• The Journal of Information Systems
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• v.13 no.2
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• pp.1-22
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• 2004

Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

• Journal of Communications and Networks
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• v.12 no.2
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• pp.174-180
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• 2010

Automatic Repeat reQuest (ARQ) is a very effective technique against transmission error at the medium access control (MAC) layer. An erroneous MAC protocol data unit can be typically retransmitted within a given limit. In order to improve the IP-level performance, which directly affects the user-perceived quality-of-service (QoS), we propose a new truncated ARQ strategy, called MAC service data unit-based ARQ (S-ARQ), where the finite number of opportunities for retransmissions are shared by multiple fragments out of an IP datagram. We describe how SARQ can be implemented in a practical system, and then propose another variant of S-ARQ employing a functionality called early detection of failure. Basically, we evaluate the performance of SARQ in two different manners. First, assuming i.i.d. error process, we analyze both the probability of the delivery failure and the average delay of IP datagram. Then, we assess the performance of S-ARQ via simulation over a 2-state Markov channel.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.506-515
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• 2016

This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.

• Ceramist
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• v.22 no.1
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• pp.36-55
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• 2019

Atomically thin two-dimensional (2D) nanomaterials, including transition metal dichalcogenides (TMDs), graphene, boron nitride, and black phosphorus, have opened up new opportunities for the next generation optoelectronics owing to their unique properties such as high absorbance coefficient, high carrier mobility, tunable band gap, strong light-matter interaction, and flexibility. In this review, photodetectors based on 2D nanomaterials are classified with respect to critical element technology (e.g., active channel, contact, interface, and passivation). We discuss key ideas for improving the performance of the 2D photodetectors. In addition, figure-of-merits (responsivity, detectivity, response speed, and wavelength spectrum range) are compared to evaluate the performance of diverse 2D photodetectors. In order to achieve highly reliable 2D photodetectors, in-depth studies on material synthesis, device structure, and integration process are still essential. We hope that this review article is able to render the inspiration for the breakthrough of the 2D photodetector research field.

• Management & Information Systems Review
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• v.3
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• pp.257-285
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• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.66 no.12
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• pp.1804-1809
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• 2017

A data acquisition (DAQ) system based on oscilloscope was developed and evaluated for radiation detector. The dedicated LabVIEW program that perform the oscilloscope control and the data process was developed. Triggered events for each analog channel were acquired and the output signals were subsequently digitized and recorded for offline processing. Radiation pulse generation circuit was developed to evaluate the intrinsic characteristics of DAQ system. Energy linearity and energy resolution performances were assessed by voltage-peak channels and FWHM obtained from Gaussian fit, respectively. Radiation detector consists of LYSO and GAPD array. The 16 output signals were multiplexed by the RCD networks, and they were fed into the custom-made preamplifiers. Voltage-peak channels was linearly changed as a function of input voltage and the estimated coefficient of determination ($R^2$) was 0.999. No considerable changes in voltage resolution were observed. All 16 crystals were clearly identifiable on the resulting flood image and the mean energy resolution was ~15.1%. This study demonstrated that it is feasible to develop the DAQ system based on oscilloscope and LabVIEW program for radiation detector and the proposed approach offers opportunities to build simple DAQ system in various radiation measurement field.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.5
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• pp.954-962
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• 2006

Developed social infrastructures such as transportations, communication systems have given a lot more opportunities to people to participate in convention recently. this tendency is not only for the Government offices or major companies but also for civic activities of many different fields in order to find the solutions and convoke the cooperations of their facing problems. Both central Government and provincial offices trying to channel the convention industry and local development as well. In this study, we have reviewed that the city of Daejeon had tried to it's best to vitalize the regional economy. especially, Daejeon has Daedeok research complex which gives tremendous motive to establish convention industry which is also one of the main projects of Daejeon future developing plans. moreover I have suggested few matters needed to be solved

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.10
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• pp.3810-3830
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• 2015

In this paper, we investigate the differential game theoretic approach for distributed dynamic cooperative power control in cognitive radio ad hoc networks (CRANETs). First, a payoff function is defined by taking into consideration the tradeoff between the stock of accumulated power interference to the primary networks and the dynamic regulation of the transmit power of secondary users (SUs). Specifically, the payoff function not only reflects the tradeoff between the requirement for quickly finding the stable available spectrum opportunities and the need for better channel conditions, but also reveals the impact of the differentiated types of data traffic on the demand of transmission quality. Then the dynamic power control problem is modeled as a differential game model. Moreover, we convert the differential game model into a dynamic programming problem to obtain a set of optimal strategies of SUs under the condition of the grand coalition. A distributed dynamic cooperative power control algorithm is developed to dynamically adjust the transmit power of SUs under grand coalition. Finally, numerical results are presented to demonstrate the effectiveness of the proposed algorithm for efficient power control in CRANETs.

• Journal of Distribution Science
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• v.20 no.7
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.

• Journal of Fashion Business
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• v.26 no.3
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• pp.1-18
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• 2022

The COVID-19 pandemic has not only increased customer preference for contactless methods but also created digital business opportunities in a variety of industries. Particularly in the fashion industry, contactless distribution and contactless shopping have increased significantly. This study identifies the changed consumers' perception of contactless shopping, which has been expanded due to the COVID-19 pandemic and analyzes specific factors that influence shopping switching intention to derive efficient marketing plans for post COVID-19 era. The study targeted Korean male and female consumers. The perceived value, usefulness, and alternative attractiveness of contactless shopping had a significant effect on shopping switching intention, and a moderating effect of offline fashion stores was confirmed. These results indicate that customers' experience in a fashion store influences their next online and offline shoping. This study, therefore, proposed the direction that the fashion industry should advance from a marketing perspective in the post COVID-19 era.