• Title/Summary/Keyword: Channel management

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A Qualitative Study on the Role of Shop Masters in Multi-channel Retail Context (멀티채널 유통브랜드의 샵마스터 역할에 대한 질적 연구)

  • Lee, Jungjin;Hwang, Sunjin
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.83-95
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    • 2018
  • As the paradigm of fashion retail industry moves rapidly to the multi-channel, the role of shop master has changed as well. Therefore, the purpose of this study is to examine in-depth the changing role of shop masters in multi-channel retail paradigms. In-depth interviews were conducted, and all interviews were recorded with permission. Seven shop masters participated in in-depth interviews. All of them were sales specialists, with more than 10 years working experience, at department stores. Results of this study are as follow: First, the roles of a multi-channel shop master include store management, management of sales associates, customer relationship management, and management in relation to the headquarters and suppliers. Second, the most important competencies of shop masters are to forecast future demand, establish information networks, communicate well with others, and create a work environment resulting in higher productivity.

On eBay's Fee Structure from a Channel Coordination Perspective

  • Chen, Jen-Ming;Cheng, Hung-Liang;Chien, Mei-Chen
    • Industrial Engineering and Management Systems
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    • v.9 no.2
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    • pp.97-106
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    • 2010
  • Can eBay.com's fee structure coordinate the channel? It's a critical strategic problem in e-commerce operations and an interesting research hypothesis as well. eBay's fees include three parts: monthly subscription fee, insertion fee, and final value fee (i.e., a revenue sharing portion), which represent a generic form of revenue sharing fee structure between the retailer and the vendor in a supply chain. This research deals with such a channel consisting of a price-setting vendor who sells products through eBay's marketplace exclusively to the end customers. The up- and down-stream channel relationship is consignment-based revenue sharing. We use a game-theoretic approach with assumption of the retailer (i.e., eBay.com) being a Stackelberg-leader and the vendor being a follower. The Stackelberg-leader decides on the terms of revenue sharing contract (i.e., fee structure), and the follower (vendor) decides on how many units to sell and the items' selling price. This study formulates several profit-maximization models by considering the effects of the retail price on the demand function. Under such settings, we show that eBay's fee structure can improve the channel efficiency; yet it cannot coordinate the channel optimally.

Fisheries Marketing Management Effectiveness of Discount Store (대형할인점의 수산물유통효율성에 관한 연구)

  • 장영수
    • The Journal of Fisheries Business Administration
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    • v.35 no.1
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    • pp.169-191
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    • 2004
  • This Study attempts to analysis the degrees of the efficiency of fisheries marketing channel's effectiveness, which are traditional marketing channel's effectiveness of fisheries wholesale markets and Discount Store's effectiveness such as margin, marketing performance. The study methodologies include not only a field sample survey but also a field interview. The results of this study are summarized as follows. First, at the numbers of fisheries marketing channel's margin factors, traditional marketing channel's margin factors are more than discount store's margin factors. Secondly, at the comparative study result of marketing channel margin efficiency, traditional marketing channel's prices are similar to discount store's prices. That is, consumers have bought similar retail price's seafood products through traditional marketing channels as well as discount stores cannels. Finally, however most consumers prefer discount stores to traditional retail stores because of discount store's multi-functions such as assortment of goods, freshness, exchange, refund and employee's kindness. In conclusion, the most important factor of fisheries marketing management is to realize the appropriate balance between marketing margin and consumer satisfaction.

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Cluster-based Minimum Interference Channel Assignment for Multi-Radio Multi-Channel Wireless Mesh Networks (멀티 라디오 멀티 채널 무선 메쉬 네트워크를 위한 클러스터 기반 최소 간섭 채널 할당)

  • Cha, Si Ho;Ryu, Min Woo;Cho, Kuk Hyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.3
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    • pp.103-109
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    • 2010
  • Total performance is improved by minimizing the channel interference between links in wireless mesh networks (WMNs). The paper refines on the CB-CA [1] to be suitable for multi-radio multi-channel (MRMC) WMNs. The CB-CA is the cluster-based channel assignment algorithm for one radio three channel WMN based on IEEE 802.11b/g. The CB-CA does not perform the channel scanning and the channel switching between the cluster heads (CHs) and the edge gateway nodes (EGs). However, the use of co-channel for links between CHs and EGs brings the problem of channel interference among many nodes. We propose and evaluate an improved CB-CA algorithm to solve this problem in MRMC WMNs. The proposed algorithm discriminates between transmission channel and receive channel and assigns channels to each interface randomly and advertises this information to neighbor clusters in order to be assigned no-interference channel between clusters. Therefore, the proposed algorithm can minimize the interference between clusters and also improve QoS, since it can use multiple interfaces and multiple channels.

Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience Goods (오프라인과 온라인 채널상의 기존제품과 신제품의 판매 성과: 경험재에 대한 시계열 분석을 중심으로)

  • Kim, Jeeyeon;Kim, Mingyung;Choi, Jeonghye
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.109-132
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    • 2015
  • We examine offline and online channel sales of experience goods, and compare and contrast the sales patterns of existing products and new products between channels. To this end, we obtain the channel-specific time-series sales data from the leading company selling beauty products, both offline and online. By applying the Vector Autoregressive Model, we empirically find out how the relationship between existing products and new products changes between the shopping channels. Our empirical findings are as follows. First, the sales effects from existing products to new products are significantly positive at both offline and online channels, and this positive effect is greater in the offline channel than in the online channel. Second, the influence of new products on existing products is more positive in the offline channel than in the online channel. Third, the impact of existing products sales on new products sales is greater than that of new products on existing products. Lastly, the inertia effect, the effect within the same shopping channel and the same selling product, is significantly positive in the offline channel but not in the online channel, and this asymmetric inertia effect emerges as we focus on experience goods. Moreover, the impulse response function analysis provides the three important implications. First, companies should pay attention to the same channel but different types of products. Second, the offline channel is more vulnerable to market shock than the online channel. Third, new products sales vary by existing products sales to the greater extent, compared to the opposite relationship. We believe our study contributes theoretically and practically to the fields of marketing and knowledge management.

The Impact of Omnichannel Shopping Experience and Channel Integration on Customer Retention: Empirical Evidence from China

  • WANG, Junbin;JIANG, Xinyu
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.229-242
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    • 2022
  • Creating a new retailing environment to meet the seamless experience requirements of consumers is a challenge for Omnichannel-related businesses. Based on the "appraisal-emotion-response" chain, the purpose of this research is to explore the psychological mechanism of omnichannel integration influencing customer retention and the moderating effect of customer showrooming experience. This research uses a structural equation model in partial least square software to analyze a two-stage survey (Study 1: n = 210; Study 2: n = 342) conducted in China. The results show that channel control experience has three dimensions: perceived channel attribute familiarity, channel type matching, and cross-channel access convenience; consistent interactive experience has two dimensions: information cross-channel consistency and cross-channel service support. Furthermore, both channel control experience and consistent interactive experience are favorable for customer retention through increased customer satisfaction (transactional and retailer satisfaction). Finally, customer showrooming experience positively moderates the relationship between consistent interactive experience and customer satisfaction. This research proposes a self-regulation process model to explain how omnichannel integration enhances consumers' experience, finally leading to consumer retention. The findings contribute to the omnichannel retail business literature and provide management implications for Asian retailers to implement an omnichannel business strategy.

Navigational Channel Capacity Models (항해수로 능력산정 모형 검토)

  • 임진수
    • Journal of Korean Society of Transportation
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    • v.8 no.1
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    • pp.5-15
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    • 1990
  • As a result of the lack of methodology for the determination of navigational channel capacity and the consequence lack of effective management of traffic, navigational channels are often grossly underutilized or highly congested. The traditional rule of first-come-first-served admission of vessels to channels is not efficient as it assumes equal time intervals between entrance of consecutive vessels. A new vessel traffic management system is developed in this research and methodologies to measure the improvement in the channel capacity are developed. Methodology to measure the channel performances for three queue disciplines are developed. The effects of changes in major factors on the channel capacity model such as channel length, fleet mix and arrival rate, as well as changes in strategy are analyzed. Under given channel conditions, best strategy are recommended. Also, a method for effective stochastic channel capacity simulation was developed. The results of analysis and as ertions are compared with the results of simulation runs to prove their applicability.

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Efficient Channel Management to Maximize Spectrum Holes in Cognitive Radio Networks (CR 네트워크에서의 유휴자원 증대를 위한 효율적인 채널 관리 방법)

  • Jeong, Pil-Jung;Shin, Yo-An;Lee, Won-Cheol;Yoo, Myung-Sik
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.10B
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    • pp.621-629
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    • 2007
  • In cognitive radio (CR) network, the channels are generally classified into either the unavailable channels that are occupied by incumbent users or the available channels that are not occupied. The conventional channel classification scheme may result in poor utilization of spectrum holes since it does not take the spatial relationship between CR node and incumbent users into consideration. In this paper, we propose an efficient channel management scheme for the centralized CR network to maximize the spectrum holes by overcoming the shortcomings of conventional scheme. In addition, we mathematically analyze the effectiveness of proposed scheme. Based on the proposed channel management scheme, we also propose the rendezvous algorithm, which can establish the control channels between base station and CR node under the dynamically changing spectrum environment.

Channel Set Manager Development and Performance Analysis for Cognitive Radio System (인지 무선 시스템을 위한 채널 집합 관리기의 개발 및 성능 분석)

  • Park, Chang-Hyun;Song, Myung-Sun
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.45 no.5
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    • pp.8-14
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    • 2008
  • There are two a approaches for the Cognitive Radio(CR) development. One is 'Full CR', which Joseph Mitola III proposed, and another is 'Spectrum CR', which is currently being standardized. The target approach of this paper is the latter and we develop a Cognitive Engine(CE) and simulated a channel set management(CSM), which is a core function of CE. The Channel set management evaluates channel quality and Incumbent User(IU) vacancy possibility and classifies the channel set, which is performed by using channel state history. Especially, a very important function for the channel set management is a channel state prediction and this paper proposed a Hidden Markov Model(HMM) based channel state prediction and a method for increasing performance. Also, we applied the proposed method into our simulator and simulated channel state prediction. Through the simulation, we verified as we applied our proposed scheme, the performance of channel state prediction gets better and through comparing with RS and SS, we verified the HMM based Channel state prediction is better.

Approximating the Outage Probability of the Pilot Channel for IS-95-Based Cellular CDMA Systems in the Soft Handover Region

  • Park, Seung-Keun;Cho, Pyung-Dong;Park, Ki-Shik;Cho, Kyung-Rok
    • ETRI Journal
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    • v.25 no.6
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    • pp.523-526
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    • 2003
  • This letter presents an approximation of the outage probability of the pilot channel that can be used for CDMA cell planning. The approximation can determine system parameters for soft handover in IS-95-based cellular CDMA downlink design. Computer simulations show that our analytical results agree with empirical results.

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