• Title/Summary/Keyword: Channel management

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Exploring the Effect on the Channel Brand Equity by Audience Evaluation of Public Broadcasting Independency and Their News Credibility: focusing on KBS and MBC (공영방송사 방송독립성과 뉴스 신뢰도에 대한 시청자 평가가 채널브랜드자산 인식에 미치는 영향에 관한 연구: KBS와 MBC를 중심으로)

  • Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.155-164
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    • 2021
  • The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.

An Empirical Study on Bank Capital Channel and Risk-Taking Channel for Monetary Policy (통화정책의 은행자본경로와 위험추구경로에 대한 실증분석)

  • Lee, Sang Jin
    • Economic Analysis
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    • v.27 no.3
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    • pp.1-32
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    • 2021
  • This study empirically analyzes whether bank capital channel and risk-taking channel for monetary policy work for domestic banks in South Korea by analyzing the impact of the expansionary monetary policy on the rate spread between deposit and loan, capital ratio, and loan amount. For the empirical analysis, the Uhlig (2005)'s sign-restricted SVAR(Structural Vector Auto-Regression) model is used. The empirical results are as follows: the bank's interest rate margin increases, the capital ratio improves, risk-weighted asset ratio increases, and the amount of loans increases in response to expansionary monetary shock. This empirical results confirm that bank capital channel and risk-taking channel work in domestic banks, similar to the previous research results. The implications of this study are as follows. Although the expansionary monetary policy has the effect of improving the bank's financial soundness and profitability in the short term as bank capital channel works, it could negatively affect the soundness of banks by encouraging banks to pursue risk in the long run as risk-taking channel works. It is necessary to note that the capital ratio according to the BIS minimum capital requirement of individual banks may cause an illusion in supervising the soundness of the bank. So, the bank's aggressive lending expansion may lead to an inherent weakness in the event of a crisis. Since the financial authority may have an illusion about the bank's financial soundness if the low interest rate persists, the authority needs to be actively interested in stress tests and concentration risk management in the pillar 2 of the BIS capital accord. In addition, since system risk may increase, it is necessary to conduct regular stress tests or preemptive monitoring of assets concentration risk.

A improved back-off algorithm using the gaussian model in the vehicular networks (차량 간 통신에서 가우시안 모델을 적용한 개선된 백오프 알고리즘)

  • Oh, Sang-Yeob
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.225-230
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    • 2012
  • When a car accident happened, the accident vehicle should broadcast a safe message to its neighbors in multi-hop. However, the pure flooding is difficult to protect a chain-reaction collision because of the frequent collision and the communication delay. To solve this problem, we proposes a back-off algorithm applied to the estimation of the neighbor node count using the t-distribution. And we proposes a MAC protocol preventing the communication delay by separating the neighbor's count collection channel and data channel. As a result, we show the frame reception success rate of our protocol improved more 10% than the previous protocol.

Modeling of Propagation Interference and Channel Application Solution Suggestion In the UHF Band RFID Propagation Path (UHF 대역 RFID 전파경로에서의 전파간섭 모델링 및 채널 운용 방안 제안)

  • Moon, Young-Joo;Yeo, Seon-Mi;Jeon, Bu-Won;Roh, Hyoung-Hwan;Joung, Myoung-Sub;Oh, Ha-Ryoung;Seong, Yeong-Rak;Park, Jun-Seok
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.57 no.11
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    • pp.2047-2053
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    • 2008
  • Auto-ID industries and their services have been improved since decades ago, and radio frequency identification (RFID) has been contributing in many applications. Product management can be the foremost example. In our industrial experiences, RFID in ultra high frequency (UHF) band provides much longer interrogation ranges than that of 13.56MHz; many more applications exist thereby. There should be several interesting and useful ideas on UHF RFID; however, those ideas can be limited due to the inevitable environmental circumstances that restrict the interrogation range in shorten value. This paper discusses the propagation interference among different types of readers (e.g, mobile RFID readers in stationary reader zone) in dense-reader environment. In most cases, UHF RFIDs in Korea will be dependent on the UHF mobile RFIDs. In this sense, the UHF mobile users accidently move into the stationary reader's interrogation zone. This is serious problem. In this paper, we analyze propagation loss and propose the effective channel allocation scheme that can contribute developing less-invasive UHF RFID networks. The simulation and practical measurement process using the commercial CAD tools and measurement equipments are presented.

Measurement of digital television loudness (디지털 텔레비전 라우드니스 측정)

  • Lee, SangWoon;Kim, Cheong Ghil
    • Journal of Satellite, Information and Communications
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    • v.10 no.4
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    • pp.141-145
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    • 2015
  • The dynamic range of the loudness after digitalization of television broadcasting is enlarged, and the loudness difference between the broadcast channel and between the programs within the same channel is expanded. This was subjected to interfere with the television viewer's comfort. In order to improve these problems international standards for the loudness normalization was established in ITU, Europe, USA and Japan. This regulation was introduced to Korea also as technical regulation, and this will apply the broadcast service in June 2016. In this paper, ahead of the introduction of digital television technology based on loudness measurement for the major television channel and to present the results of the comparison of technical standard.

Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

  • Won, Eugene J.S.
    • Journal of Distribution Science
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    • v.16 no.10
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    • pp.5-21
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    • 2018
  • Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

Fault Detection System Design and HILS Evaluation for the Smart UAV FCS

  • Nam, Yoon-Su;Jang, Hu-Yeong;Hong, Sung-Kyung;Park, Sung-Su
    • International Journal of Control, Automation, and Systems
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    • v.5 no.1
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    • pp.104-109
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    • 2007
  • This paper is about a redundancy management system design for the Smart UAV(unmanned aerial vehicle) which utilizes the tilt..rotor mechanism. In order to meet the safety requirement on the PLOC(probability of loss of control) of $1.7{\times}10^{-5}$ per flight hour for FCS (flight control system) failures, a digital FCS is mechanized with a dual redundant structure. A fault detection system which is composed of a CCM(cross channel monitor) and analytic redundancy using the Kalman filtering is designed, and its effectiveness is evaluated through experiments. A threshold level and persistence count for managing redundant sensors are designed based on the statistical analysis of the FCS sensors. To increase the survivability of the UAV after the loss of critical sensors in the SAS(stability augmentation system) and to provide reference information for a tie-breaking condition at which an ILM(in-line monitor) cannot distinguish the faulty channel between two operating ones, the Kalman filter approach is investigated.

An Experiment on Thermosyphon Boiling in Uniformly Heated Vertical Tube and Asymmetrically Heated Vertical Channel

  • Kwak, Ho-Young;Jeon, Jin-Seok;Na, Jung-Hee;Park, Hong-Chul
    • Journal of Mechanical Science and Technology
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    • v.15 no.1
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    • pp.98-107
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    • 2001
  • Continuing efforts to achieve increased circuit performance in electronic package have resulted in higher power density at chip and module level. As a result, the thermal management of electronic package has been important in maintaining or improving the reliability of the component. An experimental investigation of thermosyphonic boiling in vertical tube and channel made by two parallel rectangular plates was carried out in this study for possible application of the direct immersion cooling. Fluorinert FC-72 as a working fluid was used in this experiment. Asymmetric heated channel of open periphery with gap size of 1, 2, 4 and 26mm and uniformly heated vertical tubes with diameter of 9, 15 and 20mm were boiled at saturated condition. The boiling curves from tested surfaces exhibited the boiling hysteresis. It was also found that the gap size is not a significant parameter for the thermosyphonic boiling heat transfer with this Fluorinert. Rather pool boiling characteristics appeared for larger gap size and tube diameter. The heat transfer coefficients measured were also compared with the calculation results by Chens correlation.

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PIV measurement of oscillatory flow in a micro-channel as a bronchiole model

  • LEE Won-je;KAWAHASHI Massaki;HIRAHARA Hiroyuki
    • 한국가시화정보학회:학술대회논문집
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    • 2004.12a
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    • pp.125-134
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    • 2004
  • The improvement of artificial respiration method has brought about the decrease in mortality of pulmonary diseases patients. Various respiratory curative methods, inclusive of HFOV (High Frequency Oscillatory Ventilation), have been developed for more effectual and less harmful management of acute respiratory failure. However, the mechanism of gas transfer and diffusion in a bronchiole has not yet been clarified in detail. As a first approach to the problem, we measured oscillatory flows in a Y-shaped micro-channels as bronchiole model by micro Particle Image Velocimetry(micro PIV). In order to establish the fundamental technique of PIV measurements on oscillatory air flow in a micro-channel, we used about 500-nm-diameter incense smoke particles, a diode laser, a high speed camera including an objective lens, and a HFOV, which is effective technique for medical care of pulmonary disease patients, especially, infants. The bronchiole model size is that parent tube is $500\{mu}m$ width and $500\{mu}m$ depth, and daughter tubes are $450\{mu}m$ width and $500\{mu}m$ depth. From this study made on the phenomenon of fluid in micro size bronchus branch of a lung, we succeeded to get time series velocity distribution in a micro scale bronchial mode. The experimental results of velocity distribution changing with time obtained by micro PIV can give fundamental knowledge on oscillatory airflow in micro-channel.

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An Empirical Study on the Effect of Smartphone Push Notification and SNS Information on the Mobile Purchasing (스마트폰 푸시 알림과 SNS 정보가 모바일 구매에 미치는 영향에 대한 실증분석)

  • Shim, Seonyoung;Kim, Yoensoon
    • Journal of Information Technology Applications and Management
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    • v.22 no.4
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    • pp.105-126
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    • 2015
  • In this study, we investigated the impact of the information richness and reachness on the mobile purchasing and the moderating effect of individual characteristics. We examined the information richness and reachness through SNS information and Push notification of smartphone, respectively. As the moderating variables, we adopted customer's value orientation and innovativeness. In the main-effect model with no moderating variable, both of information richness and reachness showed significant effects on the perceived value of products and purchasing channel. Especially, the impact of information richness was more significant on product awareness, while the impact of information reachness was more significant on channel awareness. In the interaction-effect model with moderating variables, customer's value orientation showed significant moderating effect on the impact of perceived product value. However, customer's innovativeness did not show the significant moderating effect on the impact of perceived channel value. It implies that the impact of information reachness applies to the majority of customers, regardless of her [his] innovativeness. Therefore the organizations might be able to use Push notification to activate the customer's mobile purchasing.