• The Korean Journal of Franchise Management
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• v.11 no.2
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• pp.23-39
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• 2020

Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

• The Journal of Economics, Marketing and Management
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• v.7 no.1
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• pp.1-14
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• 2019

Purpose - Currently, the economic globalization has become a common channel for China's enterprise to perform the international economic activities. Due to this background, this paper tries to analyze the influence of internationalization level on operation performance of enterprises. Research design, data, and Methodology - This paper aims at 296 companies going listed in Shanghai Stock Exchange and Shenzhen Stock Exchange. The data about the listed companies during the 12 years from 2005 to 2016 have been collected. Relevant theories, including the theory of comparative advantage, monopolistic advantage and product life cycle in developed countries as well as the small scale technology and state on localized technological capacities in developing countries, have been summarized to provide theoretical basis for the influence of international operation on operation performance of the enterprises. Moreover, the current status of international operation of China's enterprises, including the dynamic cause of the internationalization of China's enterprises, its competitive advantage and disadvantage as well as the interest and potential risk of the internationalization, have been also analyzed. Results - Via adopting the panel data to conduct an empirical analysis, It can be found that the relationship between international operation level and operation performance of China's enterprises can be expressed as the S-curve of declining, rising and declining again. Conclusions - This paper has taken the lead in using Ohlson corporate value model to fill the gap in the relevant researches in China. It can also provide guidance for the international operation of China's enterprises. Meanwhile, the two systems for international operation and performance evaluation index have been put forward. The performance of international operation can be classified as financial performance or corporate value so that the operation effect of those China's enterprises going abroad can be better evaluated.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.20 no.6
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• pp.15-21
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• 2010

In the recent years, various researches about the signal processing have been presented to improve the performance of power analysis. Among these signal processing techniques, the research about the signal compression is not enough than a signal alignment and a noise reduction; even though that can reduce considerably the computation time for the power analysis. But, the existing compression method can sometimes reduce the performance of the power analysis because those are the unsophisticated method not considering the characteristic of the signal. In this paper, we propose the new PCA (principal component analysis)-based signal compression method, which can block the loss of the meaningful factor of the original signal as much as possible, considering the characteristic of the signal. Also, we prove the performance of our method by carrying out the experiment.

• Journal of Internet Computing and Services
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• v.23 no.5
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• pp.103-110
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• 2022

Botnets have been exploited for a variety of purposes, ranging from monetary demands to national threats, and are one of the most threatening types of attacks in the field of cybersecurity. Botnets emerged as a centralized structure in the early days and then evolved to a P2P structure. Bitcoin is the first online cryptocurrency based on blockchain technology announced by Satoshi Nakamoto in 2008 and is the most widely used cryptocurrency in the world. As the number of Bitcoin users increases, the size of Bitcoin network is also expanding. As a result, a botnet using the Bitcoin network as a C&C channel has emerged, and related research has been recently reported. In this study, we propose an encrypted botnet C&C communication mechanism and technique in the Bitcoin network and validate the proposed method by conducting performance evaluation through various experiments after building it on the Bitcoin testnet. By this research, we want to inform the possibility of botnet threats in the Bitcoin network to researchers.

• Journal of Aerospace System Engineering
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• v.16 no.5
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• pp.70-77
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• 2022

This paper proposes database generation and management system for small-pixelized airborne target recognition. The proposed system has five main features: 1) image extraction from in-flight test video frames, 2) automatic image archiving, 3) image data labeling and Meta data annotation, 4) virtual image data generation based on color channel convert conversion and seamless cloning and 5) HOG/LBP-based tiny-pixelized target augmented image data. The proposed framework is Python-based PyQt5 and has an interface that includes OpenCV. Using video files collected from flight tests, an image dataset for airborne target recognition on generates by using the proposed system and system input.

• Industry Promotion Research
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• v.7 no.4
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• pp.109-119
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• 2022

In recent years, China's Internet finance industry is hot. There is no doubt that Internet finance has been fully integrated into China, forming a new form of financing, and rapidly becoming a new channel for investment and financing in China, shouldering the responsibility of inclusive financing and building China's real economy. However, with investment, there are risks. Based on the panel data of China's Internet financial platform, this paper uses the random effect model to study the influencing factors of Internet financial risks, and draws three conclusions: (1) The user funds and platform funds of the financial platform will be managed separately by the bank, which can effectively reduce the risk of financial transactions on the Internet; (2) The risk of Internet financial transactions can be effectively reduced by avoiding the concentration of platform funds in the hands of a few borrowers through regulatory policies; (3) The liquidity control of funds effectively reduces the risk of Internet financial transactions. Based on the conclusions, we propose optimization strategies for regulatory policies to achieve the healthy and sustainable development of Internet finance.

• Journal of The Korean Society of Agricultural Engineers
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• v.64 no.3
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• pp.63-73
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• 2022

A more accurate understanding of the irrigation water supply is necessary for efficient agricultural water management. Although we measure water levels in an irrigation canal using ultrasonic water level gauges, some errors occur due to malfunctions or the surrounding environment. This study aims to apply CNN (Convolutional Neural Network) Deep-learning-based image classification and segmentation models to the irrigation canal's CCTV (Closed-Circuit Television) images. The CCTV images were acquired from the irrigation canal of the agricultural reservoir in Cheorwon-gun, Gangwon-do. We used the ResNet-50 model for the image classification model and the U-Net model for the image segmentation model. Using the Natural Breaks algorithm, we divided water level data into 2, 4, and 8 groups for image classification models. The classification models of 2, 4, and 8 groups showed the accuracy of 1.000, 0.987, and 0.634, respectively. The image segmentation model showed a Dice score of 0.998 and predicted water levels showed R² of 0.97 and MAE (Mean Absolute Error) of 0.02 m. The image classification models can be applied to the automatic gate-controller at four divisions of water levels. Also, the image segmentation model results can be applied to the alternative measurement for ultrasonic water gauges. We expect that the results of this study can provide a more scientific and efficient approach for agricultural water management.

• Smart Structures and Systems
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• v.29 no.2
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• pp.301-309
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• 2022

Protective coatings are most widely used anticorrosive structures for steel structures. The corrosion under the coating damages the host material, but this damage is completely hidden. Therefore, a field-applicable under-coating-corrosion visualization method has been desired for a long time. Laser ultrasonic technology has been studied in various fields as an in situ nondestructive inspection method. In this study, a comparative analysis was carried out between a guided-wave ultrasonic propagation imager (UPI) and pulse-echo UPI, which have the potential to be used in the field of under-coating-corrosion management. Both guided-wave UPI and pulse-echo UPI were able to successfully visualize the corrosion. Regarding the field application, the guided-wave UPI performing Q-switch laser scanning and piezoelectric sensing by magnetic attachment exhibited advantages owing to the larger distance and incident angle in the laser measurement than those of the pulse-echo UPI. Regarding the corrosion visualization methods, the combination of adjacent wave subtraction and variable time window amplitude mapping (VTWAM) provided acceptable results for the guided-wave UPI, while VTWAM was sufficient for the pule-echo UPI. In addition, the capability of multiple sensing in a single channel of the guided-wave UPI could improve the field applicability as well as the relatively smaller size of the system. Thus, we propose a guided-wave UPI as a tool for under-coating-corrosion management.

• Journal of The Geomorphological Association of Korea
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• v.28 no.1
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• pp.13-33
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• 2021

Successful sediment management at the watershed scale requires an understanding of the erosion, transport and sedimentation processes at the specific site scale. However, studies on the sediment runoff characteristics in a small uppermost watershed, which serves as a sediment supply function, are very rare. Therefore, this study attempted to investigate the fluctuations in major sediment supply areas and sediment runoff in the uppermost mountain small watershed, and for this purpose, ArcSWAT (Soil and Water Assessment Tools with GIS interface) was applied to the Woldong reservoir catchment located in Gosam-myeon, Anseong-si, Gyeonggi-do. The model results were manually calibrated using the monitoring data of the Woldong reservoir sedimentation rate from 2005 to 2007. It was estimated that annual average of 34.4 tons/year of sediment was discharged from the Woldong reservoir basin. This estimate almost coincided with the monitoring data of the Woldong reservoir during the low flow period but tended to be somewhat underestimated during the high flow period. Although the SWAT model does not fully reflect the erosion process of gully and in-channel, this underestimation is probably due to the spatial connectivity of sediment transport and the storage and reactivation of the sediment being transported. Most of the forested hillslopes with a well-developed organic horizon were evaluated as having a low risk of erosion, while the places with the highest risk of erosion were predicted to be distributed in the logged area with some weeds or shrubs (classified as pasture) with relatively steeper slopes, and in the bare land. The results of this study are expected to be useful in developing strategies for sediment control and reservoir management.

• Asia Marketing Journal
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• v.14 no.3
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.