• Title/Summary/Keyword: Channel management

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A Study on Mediating Effects of the Dimension of Justice in the Influence of Relational Norm to Commitment (프랜차이즈산업에서 관계규범이 결속에 미치는 영향에 있어서 공정성 차원의 매개효과에 관한 연구)

  • Shen, Feng-Hua;Oh, Se-Jo;Jung, Yeon-Sung
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.1-27
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    • 2008
  • In a power-asymmetry relationship like franchise system, a high dependent franchisee must often rely on its powerful partner. Therefore, in order to build up 'win-win' systems, therefore channel members should increase trust and commitment each other to enhance the relationship quality to sustain long-term cooperative relationships. First of all, to increase the relationship quality in franchise system, franchisor should increase franchisee's perception of the powerful franchisor's justice. The point of this research, I established basic hypotheses and comparative hypotheses to examine franchisor's behavior what franchisee expected which influences on franchisee's attitude and behavior in power - asymmetry relationship in franchise system. For the purpose of the empirical testing, managers of franchisee in the food service industry of Korea had been selected and analyzed, and major findings in this study as follow: First, the relational norm between franchisor and franchisee increased both distributive justice and procedural justice, especially relational norm had more effect on procedural justice than distributive justice. Second, distributive justice increased both economic commitment and social commitment while procedural justice just increased social commitment only but economic commitment. So, on the relational commitment, distributive justice was more important element than procedural justice. On the other hand, procedural justice had indirect effect on economic commitment through distributive and social commitment.

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Analysis of the under Pavement Cavity Growth Rate using Multi-Channel GPR Equipment (멀티채널 GPR 장비를 이용한 도로하부 공동의 크기 변화 분석)

  • Park, Jeong Jun;Kim, In Dae
    • Journal of the Society of Disaster Information
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    • v.16 no.1
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    • pp.60-69
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    • 2020
  • Purpose: Cavity growth process monitoring is to periodically monitor changes in common size and topography for general and observational grades to predict the rate of common growth. The purpose of this study is to establish a systematic cavity management plan by evaluating the general and observational class community in a non-destructive method. Method: Using GPR exploration equipment, the acquired surface image and the surrounding status image are analyzed in the GPR probe radargram in depth, profile, and cross section of the location. The exact location is selected using the distance and surrounding markings shown on the road surface of the initial detection cavity, and the test cavity is analyzed by calling the radar at the corresponding location. Result: As a result of monitoring tests conducted at a cavity 30 sites of general and observation grade, nine sites have been recovered. Changes in scale were seen in 21 cavity locations, and changes in size and grade occurred in 13 locations. Conclusion: The under road cavity is caused by various causes such as damage to the burial site, poor construction, soil leakage caused by groundwater leakage, waste and ground vibration. Among them, indirect factors could infer the effects of groundwater and localized rainfall.

A Comparative Study on Business Ecosystem of Samsung and Xiaomi: Focus on CPND Value Chain of IoT Industry (삼성과 샤오미의 기업생태계 비교 연구: IoT 산업의 CPND 가치사슬을 중심으로)

  • Sawng, Yeong-Wha;Cho, Yeong-Eun;Park, Sun-Young
    • Information Systems Review
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    • v.18 no.2
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    • pp.1-22
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    • 2016
  • In response to changes in the global market environment, companies in the Information and Communications Technology (ICT) industry have begun to pursue cooperation and competition on a business ecosystem level. In particular, to become a leader in the new growth engine industry of Internet of Things (IoT), companies around the globe aim to consolidate vertically up the value chain through a solid establishment of their platforms. This paper looks at Samsung and Xiaomi, whose strategies for creating an ecosystem based on their own platforms differ in accordance to the ecosystem in which they compete. An analysis of these two companies indicate that Samsung pursues a strategy to become the market standard by openly sharing its platform with complementary companies, whereas Xiaomi pursues a strategy that achieves value as a channel owner through the restriction on which companies may become partners. This paper concludes that as Samsung and Xiaomi strive to become IoT industry leaders, each company pursues a variant of a platform-based value chain integration strategy based on the specific nature of the ecosystems in which they compete, thereby creating value through a symbiotic relationship with their partner companies.

A water stress evaluation over forest canopy using NDWI in Korean peninsula (NDWI를 활용한 한반도 지역의 산림 캐노피에 대한 water stress 평가)

  • Seong, Nohun;Seo, Minji;Lee, Kyeong-Sang;Lee, Changsuk;Kim, Hyunji;Choi, Sungwon;Han, Kyung-Soo
    • Korean Journal of Remote Sensing
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    • v.31 no.2
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    • pp.77-83
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    • 2015
  • Leaf water content is one of important indicators that shows states of vegetation. It is important to monitor vegetation water content using remote sensing for forest management. In this study, we investigated the degree of water stress in Korean peninsula with Normalized Difference Water Index (NDWI) to study the water content of vegetation canopy. We calculated the NDWI using SPOT/VEGETATION S10 channel data over forest from 1999 to 2013. We calculated Simple Moving Average (SMA) to remove temporal noises of NDWI in time series, and used standardized anomaly to investigate temporal changes. We classified the NDWI anomalies into three scales (low, moderate, and high) in order to monitor intuitively. We also investigated suitability of the NDWI as an evaluation criterion about water stress of vegetation canopy by comparing and verifying forest fires damaged area over 150 ha. Consequently, huge forest fire occurred 24 times during the study period. Also, negative anomalies appeared in every forest fire location and their neighboring areas. In particular, we found huge forest fires where NDWI anomalies were in 'high' scale.

A Simple Method for Classifying Land Cover of Rice Paddy at a 1 km Grid Spacing Using NOAA-AVHRR Data (NOAA-AVHRR 자료를 이용한 1 km 해상도 벼논 피복의 간이분류법)

  • 구자민;홍석영;윤진일
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.3 no.4
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    • pp.215-219
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    • 2001
  • Land surface parameterization schemes for atmospheric models as well as decision support tools for ecosystem management require a frequent updating of land cover classification data for regional to global scales. Rice paddies have not been treated independently from other agricultural land classes in many classification systems, despite their atmospheric and ecological significance. A simple but improved method over conventional land cover classification schemes for rice paddy is suggested. Normalized difference vegetation index (NDVI) was calculated for the land area of South Korea at a 1km by 1 km resolution from the visible and the near-infrared channel reflectances of NOAA-AVHRR (Advanced Very High Resolution Radiometer). Monthly composite images of daily maximum NDVI were prepared for May and August, and used to classify 4 major land cover classes : urban, farmland, forests and water body. Among the pixels classified as "forests" in August, those classified as "water body" in May were assigned a "rice paddy" class. The distribution pattern of "rice paddy" pixels was very similar to the reported rice acreage of 1,455 Myons, which is the smallest administrative land unit in Korea. The correlation coefficient between the estimated and the reported acreage of Myons was 0.7, while 0.5 was calculated from the USGS classification.calculated from the USGS classification.

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Study on Design Standards for Nature-like Fishway in Korea (국내 자연형 어도 설계 기준 마련을 위한 고찰 - 자연형 어도 표준 모형안의 문제점과 개선방안을 중심으로 -)

  • Hwang, Sung-Won;Kim, Jin-Oh
    • Journal of Environmental Impact Assessment
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    • v.26 no.3
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    • pp.181-194
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    • 2017
  • While over 90 percent of fishways are made up with concrete material, nature-like fishways are started to be established as a form of small stream using natural materials. Recently, the central government in collaboration with a university has proposed a 'Standard Model of Nature-like Fishway' with a purpose to provide as a national design standard of nature-like fishway. This study aims to criticize the proposed design model of nature-like fishway and to propose improvements by examining other international cases. As a result, we found problems and limitations of the proposed design model due to the lack of research and experience about making nature-like fishway in Korea. Especially, for designing bypass nature-like fishway we found the lack of studies about structure management strategies, establishment of rocks or pebbles inside the stream, and natural materials. In this sense, more studies about nature-like fishway design adaptable to our environment need to be conducted. In addition, since the proposed design standard for nature-like fishway has been created based on the limited examination of existing domestic cases, it is desirable to improve the design standard on the basis of hydrological and biological research so that they could be adapted effectively to regional and local contexts.

Structuring of Integrated Design System Based on Emotion Process Model for Successful Brand Image Building (성공적 브랜드 이미지 구축을 위한 감성 처리 모형 기반의 통합 디자인 체계 구성)

  • Kim, Hyun
    • Science of Emotion and Sensibility
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    • v.11 no.1
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    • pp.57-68
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    • 2008
  • With the shift of consumer’s spending behaviors further into emotionally-driven purchases, the role of brand is becoming even more important, which in turn, expands design’s role in the brand image strategy. The contact point between the consumers and the brand is the primary channel for building strong brand image through experience. Therefore, it is critical to comprehensively plan and manage the consumer contact point for any brand. Given the changing market conditions, the objective of this study is to define and structure an integrated design development and management system for building successful brand image. In order to do so, the research analyzed the characters of brand image, the conditions for consumer experience and the roles of emotion. The analysis into the correlation between images and emotion process model yields three natures of an image. The image 1) is based on empirical decisions, 2) expresses and conveys emotional aspects and 3) builds mental values through a sense of sympathy. Through case studies of successful designs that meet all three characteristics, the roles of a brand icon in building strong brand image and the needs for integrated design approach for implementation are defined. The methods for integrated design include 1) providing a focal point through brand image positioning, 2) utilizing visual themes based on brand image plot, 3) building a Total Identity Program to holistically manage brand images and 4) developing brand icons for brand image reinforcement.

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Influence of Spa Sewage on the Water and Soil Pollution and Restoration I. Influence of Spa Sewage on the Pollution of Stream Water and Agricultural Land (온배수 유입 소형하천의 수질 및 토양오염과 회복에 관한 연구: I. 온배수가 인근 소하천과 농업 환경에 미치는 영향)

  • 정연태;이덕배;이경보;김미연;김백호;최민규;박승택
    • Korean Journal of Environmental Biology
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    • v.17 no.3
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    • pp.337-344
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    • 1999
  • This study was carried out to investigate the influence of spa sewage on water quality and chemical contents in the paddy soil along stream from 1997 to 1998. Concentration of $PO_4, SO_4, Cl, NH_{4}, Ca, Na$ and COD in the spa sewage were lower than standard for agricultural usage, and were lowered as the sewage flew to the into stream. The concentration of $SO_4$in spa sewage was over the criteria for agricultural usage in the inlet, but was lower than criteria for agricultural usage by inlet of non polluted stream water. Concentration of pollutants in the sediment of water channel were the highest in the inlet site. There were no pollutants accumulation in the paddy soil where spa sewage was irrigated. It may be resulted from nutrients uptake of rice plant and self purification of paddy soil. On the while, considering electric conductivity and nitrate in spa sewage, this results suggest that long-term irrigation of the spa sewage may be required general management with some decreasing fertilization.

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Spatio-Temporal Dynamics of Estuarine Wetlands Related to Watershed Characteristics in the Han River Estuary (유역특성에 따른 한강하구 습지의 공간분포 및 변화분석)

  • Rho, Paik-Ho
    • Journal of the Korean Geographical Society
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    • v.42 no.3 s.120
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    • pp.344-354
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    • 2007
  • Estuarine wetlands for 33 watersheds in the Han River estuary were delineated on topographic maps from the 1910s, 1970s, and 2000s. Then, these data were used to address the issue of spatial distribution and temporal variation. Watershed characteristics such as drainage density, location, watershed size, slope, and elevation were identified for each watershed to determine the relationship between watershed characteristics and spatial distribution of estuarine wetlands. The analysis of estuarine wetlands indicated that wetlands in the estuary had declined gradually between the 1910s and the 1970s, although most wetlands were lost since the 1970s mainly caused by the large development projects related to urban expansion in metropolitan Seoul. The sediment composition and formation processes of the wetlands differed with watershed location; mud flats dominate in the lower part of the estuary, and relatively more sandy and emergent-plant wetlands occur near the main channel and tributaries of the Han River. Relatively more estuary wetlands occur in large watersheds, which have high slopes and low elevations. Estuarine wetlands have been lost dramatically in the densely populated watershed regions (i.e., Han River Seoul, Han River Goyang, West Han River), while relatively more wetlands have remained in undeveloped regions, including the Lower Imjin River and Lower Han River. In particular, anthropogenic disturbance has played an important role in the loss of wetland through the conversion of wetland into agricultural and developed land.

Two Factors of Overseas Online Shopping : Self-Efficacy and Impulsivity (해외직접구매의 두 요소 : 자기효능감과 구매충동성)

  • Lee, Han-Suk
    • Journal of Distribution Science
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    • v.16 no.8
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    • pp.79-89
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    • 2018
  • Purpose - This research aims to investigate the factors that influence consumer's overseas online shopping behavior. Consumers adopt overseas online shopping as a new buying way and more and more consumers prefer overseas online shopping than traditional shopping ways. Consumers' behaviors in this shopping experience can be different from other shopping experiences. With the increase of overseas online shopping, we need to find antecedents and results of overseas online shopping. Especially there would be positive or negative factors which influence overseas online shopping motivation. To find the relationship, this study examines self-efficacy and impulsivity as major factors which influence overseas online shopping. We also suggest that several attitude factors increase self-efficacy and it is positively related to customer satisfaction. On the other hand, we assume that overseas online shopping factors influence impulsivity of buying and it will decrease customer satisfaction. Research design, data, and methodology - This empirical study data were collected from Korean people who experience overseas online shopping. The subjects for this study were confined to shoppers who used overseas online shopping within the past six months. A total of 267 responses were gathered. SPSS 23.0, PLS 2.0 software were used in the data analysis. Descriptive statistics were used to show sample characteristics. We examined reliability, validity test for constructs. All measurement items used seven-point scales(1= very strong disagree, 7 = very strongly agree) drawn from previously published papers. Partial Least Square method was applied to find the relationship between antecedent factors and dependent factors and hypotheses were estimated. Results - Results show that perceived superiority, perceived ease of use, perceived transaction safety, perceived behavioral control positively affect self-efficacy. Self-efficacy influences positively to consumer's post purchase satisfaction. Perceived monetary benefit and perceived uniqueness motivated impulse buying. This can make consumer's post purchase dissatisfaction. Conclusions - This paper attempted to confirm the existence of both the positive and negative faces of overseas online shopping. The result reveals that self-efficacy is a major factor which may increase satisfaction in the overseas online shopping. Usually, we can think monetary benefit and uniqueness of products motivate overseas online shopping. But it can also intrigue impulse buying and negatively affect customer relationship. Therefore companies should provide enough products information to their potential customers and they might apply adequate processes such as recommendation, comparing systems to build long term relationship with their customers.