• Title/Summary/Keyword: Channel management

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A Channel Management Technique using Neural Networks in Wireless Networks (신경망을 이용한 무선망에서의 채널 관리 기법)

  • Ro Cheul-Woo;Kim Kyung-Min;Lee Kwang-Eui
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.6
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    • pp.1032-1037
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    • 2006
  • The channel is one of the precious and limited resources in wireless networks. There are many researches on the channel management. Recently, the optimization problem of guard channels has been an important issue. In this paper, we propose an intelligent channel management technique based on the neural networks. An SRN channel allocation model is developed to generate the learning data for the neural networks and the performance analysis of system. In the proposed technique, the neural network is trained to generate optimal guard channel number g, using backpropagation supervised learning algorithm. The optimal g is computed using the neural network and compared to the g computed by the SRM model. The numerical results show that the difference between the value of 8 by backpropagation and that value by SRM model is ignorable.

The Channel Brand of Terrestrial Television Video News : Focusing on SBS's Subusu New sand MBC's 14F (지상파 방송사 동영상 뉴스의 채널 브랜드에 관한 연구 : SBS 스브스뉴스와 MBC 14F를 중심으로)

  • Yoon Hongkeun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.20 no.1
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    • pp.133-147
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    • 2024
  • In this study, we examine the components and characteristics of channel brands, the renewal process of channel brands, and the competitiveness of SBS Subusu News and MBC 14F, online channels of Korea's leading terrestrial broadcasting company. We conducted in-depth interviews with staffs YouTube news channels such as Subusu News and 14F. First, examining the brand components and characteristics of SBS's Subusu News and MBC's 14F vertical channel, Subs News maintained its direction through the renewal of the logo type, graphic characterization, emoticon production, and campaign design production. 14F focused on brand renewal of the logo type and modification of thumbnail design to reveal the identity of the channel brand. Subusu News and 14F have achieved success through a spin-off approach that considers content relevance, expanding their brand extension. As a result of analyzing the competitiveness of the channel brand, Subusu News maintained its identity as a combination of B-class sensibility and journalism, while 14F positioned itself as a channel that delivers useful information content.

Gender Differences in Online Shopping Behavior

  • Park, Joo-Young;Lee, Byung-Tae
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.382-387
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    • 2007
  • Since the emergence of Internet service, the revenue from e-commerce has been exponentially growing. Especially, the consumption by men in online retailers is distinctively different from that in traditional bricks-and-mortar retailers. Facing these interesting phenomena, researchers as well as businesses have begun to pay attention to e-commerce and online consumers. However, research on consumer behaviors in the online channel has not made a careful investigation into gender behavioral differences in the online channel. Therefore, we provide a profound understanding of gender differences in online shopping behavior compared to those in offline shopping behaviors. Through our findings from this research, we draw researchers' attention to consumer behavior in the online channel, gender differences in online shopping. Also, we suggest practical implications to online marketers using data collected from one of the major online retailers.

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Two-Stage Quantity Discounts Model for channel coordination (채널협력을 위한 2단계 수량할인모델)

  • 고선식;최문기
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.395-398
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    • 2001
  • Studies on quantity discounts have been in two directions since Buchanen[1] published that suppliers provide quantity discounts for price discrimination and for channel efficiency. The quantity discounts for price discrimination have been treated in economics. On the contrary, the quantity discounts for channel efficiency have been studied in production management with assumptions and focuses different from economics. In this paper, the differences in each area are analyzed and purchasing situations that supplier's motivation on quantity discounts occurs is analyzed and the purchasing situations for two-stage quantity discounts are specified. In conclusion, we suggest that suppliers can enhance channel coordination through two stage quantity discounts in these purchasing situations.

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Multimedia Ad Hoc Wireless LAMs with Distributed Channel Allocation Based on OFDM-CDMA (OFDM-CDMA에 기반을 둔 분산 채널 할당 구조를 갖는 멀티미디어 Ad Hoc 무선 LAM에 관한 연구)

  • Yang, Hyun-Ho
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.9 no.5
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    • pp.965-972
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    • 2005
  • We propose a new resource management scheme, Distributed Channel Allocation Protocol (DCAP), for multimedia Ad Hoc Wireless LANs (AWLANS). This scheme implements a Qualify-of-Service (QoS) providing distributed resource management on the Orthogonal Frequency Division Multiplexing-Code Division Multiple Access (OFDM-CDMA) channel architecture. According to the performance evaluation results for MPEG traffic sources, DCAP can be a good choice of resource management scheme for AWLANs supporting multimedia services on the Broadband Wireless Access(BWA)-type physical layer.

A Study on the influence of Parent brand and brand extension of the 4 comprehensive programming channels (종합편성채널의 모 브랜드의 영향과 브랜드 확장에 관한 연구)

  • Yoon, Hong Keun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.2
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    • pp.143-156
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    • 2014
  • Comprehensive programming channels are based on recognition of the parent company, their parent newspaper has increased brand awareness. In this paper, the comprehensive channels to look at the structure of the channel brand architecture, a certain brand of newspapers and comprehensive channels have a effect on the formation of the image of the channel according to the future of the brand extension strategy for MPP. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Exceptionally, Channel A doesn't take a name of its parent corporation 'Dong-A'. It is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with circumstances of their own parent corporates. Their parent brand of comprehensive channels give viewers a positive image and awareness of comprehensive channel brand. while building its own channel images, TV Chosun and Channel A Conservative extension of a certain brand marketers to be bound by the channel's image. Brand extension of comprehensive channels is to have the strength of their entry into the genre that is most likely higher.

Information Search and Purchase Behavior Across In-Home Shopping Channels (가정 내 유통채널 간 소비자 정보탐색과 구매행동과의 관계에 대한 연구)

  • Joo, Young-Hyuck;Yang, Suk-Joon
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.27-54
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    • 2008
  • This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

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Traffic Characterization and Analysis for AO/DI Internet Services (AO/DI 인터넷 서비스 도입을 위한 트랙픽 분석 연구)

  • 이강원;국광호;정광재;김태일
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.3
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    • pp.65-79
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    • 2000
  • Based on the results of the internet service survey, the traffic demand forecasts of the AO/DI internet service and N-ISDN service have been performed for each channel(B-channel and D-channel). These traffic forecasts can be used as useful input data for investigating packet processing capacity of the TDX-10A switching system and suggesting guideline for capacity increasement.

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Improving the Efficiency of Marketing Channel between a Wholesaler and a Retailer with Uncertain Characteristics

  • Lee, Kyung-Keun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.19 no.1
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    • pp.169-187
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    • 1994
  • The efficiency of marketing channel of distribution between a sholesaler and a retailer with uncertain characteristics can be improved by influencing the retailer's ordering pattern. The wholesaler with large unit invetory holding cost can offer a large quantity discount tanks to the great benefit which comes from the transfer of part of his inventory to retailer. The retailer's increasing average inventory holding cost can be offset by the quantity discount and by savings of the ordering cost. Conditions under which marketing channel improvement can be possible are derived.

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Performance Analysis of HDR-WPAN System under Indoor Radio Channel (실내 무선채널에서 HDR-WPAN 시스템의 성능 분석)

  • Gang, Cheol-Gyu;O, Chang-Heon
    • 한국디지털정책학회:학술대회논문집
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    • 2005.06a
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    • pp.277-283
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    • 2005
  • In this paper, the performance of high data rate-wirelesss personal area network(HDR-WPAN) system is analyzed under multi-path indoor channel. In the analysis, Saleh and Valenzuel channel model is used for the multi-path indoor channel. From the results, HDR-WPAN system has reliability of 10-5 at Eb/No = 18.5dB in multi-path indoor channel. It is a suitable performance for high data rate personal area network applications.

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