• 제목/요약/키워드: Channel management

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Variation in Residence Time and Water Exchange Rate by Release Time of Pollutants Over a Tidal Cycle in Masan Bay (조석 주기별 오염물질 방출에 따른 마산만의 체류시간 및 해수교환율 변화)

  • Park, Sung-Eun;Lee, Won-Chan;Hong, Sok-Jin;Kim, Hyung-Chul;Kim, Jin-Ho
    • Journal of the Korean Society for Marine Environment & Energy
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    • v.14 no.4
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    • pp.249-256
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    • 2011
  • Lagrangian particle transport model coupled with the EFDC have been performed to estimate the residence time and water exchange rate by release time of pollutants over a tidal cycle in Masan Bay. The modelled residence time for the whole bay was about 40 days, ranging from less than 20 days in the southern parts of Budo, to over 100 days in the upper parts of Somodo. The spatial difference of residence time was controlled by tidal residual currents and the distance to the bay channel. The area mean residence time during spring and neap tides was estimated to be about 36 days and 42 days, respectively. The time required for 30% exchange of water was calculated as ranging from 65 to 105 days by release time of pollutants.

Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing (인터넷 소매유통업의 RFM 모델 기반 충성고객관리를 위한 웹서비스(WeLCM) 프레임웍)

  • 박광호
    • Journal of Intelligence and Information Systems
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    • v.8 no.1
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    • pp.39-62
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    • 2002
  • In retail industry, it has been a major focus of marketing to identify and manage loyal customers effectively. Being established as a mature distribution channel, Internet retailing has launched various one-to-one marketing efforts and enjoyed much more fruitful outcome because it is founded on digitally enabled infrastructure. As more complicated and crowded transactions are expected, Internet retailing is in need of electronically available customer management services. This research presents architectural design of Web services for loyal customer management in Internet retailing. The fundamental models of the services are based on traditional RFM analysis. The Web services provide various agents that automate complicated loyal customer management tasks. beadily available Web services are expected to easily integrate into existing applications of any electronic retailers.

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CRM for Customer Success: Amway CRM i-focus case (고객 성공을 위한 한국암웨이 CRM, i-focus 사례)

  • Park, Se-Joon;Lee, Mee-Hye
    • CRM연구
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    • v.1 no.1
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    • pp.87-108
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    • 2006
  • This study presents how the sharing of values and philosophies in Customer Relationship Management (CRM) links the customer with the enterprise, thereby enhancing its performance. Using channel integration, customer experience management, and partner relationship management, this i-focus case suggests a number of improvements for local corporations that have adopted CRM, but have not succeeded in enterprise-wide integration. Successful execution of CRM strategy is found to require the sharing of values and philosophies not only within the organization, but also with its customers. Furthermore, the study concludes that CRM is an ongoing process which requires continuous evolution through reflection of past activities and dynamic adjustment of objectives in order to reach customer cenricity.

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Current CRM Adoption in Korean Apparel Industry (국내 의류업체의 CRM 도입현황)

  • Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.1-11
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    • 2006
  • The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

PR-Management and Branding of Media Channels with the Application of Social Networks

  • Shalman, Tatiana;Dobrianska, Viktoriia;Kokhan, Marianna;Pletsan, Khrystyna;Humenchuk, Anatolii
    • International Journal of Computer Science & Network Security
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    • v.21 no.7
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    • pp.70-76
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    • 2021
  • The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

Development of Rainfall Information Production Technology Using Optical Sensors (Estimation of Real-Time Rainfall Information Using Optima Rainfall Intensity Technique) (광학센서를 이용한 강우정보 생산기법 개발 (최적 강우강도 기법을 이용한 실시간 강우정보 산정))

  • Lee, Byung-Hyun;Kim, Byung-Sik;Lee, Young-Mi;Oh, Cheong-Hyeon;Choi, Jung-Ryel;Jun, Weon-Hyouk
    • Journal of Environmental Science International
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    • v.30 no.12
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    • pp.1101-1111
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    • 2021
  • In this study, among the W-S-R(Wiper-Signal-Rainfall) relationship methods used to produce sensor-based rain information in real time, we sought to produce actual rainfall information by applying machine learning techniques to account for the effects of wiper operation. To this end, we used the gradient descent and threshold map methods for pre-processing the cumulative value of the difference before and after wiper operation by utilizing four sensitive channels for optical sensors which collected rain sensor data produced by five rain conditions in indoor artificial rainfall experiments. These methods produced rainfall information by calculating the average value of the threshold according to the rainfall conditions and channels, creating a threshold map corresponding to the 4 (channel) × 5 (considering rainfall information) grid and applying Optima Rainfall Intensity among the big data processing techniques. To verify these proposed results, the application was evaluated by comparing rainfall observations.

A Study of the Geomorphological Process and Vegetation Distribution of Sand-bars on the Tan-cheon River (탄천 하도사주의 지형 형성과정과 식생분포 연구)

  • Choi, Mi-Kyoung;Lee, Sam-Hee;Choi, Jung-Kwon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.6
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    • pp.96-105
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    • 2010
  • This study identified the dynamic process of sandbar and vegetation distribution of the sandbar on the Tan-cheon River. The study area is located in the lower reaches of the Tan-cheon River that has been managed as an Ecosystem Reserve Area since 2002. For the study, the geomorphological process was analyzed through mapping analysis using a satellite image followed by analysis of the vegetation distribution through an on-site survey. The major findings were as follows : First, In the fluvial geomorphic process, various kinds of sandbars were developed in 1990s, the morphologic characteristics changing continuously. Second, In the distribution of vegetation on the sandbar, the sandbar shore was covered with bare sand substrate or intermittent annual vegetation because of the periodic fluctuation of the water-level due to intensive disturbances. Third, In the relationship between the sandbar formation and vegetation, four types of sandbars were classified: channel-shore stable bar, channel-shore unstable bar, mid-channel stable bar and mid-channel unstable bar, according to the fluvial disturbance & vegetation process. The study verifies that the vegetation distribution is reciprocally related to the geomorphological process. Accordingly, it is meaningful in the selection of plant species and the planting area of the sand bar. However, it is limited to the planting guidelines on river restoration projects. More diverse on-site experimental studies should be conducted.

A Novel Distributed Secret Key Extraction Technique for Wireless Network (무선 네트워크를 위한 분산형 비밀 키 추출 방식)

  • Im, Sanghun;Jeon, Hyungsuk;Ha, Jeongseok
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.39A no.12
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    • pp.708-717
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    • 2014
  • In this paper, we present a secret key distribution protocol without resorting to a key management infrastructure targeting at providing a low-complexity distributed solution to wireless network. The proposed scheme extracts a secret key from the random fluctuation of wireless channels. By exploiting time division duplexing transmission, two legitimate users, Alice and Bob can have highly correlated channel gains due to channel reciprocity, and a pair of random bit sequences can be generated by quantizing the channel gains. We propose a novel adaptive quantization scheme that adjusts quantization thresholds according to channel variations and reduces the mismatch probability between generated bit sequences by Alice and Bob. BCH codes, as a low-complexity and pratical approach, are also employed to correct the mismatches between the pair of bit sequences and produce a secret key shared by Alice and Bob. To maximize the secret key extraction rate, the parameters, quantization levels and code rates of BCH codes are jointly optimized.

The Effects of Retailer's Cheong on the Relationship Quality and Performance in Relational Exchange: An Integrating Model Approach (관계적 거래에서 소매상의 정(情)이 관계의 질과 관계성과에 미치는 영향: 통합적 접근)

  • Park, Jong-Hee;Kim, Seon-Hee
    • Journal of Distribution Research
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    • v.15 no.2
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    • pp.35-70
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    • 2010
  • In this study, we examined distribution channel relationship by using the idea of Cheong, which is a unique feeling an positive role in Korean society. Companies make great efforts to maintain long-term relationship with buyers. Understanding distinctive relationship system of each culture should precede these efforts to bring effective results. So we considered how Cheong, a meaningful factor in Korean distribution channel, affects relationship quality and performance. As a result of research analysis from 272 survey questionnaires of retailers, engaging in Crops Protected Material industry in Korea, supplier's idiosyncratic investment, retailer's Cheong, and dependence of retailers on suppliers have positive effects on relationship quality. Supplier's idiosyncratic investment and cognitive factors have the highest influence and Cheong, an emotional factor, follows. Dependence, a motivational factor has the least influence. We confirmed that retailer's cooperation and long-term orientation are directly influenced by retailer's commitment. Active cooperation of the retailer, a partner of a distribution channel, is regarded as an essential factor for supplier's effective business. Retailer's commitment increased that cooperation. Retailer's trust and commitment also decreased relationship conflicts. The results of this study imply that companies should increase idiosyncratic investment to improve relationship quality. But increasing idiosyncratic investment is limited because it requires monetary investment. Therefore companies need to recognize the importance of Cheong, revealed as a new factor, improving relationship quality and to make the best use of it. In this study, we contributed theoretically by examining the role of Cheong, and introducing its distribution discipline. We also make practical suggestions about supplier's relationship management.

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Study on Characteristics for Local Deposit of Sediment by Surveying River Bed's Layer History in High Berm of River Channel (하도 층구조 이력조사를 통한 하도내 국지퇴적 특성 분석)

  • Ryu, Young-Hoon;Lee, Sam-Hee;Ahn, Won-Sik
    • Journal of Korea Water Resources Association
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    • v.43 no.10
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    • pp.883-891
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    • 2010
  • More recently, there have been significant changes in the forms of channels due to runoff characteristics driven by climate changes and other alterations in basin/channel environments. Particularly, increasing local deposition in major channels is being observed nationwide. Of such phenomena, it is noteworthy that flood-plains show unidirectional growth and lowering of channels within compound channels in the form of a high-flow plain. These changes are supposed to affect management of the river ecology as well as flood control. In this study, the research on channels in Korea confirmed that the phenomenon of local deposition in those channels is actually taking place, rendering a problem to be urgently addressed. Previous studies on bed changes have been focused on low channels based on bed materials distributed over the channels. However, this research has proved that surface-layer deposition of a high-flow plain is closely related with changes in the conditions of ground surfaces and, ultimately, affects the bed of the entire channel as well. According to the intensive research on the condition of the high-flow plain of the mouth of the Han River, the silt deposited in the high-flow plain was the main cause of settlement/growth of vegetation. And this leads to landforming along with woods-forming, disturbing flood control as well as the normal river ecology.