• 제목/요약/키워드: Channel management

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An Exploratory Study on Successful Factors of Entrepreneurial Marketing in Start-up (스타트업의 앙트레프레니얼 마케팅 성공요인에 관한 탐색적 연구)

  • Byun, Chung Gyu;Ha, Hwan Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.183-192
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    • 2020
  • This study conducted an exploratory study to derive the success factors of entrepreneurial marketing for startups. Through Delphi analysis, we derived the items of proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity, value creation, price setting, marketing communication, channel management, product development, sales and marketing information management. The importance and execution of success factors were measured through IPA analysis. The first quadrant(keep up the good work) has proactive orientation, risk management, resource leveraging, customer intensity. The second quadrant(concentrate here) has innovation. The third quadrant(low priority) has channel management, sales, marketing information management. The fourth quadrant(possible overkill) has prices setting, product development. These results showed that the success factors of startup's entrepreneurial marketing were proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity and value creation.

A Multi-view Super-Resolution Method with Joint-optimization of Image Fusion and Blind Deblurring

  • Fan, Jun;Wu, Yue;Zeng, Xiangrong;Huangpeng, Qizi;Liu, Yan;Long, Xin;Zhou, Jinglun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.5
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    • pp.2366-2395
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    • 2018
  • Multi-view super-resolution (MVSR) refers to the process of reconstructing a high-resolution (HR) image from a set of low-resolution (LR) images captured from different viewpoints typically by different cameras. These multi-view images are usually obtained by a camera array. In our previous work [1], we super-resolved multi-view LR images via image fusion (IF) and blind deblurring (BD). In this paper, we present a new MVSR method that jointly realizes IF and BD based on an integrated energy function optimization. First, we reformulate the MVSR problem into a multi-channel blind deblurring (MCBD) problem which is easier to be solved than the former. Then the depth map of the desired HR image is calculated. Finally, we solve the MCBD problem, in which the optimization problems with respect to the desired HR image and with respect to the unknown blur are efficiently addressed by the alternating direction method of multipliers (ADMM). Experiments on the Multi-view Image Database of the University of Tsukuba and images captured by our own camera array system demonstrate the effectiveness of the proposed method.

Development of a Packet-Switched Public Computer Network -PART 4:PAD Protocol and Network Management Software of the KORNET NNP (Packet Switching에 의한 공중 computer 통신망 개발 연구 -제4부:KORNET NNP의 PAD Protocol 및 Network Management Software의 구현)

  • Kim Sang Ryong;Geum Seong;Kim Je Woo;Oh Kyong Ae;Un Chong Kwan;Lee Jong Rak;Seo In Soo;Cho Dong Ho;Choi Jun Kyun
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.23 no.1
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    • pp.10-19
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    • 1986
  • This is the last part of the four-part describing the development of a packet-switched computer communication network named the KORNET. In this paper we describe the design and implementation of the packet assembler/dissassembler (PAD) protocol for the asynchronous channel service, and of the network management softwares. The line processing module-B(LPMB) system supporting the asynchronous line includes a PAD protocol, a packet mode DTE/DCE protocol converting to the X.25 protocol, and the asynchronous receiver/transmitter(ART) software. The network management software is operated in master central processing module(MCPM) which includes virtual circuit management (VCM) managing the user channel, the routing management and the high level protocol for communication between the network management center (NMC) and the network node processor(NNP). In this paper, the design, implementation and operation of the softwares for the above service functions will be described in detail.

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Study on Channel-bed Fluctuation Using Aerial Photographs(II) -Analysis of spatial-temporal distribution on the deposits- (항공사진(航空寫眞)을 이용(利用)한 하상변동(河床變動)에 관한 연구(硏究)(II) -하상퇴적지(河床堆積地)의 시(時)·공간적(空間的) 분포(分布) 해석(해석)-)

  • Chun, Kun Woo;Kim, Kyoung Nam;Cha, Du Song
    • Journal of Korean Society of Forest Science
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    • v.84 no.3
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    • pp.369-376
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    • 1995
  • Black and White aerial photogrphs are much useful to obtain the information on the channel-bed fluctuation in the following aspects. 1. In the decision of river width, the linear regression formula between the value of aerial photograph interpretation and that of field surveying is Y=1.0+0.94X(the decision coefficient is $r^2=0.98$). Therefore, aerial photographs are proved effective for the measurement of river width. 2. Aerial photograph interpretation makes it possible to classify the plane channel and the deposits in river, and suggests the situation of the plane distribution of deposits, the size of channel and the course of channel formation. 3. The periodical channel situation can be figured out through the interpretation of aerial photographs pictured in different times. Also, the comparing and analyzing each interpretated information can be able to guess the course of the variation of channel influencing powerfully channel - bed fluctuation. 4. The microtopographic map of river can be made through the decision of river with, the interpretation of the plane shape of channel - bed and the analysis of variation of channel. On the basis of this map, the plane analysis of deposit is possible.

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Potential Knowledge Complementarities and Knowledge Exchange in Supply Channel Partners (공급망 참여 기업간 잠재적 지식 상호보완성과 지식 교환)

  • Ryoo, Sung-Yul;Kim, Kyung-Kyu
    • Asia pacific journal of information systems
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    • v.19 no.1
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    • pp.83-111
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    • 2009
  • Despite the growing emphasis on the importance of knowledge exchange among supply chain participants, few companies have fully exploited the knowledge resources held by their supply chain partners. Among many reasons for this phenomenon, recent literature on inter-firm knowledge exchange identifies knowledge complementarities between the supply channel partners as an important determinant of knowledge exchange. Firms participating in a supply chain are likely to exchange partners' complementary knowledge. In order to extract value from them, it is important to recognize the difference between the potential value and the implementation of this potential value. However, the literature fails to distinguish between potential knowledge complementarities and implemented knowledge complementarities. In order to realize the value of potential knowledge complementarities, knowledge should be exchanged and effectively integrated in the supply channel. Further, investigating inter-firm knowledge exchange from both partners' perspectives is important especially when there are interdependencies between the channel partners. The purpose of this research is to investigate the impact of potential knowledge complementarities on knowledge exchange in buyer-supplier relationships by looking at both partners' perspectives. This research also includes trust in partner's competence and inter-organizational information systems (IOIS) as they are relevant when the complementary knowledge flows between organizations. The data required for this field study was collected from 70 buyers and their suppliers in three multinational enterprises in two different industries (Automobile manufacturing and Telecommunication services) headquartered in Korea. The results indicate that potential knowledge complementarities between buyer and supplier do not directly influence knowledge exchange, but indirectly through trust in partner's competence. And the results indicate that competence-based trust and IOIS have direct effects on knowledge exchange. Empirical results also show that IOIS moderates the relationship between potential knowledge complementarities and knowledge exchange. This study is a first attempt to empirically verify the theoretical model about potential knowledge complementarities and to investigate the impact of potential knowledge complementarities on interfirm knowledge exchange. From a theoretical perspective, this study not only clarifies the distinction between potential knowledge complementarities and implemented knowledge complementarities, but also develops an instrument to measure the concept of potential knowledge complementarities in the context of operational and planning knowledge in a supply chain. Further, we develop a theoretical framework suggesting that potential knowledge complementarities of partners in a supply chain affect knowledge exchange directly and indirectly through competence-based trust. The findings from this study have some managerial implications for practicing managers as well. First, buyers should search for suppliers that have potential complementary knowledge, which can be integrated to create synergy through interfirm knowledge exchange. Furthermore, firms must develop mechanisms to identify potential complementary knowledge of partners. Second, firms should continue their endeavor to develop their own unique knowledge so that their knowledge can benefit the entire supply channel. Finally, trust among supply chain partners turns out to be an important factor for interfirm knowledge exchange. Therefore, effective management for engendering trustworthy buyer-supplier relationships should receive appropriate attention from managers.

[ ${\mu}TMO$ ] Model based Real-Time Operating System for Sensor Network (${\mu}TMO$ 모델 기반 실시간 센서 네트워크 운영체제)

  • Yi, Jae-An;Heu, Shin;Choi, Byoung-Kyu
    • Journal of KIISE:Computer Systems and Theory
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    • v.34 no.12
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    • pp.630-640
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    • 2007
  • As the range of sensor network's applicability is getting wider, it creates new application areas which is required real-time operation, such as military and detection of radioactivity. However, existing researches are focused on effective management for resources, existing sensor network operating system cannot support to real-time areas. In this paper, we propose the ${\mu}TMO$ model which is lightweight real-time distributed object model TMO. We design the real-time sensor network operation system ${\mu}TMO-NanoQ+$ which is based on ETRI's sensor network operation system Nano-Q+. We modify the Nano-Q+'s timer module to support high resolution and apply Context Switch Threshold, Power Aware scheduling techniques to realize lightweight scheduler which is based on EDF. We also implement channel based communication way ITC-Channel and periodic thread management module WTMT.

A Robust Multiple Set-Top Box Authentication Scheme for IPTV Against Smart Card Cloning Attack (IPTV 환경에서 스마트카드 복제에 강건한 다중 셋톱박스 인증기법)

  • Lim, Ji-Hwan;Oh, Hee-Kuck;Kim, Sang-Jin
    • The KIPS Transactions:PartC
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    • v.17C no.1
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    • pp.37-46
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    • 2010
  • In an IPTV system, the rights of the content and service provider can be protected by using Conditional Access System (CAS) and Digital Right Management (DRM). In case of the CAS, only the authorized user who has structured authentication keys can decrypt the encrypted content. However, since the CAS establishes a secure channel only between content provider and Smart Card (SC), it cannot protect the system against McCormac Hack attack which eavesdrops on unsecure channel between SC and Set-Top Box (STB) and SC cloning attack. In this paper, we propose a robust multi-STB assisted SC / STB authentication protocol which can protect the IPTV system against not only McCormac Hack attack, but also SC cloning attack. The previous works which bind a STB and a SC during the SC registration phase against the SC cloning attack does not support multi-STB environments. The proposed system which dynamically updates the STB information in subscriber management system using the bi-directional channel characteristic of IPTV system can support the user's multi-STB device effectively.

A Design and Implementation of Industrial Fluid Monitoring System (산업공정상의 유체 유동 모니터링 시스템 설계 및 구현)

  • Lee, Won-Joo;Lee, Sang-Jun
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.4
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    • pp.99-106
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    • 2010
  • In this paper, we propose an industrial fluid monitoring system which performs the flow control function and monitors fluid pressure transmitted from MFC(Mass Flow Controller) unit. This system consists of MFC unit, channel device, and monitoring management software. MFC unit transmits the measured data of the fluid pressure to the channel device which would provide the input/output interface between management software, monitoring and MFC unit. The monitoring and management software control and analyze by monitoring real time measurements of fluid pressure from each channel of MFC unit. This software can process 20 channels and 0.1 monitoring cycle which gives 200 data measurement per second (i.e., 720,000 data/hour). At this time, the storage space increases in proportion to the rise of input data. This growth of data and storage space makes loss of data access efficiency. Therefore, it demands the implementation by sensing scheme of change scope and data, which can effectively manage the data.

China's Economic Policy Uncertainty Shocks and South Korea's Exports: A TVP-VAR Approach with an SMSS Structure

  • Liu, Lin;Zhang, Manman;Li, Wei
    • Journal of Korea Trade
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    • v.24 no.4
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    • pp.1-17
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    • 2020
  • Purpose - Since China has been South Korea's biggest export destination, uncertainty shocks originating from it would influence South Korea's exports. This paper evaluates the effects of China's economic policy uncertainty on Korea's exports to explore the transmission channels. Design/methodology - Incorporating endogeneities and nonlinearities, this study employs a quarterly time-varying parameters vector autoregressive model to investigate the relationships between China's economic policy uncertainty and Korea's exports, where the overparameterization due to time-varying specifications is overcome by a novel stochastic model specification search framework. According to previous theoretical studies, this paper assesses two channels, demand shock channel and exchange rate channel, through which foreign uncertainty affects Korea's exports. This paper identifies the primary drivers of Korea's aggregate exports and analyzes the rationales for the time-variant impacts of China's economic policy uncertainty on Korea's exports to China. Findings - Our empirical results reveal that Korea's aggregate exports are less responsive to China's economic policy uncertainty shocks and significantly move together with global demand. In contrast, its bilateral exports to China are highly responsive in a negative and time-variant way. Moreover, Chinese investment is an important channel through which China's economic policy uncertainty affects Korea's exports to China after 2010. Further, the time-variant effects of China's economic policy uncertainty on Korea's exports to China are related to changes in China's foreign trade policies, global economic conditions, and China's degree of economic freedom. Originality/value - Few previous studies touch the effects of external uncertainty shocks on South Korea's exports. This paper attempts to fill this gap and explicitly investigate the impacts of China's economic policy uncertainty on Korea's exports from a time-varying perspective. As Korea is an export-oriented economy, this study provides insights for the Korean government to understand the transmissions of external uncertainty better.

The Influence of Transaction Cost Approach Factor on Channel Loyalty (거래비용접근방법 불확실성요인과 거래관계성이 채널 충성도에 미치는 영향에 관한 연구)

  • Lee, Ji-eun
    • Management & Information Systems Review
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    • v.33 no.2
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    • pp.281-299
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    • 2014
  • This study using a transaction cost approach perspective, this paper presents a model for understanding shopper's buying behavior. Finally, based on the results of these studies, this paper suggests practical implications to companies establishing their management strategy of the channels. In order to achieve the research purpose, it derived hypotheses from the literature studies and conducted questionnaire survey for the buyer who actually purchased by distribution channels. In this paper, 876 of the samples has been used in practice and with those samples it analyzes its empirical testing through reliability verification, validation, factor analysis, correlation analysis and covariance structure analysis.

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