학술대회논문집
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• 한국정보통신설비학회 2007년도 학술대회
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• pp.89-91
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• 2007

Multimedia service based on interactivity, personalization, multiple channels and community distinguishes IPTV from incumbent TV. But data encoding/decoding time and image frame processing should be considered in digital TV versus analog device. Especially channel zapping time is one of the most important parameters for the service quality of IPTV. This paper proposes the mechanism for decreasing the channel zapping time with multiple decoder and image frame processing. We also implemented the multi-group video community service system using IP multicasting function supporting interactive learning service.

• The Journal of the Korea institute of electronic communication sciences
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• 제14권5호
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• pp.837-844
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• 2019

In this paper, we propose the AMBM(: Adaptive Multi-channel Backoff Machisum) -Mac protocol to provide high throughput for non-safety applications in VANET(: Vehicular Ad Hoc Networks) environment. The proposed protocol guarantees the quality of service of non-safety packets by dynamically adjusting CW(: Channel Window) of WSA(: WAVE Service Advertisement) to maximize throughput between non-safety packets of different priority. It also shows that allocating a large amount of time for channel coordination and time slot reservation for SC and dynamically adjusting CW and CCI as nodes increase to reduces transmission delay than IEEE 1609.9, C-MAC(: Coordinated multi-channel MAC, and Q-VCI(: QoS Variable CCH Interval) protocols.

• The Journal of the Korea Contents Association
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• 제12권6호
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• pp.78-91
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• 2012

The Terrestrial DTV service compliant with ATSC has been advancing for years. In KBA(Korean Broadcasters Association), a multi-channel service was broadcasted on air during the period of the 2006 FIFA World Cup Germany with the various type of MMS(Multi Mode Service) using MPEG-2 encoding method. MMS Service can provides not only one HD channel but also serveral additional services within 6MHz bandwidth. Using digital video compression technology(MPEG-2), many various programs such as HDTV, SDTV, Audio and Data are able to be transmitted within the same bandwidth. From November 2009, KBS has been preparing an advanced MMS service, 'Korea-View' which has both methods of encoding, MPEG-2 and H.264 that is compliant ATSC mobile standard, A/153. Korea-View is a kind of multi-channel broadcast service to provide one HD and 3 SD programs with the bandwidth of 6MHz. Terrestrial multi-channel service is required to focuse on expanding viewer service. Such Terrestrial multi-channel services will contribute to transferring to digital broadcasting and to extending the viewers' welfare. Due to advances in digital technology, Pay-TV channels has increased to hundreds. Even though digital switchover is being proceeded, terrestrial broadcasters have been unable to deliver multi-channel services. In this paper, technical features and differences of MMS and Koreaview will be analyzed regarding terrestrial multi-channel broadcasting services, and the politic direction will be proposed in accordance with introduction of future service.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권2호
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• pp.566-578
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• 2018

In this paper, we design a segment training based individual channel estimation (STICE) scheme for the classical two-way relay network (TWRN) with multi-pair sources (MPS) and amplify-and-forward (AF). We adopt the linear minimum mean square error (LMMSE) channel estimator to minimize the mean square error (MSE) without channel estimation error, where the optimal power allocation strategy from the relay for different sources is obtained. Then the MSE gains are given with different source pairs among the proposed power allocation scheme and the existing power allocation schemes. Numerical results show that the proposed method outperforms the existing ones.

• Journal of Distribution Research
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• 제2권1호
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• pp.59-85
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• 1997

The automobile industry in Korea has grown to the fifth in the world in terms of production capacity. In spite of the production growth, the marketing aspects such as distribution and customer service in the auto industry are still behind the world-class. Thus, the major purposes of this paper are as follows. The first is to analyze competitive structure of the industry and to compare distribution strategies of the major auto firms(Hyundai, Daewoo, and Kia). The second is to theoretically explain the transition from the vertical marketing system to the dealer system using transaction cost analysis. The third is to compare auto distribution channels in Korea with those in the U.S. and Japan. Finally, an optimal channel stucture in the auto industry is suggested after reviewing five alternative channel structures such as corporate-owned VMS, sales-specializing firm, multiplex system(VMS+limited dealer system), dual sales channel, and advanced dealer system. In the short-run, sales-specilizing firm was suggested as an optimal channel system to enhance customer satisfaction by integrating sales and customer service. In the long-run, advanced dealer system through regional differentiation was desirable for an optimal channel structure by organically integrating new car sales, used car sales, and after service to provide total marketing service to customers.