• Title/Summary/Keyword: Channel management

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The Effect of Pop-up Store Characteristics on Purchasing Behavior of MZ Generation Consumers

  • Gyu-Ri KIM;Seong-Soo CHA
    • Journal of Wellbeing Management and Applied Psychology
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    • v.7 no.2
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    • pp.31-37
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    • 2024
  • Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.

Factors influencing consumers' continuance intention in online grocery shopping: a cross-sectional study using application behavior reasoning theory

  • Binglin Liu;Min A Lee
    • Korean Journal of Community Nutrition
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    • v.29 no.3
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    • pp.199-211
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    • 2024
  • Objectives: Online grocery shopping has gained traction with the digital transformation of retail. This study constructs a behavioral model combining values, attitudes, and reasons for behavior-specifically, facilitators and resistance-to provide a more novel discussion and further understand the relative influences of the various factors affecting continuance intention in online grocery shopping. Methods: Data were collected through an online questionnaire from consumers who had engaged in online grocery shopping during the past month in Seoul, Korea. All collected data were analyzed using descriptive analysis, and model validation was performed using partial least squares structural equation modeling. Results: Continuance intention is primarily driven by facilitative factors (compatibility, relative advantage, and ubiquity). Attitude can also positively influence continuance intention. Although resistance factors (price, tradition, and risk) do not significantly affect continuance intention, they negatively affect attitude. Values significantly influence consumers' reasoning processes but not their attitude. Conclusions: These findings explain the key influences on consumers' online grocery shopping behavior in Seoul and provide additional discussion and literature on consumer behavior and market management. To expand the online grocery market, consumers should be made aware of the potential benefits of the online channel; the barriers they encounter should be reduced. This will help sustain online grocery shopping behavior. Furthermore, its positive impact on attitude will further strengthen consumers' continuance intention.

Sentimental Analysis of Twitter Data Using Machine Learning and Deep Learning: Nickel Ore Export Restrictions to Europe Under Jokowi's Administration 2022

  • Sophiana Widiastutie;Dairatul Maarif;Adinda Aulia Hafizha
    • Asia pacific journal of information systems
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    • v.34 no.2
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    • pp.400-420
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    • 2024
  • Nowadays, social media has evolved into a powerful networked ecosystem in which governments and citizens publicly debate economic and political issues. This holds true for the pros and cons of Indonesia's ore nickel export restriction to Europe, which we aim to investigate further in this paper. Using Twitter as a dependable channel for conducting sentiment analysis, we have gathered 7070 tweets data for further processing using two sentiment analysis approaches, namely Support Vector Machine (SVM) and Long Short Term Memory (LSTM). Model construction stage has shown that Bidirectional LSTM performed better than LSTM and SVM kernels, with accuracy of 91%. The LSTM comes second and The SVM Radial Basis Function comes third in terms of best model, with 88% and 83% accuracies, respectively. In terms of sentiments, most Indonesians believe that the nickel ore provision will have a positive impact on the mining industry in Indonesia. However, a small number of Indonesian citizens contradict this policy due to fears of a trade dispute that could potentially harm Indonesia's bilateral relations with the EU. Hence, this study contributes to the advancement of measuring public opinions through big data tools by identifying Bidirectional LSTM as the optimal model for the dataset.

The Competence and Satisfaction on Inventory Management of the Operating Room Nurses (수술실 간호사의 물품관리 업무역량과 업무만족도 연구)

  • Son, Jeong-Sook;Choi, kyung-Sook;Kim, Hyun-Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.6
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    • pp.449-458
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    • 2016
  • The study verified the work capacity (job performance, perception, knowledge) and satisfaction on managing the inventory of operating room nurses working in a more than 700-bed hospital. The purpose of this study was to provide basic data of education for work capacity and satisfaction and quality insurance by analyzing the scores between the three different operating rooms and the correlation between the work capacity and satisfaction by investigating the related factors. This study presented a structured and self-administered questionnaire to 181 nurses who had been working in the operating room more than six months. The mean and standard deviation of the job performance, perception, knowledge, and satisfaction were 4.2(${\pm}0.56$), 3.4(${\pm}0.76$), 3.5(${\pm}0.40$), and 3.4(${\pm}0.55$), respectively. The work capacity and satisfaction of each group did not show a statistically significant difference. The correlations between the job performance and knowledge, knowledge and perception, perception and satisfaction were positive (r=.627, p<0.01), (r=.663, p<0.01) and (r=.485, p<0.01), respectively. Among the factors related to the general characteristics of operating room nurses, only age significantly affected their job performance. This study provides basic data on the maintenance and improvement of their competence and satisfaction by being served as a resource for sustainable human resources management and training, and efficient management of the communication channel between hospitals.

A model experiment on the underwater shape of deepsea bottom trawl net (심해 저층트롤망의 수중형상에 관한 모형실험)

  • Park, Gwang-Je;Lee, Ju-Hee;Kim, Hyung-Seok;Jeong, Sun-Beom;Oh, Taeg-Yun;Bae, Jae-Hyun
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.42 no.3
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    • pp.134-147
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    • 2006
  • A model experiment using circulation water channel was carried out to investigate the dynamic characteristics of bottom trawl net which can be used in sea mount of North Pacific. Hydrodynamic resistance and shape variation according to the flow velocity and angle of hand rope transformation for net were measured, and experimental value was analyzed as the value of full-scale bottom trawl net. The results summarized are as follows; At the $30^{\circ}$ of angle of hand rope to net, hydrodynamic resistance varied from 0.5kgf to 2.68kgf as the flow velocity increased between 0.31m/s and 0.92m/s, and formula of hydrodynamic resistance for the model net was $F_m=3.04\;{\cdot}\;{\upsilon}^{1.53}$. At the fixed angle of hand rope, Net height was low and Net width was high according to the increase of flow velocity, and in addition, vertical opening was low and Net width was high by the increase of angle of hand rope at the fixed flow velocity. At the $30^{\circ}$ of angle of hand rope to net, net opening area was $0.214m^2$ as flow velocity was 0.61m/s, and formula of net opening area for the model net was $S_m=-0.22{\upsilon}+0.35$. At the $30^{\circ}$ of angle of hand rope to net, catch efficiency seemed to be highest as $0.319m^3/s$ of filtering volume at the 0.76m/s(51kt's) of flow velocity. Shape variation of net showed the gradual laminar transform for the variation of flow velocity but there needed some improvements due to the occurrence of shortening at the ahead of wing net.

Digital simulation model for soil erosion and Sediment Yield from Small Agricultural Watersheds(I) (농업 소류역으로부터의 토양침식 및 유사량 시산을 위한 전산모의 모델 (I))

  • 권순국
    • Magazine of the Korean Society of Agricultural Engineers
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    • v.22 no.4
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    • pp.108-114
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    • 1980
  • A deterministic conceptual erosion model which simulates detachment, entrainment, transport and deposition of eroded soil particles by rainfall impact and flowing water is presented. Both upland and channel phases of sediment yield are incorporated into the erosion model. The algorithms for the soil erosion and sedimentation processes including land and crop management effects are taken from the literature and then solved using a digital computer. The erosion model is used in conjunction with the modified Kentucky Watershed Model which simulates the hydrologic characteristics from watershed data. The two models are linked together by using the appropriate computer code. Calibrations for both the watershed and erosion model parameters are made by comparing the simulated results with actual field measurements in the Four Mile Creek watershed near Traer, Iowa using 1976 and 1977 water year data. Two water years, 1970 and 1978 are used as test years for model verification. There is good agreement between the mean daily simulated and recorded streamflow and between the simulated and recorded suspended sediment load except few partial differences. The following conclusions were drawn from the results after testing the watershed and erosion model. 1. The watershed and erosion model is a deterministic lumped parameter model, and is capable of simulating the daily mean streamflow and suspended sediment load within a 20 percent error, when the correct watershed and erosion parameters are supplied. 2. It is found that soil erosion is sensitive to errors in simulation of occurrence and intensity of precipitation and of overland flow. Therefore, representative precipitation data and a watershed model which provides an accurate simulation of soil moisture and resulting overland flow are essential for the accurate simulation of soil erosion and subsequent sediment transport prediction. 3. Erroneous prediction of snowmelt in terms of time and magnitute in conjunction with The frozen ground could be the reason for the poor simulation of streamflow as well as sediment yield in the snowmelt period. More elaborate and accurate snowmelt submodels will greatly improve accuracy. 4. Poor simulation results can be attributed to deficiencies in erosion model and to errors in the observed data such as the recorded daily streamflow and the sediment concentration. 5. Crop management and tillage operations are two major factors that have a great effect on soil erosion simulation. The erosion model attempts to evaluate the impact of crop management and tillage effects on sediment production. These effects on sediment yield appear to be somewhat equivalent to the effect of overland flow. 6. Application and testing of the watershed and erosion model on watersheds in a variety of regions with different soils and meteorological characteristics may be recommended to verify its general applicability and to detact the deficiencies of the model. Futhermore, by further modification and expansion with additional data, the watershed and erosion model developed through this study can be used as a planning tool for watershed management and for solving agricultural non-point pollution problems.

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Strategic Approaches to Solid Ranking International Journals: KODISA Journals (국제저널 육성 방향과 전망: KODISA Journals를 중심으로)

  • Youn, Myoung-Kil;Kim, Dong-Ho;Lee, Jong-Ho;Hwang, Hee-Joong;Lee, Jung-Wan
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.5-13
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    • 2014
  • Purpose - The purposes of this editorial review are twofold: firstly, to introduce the four flagship international journals of the Korea Distribution Science Association(KODISA): the Journal of Distribution Science(JDS), the Journal of Industrial Distribution & Business(JIDB), the East Asian Journal of Business Management(EAJBM), and the Journal of Asian Finance, Economics and Business(JAFEB), and secondly, to identify the direction of the KODISA journals and the roles and responsibilities of the editors of the KODISA journals. Research design, data, and methodology - To achieve the goals, firstly, this review paper addresses the current progress of the four KODISA journals: JDS, JIDB, EAJBM, and JAFEB. Secondly, this paper defines the aims and missions of the four KODISA journals. JDS publishes the articles of examining past, current, and emerging trends and concerns in the area of distribution science and economics, logistics and SCM, transportation, distribution channel management, distribution innovation and information technology, merchandising and procurement, distribution and marketing, consumer behavior, and manufacturing, wholesaling, and retailing. JDS publishes both quantitative and qualitative research as well as scholarly commentaries, case studies, book reviews and other types of reports relating to all aspects of distribution. JIDB publishes the articles of examining past, current, and emerging trends and concerns in the areas of industry and corporate behavior, industry policy making, industrial distribution and business, e-commerce, and service industry. EAJBM publishes empirical and theoretical research papers as well as scholarly commentaries, case studies, book reviews, and other types of reports relating to all aspects of East Asian business and economy. JAFEB publishes original research analysis and inquiry into the contemporary issues of finance, economics and business management in Asia, including Central Asia, East Asia, South Asia, Southeast Asia, and Middle East. The mission of JAFEB is to bring together the latest theoretical and empirical finance, economics and business management research in Asian markets. The audiences of the KODISA journals include higher education institutions, scholars, industry researchers and practitioners, scientists, economists, and policy makers throughout the world. The main mission of the KODISA journals is to provide an intellectual platform for international scholars, promote interdisciplinary studies in social sciences and economics, and become leading journals in the social science and economics category in the world. Thirdly, this paper addresses the current status of indexing in major databases of the KODISA journals, namely: Cabell's Directories, EBSCO, SCOPUS (Elsevier), and Social Sciences Citation Index® (SSCI, Thomson Reuters). Fourthly, this paper identifies the roles and responsibilities of the editors of the KODISA journals as the following: (1) Make sure that the journal be published in a timely manner and in international standards both in print and online versions. (2) Maintain the online homepage of the journal is always accessible to, and (3) Make sure that every article should go through a peer review process that meets international standards. Findings and conclusion - To accomplish the goals and missions of the KODISA journals, the editors of the KODISA journals must work together to publish high scholarly journals that meet international standards of journal publications.

Multi-Modal Controller Usability for Smart TV Control

  • Yu, Jeongil;Kim, Seongmin;Choe, Jaeho;Jung, Eui S.
    • Journal of the Ergonomics Society of Korea
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    • v.32 no.6
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    • pp.517-528
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    • 2013
  • Objective: The objective of this study was to suggest a multi-modal controller type for Smart TV Control. Background: Recently, many issues regarding the Smart TV are arising due to the rising complexity of features in a Smart TV. One of the specific issues involves what type of controller must be utilized in order to perform regulated tasks. This study examines the ongoing trend of the controller. Method: The selected participants had experiences with the Smart TV and were 20 to 30 years of age. A pre-survey determined the first independent variable of five tasks(Live TV, Record, Share, Web, App Store). The second independent variable was the type of controllers(Conventional, Mouse, Voice-Based Remote Controllers). The dependent variables were preference, task completion time, and error rate. The experiment consist a series of three experiments. The first experiment utilized a uni-modal Controller for tasks; the second experiment utilized a dual-modal Controller, while the third experiment utilized a triple-modal Controller. Results: The first experiment revealed that the uni-modal Controller (Conventional, Voice Controller) showed the best results for the Live TV task. The second experiment revealed that the dual-modal Controller(Conventional-Voice, Conventional-Mouse combinations) showed the best results for the Share, Web, App Store tasks. The third experiment revealed that the triple-modal Controller among all the level had not effective compared with dual-modal Controller. Conclusion: In order to control simple tasks in a smart TV, our results showed that a uni-modal Controller was more effective than a dual-modal controller. However, the control of complex tasks was better suited to the dual-modal Controller. User preference for a controller differs according the Smart TV functions. For instance, there was a high user preference for the uni-Controller for simple functions while high user preference appeared for Dual-Controllers when the task was complex. Additionally, in accordance with task characteristics, there was a high user preference for the Voice Controller for channel and volume adjustment. Furthermore, there was a high user preference for the Conventional Controller for menu selection. In situations where the user had to input text, the Voice Controller had the highest preference among users while the Mouse Type, Voice Controller had the highest user preference for performing a search or selecting items on the menu. Application: The results of this study may be utilized in the design of a controller which can effectively carry out the various tasks of the Smart TV.

Installation Design of Landscape-use Artificial Channel for Sustainable Management -Focusing on the Water Volume and Equipment System of Streamlet in Jeonju and Wanju Innovation City- (계류형 수경시설의 지속가능한 운영·관리를 위한 설치방안 - 전주·완주 혁신도시 실개천 용량과 설비계통을 중심으로 -)

  • Oh, Chang-Song
    • Journal of the Korean Institute of Landscape Architecture
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    • v.49 no.2
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    • pp.113-127
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    • 2021
  • Although planning techniques linking parks, green areas, and waterways have become common, there are frequent disruptions in the operation and management of landscape-use artificial channels (LuAC). Therefore, this study examined a design to promote the sustainable management and operation of a LuAC using rainwater for the streamlets of the Jeonju-Wanju Innovative City. In order to accomplish the purpose of this study, scenarios were set up by dividing the design into waterhead and waterway portions. First, the scenario regarding the waterhead was analyzed to calculate the water supply and storage required for the waterway and waterhead. The analysis showed that the waterway requires a water supply of 676.8 tons/months, 3,018 tons to 5,512 tons of storage space, and a water depth of 0.75 m to 1.37 m considering the ecological and landscape aspects. The second scenario is to select an effective system of facilities for the operation and management of the LuAC. To accomplish this, a single-circulation system (SCS), which transports water to a highland location was compared to a multi-circulation system (MCS), which supplied water separately to each water space and operated independently. The results showed that the MCS, which was operated independently by small power units, was more effective owing to the vast difference in water supply operation times.

Efficient Mutual Authentication Protocol Suitable to Passive RFID System (수동형 RFID 시스템에 적합한 효율적인 상호 인증 프로토콜 설계)

  • Won, Tae-Youn;Chun, Ji-Young;Park, Choon-Sik;Lee, Dong-Hoon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.18 no.6A
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    • pp.63-73
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    • 2008
  • RFID(Radio Frequency IDentification) system is an automated identification system that basically consists of tags and readers and Back-End-Databases. Tags and Readers communicate with each other by RF signal. As a reader can identify many tags in contactless manner using RF signal, RFID system is expected to do a new technology to replace a bar-code system in supply-chain management and payment system and access control and medical record and so on. However, RFID system creates new threats to the security of systems and privacy of individuals, Because tags and readers communicate with each other in insecure channel using RF signal. So many people are trying to study various manners to solve these problems against attacks, But they are difficult to apply to RFID system based on EPCglobal UHF Class-1 Generation-2 tags. Recently, Chien and Chen proposed a mutual Authentication protocol for RFID conforming to EPCglobal UHF Class-1 Generation-2 tags. we discover vulnerabilities of security and inefficiency about their protocol. Therefore, We analyze vulnerabilities of their protocol and propose an efficient mutual authentication protocol that improves security and efficiency.