• Journal of Distribution Research
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• v.11 no.1
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• pp.69-97
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• 2006

This research aimed to establish and test a empirical model for antecedents and consequences of manufacturer's degree of channel concentration in multiple channels from strategic perspective. For this purpose, I suggested new concept of channel concentration based on related literature review and developed the measurement index of channel concentration. Second, I examined and applied the transaction cost theory and market power theory to provide broad understanding of multiple channel structure and to explain it. Finally, I present the theoretical and managerial implications to the firms that build up channel strategy under multiple channel contexts on this research results. For the purpose of these goals, eight hypotheses were drawn from the previous researches. To verify these hypotheses, 248 data were collected as samples, and the data were tested by reliability test, factor analysis, and covariance structure analysis. Empirical findings strongly support that strategic management of distribution channel especially are important in multiple channels. The overall implications to researchers and practitioners are presented, and limits and further study direction were discussed as a final.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.329-335
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• 2014

In this paper, to improve the performance of PB/MC-CDMA system, we have researched about the decision feedback channel estimation method using the pilot symbol with data symbol. The PB/MC-CDMA system is able to obtain the improved BER by frequency diversity gain and frequency domain equalizer in the frequency selective fading channel. However, when it is not the estimating of channel exactly, it is degrading the performance of BER in the system for occurred the interference among users. To improve the performane system in the multi-user environment the proposed system is using the decision feedback to estimate channel using the channel estimated value of the first stage and second stage. The proposed system is evaluated by computer simulation. The proposed system is not only able to improve the performance of BER by decreasing the interference to each user, but also the proposed system is possible to reduce number of pilot symbol to estimate the channel. Therefore, it confirmed the proposed system improves the performance than the conventional system.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.5
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• pp.21-26
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• 2016

With the increased desire of TV consumers for interactivity and personalization, IPTV has been rapidly spread in recent years. IPTV can provide a variety of services through hundreds of channels, but the explosion of TV channels makes users even more difficult to find their desired contents. In addition, the channel zapping delay of IPTV is serious due to the limited network bandwidth. To resolve these problems, this paper distinguishes hot and cold channels by exploiting the real-time viewing rate as well as each user's viewing history, and then, maintains hot channels in the hot list, which is searched first during channel navigation and also prefetched to support the preview of channels. Experimental results show that the proposed scheme improves the IPTV channel seek time significantly compared to existing channel seeking interfaces.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.173-182
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• 2017

On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.

• Information Systems Review
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• v.20 no.4
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• pp.59-78
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• 2018

With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

• Journal of Advanced Marine Engineering and Technology
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• v.39 no.6
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• pp.586-591
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• 2015

This study discusses numerically-explored thermal performances of hybrid fin heat sinks (HF HSs) for lightweight thermal management of LED modules under natural convection. A hollow hybrid fin heat sink (HHF HS) and a solid hybrid fin heat sink (SHF HS) are proposed as HF HSs. A 3-D CFD analysis has been carefully conducted to obtain reliable numerical results. The 3-D CFD study investigates the effects of both fin spacing and an internal channel diameter on performances of the HHF HS and the SHF HS. The study results show that the mass-based thermal resistance of the HHF HS is 20~32% smaller compared with the pin fin heat sink (PF HS). The results also show that the mass-based thermal resistance of the HHF HS decreases with the increase of the channel diameter. These results are mainly due to coupled effects of the mass reduction and heat pumping through an internal channel. Considerably superior mass-based thermal performances of the HHF HS to the conventional PF HS suggest the feasible application for the lightweight thermal management of the LED modules under natural convection.

• 한국신재생에너지학회:학술대회논문집
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• 2006.11a
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• pp.101-104
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• 2006

Water management is considered to be one of the main issues to be addressed for the performance improvement of proton exchange membrane (PEM) fuel cell. For good water management, the detailed information on the water distribution inside an operating PEM fuel cell should be available to main an adequate level of hydration in the PEM While avoiding performance decline due to liquid rater flooding. For the PEM fuel cell to be commercially viable as vehicle applications, the flooding on the cathode side should be minimized during the fuel ceil operation. In this study to investigate cathode flooding and its relation with temperature distribution in flow channels, visualization study was performed on the cathode side of a PEM fuel cell. For the direct visualization of temperature field and water transport in cathode flow channels, a transparent cell was designed and manufactured using quartz window. Water transport and its two-phase flow characteristics in flow channels were investigated experimentally. Also, the visualization of temperature distribution In cathode flow channels was made by using IR camera. Results indicated that the temperature rise near the exit of cathode flow channel was found. It is found that this area corresponds to the flooding area from both temperature and flooding visualization results It is expected that this study can effectively contribute to get the detailed data on water transport linked with heat management during the operation of a PEM fuel cell

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.788-799
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• 2006

The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.4
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• pp.362-369
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• 2018

In this paper, we propose a procedure to multiple SNS channels automatic streaming through multiple output channels including the output channel of an external streaming server. The multiple SNS channels automatic streaming server includes an output management module for controlling the transmission of video contents to RELAY module that establish two or more output channels. In this paper, we experimented by separate with HD and FHD video using RELAY module in multiple SNS channel automatic streaming. In stream modules using RELAY module of HD video, when the publisher client and the player client and the RELAY module are 1 channel, the occupancy rate of CPU is 0.6% and the occupancy rate of heap memory is 0.3%(20 Mbyte). When the publisher client and the player client and the RELAY module are 183 channels, the occupancy rate of CPU is 99.9% and the occupancy rate of heap memory is 45.8%(3.7Gbyte). Therefore, the paper is not limited to the size of the streaming server by extending the output channel from which the video is transmitted to the output channel of the external streaming server. And a process of allocating an output channel of an external streaming server to an output channel through which an video is transmitted can be easily performed, so that an efficient output channel management can be performed even when a plurality of videos are transmitted.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.3
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• pp.71-86
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• 2013

This research explores the question how interactions between customer and firm affect firm growth. To test suggested hypotheses, this study collects data on social commerce industry in Korea during the period from the beginning of social commerce industry in Korea, May 2010, to March 2012, and investigates the effect of social media on the growth of social commerce firms. We suggest two hypotheses in this study. First, as web traffic inflow through social media into a focal social commerce increases, the growth rate of the focal social commerce increases. Second, the more diverse social media channel through which web traffic inflows into a focal social commerce, the weaker the positive effect of web traffic inflow on the growth rate of the focal social commerce. Analysis of data shows that inflow through social media is positively related to the growth of social commerce. In addition, our analysis shows that inflow channel diversity weakens the positive relationship between web traffic inflow through social media and growth rate of social commerce firms. These results suggest that firms need to concentrate on few social media in order to attract customers. The study contributes to understanding how interaction between firms and customers influences the growth of the firm.