• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.4
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• pp.85-95
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• 2014

In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.

• Journal of Advanced Navigation Technology
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• v.20 no.6
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• pp.595-603
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• 2016

In the Republic of Korea, the LTE-based public safety (PS-LTE) network is being built for the 700 MHz frequency band. However, the same bands are also assigned to the LTE-based high-speed railway (LTE-R) network. Therefore, it is essential to utilize the co-channel interference management schemes for the coexistence of two LTE networks in order to increase the system throughput and to reduce the user outage probability. In this paper, we focus on the downlink (DL) system for the coexistence of PS-LTE and LTE-R networks by considering non radio access network (RAN) sharing and LTE-R RAN sharing by PS-LTE users (UEs) to analyze the UE throughput. Moreover, we also utilize the cooperative communications schemes, such as coordinated multipoint (CoMP) for the coexistence of PS-LTE and LTE-R networks in order to reduce the UE outage probability. We categorize the coexistence of PS-LTE and LTE-R networks into four different scenarios, and evaluate the performance of each scenario by the important performance indexes, such as UE average throughput and UE outage probability.

• Information Systems Review
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• v.11 no.1
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• pp.49-67
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• 2009

E-mail marketing is the cheapest channel in target marketing. The channel works amazingly well for marketers who know how to use it. The e-mail marketers are able to integrate transactional and behavioral data to improve the targeting content of e-mail marketing campaigns. The cost in e-mail marketing is low and e-mail marketing makes no pollution. But, the e-mail response rate is lower than all the other channels. So, it is very hard for companies to increase their sales volumes, though the companies are ready to execute e-mail marketing campaigns on the side of computer systems. Marketers can send messages easily to target customers compared to other channels. But, the possibility to be read by the customers is low. Normal e-mails are continually devalued by spam mails. This study shows the influence of e-mail marketing to increase sales used by credit cards, on the basis of the real data promoted by A bank, in the Republic of Korea. The analysis on the traits of the respondent can help marketers to target customers. If additional studies on the response prediction model on the basis of traits of potential respondents are done, the targeting method to increase the effectiveness of e-mail marketing will be better structured and organized.

• Journal of the Korean Society of Hazard Mitigation
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• v.9 no.1
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• pp.115-121
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• 2009

It is to use effectively for stream channel and watershed management as the prediction and the analysis of bed changes characteristics in the Seomjin river downstream. The necessary data (section, bed composition material, pivot point water elevation, coefficient of roughness) with regard to analysis of the bed changes characteristics were based upon the survey data and analysis results in the Seomjin river maintenance basic plan. The prediction of bed changes was also completed with HEC-6 model. The study results were summarized as follows: The main factor of bed changes in the Seomjin river downstream can be decided by extreme extraction of bed aggregate rather than the change of hydrological data. According to the analysis of bed stability based on the relation between friction velocity and representative grain size, and the relation between dimensionless tractive force and representative grain size, the Seomjin river downstream appears to be increased overall. The bed composition material in the stream channel of the Seomjin river of 2003 year shows higher composition rate of gravel and lower composition rate of sand as compared to those of 1989 year. According to result that the prediction of bed changes, it is estimated that the bed will be risen approximately 1.5 m to the place up to 9 km from the estuary, have been repetitively risen and fallen up to 1 m to the place between $9{\sim}21\;km$ section, and fallen about 0.5m to the place between $22{\sim}25\;km$ section. As a result, the bed of the Seomjin river downstream can be decided to be risen gradually. However, since the prediction of this study is based on the assumption that there will be no forced aggregate picking, the bed changes can be much greater than expected when there is a massive aggregate picking as it had happened before.

• Asia pacific journal of information systems
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• v.17 no.4
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• pp.165-186
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• 2007

With the advent of a wide variety of Internet shopping malls, consumers can choose a best appealing shopping mall from among the Bricks-and-Clicks and Pure-Player malls. Pure-Players launched their operation grandiosely with the early stage of Internet use in 1995. However, after the burst of Dot-com company bubbles in 1997, Pure-Players introduce various types of business models to meet potential needs of consumers. While Pure-Players suffer skeptical views from market analysts as well as consumers, traditional offline companies learned important lessons from Dot-com companies collapse phenomena, and expanded their business channels into online in the name of Bricks-and-Clicks. Nowadays, Bricks-and-Clicks successfully establish in the market as one of reliable business partners among consumers. Therefore, it is no surprise that recent competitions between Bricks-and Clicks and Pure-Players become fiercer than ever to attract potential customers to their websites. In this situation, consumers can choose a shopping mall to their best satisfaction. Consumers can enjoy both offline and online options for shopping because Bricks-and Clicks provide both offline and online channels to consumers, which is compared with Pure-Players offering only online channel. Offline channel is unique in providing consumers with chances to touch and feel target products and services. Meanwhile, online channel is considered very viable and convenient shopping options for consumers. In this respect, it is easily assumed that consumers will show different online shopping behavior when they have to choose either Bricks-and-Clicks mall or Pure-Player mall for the sake of shopping. Remaining research issue in this case is how much consumers' schema would influence online shopping behavior between Bricks-and-Clicks and Pure-Players. Basically, schema is a framework for synthetic information recognition that individual consumers have and is very characteristic in that it focuses not on fragmentary facts but on the combination of various causes affecting results. Consumers' schema is closely represented by trust, structural assurance, and perceived relative advantage towards a specific type of shopping mall. In literature, there exist a lot of studies comparing Bricks-and-Clicks and Pure-Players. However, there is no study to pursue the analysis of consumer behaviors comparing Bricks-and Clicks and Pure-Players from the schema perspective. Therefore, this study aims to investigate this research gap. Empirical analysis is adopted by garnering valid questionnaires from 514 Internet shopping mall users. 237 were mainly using Bricks-and-Clicks for shopping, while 277 were found to visit Pure-Players for shopping. PLS was applied to analyze the survey data to verify the proposed research hypotheses. Findings from the empirical test results are as follows. First, consumers perceive more trust and relative advantage in Pure-Players, comparing with Bricks-and-Clicks. This result is against widely-accepted perception that Bricks-and-Clicks would be perceived by consumers as more trustworthy and relatively advantageous because they have offline reputation and stores. Therefore, it becomes more obvious that Internet is becoming daily necessaries, and consumers increasingly feel very comfortable in using the Internet for their own personal purposes. Second, consumers have firm faith in transaction safety, regardless Bricks-and-Clicks and Pure-Players. This seems due to the fact that most of shopping malls showing dubious transaction safety have no place in the market. In a nutshell, empirical results tell us that Pure-Players will grow very much in the future, to the extent that consumers perceive no difference in comparison with Bricks-and-Clicks. Besides, consumers' schema accumulated through trust and perceived relative advantage plays crucial role in determining consumer behavior.

• Korean Journal of Soil Science and Fertilizer
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• v.38 no.3
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• pp.119-126
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• 2005

Soil erosion at Jawoon-Ri in Hongcheon highland is one of serious problems since saprolite piling on farmland has been typically practiced at 2-3 year's intervals. The objective of the case study was to survey management practices such as tillage, application of saprolite, and cultivating crops and to propose best management practices (BMP) to reduce soil loss in Jawoon-Ri, Hongcheon-Gun. Jawoon-Ri is located in the upper stream of Naerinchun. Upland areas of Jawoon 2 and 4Ri were 206.9 and 142.3 hectare, respectively. Estimation of soil loss in this study was based on USLE (Universal soil loss equation). Annual averaged soil losses were 15.6 MT per hectare in Jawoon-2Ri and 9.0 MT per hectare in Jawoon-4Ri, respectively. This case study tried to find methods to reduce soil erosion below tolerant soil loss level which is $11MT\;ha^{-1}\;yr^{-1}$. Estimated soil losses in more than 40% of uplands in Jawoon-2Ri and 4Ri were higher than tolerant soil loss level. Especially, edge of uplands undergone excessive soil erosion by concentrated runoff water. Therefore consolidation of upland edge was included as one of the proposed Best management practices BMP). The proposed BMP in this area were buffer strips, contour and mulching, diversion drain channel, grassed water-way, detour watet-way and cover crops and so on. Amounts for BMP requirements were 7,680 m for buffer strips, 123 ha (35%) for contour and mulching, 201 ha (57%) for diversion drain channel, 13,880 m for grassed water-way, 3,860 m for detour drainage, 8,365 m for sloping side consolidation and 3,492 ha for cover crops, respectively. Application of BMP are urgently needed in uplands which is direct conjunction with stream.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.19 no.1
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• pp.43-51
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• 2009

In 1998, Kocher et al. introduced Differential Power Attack on block ciphers. This attack allows to extract secret key used in cryptographic primitives even if these are executed inside tamper-resistant devices such as smart card. At FSE 2003 and 2004, Akkar and Goubin presented several masking methods, randomizing the first few and last few($3{\sim}4$) rounds of the cipher with independent random masks at each round and thereby disabling power attacks on subsequent inner rounds, to protect iterated block ciphers such as DES against Differential Power Attack. Since then, Handschuh and Preneel have shown how to attack Akkar's masking method using Differential Cryptanalysis. This paper presents how to combine Truncated Differential Cryptanalysis and Power Attack to extract the secret key from intermediate unmasked values and shows how much more efficient our attacks are implemented than the Handschuh-Preneel method in term of reducing the number of required plaintexts, even if some errors of Hamming weights occur when they are measured.

• Atmosphere
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• v.15 no.1
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• pp.35-46
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• 2005

Today, the outreach of National Meteorological Service such as PC cluster based Numerical Weather Prediction (NWP) technique is vigorous in the world wide. In this regard, WMO (World Meteorological Organization) asked KMA (Korea Meteorological Administration) to formulate a regional project, which cover most of RA II members, using similar technical system with KMA's. In that sense, Meteorological Research Institute (METRI) in KMA developed Mongolian NWP System (MNWPS) based on PC cluster and transferred the technology to Weather Service Center in Mongolia. The hybrid parallel algorithm and channel bonding technique were adopted to cut cost and showed 41% faster performance than single MPI (Message Passing Interface) approach. The cluster technique of Beowulf type was also adopted for convenient management and saving resources. The Linux based free operating system provide very cost effective solution for operating multi-nodes. Additionally, the GNU software provide many tools, utilities and applications for construction and management of a cluster. A flash flood event happened in Mongolia (2 September 2003) was selected for test run, and MNWPS successfully simulated the event with initial and boundary condition from Global Data Assimilation and Prediction System (GDAPS) of KMA. Now, the cluster based NWP System in Mongolia has been operated for local prediction around the region and provided various auxiliary charts.

• Journal of IKEEE
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• v.8 no.2 s.15
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• pp.216-223
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• 2004

The customer's bulletin board is the important channel to get opinions from customers directly. The effective management of the bulletin board for the customer improves the reliance by providing the best replies and by accepting opinions of the customer and furthermore, that can raise the customer's reliance of the whole shopping mall is the important eCRM method. But, the present mostly customer's bulletin board is been replied without any classifying about many kinds of question. Consequently, The shopping mall should do systematic management of the best professional reply about many kinds of question. In order to resolve this problem, we implement a classifier called Naive Bayesian classifier is classified automatically bulletin board for eCRM of shopping mall.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.135-142
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• 2015

Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.