• Title/Summary/Keyword: Channel management

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A Plan to Establish Agriculture and Fisheries Special Channel - Marketing Expert, Farmer and Fisher, Broadcasting Expert FGI Result - (농수산식품 전문채널 설립방안 - 농수산 마케팅 전문가, 농수산업인, 방송전문가 FGI 결과 -)

  • Park, Ji Seob;Moon, Junghoon;Kim, Jin Gi
    • Agribusiness and Information Management
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    • v.2 no.1
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    • pp.15-29
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    • 2010
  • Recently, IPTV population is growing by leaps and bounds. and We performed FGI(Focus Group Interview) with various experts related to agriculture field to establish Agriculture and Fisheries special channel. this growth has social background that is change of paradigm caused by the convergence of broadcasting, demand for Agriculture and Fisheries special channel using new media thanks to interests in Wellbeing, Green food. so we think that we need to consider the way to establish Agriculture and Fisheries special channel and its validity from all angles. that is why we are having a heated discussion with Agriculture and Fisheries marketing experts, farmer, fisher(Korean Cyber Farmer Association), broadcasting experts. Concretely, government budget is needed to establish Agriculture and Fisheries special channel, so we are just about to examine its validity and find business model. to make this discussion detailed, we made 4 subjects. First, Do we need agro-fishery products distribution channel using media? Second, After establishing of Agriculture and Fisheries special channel, how many demands will occur? Third, Should we make Agriculture and Fisheries special channel public channel? Fourth, What would be profit model of Agriculture and Fisheries special channel?

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Channel Allocation for the Low Earth Orbit Satellite Systems

  • Kim, Soo-Hyun;Kim, Soo-Hyun;Chang, Kun-Nyeong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.22 no.4
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    • pp.37-50
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    • 1997
  • We consider the channel allocation problem for the earth orbit (LEO) satellite systems. This problm is known to be NP-complete and a couple of heuristic algorithms have been developed. In this paper, we convert the problem into a simpler form through the concept of pattern. And we suggest another algorithm based on Simulated Annealing for this simplified problem. The results of performance comparison show that our method works very well. Simulation results are reported.

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Study on efficient scheduing strategies for multiuser MIMO systems (멀티유저 MIMO 시스템에서 효과적인 스케쥴링 정책 연구)

  • Kim, Jae-Hong;Kim, Se-Heon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.201-204
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    • 2006
  • In this paper, we propose efficient scheduling strategy for Multi-user MIMO systems that find advantageous trade off solution between multiuser diversity and spatial diversity, spatial multiplexing technique. Specifically, we suggest P-SFS(Pseudo-SNR Fair scheduling) algorithm that consider throughput and fairness problem. also we propose channel aware Antenna deployment that decide how to use assigned multiple antennas by the information of each user's channel condition.

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A Study on Influencing Factors of Channel Preference (스마트 환경에서 오프라인, 온라인, 옴니채널 선호도의 영향요인에 관한 한·중 비교연구)

  • Park, Jung-Ryeol;Kwon, Sun-Dong;Park, Hyun-Jung
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.239-261
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    • 2016
  • Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers' preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.

A Study on the Factors influencing Consumer's Choice of Smartphone Purchase Channel in Multichannel Environments - Focusing on the consumer's shopping orientations (멀티채널 환경에서 스마트폰 구매시 소비자의 채널선택에 영향을 미치는 요인에 관한 연구 - 소비자의 쇼핑성향을 중심으로)

  • Kim, Jung-A;Goo, Jayoung James
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.255-269
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    • 2020
  • This paper aims to analyze the factors influencing consumer's choice of smartphone purchase channel in multichannel environments. Recently, smartphone purchase channels are becoming more complex and diverse. A smartphone with a short purchase cycle is a product applying advanced technology, the research of this topic would be significant. The major findings of this study are as follows. First, depending on the consumer's shopping orientation, the consumer group was classified into three groups of preference 1. Active shopping, 2. Convenient shopping, and 3. Rational shopping. Second, it was analyzed that the consumer's shopping orientation influenced the decisions of the information search channel and the purchase channel. Third, there was a significant difference between the search and purchase channels in the three groups. Finally, in the channel experience, there was a significant difference in price satisfaction by group. The results of these studies are expected to provide practical implications for establishing a customized multi-channel strategy. This study provides a desirable model for research on smartphone purchase channels.

Analysis of Temporal and Spatial Variations of Channel-Aquifer Interaction Using a Distributed Catchment Model: A Case Study for the Tarland Burn Catchment in the UK (분포형 유역 모델을 이용한 하천-지하수 상호작용의 시공간적 변동 해석: 영국 Tarland Burn 유역에 대한 사례 연구)

  • Koo, Bhon-Kyoung
    • Proceedings of the Korea Water Resources Association Conference
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    • 2007.05a
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    • pp.253-257
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    • 2007
  • Channel-aquifer interaction is one of the key hydrological processes that determine water flows in the stream/river channel. Field measurements of channel-aquifer interaction, however, is very difficult and costly, particularly when one intends to understand its variations across a catchment for a long period. Hydrological simulations using a catchment model are a relatively easier and cheaper alternative provided the model structure is appropriate for describing channel-aquifer interaction. In this study, a catchment model called CAMEL (Chemicals from Agricultural Management and Erosion Losses) is used for estimating channel-aquifer interaction over time and space. CAMEL is a distributed catchment model to simulate transformation and transport processes of sediment and pollutants as well as water flows at the catchment scale. In the model, a catchment is represented using a network of square columns each of which is comprised of various storages of water. CAMEL explicitly simulates both surface and subsurface processes including channel-aquifer interaction. This paper presents an application study results of CAMEL for the Tarland Burn Catchment, a small (catchment area $52\;km^2$) rural catchment in Scotland, UK, demonstrating some of the channel-aquifer interaction dynamics across the catchment during a 2-year period.

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Impact of Pursuing Goals on Customer Channel Preference: Mediating Effects of Product Utility and Process Utility

  • Li, Dao-sheng;Lee, Hyunjoung;Hong, Jinhwan
    • Asia Marketing Journal
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    • v.16 no.2
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    • pp.15-38
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    • 2014
  • This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

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An Optimal Strategy of 3G Mobile Handset Distribution by 3-Person Game (3자간게임모형에 의한 3G 이동통신단말기의 치적유통전략)

  • Joo, Young-Jin;Moon, Hyoung-Don
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.4
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    • pp.185-204
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    • 2009
  • The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

Development of Multiple Channel Measurement System for IC Socket (IC 소켓 검사용 다중 채널 측정 시스템 개발)

  • Gang, Sang-Il;Song, Sung-Yong;Yoon, Dal-Hwan
    • Journal of IKEEE
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    • v.25 no.2
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    • pp.315-321
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    • 2021
  • In this paper, we have developed the multiple channel measurement system for IC Socket Test. The one can test the current-voltage measurements for pitting the several device specification, which analyze the thin current from several ㎂ to 5A with very low resistor mΩ. The increasement of the IC socket channel with lead pitch under 0.25 mm be need to perform several functions, concurrently. The system to perform these functions be designed to integrate several SMU(source measure unit) on board. So, we can reduce the 2 minutes test time per channel point to 40 sec, with daisy chain test method. Using by graphic interface, I-V curve mode and data logging technologies, we can implement the test flow methods and can make economies the time and cost.

Future Impacts of RFID on Supply Chain Management and Redesigning the Distribution Structure of Seafood in Korea (국내 수산물 유통구조 재설계와 수산물 SCM에서의 RFID 효과)

  • Park, Myong-Sop;Park, Sang-Cheol;Kim, Jong-Uk
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.36
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    • pp.143-170
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    • 2007
  • In order to analyze the distribution channel of marine products in Korea, this study shows SCM approach to redesign of the marine distribution channel with case study related to previous literatures. In view of the supply chain and the future impact of RFID on the marine SCM on the recognition of the importance of the seafood traceability system, this study also provides the possibility to accomplish effective SCM for integration of production, storage, transportation, delivery, and sale when RFID is used in the seafood distribution channel based on the expansion of awareness on the marine product traceability. The traceability system for seafood is considered as the distribution infrastructure established in RFID deployment. By introducing Lotte mart case, this case study also discusses the marine distribution structure in view of the supply chain, to present an effective foundation for supplying seafood throughout production, distribution, and consumption. This is achieved by introducing RFID in an ubiquitous environment, and suggesting far more efficient control planning throughout the seafood distribution channel in view of the expected effects resulting from the introduction. In addition, as the alternative of solving this situation, this study propose the supply chain in seafoods by comprehensive management in whole distribution channels. In the SCM in seafood perspectives, HACCP can take into account the whole seafood chain from the point of supply to the point of consumption when assessing hazards. As the contributions of this study, this study emphasizes the seafood industry first should require the establishment of the relevant infrastructure, for which the efforts of the government and demonstrative project participants are essential.

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